Fuel Lines
APRIL 21, 2016
“We need to stop SELLING and start TELLING.” Your agency is probably already pretty good at storytelling. But how about story-teaching? Park Howell founded Park&Co , an award-winning brand and creative consultancy, in 1995 in Phoenix, Az. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling.
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APRIL 25, 2016
It was bound to happen after the appointment of Brit Steve Easterbrook to head McDonald’s but the fast food giant, now showing some signs of revival after a moribund few years, is finally reviewing its creative account. In North America for starters but likely to be the rest of the world too. McDonald’s, as is.
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Gods of Advertising
APRIL 19, 2016
In my last job, I was asked by a colleague to take down a Facebook post because it apparently offended someone in the office. I had offered a less than politically correct view on the hot button issue regarding race relations (or lack of) in America. Reluctantly, I removed the post. Not because I rethought my position and came to the conclusion I was wrong.
InMobi
APRIL 27, 2016
Game Developers Conference 2016 took place recently in San Francisco, and boy was it a great one! InMobi hosted and moderated a panel with some of the top gaming publishers in the world, including Michael McHale , General Manager of Glu Games, Henry Lowenfels , VP of Biz Dev at Scopely, and Amit Khanduja , CEO of Reliance Games. The panelists represented some of the largest publishers in the industry, while the majority of the audience was made up of indie developers and representatives from sma
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
APRIL 28, 2016
The Federal Trade Commission (FTC) is seeking comment on the disclosure, recordkeeping, and reporting requirements of its Telemarketing Sales Rule (TSR). The deadline for public comment is June 13, 2016. The FTC’s recent notice invites public comments on four issues: Whether the TSR’s disclosure, recordkeeping, and reporting requirements are necessary, and whether the resulting information is useful; The accuracy of the FTC’s estimates regarding the burden that such information
AdPulp
APRIL 4, 2016
Online marketing techniques and standards are constantly changing. Something that seemed extremely innovative last year, becomes obsolete today, giving place to the brand new digital engagement experience. If you are a web-store owner, you have to live with this harsh reality, whether you like it or not. In order to survive and lead your e-Commerce […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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APRIL 22, 2016
Halifax has been regaling us for years with not-so-heavenly choirs hymning the praises of its various offers. It was probably quite hard to change the theme to something more adventurous as the bank (now owned by Lloyds) recovered from the brink of extinction in the banking crisis. But adam&eveDDB has clearly been putting its thinking.
Gods of Advertising
APRIL 22, 2016
Lovely but is it also tacky? The unexpected death of prince created a maelstrom of activity in the social spheres. Not surprisingly, a bunch of brands wanted to, ahem, pay their respects as well. I definitely agree with Adfreak in that some fared better than others. Yes, to the Minnesota Viking’s (Prince’s home state) understated salute. Definitely no, to the props from Hamburger Helper.
InMobi
APRIL 25, 2016
We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. As part of the session, I also had an interesting Q&A with Jasjit Singh, Director of Product Management at Mobikwik, on his experience and insights on native ad monetization.
All About Advertising Law
APRIL 28, 2016
The Office of the New York Attorney General entered into a $500,000 settlement with Walgreens last week over false pricing information in its Walgreens and Duane Reade stores in New York. By kolijoriverhouse [ CC BY-SA 4.0 ], via Wikimedia Commons The New York Attorney General began investigating Walgreens’ advertising and pricing practices in early 2014.
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Advertising to Baby Boomers
APRIL 19, 2016
Another fusillade, a volley of déjà vus. And it’s sort of like being in The Twilight Zone , or if that reference is too antediluvian for you, Groundhog Day , or if that reference is too antediluvian for you, there’s got to be plenty of recent movies and TV shows I’ve never heard of with similar plots or themes. The grey market Older consumers will reshape the business landscape Apr 9th 2016 … The Economist Intelligence Unit, a sister organisation to The Economist, found that only 31% of firms it
Fuel Lines
APRIL 1, 2016
If I were the owner of an advertising, digital or media agency, to build my agency’s brand, I would WRITE! This isn’t a new discovery for me. Since the beginning, I’ve written my way into a thriving new business consultancy. My blog provides a consistent flow of inbound leads. I’ve never had to make a cold call for any new business.
More About Advertising
APRIL 11, 2016
UK supermarket disrupter Aldi has decided to keep its creative account with McCann Manchester following a pitch involving M&C Saatchi, Mother, Havas and J. Walter Thompson. Cue much gnashing of teeth in London’s advertising parlours – and relief at McCann. Of all the supermarket accounts to come up recently Aldi was the big one; a.
Gods of Advertising
APRIL 14, 2016
A while back, in the Admiral’s Club at Laguardia airport, this youngster caught my attention. Regular looking kid, a bit disheveled in his ill-fitting blue sweatshirt and no-name blue jeans. But something marked him apart: a striped cap with a propeller on top! Wow. I remember thinking he’s safe here but that goofy cap would be a death sentence in the schoolyard -certainly in the ones I attended.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
APRIL 18, 2016
At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions. Understanding the attributes of these consumers is paramount as it helps fine-tune your advertising messaging and investments.
All About Advertising Law
APRIL 20, 2016
In March, a new federal law quietly went into effect that places additional pressure on importers to develop compliance systems for their supply chains, including identification of items potentially made with forced labor. The Trade Facilitation and Trade Enforcement Act of 2015 (Trade Act) prohibits the import into the United States of goods, wares, articles, and merchandise mined, produced, or manufactured in a foreign country by convict, forced, or indentured labor.
Fuel Lines
APRIL 6, 2016
Creating and maintaining agency new business is often harder than it should be because one key ingredient is often missing. I was recently included in RSW/US Thought Leader panel. Along with providing questions for their Thought Leader survey itself, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider.
Fuel Lines
APRIL 30, 2016
Sponsored: 64% off Code Black Drone with HD Camera. Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 8, 2016
Rhode Island is running a tourism campaign called ‘Cooler and Warmer’ so Havas PR (cue trouble) was commissioned to make a film using stock footage (cue more trouble). Havas roped in small local agency IndieWhip to put it all together. Which they did with the insertion of a skateboarding scene filmed in, er, Iceland. It.
More About Advertising
APRIL 22, 2016
Prostitution and France are indelibly linked, usually in a sort of faux joie de vivre. The great Hollywood musical Gigi is about young girl, played by Leslie Caron, who is trained as a courtesan, an upmarket prostitute basically. Albeit one who confines her activities to one ‘gentleman’ at a time. Maurice Chevalier, playing an ageing.
More About Advertising
APRIL 15, 2016
FCB Inferno has won Npower, one of the big UK energy suppliers, from McCann Manchester. Npower is owned by Germany’s RWE. McCann ran a campaign featuring comedians but this was never likely to cut the mustard for a huge company operating in a politically charged business environment. FCB competed against against BBH, Karmarama and Mother.
More About Advertising
APRIL 1, 2016
More cause stuff, this time it’s about homelessness courtesy of an initiative and execution from FCB Inferno. Magazine The Big Issue is famous for its contribution to the cause but it’s getting a bit tired – people don’t seem to want magazines these days, wherever the money goes. Our appetite for ‘barista’ coffee grows exponentially.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 20, 2016
Specsavers, which now has a growing hearing aid business too, is famous for producing its (mostly excellent) advertising in-house. But now it’s gone outside for its digital account, appointing Possible London to “apply service design to create the next evolution of digital services across all its channels.” Possible started life as a hotchpotch of digital.
More About Advertising
APRIL 1, 2016
The&Partnership’s Johnny Hornby is leading the charge against ad fraud – in the UK at least – and heading up Hornby’s posse is chief technology officer Ross Barnes. Here’s Barnes on the Beeb with some hair-raising tales about the evil bots and the amount of advertiser money they purloin – $10-15bn he reckons.
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APRIL 28, 2016
It’s not that often that an independent London agency creates an international campaign (Leagas Delaney makes a speciality of it) but Will London is launching one such – ‘AfriCAN’ – for African telecoms company Liquid Telecom. The campaign will run in a number of African countries on large outdoor formats, in print and the internet.
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APRIL 26, 2016
Adam&eveDDB is launching its first global campaign – ‘Every Last Child’ – for charity Save The Children. The agency has worked with STC in the UK since 2010. Media for the three-year campaign is by the7Stars. The campaign, shot in numerous hotspots including Jordan, Mexico, Bangladesh, Kenya and an emergency treatment centre for ebola in.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 26, 2016
Danone is launching its first global campaign for kids’ brand Danonino through Y&R and it’s following in the footsteps of other brands – like Persil’s ‘Dirt is Good,’ – by empowering the little blighters. Other WPP agencies are also involved.
More About Advertising
APRIL 6, 2016
Will we end up with the world’s big media accounts being handled by just two entities: WPP’s GroupM and Omnicom’s OMG? Publicis Groupe, Interpublic (in the US), Dentsu/Aegis and others would violently disagree but that’s the way it seems to be going. Ad Age reports that Walmart, which announced it was leaving Publicis-owned Mediavest last.
More About Advertising
APRIL 20, 2016
YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox thinking. The finding emerges from what YouTube calls a ‘meta-analysis’ of 56 case studies across.
More About Advertising
APRIL 14, 2016
In case anyone had forgotten, the Cannes Lions Festival of Creativity is gearing up for action in June and the first gong – Creative Marketer of the Year – has gone to Samsung Electronics. As indeed it probably should given that the Korean giant, by some estimates, has the world’s biggest marketing budget at around.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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