Fuel Lines
NOVEMBER 8, 2018
Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee the world’s largest companies.
More About Advertising
NOVEMBER 27, 2018
So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so he may as well finish. There are other WPP candidates for mergers – one often.
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Advertising to Baby Boomers
NOVEMBER 6, 2018
Today is voting day. I decided to wait until the whole mess was (almost) over before blogging this spot: Many folks are upset about it. I get it. It’s ageist. It’s stupid. It’s inaccurate. The American Society on Aging has called on Nail Communications to suspend an ageist advertising campaign that began Sept. 24 as part of ACRONYM’s “Knock the Vote” initiative.
AdPulp
NOVEMBER 18, 2018
When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company’s ads do not annoy the living hell out of them. It’s a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements […]. The post Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
NOVEMBER 21, 2018
Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains how the highest bid can be secretly tweaked, alternatives to the second price auctioning model and what demand-side platforms (DSPs) need to know before selecting a supply-side platform (SSP) to work with.
AdGlow
NOVEMBER 21, 2018
Black Friday and Cyber Monday represent a unique opportunity for brands to increase their sales in the run up to Christmas. We decided to analyze the impact of social platforms on Black Friday and Cyber Monday.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 16, 2018
WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet of the stuttering holding company limo. First off he’s confirmed that WPP plans to sell up to 80 per cent of its research unit Kantar, hoping to keep between 20 and 40 per cent depending.
Advertising to Baby Boomers
NOVEMBER 16, 2018
Whoops. Chuck got sucked into a sappy Christmas commercial. Let's hope it's not some new chronic condition (known in psychology journals as 'Hallmark Moment Syndrome'). I'm posting it because it's for a department store in the U.K. - so you won't be seeing it on this side of the pond.
AdPulp
NOVEMBER 1, 2018
The great majority of ad agency websites suck. The sites tend to be little more than digital brochures and chest-beating exercises. Agency sites are also focused on past accomplishments, which is odd considering that the buyers of ad agency services want future successes. Thankfully, PAM Advertising in Zurich, Switzerland doesn’t play by other people’s rules. […].
illumin
NOVEMBER 26, 2018
Last week, we released our game changing whitepaper, Attention: The New Media Currency. This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.
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All About Advertising Law
NOVEMBER 28, 2018
Previously on the blog , we noted that federal government agencies don’t always play well together. So, when these agencies synchronize their efforts, the industry would do well to take notice. One such coordination effort is well underway. The FDA and the USDA just announced that they will jointly oversee cell?cultured food production derived from livestock and poultry.
Fuel Lines
NOVEMBER 29, 2018
Be prepared to capitalize on speaking engagements to win new business. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.
More About Advertising
NOVEMBER 28, 2018
We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not that many people knew what VML was in January) and Sir Martin Sorrell departing WPP in acrimonious circumstances, to do his new thing with a group of Dutch MediaMonks. We did speculate in 2017 that.
InMobi
NOVEMBER 13, 2018
For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. LEARN MORE Here are the top eight perks of mobile in-app advertising that make it the best mobile strategy. 1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most dat
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
NOVEMBER 26, 2018
Many so-called conservatives don’t believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass. The reality of homelessness is much more nuanced. The hard fact is some people […]. The post Who Do You See When You See A Person Living on the Street?
illumin
NOVEMBER 8, 2018
It happens multiple times a day, we are presented with a vast array of options upon which we must make not-so-life-changing decisions. From picking the radio station for the commute to work, weeding through a lunch menu, and finally settling down to find the perfect movie to watch on Netflix. With regards to advancements in technology and advertising alone, the current generation of consumers has spoken: the power of choice is of utmost importance.
All About Advertising Law
NOVEMBER 26, 2018
On November 14, the FTC Commissioners, in an opinion authored by Chairman Simons, issued an opinion in an antitrust case involving the online advertising industry that has important implications for online advertisers. Last November, we discussed the initial decision by FTC ALJ Chappel l that 1-800 Contacts had violated Section 5 of the FTC Act by coming to agreements with its competitors limiting their abilities—as well as 1-800 Contacts’ ability—to bid on each other’s trademarks an
More About Advertising
NOVEMBER 12, 2018
Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can live on OOH screens. Pushing brands’ creative boundaries to enable social video to thrive on another platform is the basis of an initiative we’ve driven at Talon this year. And it works – engaging more.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 9, 2018
In a change to the usual programming, Piccadilly Circus will stop showing garish, flashy ads for an hour this evening, 9th November, and will instead commemorate the centenary of the armistice with a sombre black and red film. Thousands of black boots will be seen and heard marching across the giant red screen in the.
More About Advertising
NOVEMBER 14, 2018
Jerry Buhlmann has surprised the industry by quitting his role as CEO of Dentsu Aegis. He is only 59, which is young compared to John Wren at Omnicom (66) and Michael Roth at Interpublic (72). We also know that Buhlmann is very fit — he’s represented England as a senior triathlete — and is no.
More About Advertising
NOVEMBER 6, 2018
It’s going to take a lot more than a good ad campaign to turn around this retailer’s fortunes, but Mother is certainly doing its bit for Debenhams with a spirited series of ads that celebrates the triumphant feeling you get when you’ve bought the perfect present. While John Lewis has paid big bucks for Elton.
More About Advertising
NOVEMBER 19, 2018
Waitrose & Partners/John Lewis & Partners are giving it both barrels this Christmas – or is it one big barrel? Following the summer ad announcing the relaunch of both and individual efforts this Christmas – JL featuring Elton john of course – we now have a new campaign from adam&eveDDB for both. Waitrose in the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 16, 2018
Rachel Forde became UK CEO of media agency UM in July 2018. She was previously with Publicis, where she held senior positions at ZenithOptimedia and Starcom Mediavest. At SMG, she was MD of the P&G United division, looking after Publicis Groupe’s largest UK client, before bringing together Spark and Mediavest and as CEO overseeing its.
More About Advertising
NOVEMBER 26, 2018
Volkswagen has concluded its global creative review with a rather odd choice of agencies: WPP, still on the Ford roster globally handling “activation” and media, has been appointed to handle North America creative while DDB looks like the big winner worldwide with VW in Europe (VW’s heartland), Middle East and Africa plus South America and.
More About Advertising
NOVEMBER 8, 2018
Might Sir Martin Sorrell (below), now installed as chairman of S4 Capital, the owner of content agency MediaMonks, be contemplating a bid for some or all of Kantar? Kantar, of course, is the data division of WPP, the company he founded 33 years ago and ran before he was rudely turfed out earlier this year.
More About Advertising
NOVEMBER 12, 2018
News in last week’s Ad Age that that Procter & Gamble is reorganizing its management structure to get greater efficiencies from its semi-autonomous business units, almost made me choke on my breakfast beer. No matter how it reorganizes itself it will remain as a perfect example of how f *d up most giant corporations are. I.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
NOVEMBER 12, 2018
Brands seem to need a cause these days, and Coty’s Rimmel London has chosen to take on the cyber bullies of the beauty world with its #IWILLNOTBEDELETED campaign, featuring 14 real people, each of whom has a story to tell. Rosie Bardales, BETC London partner and CCO, said: “Rimmel is a brand that believes everyone.
More About Advertising
NOVEMBER 19, 2018
How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By Jonathan Conway. Automation technologies are beginning to transform how Out of Home (OOH) media is transacted, but alone they don’t answer advertiser needs for more targeted and measurable campaigns. As more advertisers begin to take.
More About Advertising
NOVEMBER 21, 2018
Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think you’re charging to much), you’re accused of sexism and harassment on a regular basis and if you’re a really unlucky male there may be a female creative director with a chip on both shoulders who.
More About Advertising
NOVEMBER 12, 2018
There’s a lot of emotion around at Christmas – much of it of the ersatz variety you can buy in a packet – so it takes a deft touch from client and agency to make it work for you. Here are two such examples: one from adam&eveDDB in the UK for National Lottery funded Haircuts4Homeless.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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