Fuel Lines

DECEMBER 13, 2016

The role of the agency new business executive is the riskiest position due a dramatic change in the way business is acquired and the skills rainmakers need to make it happen. Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well now. The average tenure of an agency business development director is now as low as two years.

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Advertising Agency Audience Food 258

Gods of Advertising

DECEMBER 8, 2016

The “Ghost Writer” at your service… No secret I’ve been looking for a creative leadership position in the advertising industry. But securing full time employment has proven to be daunting, even for a lesser title and reduced pay. No secret either that Adland has a fixation on youth, especially when it comes to creative. Too bad since most under-thirties are best at creating “ideas” that amuse and delight their peers but sell nothing to no one.

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DECEMBER 2, 2016

It was an important year for the 3% Conference. Not only because of their 5th anniversary, and highest attendance ever, but also the conference’s message of inclusivity and unity felt more relevant and urgent than ever before. In the face of adversity, uncertainty, and a divisive election, the 3% movement is a strong reminder that.

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Agency Advertising 85

MediaFuse

DECEMBER 15, 2016

ConvertMedia recently sat down with Paul Salomone, Founder & CEO of MediaFuse to get his take on key issues facing publishers, the opportunity that Outstream video provides and what waits ahead for the upcoming year! What types of advertising controls do you think are most important to publishers (audio/frequency, etc.)? Publishers need to be able to manage their programmatic inventory quickly and efficiently.

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Header Bidding Ad Server Non-Profit Banner 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

DECEMBER 6, 2016

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising. Having traveled all the way from Bengaluru, India unsure of what to expect from an "un-conference," I was intrigued.

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Verification services Advertising Viewability Impressions 52

Banner Flow

DECEMBER 7, 2016

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. No one has an infinite budget, so whatever the size of your business, you need to choose your methods carefully. Not that there’s a glaringly incorrect way to do it. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Gods of Advertising

DECEMBER 13, 2016

Boy meets girl. They become friends. Grow up together. Fall in love. And when they inevitably become a couple Chase Bank is there with financial guidance to help them protect their growing nest egg. Perfectly reasonable fodder for an anthem commercial. And this one mines the territory with aplomb. Beautifully shot. Lovely music. Great cast. Which brings me to the couple.

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DECEMBER 16, 2016

Purina Mills is a US animal feeds company (once owned by Ralston Purina) and it sponsors A Home For Every Horse which connects unwanted horses (of whom there are millions across the world) with new owners. One reason being that they’re somewhat expensive to look after (we’ve got one).

Agency 75

Agency Advertising 75

Advertising to Baby Boomers

DECEMBER 13, 2016

The year began with folks playing games with our brains: 06 January 2016 Brain Games: Hocus-Pocus Hyperbole Looks like a not-so-bright company hawking a make-me-bright online game is in non-virtual hot water: Lumosity fined millions for making false claims about brain health benefits… More and More Déjà Vu : 19 April 2016 Big Mags Roll Out Big Guns.

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Advertising Fashion Agency Marketing 55

Nick Burcher

DECEMBER 13, 2016

Elton John and Bernie Taupin are celebrating 50 years of their song writing partnership, a combination that has produced a string of classic hits over the years. Many of these Elton John songs were created before the advent of music video and 'Elton John - The Cut' is a YouTube video project that aims to fix this! 'Elton John - The Cut' is all about giving YouTube creators the chance to create official music videos for these legendary Elton John hits - Rocket Man, Bennie & the Jets and Tiny

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Advertising

Banner Flow

DECEMBER 7, 2016

(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.). As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. As with any new year, though, it’s also a good time for a little reflection. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2

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Advertising Click Through Rate Social Advertising Communications 52

All About Advertising Law

DECEMBER 13, 2016

As 2017 quickly approaches, and consumers look for gift ideas or help with their New Year’s resolutions, “apps” that focus on fitness and health are increasingly popular. A recent FTC settlement against Aura Labs, Inc. (“Aura Labs” or “Aura”) and its principal, for allegedly making deceptive claims regarding the accuracy of its blood pressure measuring app, confirms that the same advertising rules apply to claims made for an app as for “hard goods.

Food 45

Food Audience Advertising Media 45

Gods of Advertising

DECEMBER 5, 2016

He’s making his list… We read about holiday layoffs in the trades. Perhaps we experience them in our lives. A grim subject, I know. For I have been on both sides of this sad equation. What I’m about to tell you may not be morally right or wrong but it is a matter of fact. First, a note on the obvious. Nobody likes to fire people. Especially during the holidays.

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DECEMBER 16, 2016

Best of 2016? Two blockbusters grabbed my attention and stuck in my mind. Kenzo blew the doors off a dusty genre. Superhumans from Channel 4 gets better with every watch. And one relevant and radical activity that I admire is REI’s Black Friday initiative. Hats off to all. Rick Chant is a co-founder.

Media 74

Media Agency Advertising 74

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

DECEMBER 31, 2016

We are at the dawn of 2017 and the modern world is teetering. Or it is steaming full ahead, according to your news sources and consequent points of view. One thing is clear. It’s high time to speak up and out. In many places around the world, democracy and the rule of law are being […]. The post Activate Your Voice for Freedom appeared first on AdPulp.

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Nick Burcher

DECEMBER 25, 2016

EON have been running TV advertising in Sweden this Christmas to promote the idea of battery stored solar power - 'Turn on your Christmas lights with a good conscience, use solar energy all year round with our storage battery.' The TV ad centres around a house with an amazing Christmas lights and laser display set to the DubVision Remix of Avicii - 'For A Better Day.

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InMobi

DECEMBER 15, 2016

1. Tell a story - Draw users into your world Reaching beyond the surface, marketers can leverage this distinctly active audio-visual medium to tell their stories and value propositions in a clear and understandable manner. Advertiser Name - OLX: Buy and Sell near you Developer - OLX B.V. 2. Strike the right balance between User experience and storytelling - keep the length between 15-30s While rewarded videos intuitively seem to guarantee high completion rates, 30s is the ‘tipping point’ for vid

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Advertising Video Ads Audience Marketing 52

All About Advertising Law

DECEMBER 21, 2016

As we begin to wind down for the year (and we hope that holds true for you), we wanted to take a moment to thank each of you for your support and to wish you and your loved ones a joyous holiday season and a terrific 2017. We know that – in this era of increased regulatory scrutiny of disclaimers – many of you struggle with convincing your marketers to make their disclosures clear and conspicuous.

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Marketing 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Gods of Advertising

DECEMBER 29, 2016

Is it just me or did 2016 seem to fall down the stairs like a bag of groceries? Rolling cans, broken bottles and a lot of F bombs. Even Christmas couldn’t save it. In my view, the holidays only added literal and emotional hangovers to an already jittery society. Like kicking a dead horse. Maybe it was our interminable Presidential election: a bitter race between two people no one really liked, barely won by a nincompoop.

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AutoMobile 53

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DECEMBER 2, 2016

Tom Denford is co-founder and chief strategy officer of ID Comms, the media change consultancy. As an advisor to the world’s most ambitious brands, the company helps CMOs and media directors guide their organisations through media transformation and work productively with their agency partners. Tom also hosts a weekly YouTube show called #MediaSnack with co-founder.

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DECEMBER 5, 2016

Best ads of 2016 Air Max 2017 It’s rare that advertising transcends the product it’s selling, but that is the case here. The piece is mesmerizing and becomes almost like a piece of art. All at the same time as communicating what it would feel like to wear the new AirMax. The craft here is.

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DECEMBER 30, 2016

These (elderly) boys, for such they mostly are, never turn off, or so we’re told. So how are they passing the hours between Christmas and the New Year. What’s on their minds? Sir Martin Sorrell – WPP Three issues may be exercising SMS. 1/ Why have my media agencies suddenly stopped winning big media reviews?

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Agency Media Finance 63

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

DECEMBER 1, 2016

My favourite ads of the year, for the most part, aren’t ads. For me, the brands that successfully landed in audience culture in 2016 (like TV used to) have been playing with PR, stunts, cultural hijacks, even music promos. But, still, a few films caught my eye and we’re here to talk ads. So why.

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DECEMBER 7, 2016

Venerable beer brand Grolsch (founded in the 17th cenury) has appointed WPP’s Wunderman Amsterdam as its global digital agency following a pitch. Grolsch has been sold to Japan’s Asahi Group as part of the AB InBev/SAB Miller giant brewery merger.

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DECEMBER 15, 2016

Legendary art director Alan Waldie died last week aged 76. He worked on some of the most famous UK ads in his years at the great CDP and, afterwards, at Lowe Howard-Spink. In November last year he was presented with a special D&AD black pencil to mark his extraordinary achievements. His work included black pencil.

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DECEMBER 5, 2016

Welcome one and all to this week’s top Snapfax shreds, where we empty our waste paper bin of wretchedness to see what’s been shredded most by our merciless machine connected to our fax fed by the internet. In at Number Five it’s a return to Britain’s favourite topic of conversation (after Brexit nowadays) – the.

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Conversion Advertising 53

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

DECEMBER 13, 2016

Best ads of 2016 Kenzo The latest Kenzo spot written and directed by Spike Jonze is my new go-to film when I hear things like “films over a minute are redundant” or “something big and surprising needs to happen in the first 10 seconds”. Besides all the brilliant production qualities of this beautiful film, it’s.

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DECEMBER 7, 2016

Amid all the (would-be) heartwarming christmas spectaculars there’s a noteworthy sub-set: Christmas with extra cheese and, in this one for Carphone Warehouse from Brothers and Sisters, collapsing sets. And Keith Lemon, of course. BBH, which seems to gradually recovering its form (people have been discussing it in funereal tones the past three years) has taken.

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More About Advertising

DECEMBER 1, 2016

Forsman&Bodenfors is back with another death-defying demonstration for Volvo Trucks, this time showing an intrepid paraglider being towed up a Croation mountain valley (and under a bridge) by a cool-as-a-cucumber lady truck driver. All to demonstrate the efficacy of its I-Shift Dual Clutch system (whatever that may be). Apparently it helps you to conserve fuel.

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Agency Advertising 49

Gods of Advertising

DECEMBER 21, 2016

At first glance, this item seems like merely a glib menu item from a bar in Los Angeles. Which it is. But the gimmick of selling patrons a 40-ounce bottle of Colt 45 in a brown paper bag is much more than just an innocuous promotion. it’s a crucible. Undeniably “creative” in that it is a clever way for St. Felix to make 500% profit from cheap swill and also generate beaucoup buzz.

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Advertising Marketing 45

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.