January, 2021

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What exactly is the Waterfall methodology?

The Ad Tech Blog

Embrace Waterfall. Staying away from the concept of “ Waterfall ” is what is preventing your engineering team from moving faster. I’m sure you don’t even dare to use the word because of all the bad press it has. The Waterfall methodology is a myth. It is an anti-story to sell the Agile methodology. Hard dependencies are your friend.

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53 Amazing Instagram Ads Examples To Inspire You

Ad Espresso

If you want to reach Millennials, get more engagement per post than Twitter, or boost lead generation, you need to be on Instagram. But the landscape of Instagram is changing quickly. Just in the last year, the platform has launched or will soon launch Explore ads, IGTV ads, and ads on their short-form video platform Read More.

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JAA Media’s Ian Redman: say what you mean otherwise nobody will know what’s going on

More About Advertising

When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide of jargon has finally become unstoppable. Us connoisseurs of guff used to amuse ourselves with the Random Corporate B t Generator. A mouse click would churn out phrases like “integrating frictionless demand metrics,” “redefining dynamic platform.

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FTC Takes Aim at Facial Recognition Claims in Latest Deception Settlement

All About Advertising Law

On January 11, 2021, the Federal Trade Commission (FTC or the “Commission”) announced it reached a proposed settlement with Everalbum, Inc. (“Everalbum”), a developer of a photo app, to resolve allegations that the company deceived consumers about its use of facial recognition technology. The settlement highlights the FTC’s focus on biometric data and increased scrutiny regarding facial recognition technology.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads

AdPulp

This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID’s impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands. You can […]. The post Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads appeared first on Adpulp.

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Privileged to Serve

Gods of Advertising

In addition to my writing, for the last 6 months I’ve been serving as Primary Counselor in the Treatment of Substance Use Disorders at Serenity Knolls. The pandemic has only heightened the need. I’m privileged to serve. Long ago, my father told me: “If you want to write copy work as a bartender. You’ll learn what people really think, need and desire.” Well, now I’m working as a counselor for people with alcohol and drug disorders.

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IAB There: Advances in journey automation will change the marketing landscape this year

illumin

Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training” For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […].

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MullenLowe shows hospital reality in latest Covid burst

More About Advertising

Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t over yet. As ever MullenLowe walks the line between scaring us all to death – The post MullenLowe shows hospital reality in latest Covid burst first appeared on More About Advertising.

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What’s happening and what’ll probably happen.

Advertising to Baby Boomers

How do you write about advertising with all the nuttiness going on in the real world? At the moment, I’m trying to find a place to get a shot while not getting shot. I still stumble upon articles about advertising and marketing to Boomers: Don’t forget about us: How brands can reach Baby Boomers It’s the same old same old drenched in dollops of bad advice.

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How to Make Better Strategic Decisions: Stop Thinking So Much

AdPulp

Data-driven. We see this phrase absolutely everywhere in the marketing world today. On agency websites, on job descriptions, in people’s bios, on LinkedIn, and on resumes. I’ve got a problem with that. There’s a concerted push to making sure everything is data-driven. But it’s not fully understood how narrow that statement really is. Making sure […].

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Be Devastating Young Lady.

Gods of Advertising

“I’m going to tell you a true story, okay?”. Callie is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. Though you saw the movie you don’t really remember the story. Victor Hugo is not your thing. Being a musical, Callie has been practicing her song for weeks.

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Software bugs in 2021

The Ad Tech Blog

I cringed when I read posts talking about “functional bugs” and showing Visual Basic 5.0 forms screenshots. It is 2021 ! We live in a de-normalized big data, IoT/real-time, AI-powered, cloud-hosted microservices / serverless applications world. Today’s bugs are very different from the infamous ones listed in mass-media. A bug is something unexpected… that will happen anyway.

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2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile

InMobi

Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead.

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‘Today We Rise’ captures historic Kamala Harris moment through the eyes of girls across America

More About Advertising

Kamala Harris made triple history this week as the first female, first black and first south Asian American to hold the office of US Vice President. Ogilvy has captured the moment through the eyes of girls and young women in this film for Girl Up, the gender equality youth initiative of the United Nations Foundation. The post 'Today We Rise' captures historic Kamala Harris moment through the eyes of girls across America first appeared on More About Advertising.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Dennis Publishing Announces Adoption of LiveRamp’s Authenticated Traffic Solution

SODP

Dennis Publishing , one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp ® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with LiveRamp’s people-based identifier, enabling advertising on authenticated, cookieless inventory in a privacy-first manner.

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In Gen E’s Idyllic Future, Drivers Will “Emit Optimism, Not Exhaust”

AdPulp

There’s Gen X, Gen Y, and Gen Z. Now, General Motors is proposing another new generation—one based not on age, but on a personal preference for electricity over gasoline. GM calls this new generation, Gen E and posits that this generation is plugged into something the rest of us are not. The commercial itself is […]. The post In Gen E’s Idyllic Future, Drivers Will “Emit Optimism, Not Exhaust” appeared first on Adpulp.

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Epilogue: Recovering what you have lost.

Gods of Advertising

Continued from previous post… So, has your definition for winning and losing changed? Maybe. Money and position don’t beguile you as much. Fortunate, given you have less of both. Yet, you still crave that feeling you got overhearing those students. The yearning never disappears completely. The ego cannot be evicted. From the program: If you want self-esteem do estimable things.

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Why programmatic advertising will dominate in 2021

illumin

Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What is Demand Side Platform (DSP)?

Ad Ops Hero

Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.

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The Media and Marketing podcast: pitching on Zoom

More About Advertising

In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the reality for most in pandemic-ridden 2020 and into 2021 – with Angus Crowther from intermediary Alchemists and Total Media COO Celine Saturnino (left.) Will this continue to be the norm, especially for international business, or.

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Marketers and Agencies Lean into Third-Party Data Enrichment in Q3 to Understand the Changing Consumer

SODP

Lotame ( www.lotame.com ), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 109% growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555% growth, followed by Malaysia at 190% and Taiwan at 178% growth.

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Curtail The Tall Tales, Or Get The Hell Out of the Booth

AdPulp

Last week, a radio executive at Atlanta-based Cumulus Media sent a memo telling its talk show hosts to stop spreading rhetoric about a stolen election or face termination. “We need to help induce national calm NOW,” Brian Philips, executive vice president of content for Cumulus, wrote in an internal memo after a mob attacked the […]. The post Curtail The Tall Tales, Or Get The Hell Out of the Booth appeared first on Adpulp.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Chasing Windmills

Gods of Advertising

Continued from previous post… Looking back, the corner office and all its trappings could be summed up via the old expression: be careful what you wish for. You’d gotten the carrot only to find out you didn’t like carrots. You’d grabbed the brass ring but it hurt like hell holding on. Climbing the ladder you hadn’t realized the rungs below would disappear until it was too late.

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InMobi Wins Big and Takes Home 7 Awards at the India Digital Awards 2021

InMobi

As the marketing community goes back to their drawing boards to plan for bigger and bolder dawn in 2021, it’s a great idea to look back, and learn what worked for brands in the year gone by. This is exactly what the Internet and Mobile Association of India did as they hosted the India Digital Awards, a program that celebrates the best and boldest work in a digital-first India.

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When and How to Use Online Advertising to Amplify Your Marketing

Spoton Digital Media

“If you build it, they will come.” It’s a great movie quote, but not the best marketing advice. The truth is you can’t simply open your business and expect customers to come rushing to you. To attract customers, you need marketing and, even more importantly, investing in advertising that amplifies your marketing efforts. What’s the Difference Between Advertising and Marketing?

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Now Asda reviews from embattled AMV BBDO

More About Advertising

Asda is reviewing its ad account at AMV BBDO – which won’t surprise anyone as it produced the clunker of 2020 with its dire campaign featuring one Sunny and his family – with an estimated media spend of £100m. It’s another huge setback for AMV, until a few years ago the stately galleon that had. The post Now Asda reviews from embattled AMV BBDO first appeared on More About Advertising.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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SmartLink vs. Single Offers - which one is the best?

Lemonads

We often find ourselves wondering about what a SmartLink is and why we should or should not be using it. No doubt that single offers and SmartLink are two different ways to promote offers and the dilemma is between using only one of the options or using both, at the same time or not - and when SmartLink should be chosen rather than single offers. There are several factors to take into account when choosing one of the strategies, but in the end, this is only but a personal decision.

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Ad Chatter, Season 2, Episode 1: America’s Polarized States of Disarray Are Bad for Business

AdPulp

Last week was hard. Hard on emotions, hard on the law, hard on productivity, hard on bottom lines, and hard for millions Americans who are not part of the white nationalist movement to process and comprehend. Yet, we persist. And we step back and assess. We connect the dots and start to understand how millions […]. The post Ad Chatter, Season 2, Episode 1: America’s Polarized States of Disarray Are Bad for Business appeared first on Adpulp.

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Problem Child with a High Salary

Gods of Advertising

You had lofty titles: Executive Creative Director, Chief Creative Officer, even Executive Chairman. You were on the board of directors at the most famous advertising agency in Chicago, supposedly the youngest member ever. During this period you commanded a huge salary, more than the President of the United States. Frankly, a lot more, especially when you factored in bonuses and stock options.

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Identifying the Top Health and Wellness Consumer Segments

InMobi

Millions of Americans now taking daily use supplements like multivitamins, but what are the top health and wellness consumer segments that marketers in this space need to know? That’s what we wanted to find out. For a closer look at consumer trends in this space, we wanted to see who is buying and engaging with the main brands in the one-a-day wellness space.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.