More About Advertising
NOVEMBER 7, 2016
The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London agency CHI, is 49 per cent owned by WPP. M/SIX media trading is handled by.
Gods of Advertising
NOVEMBER 15, 2016
Falling on deaf ears? Like Hollywood and all its stars, the vast majority of Adland despised the idea of a Donald Trump presidency. Which is why for many months so many of us rallied for a different outcome. The best and brightest from our tribe, hired by the DNC, or of their own volition, created films and microsites and social programs in a righteous effort to see the one time First Lady become the first lady President of theses United States and, with perhaps even more ardor, to make certain
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
NOVEMBER 24, 2016
Think back on the last decade or so, and you’ll find countless examples of companies whose traditional positions in the marketplace were challenged. Some have successfully adapted, and some haven’t. Nicole Ertas takes a closer look at this phenomenon in Free Range Brands: Join the New Breed of Agile Brands. To start with, Ertas talks […]. The post Free Range Brands Looks At A Marketing Landscape Gone Wild appeared first on AdPulp.
MediaFuse
NOVEMBER 29, 2016
Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
NOVEMBER 17, 2016
We’re proud to be supporting the State of the Developer Nation Survey run by our friends at VisionMobile. This is the 12th developer survey, focusing on a 360 view of developer tools, skills and salaries. The survey features questions on topics like programming languages, platforms, app categories, new technologies, revenue models, IoT verticals and tools.
Advertising to Baby Boomers
NOVEMBER 29, 2016
Not too long ago: 03 October 2016 Digital Ad Shenanigans It’s been a bad week or so for online advertising foolishness and chicanery. No big surprise for yours truly. I’ve been yacking about this nonsense for a decade. Now there’s a book about it: Black Ops Advertising Native Ads, Content Marketing and the Covert World of the Digital Sell by Mara Einstein … Whatever the label, however, it comes down to this: advertisers can camouflage their sales message in only one of two ways 1) hide the adver
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
NOVEMBER 8, 2016
Above the fray in every way, comes this gorgeous film celebrating America’s ideals and spirit, words eloquently written by Woody Guthrie expressed through the voice of a Latin American. Yes, it’s a political message, stoically defending our diverse country of immigrants in the face of ignoramuses like Donald Trump. Building a wall against these people –all people- is indefensible.
Nick Burcher
NOVEMBER 29, 2016
New Facebook Messenger ChatBot Rudolph Adventson promises to create a personalised Christmas advent calendar for users of Facebook Messenger! Hohoho - Rudolph Adventson Messenger bot I am yet to be completely convinced about Facebook Messenger bots (still feels a bit like trying to put ad messages between SMS texts in the early days of mobile), but chatbots like Rudolph Adventson are starting to highlight the creative potential of the Messenger platform.
MediaFuse
NOVEMBER 14, 2016
What do we do at MediaFuse? MediaFuse’s partnership with publishers spans ad tech stack development, header bidding strategy , troubleshooting PMPs, and managing custom direct campaigns. We assist in driving digital revenue by providing a customized approach to all of our engagements from strategy to implementation. Please check out our video: Rise of Programmatic Marketing.
All About Advertising Law
NOVEMBER 29, 2016
There’s been a lot of talk about the one eensy weensy Supreme Court vacancy, but nary a word about the not one but TWO FTC vacancies. Indeed, if any of you were out and about recently, say at the theater perhaps, you might have been sitting near a future FTC Commissioner. So, let’s imagine for a second that we were talented enough to appear in the theater (ok, truth be told, Amy is, but that’s a blog for another day) and that all of you are wealthy enough to be able to afford Hamilton tickets an
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Advertising to Baby Boomers
NOVEMBER 4, 2016
Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Hungry? Senior Nutrition Fellow Ruth Kava sez to Food Purveyors: Ignore Baby-Boomers at Your Peril … “How amazing. How astonishing. How pathetic.” That’d be Dick Stroud wondering about Marketers discovering the importance of the 50-plus once again and again and again … Advertising campaign gone wrong : The idea of people over fifty driving their cars is so appall
More About Advertising
NOVEMBER 9, 2016
Nicolas Lautier is creative director of BETC Paris. He joined recently from Ogilvy Paris where he spent seven years working on brands including Perrier, Scrabble, Coca-Cola and Ford. Jealousy is a good criteria when it comes to selecting the best campaigns. These are the three campaigns that clearly made me jealous. Surprisingly, I have selected.
Gods of Advertising
NOVEMBER 1, 2016
“Let’s play two.” -Mr. Cub, Ernie Banks. I grew up in the shadow of Wrigley Field, which, though now hard to believe, was a sketchy neighborhood at the time. It was really only safe during Cub’s games. But on those days it seemed the sun always shone. If you weren’t at the game you could hear it blaring on “Chicago’s own” WGN, from literally every open window and door.
Nick Burcher
NOVEMBER 19, 2016
It's the time of year where '#HolidaysAreComing' and Christmas ads start to appear on our TV screens. In the UK we have had many of the Christmas ad campaigns start already, but there is one that lots of people wait for with anticipation - the Coca-Cola Christmas truck! This year the Coca-Cola Christmas Truck 'Holidays Are Coming' TV ad will appear on UK screens tonight and this is being brought to life in a number of ways for 2016.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MediaFuse
NOVEMBER 14, 2016
With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. With the seemingly endless amount of header bidders, ad exchanges, SSPs, RTBs, and ad network’s out there, all of which promise publishers “the world,” it takes a very savvy ad ops team to efficiently manage these various revenue streams.
InMobi
NOVEMBER 23, 2016
There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitalized on the power of mobile was Samsung who successfully sealed their association with the Rugby World Cup through this campaign.
All About Advertising Law
NOVEMBER 21, 2016
In case you were like Alabama football coach Nick Saban and unware , there was an election last week. One post-election issue has been the use of “fake news” to try and sway voters and possible steps to prevent those types of stories going forward. The FTC has been trying to stop “fake news” advertising for some time; see our earlier posts on the Lean Spa case, Lord & Taylor case , and Native Advertising Statement.
More About Advertising
NOVEMBER 4, 2016
London-based international fashion house Karen Millen has appointed content and digital agency AllTogetherNow to handle its social, content, media and paid social media placement account after a pitch. AllTogetherNow, part of The&Partnership, has been tasked with with rethinking how the fashion brand approaches its social activity to increase brand affinity with its target audience of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Gods of Advertising
NOVEMBER 29, 2016
Normally, I don’t go for hidden camera stuff (in advertising or entertainment) but this provocative campaign for a difficult subject is an exception. What I admire is the light touch it took with such a heavy subject. For example, the main actor is youthful, handsome and charming. In ordinary circumstances any father would be delighted to have his daughter date a fellow like this.
Nick Burcher
NOVEMBER 7, 2016
I've been fascinated by Facebook Live and have written a number of articles about it recently. One of the most interesting Facebook Live developments has been the new Facebook Live ad campaign which has seen Facebook Live TV ads, Facebook Live poster ads and Facebook ads. on Facebook. Facebook Live ad from Facebook Facebook Live ad from Facebook Facebook Live bus shelter ad in London Facebook Live bus shelter ad in London So will this Facebook Live ad campaign get more 'normal people' using Face
MediaFuse
NOVEMBER 9, 2016
Paul Salomone, Founder & CEO. Paul Salomone is an entrepreneur, health & nutrition enthusiast, and digital advertising veteran with 2 decades of experience helping companies maximize revenue. Paul has lead teams for some of the largest companies in the world and has founded multiple companies in both the digital advertising and health and nutrition industries.
More About Advertising
NOVEMBER 1, 2016
It’s amazing that ISP TalkTalk is still with us, given some of its past disasters (mostly self inflicted). CEO Dido Harding is still talking the talk though, succeeding in annoying BT’s Gavin Patterson no end with her (mostly justified) criticisms of its Openreach network. Can TalkTalk walk the walk though? According to this campaign from.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 17, 2016
Jeff Bezos of Amazon’s ambition knows no bounds and now the company he founded is doing its bit for relations between Christians and Muslims in its new Amazon Prime Christmas campaign from Joint.
More About Advertising
NOVEMBER 29, 2016
The march of the consultants continues apace and now one of the biggest, Accenture, has bought the UK’s Karmarama, one of the UK’s few independent agency groups. The price is undisclosed. Accenture Interactive is already the world’s biggest digital agency but has, so far, lacked an out-and-out creative resource. Accenture says the acquisition will “integrate.
More About Advertising
NOVEMBER 3, 2016
I would nominate three campaigns from probably the three largest advertisers in the world. The industry should be looking up to them, not down to award winning work for dog shelters and glue companies. Wieden’s P&G Olympic mum’s spot is well worn territory – but a truly global effort that pulls the heart strings The.
More About Advertising
NOVEMBER 11, 2016
Best ads of 2016 Libresse – Blood I love the provocative nature of the idea. The expression in film is really striking and disruptive. Whilst other advertisers may go out of their way to avoid showing blood with graphics or metaphor this takes real life head on, breaks down a taboo and empowers. Channel.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
NOVEMBER 21, 2016
The US presidential election gave us more than a few controversial moments. Many of them disheartening. Many of them genuinely shocking. And many of them made you fear for the human race. But the election gave us the odd delightful moment too (you might have to bear with me here). One of those delightful moments.
More About Advertising
NOVEMBER 28, 2016
Best ads of 2016 My favourite campaigns for 2016 are definitely these three. The campaigns stand out because they play into a strong insight of how people behave, shared values or how they interact with technology. They stand out by fitting into people’s daily lives. I really like the Sound of Change concept. It’s so.
More About Advertising
NOVEMBER 24, 2016
Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in a spin. Procter & Gamble has just finished a major restructuring : getting rid of 100 brands it deems non-essential both for itself and consumers; cutting the number of agencies and returning, it seems, to.
More About Advertising
NOVEMBER 2, 2016
We’re asking the great and good of adland to choose their best ads of 2016. The deal is you can pick one of your own if you choose three (the max). First off is Matt Charlton, CEO of Brothers and Sisters. I’ve chosen three films which are all long format, and absolutely beautiful to look.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
99 
Let's personalize your content