Fuel Lines
JUNE 4, 2018
Your website’s key role is to generate business for the firm. Research shows websites influence 97% of clients’ purchasing decisions. . I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult. A website is an important online platform to showcase your agency’s credentials, capabilities and case studies.
Ad Espresso
JUNE 12, 2018
A picture paints a thousand words, right? Not necessarily. Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself. That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality. But Read more.
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More About Advertising
JUNE 13, 2018
Top Tips for Cannes Ikea – Human Catalogue This idea is impossible to categorize, it’s pretty freakish and just doesn’t resemble anything else. It’s like Marmite – love or hate it. I’m part of the fan camp: the campaign brings attention back to the least digital and most unglamorous thing in the world and turns.
illumin
JUNE 15, 2018
Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April. This council includes more than 70 senior brand marketing, agency and media executives from all over the Americas and being a part of it allows us to offer perspective on the issues that face the modern adverti
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
JUNE 28, 2018
We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards (IDMA) 2018 hosted by Exchange4Media in Mumbai on June 27, 2018. Exchange4media formulated the Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital marketing space - specifically, internet, mobile, gaming, social media and the blogosphere.
AdGlow
JUNE 8, 2018
The 2018 World Cup is a huge opportunity for marketers to grow social media engagement and increase brand awareness. Social media activity soars during large-scale events like the World Cup, and the most significant driver of effectiveness will be the quality of content pushed and a brand’s ability to link meaningfully to that content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
JUNE 26, 2018
Following confusion in both the courts and the FCC, Congress is now looking to step in and resolve disputed provisions of the Telephone Consumer Protection Act (TCPA). As readers of this blog know, earlier this year in ACA Int’l v. FCC , 885 F.3d 687 (D.C. Cir. 2018), the D.C. Circuit set aside the FCC’s interpretation of “automatic telephone dialing system” (ATDS) as it was defined in the FCC’s 2015 TCPA Order (2015 Order).
More About Advertising
JUNE 4, 2018
Top Tips for Cannes I have no idea what the Cannes juries will vote for. But I hope it will be focused on significant campaigns for mainstream brands rather than one-off stunts for worthy causes. The more that awards are handed out for work that’s only seen by juries, the more Cannes risks losing relevance.
illumin
JUNE 27, 2018
Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a music, news, sports or political talk environment, the use of audio ads is experiencing a renaissance as advertisers take advantage of digit
InMobi
JUNE 25, 2018
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising.
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AdGlow
JUNE 26, 2018
As one of the world's most significant sporting events, the World Cup’s global reach provides marketers with a golden opportunity to tap into people’s passion for football.
AdPulp
JUNE 16, 2018
The American Civil Liberties Union claims to have uncovered tens of thousands of pages of evidence documenting U.S. Customs and Border Protection (CBP) officials physically, sexually, and verbally abusing children. According to the ACLU, the majority of these children are asylum seekers fleeing violence in Mexico and Central America. Some are teenage mothers.
All About Advertising Law
JUNE 25, 2018
The Federal Trade Commission (FTC) continues its oversight of charitable fundraising conduct. This month, the FTC issued guidance for both donors who donate to charities through online giving portals and businesses that offer such portals. The agency also warned consumers to be wary of potential charity scams in the wake of recent natural disasters that trigger solicitations for money to help victims of those disasters.
More About Advertising
JUNE 7, 2018
To Sorrento where over 400 delegates from the global Out of Home industry are gathered at the 59th FEPE International Congress to discuss the medium and its challenges. On the face of it most plants in the OOH garden are blooming: it’s the only traditional medium to have grown in the digital era and digital.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertising to Baby Boomers
JUNE 22, 2018
In some places it’s legal. In other places it’s sort of legal. It’s now legal in Canada. You can smoke it, eat it, spray it on body parts or someone else’s body parts. There’s a suppository. Lots of suppositories. You can get really ripped or simply become moderately pain-free. Or both. If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad.
InMobi
JUNE 21, 2018
In our previous article , we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detecting those anomalies with predetermined fixed thresholds). However, this is both ineffective and inefficient against constantly evolving, newer fraud methods for a simple reason — how do you find something when you don’t know what to look for?
AdGlow
JUNE 27, 2018
Birchbox is an online beauty subscription service, which offers it’s subscribers a personalised monthly beauty box filled with makeup, skincare and haircare samples.
AdPulp
JUNE 14, 2018
American Express is showcasing the work of visual artists on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level. The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way […]. The post American Express Expresses Its Artistic Side appeared first on Adpulp.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
JUNE 22, 2018
We blogged recently on the 11th Circuit’s decision that the FTC’s order against LabMD is unenforceable. If you enjoyed that blog, then you’re in luck because we have more LabMD versus FTC content coming your way. In a separate case, LabMD and its chief executive Michael Daugherty sued individual FTC attorneys, arguing that they ramped up the Commission’s investigation into LabMD in retaliation for public criticisms of the FTC made by Daugherty.
More About Advertising
JUNE 4, 2018
Ogilvy Paris creative directors Mark Forgan (left) and Jamie Standen choose three world campaigns and three French campaigns in their Top Tips for Cannes World It’s a Tide Ad A perfect use of the Super Bowl. We’re looking at Grand Prix Film here, maybe even other categories. Simple, funny and.clean. Palau Pledge Again a simple.
illumin
JUNE 7, 2018
This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.
InMobi
JUNE 20, 2018
“Any fool can tell a crisis when it arrives. The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation LEARN MORE Until recently, the approach to fighting mobile ad fraud has been defensive and reactive. For instance, Ad networks and publishers deploy rudimentary static defense mechanisms and wait for the bad guys to counter them before deploying hotfixes or undertaking countermeasures.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdGlow
JUNE 27, 2018
Instagram recently announced the launch of IGTV. A feature which will allow Instagram users and content creators to upload videos up to an hour in length.
AdPulp
JUNE 7, 2018
Recreational Vehicles are H-O-T. In 2016, 430,000 recreational vehicles of all kinds were sold, an increase of 15% over the year before. What may surprise some is that half of RV buyers today are under the age of 45, according to the RV Industry Association. Related recreational industries are also booming. KOA RV campgrounds, reports […]. The post Head Out On That Highway In A Winnebago appeared first on Adpulp.
All About Advertising Law
JUNE 21, 2018
Many of you are no doubt familiar with ANSI testing, which is often touted as the gold standard in assessing product performance. However, other types of third-party tests exist, even if they have not risen to the level of being an “industry standard.” A recent NAD decision sheds some light on when and how advertisers can use such tests in their advertising.
More About Advertising
JUNE 18, 2018
Top Tips for Cannes Heinz – Geoff Cartoons move me to tears with such pitiful ease (I can’t type the letters ‘U’ and ‘P’ in succession without letting out a wretched, strangled sob) that you may want to take my fandom of this wonderful antipodean TV spot with a heavy pinch of salt. But even.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Fuel Lines
JUNE 13, 2018
What we learn from examining 1 million blog posts. It seems that everyone has now jumped on the content marketing bandwagon. But just because everyone is doing it, doesn’t mean that they are having success. Only 9% of B2B marketers consider their content marketing efforts to be “very effective. Content Marketing Institute. For many agencies and businesses, content marketing isn’t working.
InMobi
JUNE 12, 2018
Companies have always struggled with fraud. InMobi is proud to stand as a partner in this fight. Since our inception, we’ve been committed to earning and building trust , and now, we have the TAG Certified Against Fraud seal to prove it. InMobi has recently been certified by the Trustworthy Accountability Group’s (TAG) Anti-Fraud Program, allowing us to proudly display their Certified Against Fraud (CAF) seal.
Gods of Advertising
JUNE 11, 2018
The other night I got to thinking about a debating class I once took at the University of Wisconsin. An article on the ages-old conflict between the Arab nations and Israel spurned the memory. Like gun control and abortion, the Middle East is a debating class chestnut. It dawned on me how important that debating course was in shaping my career as an advertising copywriter.
AdPulp
JUNE 25, 2018
Women in Saudi Arabia may now legally drive. Given that it’s 2018, let’s call this a small, but notable, advance for human rights. Al Jazeera reminds us of the oppressive situation inside the absolute monarchy to this day: “This system has stripped Saudi women of the rights that most Muslim women elsewhere enjoy. A woman […].
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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