Fuel Lines
MAY 7, 2020
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
More About Advertising
MAY 18, 2020
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home. Talon Outdoor is launching “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight.
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AdPulp
MAY 25, 2020
Howard Luck Gossage is a cult figure. He is considered by some of today’s practitioners, myself included, as one of the greatest creatives of all time. He converted an old firehouse in the North Beach neighborhood of San Francisco and began to “hold court” therein. Gossage was friends with Marshall McLuhan, Buckminster Fuller, and Tom […].
Smarty Ads
MAY 7, 2020
In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients. Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers. What is the secret to building such.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
MAY 11, 2020
The use of country of origin claims in advertising, and in particular “Made in USA” claims, has been around for a long time — many companies want to showcase products that have been made in the United States by marking them with the phrase or using the Stars and Stripes in advertising. Before making claims like “Made in America” or “Built in the USA,” though, sellers must understand the strict federal and state laws and standards for making such claims.
Gods of Advertising
MAY 21, 2020
The storage locker was a decrepit cell housing your family’s holiday decorations and misfit furniture. Each unit in your fancy Chicago apartment building had one, in the catacomb hidden behind the gilded lobby, with its uniformed doormen and polished brass. There, was the liter of warm vodka, waiting in an old urn that you had once used for plants. There, you fell into an old loveseat, and drank, grimly watching the cockroaches as they emerged from their nest under the boxes of ornaments, beneat
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 1, 2020
The UK was producing some brilliant creative work in the early 80s, but on the other side of the pond they were giving us a run for our money. I have always loved this, Ally & Gargano TV spot for Federal Express. ‘Fast-Paced World’ directed by the legendary Joe Sedelmaier and starring John Moschitta, AKA.
AdPulp
MAY 20, 2020
Katherine Hollar Barnard is a force, a dynamo, a badass. She’s the founder and CEO at Firesign in Kansas City, which offers “enlightened legal marketing” to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie […]. The post The Adpulp Interview: Katherine Hollar Barnard appeared first on Adpulp.
Smarty Ads
MAY 13, 2020
If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.
All About Advertising Law
MAY 20, 2020
First Data Merchant Services, LLC (First Data), and its former executive, Chi “Vincent” Ko, will pay $40.2 million to settle Federal Trade Commission (FTC) charges that they ignored obvious warning signs of fraud and processed transactions for an array of scams that caused tens of millions of dollars in harm to consumers. This action serves as a powerful reminder that the FTC seeks to hold processors and their independent sales organizations (ISOs) financially responsible for facilit
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Gods of Advertising
MAY 28, 2020
At work, your business partner had taken issue with your daily visits to the Equinox, which was the gym by your office. You’d told him the truth, that it calmed you down and helped you think, that it made you a better creative. It was your lunch hour anyway, you’d said. He’d called b t on that and said you always went longer. Ignoring his warning, at noon the next day you marched right past his desk carrying your gym bag.
InMobi
MAY 29, 2020
Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1.
More About Advertising
MAY 15, 2020
Time was when a new agency needed a creative, a planner and a suit – Bartle Bogle Hegarty being the classic example – but these days life is a bit more complicated and James Murphy and David Golding’s new agency – New Commercial Arts – has a socially distanced team of ten (Murphy and Golding.
AdPulp
MAY 14, 2020
Building a brand while making the register ring—it’s every CMO’s dream. Sadly, it’s not a reality for most, as the ads they make and run fall into either the direct marketing (or drive-to-retail) camp or the brand camp. Duluth Trading Company rises above the din of ad noise with its long-running animated ad campaign that […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
MAY 14, 2020
Partnership advertising is tricky: once we’ve made a lot of connections we tend to relax and forget about an important thing — marketplace optimization. Even though partnership marketing isn’t rocket science, the significance of it can’t be underestimated if you operate your own programmatic white label solution like.
All About Advertising Law
MAY 19, 2020
We have written repeatedly about the FTC and various states’ efforts to clamp down on “negative option” offers to consumers ( see blog posts here and here ). Last week, consistent with a newly found focus on protecting small businesses, the FTC challenged negative option marketing aimed at business entities. The case underscores the FTC’s continued focus on negative option marketing as well as its new focus on protecting small businesses.
Lemonads
MAY 29, 2020
Just like a physical shop, any merchant site must be able to attract visitors in order to transform them into customers and thus ensure the marketing of its products. While there are many ways to capture traffic on an online store site, the royal road remains natural traffic, also known as organic traffic, resulting from the referencing of its web pages on Internet search engines such as Google.
Bannerwise
MAY 29, 2020
Marketers across the industry have discovered the power of dynamic display ads. These ads help deliver a more personalized message to an audience by tapping into all kinds of data, such as the weather or a user’s past browsing behavior. Google refers to them as Dynamic Remarketing Ads. No matter the terminology, these ads can help you boost sales.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 29, 2020
Grey London has won Very Group from long-serving agency St Luke’s. Very Group is owned by the warring Barclay Brothers. Its brands include Littlewoods.com. Very Group CMO Carly O’Brien says: “We want to be the number one destination for shoppers who value flexible ways to pay, and Grey’s passion and energy to help us achieve.
AdPulp
MAY 11, 2020
Editor’s note: This second article in our new Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. The advertising industry calls them unicorns—the creatives that are skilled in both art direction and copywriting. When a unicorn is discovered, some advertising veterans that believe in the traditional creative structure […].
OpenX
MAY 29, 2020
These are challenging times for retailers and CPG brands. Whether the company has a brick-and-mortar presence or is strictly online, long-standing and long-successful strategies demand to be re-evaluated in current circumstances. Some businesses already have or plan to cut back on marketing and advertising. For those that hold steady, it’s worth taking a closer look at where advertising spend will have the greatest impact.
All About Advertising Law
MAY 1, 2020
Last week, the FTC filed its first lawsuit involving COVID-19 disease claims, but the Commission took an approach it had largely abandoned in consumer protection cases, by filing for a temporary restraining order and preliminary injunction in federal court and simultaneously filing an administrative action. Although COVID-19 claims are new, the procedural approach taken by the FTC is one that it has not used in years.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
illumin
MAY 28, 2020
El mundo de las agencias depende mucho del negocio de sus clientes, el cual se está volviendo totalmente impredecible tras la aparición de la COVID19. El sector publicitario se ha visto colapsado con la cancelación de infinidad de campañas, retrasos de pagos, presupuestos que se recortan, … Seraj Bharwani, nuestro CSO ha explicado a las […]. The post CLAVES PARA LA SUPERVIVENCIA DE LAS AGENCIAS POST PANDEMIA appeared first on AcuityAds Inc.
Bannerwise
MAY 28, 2020
Display advertising is a form of advertising that uses creative images, videos and other kinds of graphic designs to deliver a certain message. In 2019, roughly $333.25 billion was spent on digital advertising as a whole - and a whopping 31% of it was spent on display advertising (also known as banner ads ). But all the ad spending in the world couldn’t eliminate the fact that it seems to get harder and harder to stand out from the crowd.
More About Advertising
MAY 27, 2020
Agencies and tech companies spend a lot of money on glorious flagship offices, a place to impress clients and entice staff to work as many hours in the day as possible. But people have discovered during the pandemic that they are happy to miss out on the big desks, the free breakfasts and the ping.
AdPulp
MAY 18, 2020
NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when […]. The post In the Deep End with Klay Thompson, Care of Kaiser Permanente appeared first on Adpulp.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
MAY 27, 2020
For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. At this point, how are adults feeling about the present situation, and how are their behaviors and situations evolving? Since March, we have been surveyed Americans once a month ( click here to see the March survey results , and here are the April survey results ) using InMobi Pulse , InMobi’s mobile market research solution.
Admixer
MAY 27, 2020
Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture. A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […]. The post Data Monetization for Publishers: How to Collect and Sell Data [Ultimate Guide] appeared first on Admixer.Blog.
illumin
MAY 27, 2020
Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in. The post MOST VIEWED VIDEO ADS: MOTHER’S DAY EDITION appeared first on AcuityAds Inc.
Smarty Ads
MAY 26, 2020
Mobile Retargeting is a specific advertising method aimed at those who once showed interest in your site or mobile app. It is a smart performance marketing tool that gives you an opportunity to return your potential clients and also increase your brand awareness. We can definitely say that.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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