Fuel Lines

APRIL 26, 2019

Brian Morris/Brad Ball, the Silver Advertising Agency. Developing your personal brand is one of the best investments you can make for new business. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand story is as essential, or even more so, than the agency’s brand.

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Agency Communications Audience Media 233

More About Advertising

APRIL 10, 2019

Leagas Delaney chairman and renowned copywriter Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. FEPE International represents Out of Home media owners, advertisers, agencies and suppliers worldwide. Here he describes his lifelong love affair with great Out of Home advertising. It’s easy to suppose.

Advertising 96

Advertising Agency Media 96

AdPulp

APRIL 9, 2019

When a brand’s primary advertising claims fail to play out in real life, the result is more cognitive dissonance. In other words, it’s exactly what no one wants. In days gone by, a brand could make a questionable claim and more easily get away with it. In today’s information economy, there’s no getting away with […]. The post It’s A New Day: Customer Experience (Cx) Makes or Breaks Your Brand Promise appeared first on Adpulp.

Advertising 71

Advertising 71

Gods of Advertising

APRIL 22, 2019

Crazy good… Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart of what we do, and can do, for our clients. Most of you know what I’m talking about. For those unawares, a manifesto (aka mantra or anthem) is the bringing to life in words the highest and most noble aspirations of its subject.

Advertising 68

Advertising Marketing 68

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Advertising to Baby Boomers

APRIL 17, 2019

I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories: News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link. News that’s fobbed off as new when it’s really old. In the past I’ve called this No News News. Someone over at one of the major business magazines recently wrote about Baby Boomers, advertising/marketing, technology.

Advertising 60

Advertising Marketing 60

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ? What came first? The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication bet

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

More About Advertising

APRIL 25, 2019

Some years ago I was running a workshop in New York. Of the 12 or so people there, only two were men, one of whom was quite opinionated. During a discussion (which he was dominating) I said ‘ok, ok- let’s hear what the girls think’, deafening silence. Eventually one of the women told me she.

Advertising 94

Advertising Media Agency 94

AdPulp

APRIL 6, 2019

Advertising lives at the top of the customer experience funnel. Thus, it’s important to make and run great advertising. It’s equally important to realize that no matter how high quality the ads, and how spot-on the messaging is, advertising is only one of several important parts of the customer’s experience journey. Smart brand managers use […].

Communications 64

Communications Advertising Marketing 64

UNI Digital Advertising

APRIL 18, 2019

Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques. However, these programs are not for everyone – they require a serious time commitment to complete.

Advertising 52

Advertising Public Relations Agency Communications 52

AdGlow

APRIL 12, 2019

Twitter is where people come to discover what’s happening in the world – and most importantly, to discuss it. With over 500 million Tweets being sent each day, hundreds of millions of people are exploring links, articles, Retweets, Trends, and Moments to find out about what’s new. For brands, Twitter also provides the opportunity to have direct conversations with your audience; it naturally encourages two-way communication, hence why it's a great channel to gauge consumer sentiment.

Advertising 52

Advertising Communications Conversion Audience 52

Advertisement

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Advertising

InMobi

APRIL 25, 2019

As issues relating to brand safety become ever-greater concerns for advertisers, a number of brand safety tools have come out in the market purporting to address these woes. But can these solutions and management platforms actually protect your brand and ensure no poor ad placements? Unfortunately, there are a lot of tools out there that claim to be able to keep your brand safe but won’t actually be able to.

Viewability 52

Viewability Ad Tech Advertising Marketing 52

Smarty Ads

APRIL 10, 2019

We’ve been quite busy in the previous months with technology development, challenging the ever-existing industry issues, and driving more growth to our clients. Yet we have a thing or two to share about the company progress. This summer SmartyAds received not one, but two prestigious industry awards. SmartyAds gets.

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More About Advertising

APRIL 9, 2019

Richard Ireland is managing director of Gramercy Park Studios, the post production house within WPP-owned production giant Hogarth. Gramercy Park has studios in London and New York. Desert Island Ads Gramercy Park Studios offers high end to end post production under one roof with industry leading creative talent and technology across each department.

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Agency Advertising 93

AdPulp

APRIL 22, 2019

Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing […]. The post Be the Star of Your Own Story with Coca-Cola and Marvel appeared first on Adpulp.

Marketing 63

Marketing Food 63

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

UNI Digital Advertising

APRIL 18, 2019

Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques. However, these programs are not for everyone – they require a serious time commitment to complete.

Advertising 52

Advertising Public Relations Agency Communications 52

AdGlow

APRIL 12, 2019

Twitter is where people come to discover what’s happening in the world – and most importantly, to discuss it. With over 500 million Tweets being sent each day, hundreds of millions of people are exploring links, articles, Retweets, Trends, and Moments to find out about what’s new. For brands, Twitter also provides the opportunity to have direct conversations with your audience; it naturally encourages two-way communication, hence why it's a great channel to gauge consumer sentiment.

Advertising 52

Advertising Communications Conversion Audience 52

InMobi

APRIL 23, 2019

Is there one central industry-wide brand safety definition within the ad tech space that all digital advertisers must follow? Unfortunately, the answer is no. While there are certain ad placements that are deemed less than ideal by just about all digital marketing pros out there, there’s also a lot of gray areas and nuance when it comes to what brand safety includes and excludes within the realm of programmatic advertising.

Marketing 52

Marketing Viewability Food Ad Tech 52

illumin

APRIL 8, 2019

The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico. [link] class="__youtube_prefs__" title="YouTube player" allow="autoplay; encrypted-media" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll="">.

Video Ads 71

Video Ads Agency Media Advertising 71

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

APRIL 2, 2019

DDB global CEO Wendy Clark isn’t afraid to put herself out there, and this week she talks openly on the Love This podcast, a series hosted by Beth O’Brien and Joe Carter of Colenso BBDO in New Zealand. Clark, who spent a lot of her career as a marketer at Coca-Cola and AT&T, reveals she.

Marketing 93

Marketing Agency 93

AdPulp

APRIL 19, 2019

Leo Burnett studied journalism at the University of Michigan and received his bachelor’s degree in 1914. His first job out of college was as a reporter for the Peoria Journal Star in Peoria, Illinois. In 1917, he moved to Detroit and was hired to edit an in-house publication for Cadillac Clearing House. That’s right, Leo B. was an early practitioner of content marketing. […].

Marketing 62

Marketing 62

Gods of Advertising

APRIL 17, 2019

Gods of Advertising is on hiatus so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio. Do you have a writing project you would like to discuss -professional or personal?

Conversion 55

Conversion Advertising Marketing 55

AdGlow

APRIL 11, 2019

Night In Boxes is a US-based subscription company that delivers complete date nights to your door each month. Each box includes a designed date night with several activities, ambiance, music, snacks, a recommended dinner menu and more.

Conversion 52

Conversion Social Advertising Advertising 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

InMobi

APRIL 16, 2019

Test. Optimize. Deploy. Repeat. This is the virtuous mantra that digital and growth marketers stand by. But how does one implement it? What are the steps? What tools are available to conduct these experiments? How do we measure the uplift in performance? Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

illumin

APRIL 29, 2019

The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame is the culmination of a 22-film story that’s largely revolved around original six Avengers characters like Captain America and Iron Man – and the eventual threat that Thanos would pose. Ahead of the release of Avengers: Endgame, some of the most popular brands in the world partnered with Marvel to harness the series’ huge popularity.

Video Ads 71

Video Ads Pop-Up Marketing Advertising 71

More About Advertising

APRIL 16, 2019

Graham Fink, one of the ad world’s most talented and awarded creatives, is joining Seattle-based digital strategy and design studio This Place as CCO. This Place was co-founded by current chief design officer Ben Aldred and numbers T-Mobile USA, Ahold Delhaize and Woolworths Australia among its clients. The agency recently expanded into Hong Kong, adding.

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Agency Advertising 92

AdPulp

APRIL 12, 2019

David Ogilvy was an Oxford-educated advertising tycoon who retired to a castle in France. He founded and led Ogilvy & Mather and is sometimes referred to as the “Father of Advertising.” He is also the man who literally wrote the book on the business—Ogilvy on Advertising. Trained at the Gallup research organization, he attributed the […].

Education 61

Education Advertising 61

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

All About Advertising Law

APRIL 25, 2019

Thought that the FTC and California planned to cool off on enforcing trial and subscription programs? Think again. The FTC and California continue to bring these actions with alarming regularity. For those of you who haven’t been tracking these issues, last year California’s Automatic Renewal Law was amended to tighten the restrictions on continuity programs.

Advertising 40

Advertising 40

AdGlow

APRIL 11, 2019

Night In Boxes is a US-based subscription company that delivers complete date nights to your door each month. Each box includes a designed date night with several activities, ambiance, music, snacks, a recommended dinner menu and more.

Conversion 52

Conversion Social Advertising Advertising 52

InMobi

APRIL 16, 2019

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. InMobi has been a key partner in helping to develop these specs, and we are excited for them to be live in this initial instance. What do these specifications do, and how do they help programmatic advertisers? Keep reading for more information.

Demand Side Platform 52

Demand Side Platform Advertising Education Ad Tech 52

illumin

APRIL 24, 2019

By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences. Using live data sources from over 700M+ profiles, we can see things like consumer interests, passions, site-search behavior, and purchase intent. The technology we have available today gives us a holistic view of the consumer which aids in making a lasting connection with brands.

Machine Learning 67

Machine Learning Audience Conversion Marketing 67

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.