Fuel Lines
MAY 19, 2016
Inspire your clients to abandon the RFP. The RFP (Request for Proposal) process is the way a lot of clients evaluate and select an advertising or marketing partner and keep prices down. But Cal Harrison, president of Beyond Referrals , states that the RFP process is actually an unsophisticated, and inefficient, process based on questionable science.
More About Advertising
MAY 18, 2016
Whatever you think about the Cannes Lions – and awards as a whole – it does seem to concentrate minds when you try to come up with the best ads and likely award winners (let’s call them ads for now, for simplicity if no other reason). Illuminating too, Wieden+Kennedy’s Neil Christie unearthed a brilliant mobile.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Gods of Advertising
MAY 2, 2016
Looking for my next gig, I have visited a fair number of agencies. Typically, I meet with people representing the management team. It’s a bit of a gauntlet. In that context, one expects a positive attitude throughout, from both the interviewee and the interviewer(s). However, that is not always the case. At one agency, a number of the folks I’d met were pretty down on their company and told me so.
InMobi
MAY 12, 2016
InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange , our programmatic marketplace.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
MAY 31, 2016
“Every morning I sit for hours on the beach holding my ether orb.” -Lee Clow The “cult of creativity” that is LA’s ad scene, will be gathering at the Beverly Hilton this week to give themselves trophies. What you are about to see are promotional videos for the “Sold Out” event. Southern California advertising people […].
All About Advertising Law
MAY 31, 2016
See page for author [Public domain], via Wikimedia Commons In the first federal appellate decision addressing Rule 68 offers of judgment for TCPA claims under the Federal Rule of Civil Procedure since the Supreme Court issued its decision in Campbell-Ewald v. Gomez , the Ninth Circuit has evaluated the potential avenues for defendants to moot a case by making a Rule 68 offer.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 5, 2016
Jules Chalkley, creative director at Engine, is joining BMB (formerly Beattie McGuinness Bungay) as CCO. At Engine Chalkley headed its government business, working closely with agency WCRS on accounts including the Royal Navy. Before Engine he worked at RKCR/Y&R. Chalkley says: “Engine has been a brilliant time in my life. I’ve been very lucky to.
Gods of Advertising
MAY 12, 2016
LOS ANGELES, CA – APRIL 27: (L-R) Guest, internet influencers Brittenelle Fredericks, Sara Dinkin, and musician Garrett Borns of BORNS attend Discover Los Angeles’ “Get Lost” Pop-Up Concert at The Geffen Contemporary at MOCA on April 27, 2016 in West Hollywood, California. (Photo by Charley Gallay/Getty Images for Los Angeles Tourism & Convention Board ).
InMobi
MAY 6, 2016
We’re proud to be supporting the new developer survey run by our friends at VisionMobile. This is the 11th developer survey and it’s entitled Developer Tools Benchmarking - as you can understand, the focus is on developer tools. The survey features questions on topics like programming languages, platforms, app categories, tool categories, revenue models, IoT verticals - and, of course - tools!
AdPulp
MAY 31, 2016
Droga5 and Clearasil found a new way to talk to teens. This is from YouTube: Teens, would an uplifting video be a good way to tell you how fast our products work? We made one. For you. Because we heard you like these. We hope you like this one. Let us know if you do! […]. The post Clearasil May Not Know Teens, But It Knows When To Trust Its Ad Agency appeared first on AdPulp.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
MAY 26, 2016
By Wikidata (www.wikidata.org) [ CC BY-SA 3.0 ], via Wikimedia Commons Website disclosures are a hot topic these days , and are not new. And yet, you should still be paying attention to the law as it evolves around this important component of your website. There are nuances to consider, and, in California, we now have some clarity on how to analyze a browsewrap agreement.
More About Advertising
MAY 27, 2016
For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much. But its future depends on embracing new possibilities, on new mindsets, and on new processes. Of all media, outdoor advertising could be best placed to show how exciting our industry can become – if we.
More About Advertising
MAY 16, 2016
Over the next few weeks we’ll be featuring various Top Tips for Cannes from various advertising luminaries. Ogilvy China CCO Graham Fink (below), decisive as ever, has no doubts which ad he would choose. The best thing I’ve seen all year is the Shiseido film, ‘High School Girl?’ I’d give it the Grand Prix. It’s.
More About Advertising
MAY 13, 2016
Boots has announced what it rather grandly calls a “new communications direction,” to wit “addressing the health and wellbeing needs of the nation and demonstrating the many ways in which Boots UK can help.” Fair enough, Boots is a British institution although it’s now owned over there. Boots has gathered some stats such as there.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 6, 2016
Firstly, let’s start with a question; what’s the criteria for being a member of this rarified club? Here’s my stab at it: The Creative Director was the very heart and soul of the agency. They were the one that every prospective client wanted to meet and every departing client tried to avoid. The one who.
More About Advertising
MAY 25, 2016
Out of home industry heavyweights Kevin Shute and Richard Blackburn are launching a new OOH communications agency – Partisan Communications. The new agency is partnering with Eric Newnham’s Talon Outdoor, the leading independent agency that handles Omnicom’s OOH spend in the UK. Shute has been running his own OOH company Rainmaker and before that was.
More About Advertising
MAY 31, 2016
It’s been a while since we had a client who, on the surface of it, seemed utterly bonkers – intriguingly most of them seem to originate in the US. A few years ago we had Joel Ewanick at General Motors whose increasingly eccentric initiatives resulted in a shotgun marriage of Interpublic’s McCann with Omnicom’s Goodby.
More About Advertising
MAY 27, 2016
At this rate there won’t be anyone left. CHI&Partners CCO Jonathan Burley (left) is leaving the agency after six years. One of a number of well-known faces in London’s adland to depart the scene or move on recently. Burley has a terrific pedigree, having been ECD at Leo Burnett and before that a creative director.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 5, 2016
Brian Coopper is chief creative officer of Oliver Group UK. He has held executive creative director posts at Dare, Ogilvy and Wieden+Kennedy, working on Nokia. He led Apple’s iAd business in Europe and is one of the few creatives to take charge in both traditional and digital agencies. He began his career as a copywriter.
More About Advertising
MAY 17, 2016
In his infinite wisdom, Stephen has asked me to forecast this year’s Cannes winners. Not all of them, I hasten to add, as there are now more categories than there are fleas on my dog. So I shall concentrate on the Kryptonite, Dilithium and Tripe & Onion Lions. However, as the entry fees are equal.
More About Advertising
MAY 13, 2016
Wieden+Kennedy Amsterdam is launching a new global brand platform – we hear a lot about those these days – for Mexico’s Corona beer: ‘This Is Living.’ Point being that”our best side” shines through when we’re outside, in Corona-ish settings usually involving sun, sea and sand. So here’s another surfer.
More About Advertising
MAY 12, 2016
Here’s an interesting new agency with a pedigree, in the agreeable climes of San Francisco. Former Crispin Porter+Bogusky president Steven Erich and Goodby Silverstein & Partners ECD Eric Kallman are teaming up to launch Erich & Kallman. Both have considerable pedigrees: Erich (below right), who joined CP+B in 2004, becoming president in 2014, has also.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Gods of Advertising
MAY 25, 2016
According to Tim Nudd’s marvelous piece in Adweek, this Secret deodorant commercial debuted on the season premier of The Bachelorette -a show I deplore but my wife and daughter’s adore. I’m not going to get into a rant on that but I do recognize the genius of this media buy. Like the Bachelor , the Bachelorette is a reality show about choosing a mate for life.
More About Advertising
MAY 11, 2016
BBH is giving Alpen, Weetabix’s venerable muesli brand, a retread in a new campaign ‘It all started so well.’ Point being that the day looks positive and full of possibilities at breakfast time until reality takes over. The two films are based on YouTube ‘fails,’ that growing catalogue of life’s embarrassing reverses.
More About Advertising
MAY 3, 2016
April was far from the cruellest month for ads, particularly from UK agencies. After a slow start to the year there was a rush of good to great ads in April: JWT’s Rembrandt recreation by its Amsterdam office, Martini from AMV BBDO, Maynards from Wieden+Kennedy London, iD from CHI and Fosters from adam&eveDDB to mention.
More About Advertising
MAY 20, 2016
On this week’s #mediasnack, Tom and David review some fascinating data published by AdAge, Agency Report 2016, which brings the threat of “consultant” businesses to the traditional agency business into stark focus. Based on annual revenues, Accenture Interactive is now the sixth largest global agency by revenue having achieved $2.9bn in revenue for 2015, edging.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 11, 2016
Vinyl records are making a big comeback and now they’re on sale in Tesco. BBH has produced a new print campaign – including some fly posters it seems, as you do in the music biz – aimed at vinyl buffs able to recognise elements from famous album sleeves. Here’s the first. Now what can this.
More About Advertising
MAY 3, 2016
Someone at Ogilvy has remembered that what we now call German shepherd dogs were once known as Alsatians (because they came from Alsace, maybe) and the supercharged mutts are the heroes of the latest instalment of Kronenbourg’s Eric Cantona campaign. Cantona and Kronenbourg are a marriage made in heaven: seeing the famously irascible footballer send.
More About Advertising
MAY 3, 2016
Samsung is launching a new global campaign ‘Launching People’ – through BBH, trying to put on a human face on virtual reality. It’s ‘discovered’ that a third of parents aren’t there to read their children bedtime stories – but now you can, with a couple of rather daunting Samsung VR headsets. Which are doubtless OK.
Gods of Advertising
MAY 31, 2016
If you haven’t already seen the commercial, here it is. If you have, well, once is enough. This vulgar, racist thing from China pretty much lowers the bar into mud what constitutes mainstream content. A perky Chinese gal literally whitewashes a lecherous black man. Galling. One assumes racial relations in China regarding Africans and themselves is far less volatile than what we see in America but that’s still no excuse for this vulgar artifact.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
268 
Let's personalize your content