Fuel Lines

AUGUST 9, 2018

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus the strategies and tactics they should be using for their clients. “Clients want traditional advertising as well as content marketing, so it’

Agency 113

Agency Marketing Click Through Rate ROI 113

More About Advertising

AUGUST 21, 2018

Shaving is a tedious and, if you use Gillette products, expensive business. The P&G-owned brand is under pressure from cheaper online alternatives so it’s decided to modernise its “the best a man get get” pitch in a new campaign from Grey UK. So it’s no longer a macho hunk shaving but men who “take a.

Agency 76

Agency Advertising 76

Advertising to Baby Boomers

AUGUST 8, 2018

My previous post: 28 or 52 or 103 Things Only Baby Boomers Remember While banging it out I began thinking about commercials that have stuck with me through the years. They’re not necessarily the best or most famous – simply ones I loved, knocked me out. Although the advertising revolution was well under way by 1965, I remember first seeing this commercial (I’m fourteen) and just going batty.

Advertising 67

Advertising 67

AdPulp

AUGUST 2, 2018

Copywriters are Sherpas. Their journeys are both an adventure and a grueling test of endurance. Jim Mitchem and Jason Fox are copywriters who have been to the mountaintop and back. Both men have distinct voices and unique points of view, along with portfolios full of sharp work. Both continue to advance their careers as freelancers, […]. The post The Adpulp Interview with Copywriters Jim Mitchem and Jason Fox appeared first on Adpulp.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

AUGUST 26, 2018

In order to run an effective mobile advertising campaign, marketers need to partner with multiple vendors to manage their marketing and advertising needs. From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers.

MarTech 52

MarTech ROI Retargeting Ad network 52

All About Advertising Law

AUGUST 21, 2018

The FTC has been waging a steady war against advertisers that use introductory offers that turn into subscription agreements. With the FTC threatening to seek full consumer redress and to impose joint and several liability, most companies and their principals cannot afford to litigate such cases and are forced to settle. In March 2015 , the FTC sued DIRECTV, alleging that DIRECTV failed to properly disclose material terms of its introductory offer and its subscription agreements.

Advertising 45

Advertising Banner Impressions 45

More About Advertising

AUGUST 2, 2018

Here’s another cracker from Droga5 New York, for the relaunch of speciality home retailer Pier 1 with a new platform ‘This is me.’ The UK’s airwaves are awash with ads in this category, nearly all of which leave you cold. This is how you do it. MAA creative scale: 8.

Retail 75

Retail Agency Advertising 75

illumin

AUGUST 9, 2018

The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share of Attention®.

Conversion 40

Conversion Video Ads Audience Advertising 40

AdPulp

AUGUST 19, 2018

In any given year, the number of agencies who win awards and earn accolades in the industry press totals about 500 to 600, give or take. These name brand shops paint a picture of an industry in transition (some would say decline). But, limited views provide limited information to base conclusions upon. Here’s a conclusion […]. The post Small Teams Generate Big Ideas appeared first on Adpulp.

Agency 51

Agency 51

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why certain common digital advertising metrics for video advertising on mobile devices don’t work well and why new metrics are needed for video content, be sure to download our new guide !

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

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Advertising

All About Advertising Law

AUGUST 29, 2018

“On August 30, 2018, businesses will be required to provide revised “clear and reasonable” warnings under California’s Safe Drinking Water and Toxic Enforcement Act of 1986 (known as Proposition 65 or Prop 65) if they would like to avail themselves of the safe harbor provided by the implementing regulations of the Office of Environmental Health Hazard Assessment (OEHHA or the Agency).

Manufacturing 40

Manufacturing Food Retail Electronics 40

Gods of Advertising

AUGUST 6, 2018

Left side of my tank… I maintain a 180-gallon reef aquarium in my home. Try to anyway. The coral reef is the most complex, delicate and beautiful ecosystem in the world. Lighting. Filtration. Water parameters. Flow. Everything has to be calibrated and monitored in order to even passably mimic a real coral reef. One or two miscalculations and your reef crashes.

Agency 66

Agency Advertising 66

More About Advertising

AUGUST 2, 2018

Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. The business spent ten years at JWT and Karmarama pitched against Saatchi & Saatchi and VCCP for the £10m account. Jacobs Douwe Egberts UK and Ireland marketing director Martin Andreasen says: “The team at Karmarama impressed us throughout the.

Impressions 75

Impressions Agency Marketing Finance 75

illumin

AUGUST 1, 2018

We recently attended MarketingTO where our team had the opportunity to listen and connect with industry leaders focusing on what happens when creativity meets technology. The event, held in Toronto, brings technology, advertising, and marketing companies together. The goal is to share knowledge between the three worlds with many influential and intelligent speakers, including AcuityAds’ own Chief Strategy Officer, Seraj Bharwani.

Education 40

Education Video Ads Audience Communications 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

AUGUST 5, 2018

Non-profit organizations and political movements are often so laser-focused on their goals, they fail to see the importance of process and the best path forward. Even fewer have a talented team of brand-builders on the job. Thankfully, the ACLU is the exception to this rule. According to Fast Company, the ACLU’s product development team is […].

Non-Profit 42

Non-Profit Marketing Advertising 42

InMobi

AUGUST 21, 2018

Each year, app developers around the world eagerly await exciting new updates to iOS. This year’s iOS 12 release is focused on building on what the existing solutions can do and also adding new and exciting tools to the developer toolkit. Let’s look at some of the new additions and updates that developers should be excited about. Every year, around the same time, InMobi works on its own SDK release.

Machine Learning 52

Machine Learning Audience 52

All About Advertising Law

AUGUST 27, 2018

In recognition of a rapidly changing ecommerce environment, Visa has created a new category of payment aggregator – a “marketplace” – for entities that bring “together Cardholders and retailers on an electronic commerce website or mobile application.” The new marketplace designation will have an immediate impact in the ecommerce market by clarifying the status and requirements applicable to ecommerce sites looking to add payment processing services to their platforms.

eCommerce 40

eCommerce Retail Electronics Marketing 40

Fuel Lines

AUGUST 2, 2018

New business helps for Advertising, Digital, Media and PR Agencies. Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are many common problems when it comes to business development that makes it harder than it needs to be. Here is a collection of 50 new business tips that I hope will help make new business easier: Perform SWOT analysis.

Agency 227

Agency Non-Profit Media Marketing 227

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

AUGUST 9, 2018

Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ways than the retina scanning technology that served up personalized ads in sci-fi thriller Minority.

Communications 75

Communications Audience Media Ad Tech 75

AdGlow

AUGUST 14, 2018

Summer is in full swing, and our social media feeds are inundated with travel photos of friends and families in far-flung destinations.

Media 52

Media 52

AdPulp

AUGUST 4, 2018

Big news from Boulder this week. Alex Bogusky, one of the original founders of Crispin Porter + Bogusky, has rejoined the agency as Co-Founder, Chief Creative Engineer. Finally got to meet one of my all-time ad heros, Linus Karlsson. The timing sucks but we still had great fun. pic.twitter.com/jR2dhwJvYZ — Alex Bogusky (@bogusky) August 3, […].

Agency 41

Agency 41

InMobi

AUGUST 16, 2018

DMEXCO is one of the biggest marketing events of the year, drawing crowds from across Europe and across the world to Cologne to learn, socialize and push the industry forward. We’re excited to be exhibiting this year! If you’re attending, we’d love to see you there! Go to go.inmobi.net/dmexco-2018 if you’re interested in scheduling a meeting with us.

Conversion 52

Conversion Marketing 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

All About Advertising Law

AUGUST 8, 2018

“Slamming and cramming” might sound more appropriate in professional wrestling than telecommunications, but it’s the Federal Communications Commission and not the WWE that’s making moves in this area. On June 7, the Commission approved new rules aimed at stopping both slamming and cramming by telecommunications carriers, which we’ve summarized below.

Communications 40

Communications 40

More About Advertising

AUGUST 20, 2018

The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using eye-tracking technology, the tool measures levels of attention to different zones within a piece of creative, creating an understanding of how respondents interact with individual elements and why some receive higher attention rates to others.

Media 71

Media Agency Advertising 71

More About Advertising

AUGUST 13, 2018

Hey Girls UK is a social enterprise that tackles period poverty by donating a pack of sanitary pads to girls in need for every pack it sells and agency adam&eveDDB is on the case with a press campaign for its launch in Waitrose and Asda. Apparently one girl in ten in the UK can’t afford.

Agency 70

Agency Advertising 70

More About Advertising

AUGUST 24, 2018

Didn’t know we still had Royal Marines Commandos but we do it seems and they star in WCRS’ latest recruitment campaign for the Royal Navy. And here they are heading determinedly into Apocalypse Now territory. Think I’ll pass (probably not within the age group). But if this is your thing. Good to see an ad.

Agency 67

Agency Advertising 67

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

AUGUST 9, 2018

Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching officer Dent names his first 11 football ads. 1. Carlsberg – Old Lions 2. National.

Agency 63

Agency Marketing Advertising 63

More About Advertising

AUGUST 14, 2018

Selling cars is more about selling gadgets and apps these days and Volkswagen has a new one, Car-net which helps you find the damn thing when you can’t remember where you parked it. Technology is turning us all into idiots: if the internet ever goes down we’re all up that well known creek without a.

Agency 60

Agency Advertising 60

More About Advertising

AUGUST 6, 2018

A senior UK government press officer lost her job after saying that the day of the 9/11 attacks on the World Trade Centre was a “good day to bury bad news.” Nothing so spectacularly tasteless in adland mercifully but we’re into August and the height of the summer holiday season is a popular time to.

Finance 60

Finance Agency Advertising 60

More About Advertising

AUGUST 1, 2018

Shell has finally announced the results of its agency review resulting in the creation of an “agency of the future” no less. On the face of it it looks pretty good for longstanding partner WPP with group companies VCCP, VCCP Retail (part-owned by WPP) Wunderman, digital agencies Mirum (part of JWT) and Geometry and H+K.

Agency 58

Agency Retail Media Advertising 58

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.