Fuel Lines

JUNE 10, 2015

“A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two— PR is an important tool that can help you attract attention and generate new business opportun

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Public Relations Agency Healthcare Communications 275

AdPulp

JUNE 10, 2015

Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]. The post You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out. appeared first on AdPulp.

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Marketing Food 111

More About Advertising

JUNE 26, 2015

Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions hashtag and, as you might expect, ad-tecchie companies have received most mentions. Google is top with 7704 tweets followed by Facebook, Apple, Snapchat and so on. The “hottest media and advertising topics” were ad tech.

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Ad Tech Media Advertising Agency 108

Gods of Advertising

JUNE 5, 2015

Heh, heh, heh… Darrell Hammond is the longest tenured member of Saturday Night Live, perhaps best known for his impersonation of horn dog Bill Clinton. Freaking hilarious. Well, he’s turned to impersonation once again, this time playing Kentucky Fried Chicken’s reincarnation of Colonel Harland Sanders in a series of new ads created by Wieden & Kennedy.

Food 76

Food Agency Audience Advertising 76

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

JUNE 25, 2015

It’s not personal, or maybe it is. I’ve spent more than a decade in digital media. I’ve met amazing colleagues, made dear friends, and am proud of what the industry has built. It’s more because of what’s been happening. Collectively ad technology companies are way below their IPO prices. [High five to Criteo as the standout ] Much of it is deserved.

Ad Tech 52

Ad Tech Media Advertising 52

Advertising to Baby Boomers

JUNE 25, 2015

Last week I wrote an Afterword for a book to be published by Palgrave Macmillan. It’s about advertising to the 50+ market in Japan. One subject covered is consumer reaction to all those age-related illness and prescription drug commercials. Through the years I’ve blogged about this a bunch of times. So I exhumed a few posts, chopped and tossed bits and pieces together, and much of the info ended up in the Afterword.

Advertising 49

Advertising Marketing 49

AdPulp

JUNE 26, 2015

Sharing our activities on social media for our “friends” isn’t a new phenomenon, however, it has recently been approached with a different angle. Brands have taken the power of social media and implemented giveaways solely via their online platforms. It can be a hassle trying to figure out the best approach when implementing a giveaway […]. The post 4 Steps to a Successful Social Media Giveaway Contest appeared first on AdPulp.

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Media 97

More About Advertising

JUNE 17, 2015

Amir Kassaei, CCO of DDB Worldwide thinks so. But, then, he would say that wouldn’t he? Actually he wouldn’t. Kassaei is now based in China (I think) but his view, annnounced with his customary emphasis, probably won’t have gone down too well in the US where Omnicom’s agencies include the US offices of DDB, TBWA.

Agency 100

Agency Advertising 100

Gods of Advertising

JUNE 15, 2015

The Chicago Black Hawks have won Lord Stanley’s Cup (again) and the Golden State Warriors are poised to win their first title in 40 years. By way of geography, these are both teams I am vested in. I grew up in Chicago. For the last three years, I’ve called the Bay Area my home. In those scant three years, I have also witnessed the San Francisco Giants take a pair of World Series.

Marketing 71

Marketing Advertising 71

InMobi

JUNE 19, 2015

A wise man once said the purpose of life is NOT to become MORE than you are but to become WHO YOU ARE meant to be. And if we were to put that in the corporate context briefly, it would mean we provide an environment where the best that is hidden in each individual is truly culled out. If that were to happen, the outcomes would be unbelievable. That is what we want our culture to nurture.

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Conversion Food Education Communications 52

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Advertising

All About Advertising Law

JUNE 25, 2015

We just read one of our favorite NAD decisions ever. And it just so happened to involve one of our favorite recent ad campaigns. We have blogged before about Dollar Shave Club , as a vehicle to talk about Restore Online Shopper’s Confidence Act (“ROSCA”) and a reminder of the legal issues with negative option plans. But we really just wanted to share the web ads because they are hilarious.

Shipping 40

Shipping Affiliates Advertising Audience 40

Media Post

JUNE 18, 2015

I am not a big hockey fan, but I always watch the Stanley Cup finals, because it is simply the best sporting event on TV (with the exception of all college football games -- oh, and maybe March Madness).

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AdPulp

JUNE 9, 2015

Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT. In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here’s the update: Hephaestus was the blacksmith of the gods, so he’s the natural choice […]. The post Hephaestus’ Helpful Hammer Delivers The Go-GURT appeared first on AdPulp.

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More About Advertising

JUNE 29, 2015

Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is getting more and more exciting. I have picked out three different factors which I believe.

Advertising 100

Advertising Ad Tech Media 100

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Gods of Advertising

JUNE 22, 2015

I’ve always been passionate about posters, billboards and signs in general. So much so that I’ve given talks on the subject to various ad clubs, conferences, even at the revered Palais in Cannes. Because I’m in advertising, these discussions were invariably about out of home advertising. In the beginning, I framed my talks around the Altoids case study – a testament to the power of posters.

Advertising 69

Advertising 69

InMobi

JUNE 5, 2015

With over 1.4 million apps in the App Store, every common search returns hundreds of apps. For example, searching "todo list" shows 1,952 results. But this does not mean the gold rush is over for indie app developers. It does mean indie app developers need a marketing strategy outside of appearing in the App Store search results. One strategy for marketing a mobile app is to use desktop web traffic to drive installs.

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Banner Marketing 52

All About Advertising Law

JUNE 23, 2015

Last week’s sizeable attorney’s fee award in the lengthy Beastie Boys v. Monster Energy Company legal battle is an important reminder of how critical it is to clear third party IP rights in your advertising materials and the financial risks of not doing so. Last week, a New York federal court ordered Monster Energy to pay the Beastie Boys’ parties $667,849.14 in attorney’s fees , in addition to the $1.7 million in damages that a jury previously awarded—all because Monster Energy ran a promotion

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Advertising Food 40

Media Post

JUNE 11, 2015

You have probably never heard of Tele-Media Corporation and its affiliates, which happens to be the cable and Internet provider for my little beach house in North Carolina. While dealing with its front-office folks is generally a pleasure, god help you if you need technical support, because it is just as crappy, if not worse, than the bottom-feeders of the industry, Time Warner Cable.

Affiliates 40

Affiliates Media 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdPulp

JUNE 4, 2015

Having an online presence is paramount to any contemporary business’s success. Even the best web designs need to be constantly updated to keep fresh and exciting. Building a brand is also extremely important for the success of any company. Your brand is what gives your business its signature and voice. In today’s digital world these […].

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More About Advertising

JUNE 29, 2015

Interpublic’s R/GA, once noted as a digital specialist, has won the Cannes Lions’ Agency of the Year with Droga5 (now 49 per cent owned by WME so still technically independent I guess) voted Independent Agency of the Year. WPP won the holding company of the year (as usual) and its Ogilvy won the network prize.

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Agency Advertising 99

Gods of Advertising

JUNE 15, 2015

Science. It’s only a metaphor… It’s only a metaphor… I don’t know if every agency has this double-edged sword slicing through it but every one I’ve ever worked for has. I’m talking about one conspicuously large client that takes up as much space as all the others put together. Obviously, this “problem” has its upside. Namely billings.

Agency 58

Agency Affiliates Marketing Audience 58

Fuel Lines

JUNE 25, 2015

Business development has dramatically changed and rainmakers of the past have struggled with the changes. I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.

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Agency SEO Media Communications 261

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

All About Advertising Law

JUNE 23, 2015

Last week’s sizeable attorney’s fee award in the lengthy Beastie Boys v. Monster Energy Company legal battle is an important reminder of how critical it is to clear third party IP rights in your advertising materials and the financial risks of not doing so. Last week, a New York federal court ordered Monster Energy to pay the Beastie Boys’ parties $667,849.14 in attorney’s fees , in addition to the $1.7 million in damages that a jury previously awarded—all because Monster Energy ran a promotion

Advertising 40

Advertising Food 40

Media Post

JUNE 25, 2015

Each time I read that as a consumer I am "on a journey through the funnel," I suddenly feel exhausted.

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AdPulp

JUNE 30, 2015

Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […].

Marketing 77

Marketing 77

More About Advertising

JUNE 17, 2015

The UK is widely regarded as the creative capital of the world. Agencies lie at the heart of this, creating some of the best and most innovative campaigns for their clients.

Agency 99

Agency Marketing Media Advertising 99

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Gods of Advertising

JUNE 25, 2015

Must…Consume…Content… In certain gothic vampire mythologies, the undead, being immortal, develop a profound indifference to learning anything about current events, save for what they must know in order to feed. Over the decades, they tire of newspapers and books and then all that information on the Internet. Unless it pertains to their hunger the passing moors of people are just that: passing.

Food 55

Food Media 55

InMobi

JUNE 9, 2015

Scott Falbo has created over 100 iOS apps over the past seven years. Scott released iJuror in 2010 to help lawyers with jury selection. I interviewed Scott to understand how he thinks about monetization and user acquisition for iJuror. Inspiration for iJuror Murtza: What excites you most about developing mobile apps? Scott: I think the most exciting part is that I can literally spend an afternoon on the computer and create something that can have a positive impact on the lives of others.

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A/B Testing Conversion Marketing Media 52

All About Advertising Law

JUNE 22, 2015

The debate over the use of trans fats has been ongoing for years. Despite claims that trans fats are unhealthy, the Food and Drug Administration historically considered them safe for use in food. Many of our favorite foods contain the ingredient, including Popeyes fried chicken and Betty Crocker frosting and cake mix. On June 16, 2015, FDA banned the use of partially hydrogenated oils (“PHOs”), the primary source of artificial trans fat, unless and until a company gets food additive approval f

Food 40

Food Manufacturing 40

More About Advertising

JUNE 5, 2015

Ogilvy Paris is enjoying a rich vein of form and now it’s pulled out all the stops for core client Perrier. Balloons of any description tend to play well in ads and here we have a hot air balloon number that seems to owe something to Terry Gilliam’s The Adventures of Baron Munchausen. Which is.

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Agency Advertising 95

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.