June, 2016

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Drive Ad Agency New Business With A PR Plan

Fuel Lines

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels. Don has also co-authored or ghost written three books for clients.

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Stéphane Xiberras of BETC Paris: my Top Tips for Cannes

More About Advertising

Stéphane Xiberras (below) has been president and CCO of BETC Paris since 2007. BETC Paris is, by any measure, one of the very best creative agencies in the world and Xiberras is in charge of one of its signature accounts, Canal+. Canal+ ad ‘The Bear’ won the Cannes Lion Grand Prix Film Craft in 2012.

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Why Working In Advertising Sucks And What We Can Do About It

AdPulp

Editor’s Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is […]. The post Why Working In Advertising Sucks And What We Can Do About It appeared first on AdPulp.

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An indelible memory from Cannes: my candid discussion with Alex Bogusky.

Gods of Advertising

A few 24 hours ago, I had the pleasure of conversing with Alex Bogusky before he became a demi-God of Advertising. We were at a vendor-sponsored pool party in Cannes. However unlikely as it seems, both of us were not really digging the scene. He seemed to prefer a quiet discussion versus living it up in the shallow end. I was perhaps more torn on the issue but also more than happy to oblige him.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Remarketing - The Next Wave in Growth Marketing

InMobi

Over the years, advertisers have come to rely on InMobi’s performance solutions to unlock new avenues of growth. From gaming developers to large retailers, we work closely with our customers as their trusted partners to acquire quality users and scale their businesses locally and globally. But over the course of our travels in the past year, meeting with customers from San Francisco to Beijing, we’ve observed the conversation shift from focusing on acquiring users to worrying about retaining the

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Recent Opinion Highlights – The Risk of Unhealthy Telemarketing Practices

All About Advertising Law

Last month, the U.S. District Court for the Southern District of Florida issued an opinion that serves as a powerful reminder of the risks of not taking telemarketing compliance seriously. In August 2014, the FTC sued the Partners in Health Care Association (“PIHC”), its principal Gary Kieper, and others for deceptively telemarketing medical discount cards.

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Maria Garrido of Havas Media Group: my Top Tips for surviving the Cannes Lions festival

More About Advertising

We’ve had lots of Top Tips For Cannes, interesting, we hope, even if you’re not into awards or Cannes. Three campaigns in particular have popped up regularly: ‘McWhopper’ from Burger King, REI’s ‘Opt Outside’ from the US retailer and Harvey Nichols’ ‘Shoplifters.’ If ‘Shoplifters’ wins big it will be a remarkable triumph for the upscale.

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Ad Contrarians Enter The Podcast Booth; Break Down The Business In 10

AdPulp

If you work in marketing and you need to sharpen your cognitive skills, this new podcast is for you: The Ad Contrarian Show. Bob Hoffman (the Ad Contrarian) and Sharon Krinsky (the former president and chief creative officer of Hoffman/Lewis) are speaking into the mic. Depending on how entrenched your POV is about “the business,” […].

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“Do demons exist?” my daughter asks. “Relax, sweetheart. It’s only a movie.”

Gods of Advertising

The eyes of the demon, The Conjuring 2. Last Saturday night, I served as the “adult aged person” allowing my 8 th grade daughter and her BF to see The Conjuring 2. Truth be told they served as my ticket to see this horror film as well. I have loved horror films ever since I began sneaking into them at various grind houses in Chicago when I was in the 8th grade.

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Some of the news fit to print.

Advertising to Baby Boomers

Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Marketing Author and Global Wayfarer Brent Green won’t be lonely. Boomers Will Dominate Travel for 20 Years … We’re inquisitive about the ages of voters, not of the presumptive candidates. Which demo might decide the outcome?

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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“UP TO” NO GOOD

All About Advertising Law

By Okram (Own work) [ CC BY-SA 3.0 ], via Wikimedia Commons A recent NAD decision provided an opportunity for NAD to once again opine on the standard for performance-related “up to” claims – this time related to energy efficiency. As even infrequent readers of the blog are aware, this is a popular topic and one we’re prepared to talk about more often than Disney releases a Star Wars movie.

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Remarketing - How India Buys on Mobile

InMobi

Reaching more than a billion mobile users across the globe, InMobi has a unique window into user behavior. Delving into how people shop on their mobile phones in India, the insights found are truly revealing. The data helps us understand when Indian’s like to shop, what their mobile shopping journey looks like and how they make purchasing decisions.

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FCB scoops another ‘Grand Prix for good’ with Cannes Lions Health prize for Pearson’s ‘Project Literacy’

More About Advertising

London’s FCB Inferno has won the Cannes Lions Health and Wellness Grand Prix for its integrated campaign ‘Alphabet of Illiteracy’ for education company Pearson’s Project Literacy. FCB Inferno is pretty good at good causes advertising, last year it won the Lions Health and United Nations Foundation Grand Prix for Good for Sport England’s ‘This Girl.

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Ask David Ogilvy And Watson Will Reply

AdPulp

Wouldn’t it be nice to ask one of the early heroes of the ad business a few questions? Thanks to IBM’s Watson, and some diligent research work from The Drum, we are now able to ask one deceased legend—David Ogilvy—about various items of importance. By the way, The Drum is a global media platform and […]. The post Ask David Ogilvy And Watson Will Reply appeared first on AdPulp.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Winning at Cannes. Gaming the system is part of the system.

Gods of Advertising

“You’re in the great game now…” Adweek published a story asking the big winners at Cannes 2016 what their “secrets to success” were. You could read the article here or just stay with me and I’ll tell you how to win at Cannes. Forget analysis and trendspotting. Don’t be mystified by all the never-ending categories either. Winning at Cannes has more or less relied on the same formula for years.

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Saul Betmead of Y&R EMEA: what the success of Airbnb tells us about the future of business

More About Advertising

Memories and moments will change the world. That was the view of Brian Chesky, the co-founder of Airbnb, who spoke at the Cannes Lions festival this week. It might seem a rather vague – slightly trite – observation, but there’s little doubt that there has been a shift from people feeling the need to own.

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Maurice Levy of Publicis: my Top Tips for Cannes

More About Advertising

Maurice Levy is fronting a new Cannes Lions betting competition, guessthelions.com, which also aims to raise money for good causes. So Maurice has picked his five faves, all of them mentioned in despatches by other tipsters with the exception of Orange’s Emotion Capture box – from Publicis Conseil as it happens. Well he can be.

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Publicis merges Leo Burnett and DigitasLBi in Detroit to shore up General Motors

More About Advertising

General Motors now has two bespoke agencies in the US: Publicis Groupe’s Leo Burnett and DigitasLBi are merging in Detroit to form new unit Engage M-1 (named after a Detroit highway it seems). The two agencies work on General Motors’ Buick and GMC (trucks and crossovers) brands.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Martin Agency’s Daniel Fisher: my Top Tips for Cannes

More About Advertising

Daniel Fisher is ECD of The Martin Agency in London. Fisher was formerly deputy ECD at adam&eveDDB where he worked on, among others, John Lewis’ ‘Monty the Penguin’ and its big 2014 Cannes award winner Harvey Nichols’ ‘Sorry I Spent it On Myself.’ Prior to adam&eve he worked at CHI&Partners, Leo Burnett and WCRS, acquiring.

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‘Don’t F**k With Your Future’ says new referendum vote campaign from adam&eveDDB

More About Advertising

‘F**k’ in ads still has the capacity to shock, especially in a campaign about the European referendum. But it’s here in lights in a new twist in the increasingly fractious campaign, ‘Don’t Let Others F**k With Your Future,’ a collaboration, it seems, between agency adam&eveDDB and certain “high profile individuals.” Who seem to be keeping.

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Microsoft tries to wrap up B2B marketing software with $26bn LinkedIn buy

More About Advertising

Microsoft has bought LinkedIn, the business social network, for a whopping $26.2bn, about half as much again as any one else thought it was worth. LinkedIn is a jolly useful product in terms of information about individuals – although, in the UK, seemingly populated by CEOs and MDs without a company to their name, who.

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Zambezi’s Josh DiMarcantonio; my Top Tips for Cannes

More About Advertising

Josh DiMarcantonio is ECD and a partner at independent communications agency Zambezi, based in Culver City California. It pairs leaders from traditional advertising agencies with experts in digital, film, television, music, sports and strategic marketing. Before joining Zambezi DiMarcantonio held senior creative positions at 180LA, Deutsch LA, CAA and Wieden+Kennedy.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Matt Charlton of Brothers and Sisters: my Top Tips for Cannes

More About Advertising

Matt Charlton is CEO of independent London agency Brothers and Sisters. Before that He was joint founder and CEO of BETC in London, worldwide president of Modernista, managing director of TBWA in London and a global business director at BBH, working on Johnnie Walker among others. Brothers and Sisters’ accounts include Sky, Center Parcs and.

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Omnicom’s PHD lands £2bn Volkswagen media prize

More About Advertising

PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it retained last November. The business moves from WPP’s Mediacom which has held it for nearly.

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Asda and Saatchi rest hopes on the Martin effect

More About Advertising

Saatchi & Saatchi has signed up TV chef James Martin to front its first campaign since winning back the business from VCCP. Asda is in a right old mess, bludgeoned by Aldi and Lidl and facing a slowly recovering Tesco in the nether regions of the supermarket market. CEO Andy Clarke is stepping down in.

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CHI celebrates 40 years of Prince’s Trust in gritty style

More About Advertising

The Prince’s Trust is 40 years old and remains HRH’s biggest achievement, unless you’re a fan of his interventions in architecture and other issues. CHI&Partners has handled the account for the last ten years and has produced a new film – ‘Parallel Lives’ – showing the life-changing impact the charity has had on some young.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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ID Comms’ Tom Denford and David Indo: #RebateGate – how should marketers react to the ANA report?

More About Advertising

In today’s special episode of #MediaSnack, Tom and David examine the ANA’s long-awaited report into media rebate practice in the US. The report is an alarming wake-up call to a global industry and calls media rebate activity “pervasive” and that they have evidence that agencies “across the spectrum” have been involved. Tom and David discuss.

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FEPE Congress highlights vexed role of creativity in a media world driven by ad tech

More About Advertising

We all know – or think we know – that tech is taking over the ad world although not that many people seem too happy about it, apart from the suppliers of such tech and the companies and venture funds that invest in it. But turkeys don’t vote for Christmas do they? Super computers armed.

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Cannes Lions is now a media fest but creativity somehow hangs in there

More About Advertising

To the Cannes Lions then – and apologies to all of you who are fed up with it – but it was a fairly stunning reflection of a dramatically changed industry. The scale of it all now is strange to behold. It’s not just agencies, production companies and a few clients but a huge media.

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Jane Austin: why Iggy’s the most creative in Cannes

More About Advertising

Iggy Pop was one of the few people who actually talked about advertising at Cannes Lions. You know, those things that you see on telly, in a newspaper, or on the street selling you stuff? While everyone else this week was talking about the future, VR, AR and that coma-inducing word ‘content’, Iggy handed out.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.