March, 2016

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Use Your Personal Facebook Profile for Ad Agency New Business

Fuel Lines

The new normal for new business integrates your personal life and your work life. If you really want to generate new business through social media – get personal. Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. Because of technology and social media, the line between your personal and professional life has blurred.

Agency 260
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Perfect Fools wins Zound headphones global task

More About Advertising

Zound Industries, which makes designer headphone and speaker brands Urbanears, Coloud and Marshall Headphones, has appointed Perfect Fools as a global creative partner for key communications and digital projects. Zound, which describes itself as a “lifestyle technology” company has tasked Perfect Fools to review and develop its social media strategies and create experiential campaigns.

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The greatest impediment to creativity was, is and always will be: fear.

Gods of Advertising

Why are client’s so difficult? Those of us in the creative department have asked the question so many times it has become rote. Clients are difficult. Period. Especially when it comes to buying and approving work. We expect them to demand changes to the concepts, to the script, to the voiceover, to the scene, to the CTA, to the size of the logo and so on.

Agency 69
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Matching Retailers' Mobile Goals And Ad Formats

InMobi

Originally published on Business Insider. "Creativity without strategy is called art. Creativity with strategy is called Advertising", said Professor Jef Richards. No one could possibly agree more than today's retail marketer. The dawn of the digital age has brought with it a vast array of ad format options - enough to throw any marketer's mind into a tizzy.

Retail 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Look Out Below: FTC Brings Down the Avalanche

All About Advertising Law

Readers know that the FTC frequently settles its cases through suspended judgments, where the full amount of the judgment is suspended based on the defendant’s ability to pay. A recent case highlights the risks companies and individuals face if they fail to adequately disclose their assets to the FTC during settlement discussions. The FTC sued HCG Direct and its principal Clint Ethington in January 2014 for making false and deceptive claims regarding the weight loss efficacy of liquid homeopath

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Matching the Person to the Job is Vital to Your Company’s Performance

AdPulp

Have you ever wondered why companies take so long to hire someone? It’s because the decision to hire is not something that should be taken lightly. Not only does hiring the wrong person mean that they’ll have to go back to the drawing board, it can essentially drain time and money. Utilize Several Resources Most […]. The post Matching the Person to the Job is Vital to Your Company’s Performance appeared first on AdPulp.

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Matt Charlton: why you will never be a great agency without great account management

More About Advertising

When I ran Modernista! in the US I got rid of the account management department. It was a huge mistake on reflection. Huge. Here’s why. I have a view that the most successful companies rarely make stuff. Often the real money is in distribution.

Agency 75
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Costing creativity: the creative process versus the way agencies try and monetize it.

Gods of Advertising

How in hell do you scope this? From a business perspective, “creative process” is an oxymoron. Yet, every agency has one. In the age of projects versus client relationships, the process looks like hours worked. PM’s and AE’s must estimate how many people to put on a creative project and how many hours they will spend doing it. With clients choosing agencies like restaurants and ordering a la carte off our menus, a neophyte might think it would be easy calculating the bill.

Agency 65
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International Travelers And the Role of Mobile Micro-Moments

InMobi

There has been a fundamental change in the way people consume media on their mobile devices. Mobile interaction can be broken up into thousands of fragmented moments i.e. checking the time, reading the news, texting friends, etc. And amongst these thousands of moments are what are called “micro-moments”. According to the American Marketing Association , a micro-moment is a mobile moment that requires only a glance to identify and delivers quick information that you can either consume or act on i

ROI 52
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Convoluted Simplicity & An Age-Friendly Marketing App

Advertising to Baby Boomers

Age-Friendly Marketing Guru Dick Stroud has some great takes on a video and article – both about tackling simplicity in design and utility: Tuesday, March 29, 2016 "A lot of our technology is bad at humans" - the older the human the worse it gets … Much of the video illustrates, unintentionally, why designers get it so wrong. Terms like pretentious, elitist and self-satisfied come to mind… Why does talking about simplicity need to be so complicated and convoluted?

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Women’s History Month – A Look at Women in Advertising

All About Advertising Law

While we love our male colleagues, I am delighted that the women partners and associates in our adlaw group easily outnumber them. It seemed appropriate to close out Women’s History Month by taking a look at issues involving women in advertising (for the FTC’s take on Women’s History Month click here ). Gender equality was clearly absent from early advertising.

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Hogarth expands in North America with two new hires

More About Advertising

Hogarth Worldwide, the production agency part-owned by WPP, is expanding in America with two new hires: Ruhiya Nuruddin who joins as director of broadcast operations for Hogarth North America and Louisa Gleichman who’s the new director of marketing. Both are new positions. Nuruddin (left) joins Hogarth from VH1, where she was executive producer of On-Air.

Agency 74
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Microsoft launches ‘Woman Made’ global campaign for International Women’s Day

More About Advertising

It’s International Women’s Day so Microsoft and agency m:united (part of McCann) are kicking off a global campaign to try to reverse the trend of technology-based industries being perceived as male fiefdoms. Only 11 per cent of people working for Silicon Valley’s top companies in so-called STEM (science, technology, engineering and maths) are women, it.

Agency 74
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Anna Hickey of Maxus: why agencies need to focus on attracting and retaining talent

More About Advertising

Diversity, agility, responsibility… we’re increasingly used to seeing these words used by businesses that want to promote themselves as modern and progressive employers. But looking beyond them, what do they really mean, why do they matter, and how do we actually deliver against them in a meaningful way? At Maxus these are questions we have.

Agency 73
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Leagas Delaney wins Value Retail international luxury shopping villages account

More About Advertising

Leagas Delaney has beaten a number of other agencies to Value Retail’s luxury shopping business through its Chic Outlet Shopping Villages. Value Retail has villages in the UK (Bicester outside London on the M40), Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt and Munich. Suzhou Village in China opened in 2015, Shanghai Village.

Retail 72
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Ben Bilboul of Karmarama picks his Desert Island Ads

More About Advertising

Ben Bilboul is group CEO of Karmarama. He started his advertising career at Still Price Lintas working on Peperami and the global Lynx/Axe account. In 1996, after too many years of reconstituted meat and sexy girls he became St Luke’s first hiring, heading up the IKEA account. During his five years at St Luke’s he.

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George Parker of Adscam: will there ever be a viable “Agency of the Future?”

More About Advertising

If I had a dollar for every time I have heard someone exclaim that they have just created the “Agency of the Future” I would be a very rich man. Unfortunately, many of these promised wonders have ended up being Agencies of the Past, or merely facsimiles of bog standard Agencies of the Present. Remember.

Agency 68
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Massive new ARF ad study reveals some old truths about how advertising works best

More About Advertising

The media dinosaurs have it: advertisers should be spending three quarters of their money on TV, backed up by other media. With the same campaign message throughout. And they should be spending more money – 16 per cent more to be precise – which would mean that US advertisers, for example, upped their collective budget.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Best ads of 2016: Sky Q from Brothers and Sisters pips Adobe and Guinness in February

More About Advertising

Adobe and agency Goodby Silverstein have moved B2B marketing on a few notches (helped by a pretty generous budget). Here’s a winner from February, featuring the ‘b t detector,’ attacking digital buzzwords for Adobe’s Marketing Cloud. Actually ‘cloud’ is a pretty bullshitty buzzword in many of its uses but never mind.

Agency 67
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Unilever and MullenLowe go to jail to help Omo/Persil ‘free the kids’

More About Advertising

Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt is Good’ campaign for Omo/Persil. As you do. Why? It thinks childhood play is under threat, with most children spending less time outside than these prisoners, who get two hours per day outdoors. The prisoners.

Agency 66
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WFA president David Wheldon: why we must avoid the seven ways to marketing’s suicide

More About Advertising

By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey hair tells you that I’ve been around a bit so I can make the comparison. I certainly agree that we work in exciting times. Marketing budgets are being redirected from Europe and North America to.

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Kirsty Sharman: why ten year old Twitter must go back to creative roots to stay relevant

More About Advertising

When Jack Dorsey posted the first tweet in 2006, I doubt even he knew how much of an impact on the world this would have. Where the platform goes next is anyone’s guess, especially in light of recent stories that the word limit may be raised to over 10,000. Questions about a stagnating user base.

Media 60
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Heathrow ad account set to land at Havas

More About Advertising

London airport hub Heathrow is understood to have appointed Havas Worldwide as its new creative and marketing agency. Havas pitched with below-the-line shop Havas Helia against adam&eveDDB with DDB’s Rapp and M&C Saatchi with Lida. Heathrow is currently engaged in a pitched battle for a new London runway against smaller rival Gatwick.

Agency 60
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Exterion sees off Decaux to retain Tube poster contract

More About Advertising

Exterion Media, formerly CBS Outdoor, has retained the London Underground, Crossrail, DLR and London Overground outdoor advertising contract, said to be the largest such contract in the world with a value of £150m annually. Exterion beat off strong competition from French-owned JC Decaux which landed the London bus shelter contract from Clear Channel last year.

Media 58
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Deloitte drives into marcoms with digital agency Heat

More About Advertising

One of the world’s weirdest developments is the way accountants have morphed into global business movers and shakers. They may c**k up their audits on numerous occasions but their consultancy businesses grow and grow (maybe the two aren’t unrelated). One of the biggest such firms is Deloitte and now its Deloitte Digital Practice has bought.

Agency 58
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Oh, Adland. Oh, Exodus. Making people want what they don’t need.

Gods of Advertising

The glittery potential for every brand… According to Zen, one’s serenity is inversely affected by one’s attachment to things. The more you live the more you realize it. Obviously, you can’t take anything with you but I wonder why it takes us so long to figure that out? On some level, we all accept the spiritual truth in this idea but on a day to day basis most of us don’t “go there.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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#SheAtInMobi

InMobi

We spoke to a few InMobians about their experience as a woman at InMobi. These are their stories. This is #SheAtInMobi. Shyni Kuttapa “I joined InMobi in 2011 but had to take a career break after two years since I was entering into this beautiful phase of motherhood. Being at InMobi as an expectant mother was so easy because of the flexible work timings and an awesome team who supported me always.As a result my last day of working happened to be just a day prior to my baby's arrival.

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Why the Simple Buy Button Is So Hard to Implement

InMobi

Originally published on Adweek. People see it. People buy it. The crux of the buy button’s mission on any platform—social, web or mobile app—seems like child’s play, but it is easier said than done. The buy button occupied center stage in 2015, however despite lackluster results and raised eyebrows, there is still hope for success. The promise of the buy button What’s the allure of the buy button?

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What Consumers Need To Shop, Not Buy, On Mobile

InMobi

Originally published on Retail TouchPoints. Mobile is an integrated part of a consumer’s life, being the first thing you look at when you wake up, and the last thing you look at before you go to sleep. With this in mind, well-designed mobile shopping apps seem to be the way to a consumer’s mind, heart and wallet. Consumers now have powerful search engines and extensive mobile stores at their fingertips, with seemingly infinite selections of products.

Retail 52
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Retailers Are Going Mobile to Not Lose Business

InMobi

Originally published on Fourth Source. In 2015, retailers continued to hit the mark with magnificent advertising campaigns, particularly towards the end of the year. But while many of us were on our fifteenth view of John Lewis’ heartwarming man on the moon, Mog’s adorable Christmas calamity for Sainsbury’s, and Harvey Nichols’ unmistakable #GiftFace, UK retailers have been busy prepping for the year ahead, with good reason.

Retail 52
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.