Gods of Advertising

“I’m going to tell you a true story, okay?”

Callie is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. Though you saw the movie you don’t really remember the story. Victor Hugo is not your thing. Being a musical, Callie has been practicing her song for weeks. You’ve heard her belting out lyrics from her room, in the shower, on the trampoline in the backyard, which she pretended was a stage. You couldn’t tell if she was good or not but her enthusiasm was infectious. It gladdened you to see her so passionate, so happy. Many members from your family are coming in to see her perform. Hundreds of other people as well. The tickets cost money and this is a real show. Up until yesterday Callie had been totally psyched.

One of her “friends” had disrespected her online, insulting her singing skills or some other shit. Usually a brick, Callie had been wounded.  Your wife told you as much. Now you felt it in your daughter’s sullen demeanor.

So you tell her a story…

“Before you were born,” you begin. “Back when I was coming up at my agency in Chicago, we were preparing for this huge presentation. It was my idea we’d be showing. I had written all the copy. And I had the game to go with it. I knew what I was going to say and how I was going to say it. I had my shit down.”

Callie looks up when you curse. Good. You had her attention. No easy feat with a teenager.

“Anyway, the night before I rehearsed my bit in front of the team. I get done. My colleagues are pleased. One even clapped. Then the head account person –the guy who deals with the client- he proceeds to crap all over my work. He’s not happy with the creative, he says. It’s shit. I’m dumbfounded. Where did this come from? He’d seen it before.”

Traffic on the 101 is heavy but it allows you to turn and look at your daughter. “The guy says to me, in front of everybody, if you present that work tomorrow it will be Armageddon.”

“The end of the world?” Callie asks. “What did you do?” Callie’s eyes are one of her most beautiful features, big and blue, and they are wide open staring at you.

You laugh. “I told him I would make changes. That I’d do what he wanted.”

“That sucks,” your daughter says.

“It would have sucked,” you say. “Had I listened to him. The next day I delivered my presentation just as I’d planned it. My work. My way. And I fucking killed it. When I was done the client cheered.”

“Really?”

“Damn straight,” you say. “But the story’s not over. After the meeting ends, everybody’s shaking hands, patting each other on the back. I walk over to the account guy who’d dissed my work. He thinks I’m going to shake his hand. I look him right in the eyes, and I say, ‘Welcome to Armageddon, asshole.’”

Almost missing your exit, you swiftly change lanes. So caught up are you in the tale.

“Wow, that’s a great story, dad,” Callie says. “It’s all true?”

“Every bit, sweetheart.”

At the red light, you look at Callie full on. The middle child, she’s the sassy one. The daughter that gives your wife the most trouble. You choose your words carefully. “If people disrespect you or your work that does not mean you have to listen to them. Just be…”

The light turns green and you move the car forward. The word comes to you.

“Devastating.”

AA teaches that redemption comes from being of service. Letting go the bondage of self. This is true. Yet redemption also comes by shattering the chains from the bondage of others. You want your daughter to believe in herself, even when others don’t.

In the parking lot, Callie thanks you for driving her to practice. But you sense something deeper. You can see it in her eyes.

The fierceness has returned.

You watch Callie as she marches toward the theater, joining her other cast members. When she was a toddler, she had refused to walk upright, instead choosing to tread on her knees. The pediatrician had concerns. Your wife was worried. It’s not normal, they said. But you knew her day would come. And in your mind so did she.