Fuel Lines
APRIL 14, 2015
'Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists. I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.
More About Advertising
APRIL 21, 2015
'Here’s the latest phase of Ogilvy Paris’ campaign plugging Better Call Saul on Netflix, the follow-up to Breaking Bad featuring shady lawyer Saul Goodman. The so-called ‘Vicious Outdoor’ campaign features 50 tips from Saul on cheating and other bits of anti-social behaviour. Hard to judge if you’re not actually there but looks like another 7.
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Gods of Advertising
APRIL 24, 2015
Like anyone, creative people get angry. The competition for ideas and constant criticism of them gets to us. As can a power mad account executive or yet another contrarian for a client. We see it all the time in TV shows but anger at work is seldom a topic discussed in a serious way. We may experience anger as online vitriol or behind closed doors. Occasionally it takes the form of a blow-up during a meeting.
AdPulp
APRIL 21, 2015
'When I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane […]. The post Does It Work? Focuses on Digital Marketing Effectiveness and Much More appeared first on AdPulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Nick Burcher
APRIL 26, 2015
Watford FC were promoted from the Football League Championship to the FA Premier League this weekend. Whilst it is just 8 years since Watford were last in the Premier League, technology has advanced significantly since then. In season 2006-2007 there were no smart phones, Facebook had just 20 million users and Twitter had only just begun - today it is very different and players posting and tweeting gives a fascinating insight into what is going on behind the football headlines!
InMobi
APRIL 15, 2015
New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research , or SMoX for short. This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budg
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 20, 2015
'Ogilvy Paris is one of the powerhouses of WPP’s trophy network (the most-awarded at Cannes for the past three years). The agency has recently produced outstanding campaigns for Dove, Netflix and Perrier among others and is one of a select group of French agencies (others include BETC and Fred&Farid) who are, arguably, outperforming their historic.
Gods of Advertising
APRIL 15, 2015
'“It’s called addiction, imp.” For several years, I could only roll my eyes at the growing legion of Game Of Thrones devotees. Kind of likened them to wizard nerds and overgrown fan boys. Then, um, I decided to actually watch an episode. I was a fool. The show, as everyone reading this probably knows, is excellent. So much so that I am not going to spend another moment writing about GOT.
AdPulp
APRIL 3, 2015
'Want the best possible access to your friends and colleagues? Consider video conferencing technology. CloudTweaks quotes Frost and Sullivan research about the expected market revenue for cloud based conferencing services and systems. By the time 2016 rolls in, the figure is estimated to hit $6.3 billion. That ties up with a whole lot of revenue. […].
Advertising to Baby Boomers
APRIL 17, 2015
'Barbara Strauch, 63, Science and Health Editor at The Times and Author, Dies … In 2010, Ms. Strauch published “The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind,” which concluded that certain cognitive functions peak fairly late, when people are in their 60s. Sad news. I was thoroughly impressed with The Secret Life of the Grown-up Brain and blogged it a bunch of times.
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InMobi
APRIL 16, 2015
In the previous blog , we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics of a booming mobile app economy - factors driving mobile app growth and it’s interconnectedness with smartphone adoption.
Media Post
APRIL 29, 2015
In 2013, American Airlines handed out more than 8,000 iPads to pilots to replace some 35 pounds of paper manuals required in cockpits. Said AA proudly, "Altogether, 24 million pages of paper documents have been eliminated." But on Tuesday, the app crashed.
More About Advertising
APRIL 29, 2015
Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s ‘Labour Isn’t Working’ for Margaret Thatcher and the Tories. Up and coming London agency Lucky Generals produced a couple of lively party politicals for the Labour Oarty recently but hasn’t, until now, been involved in.
Gods of Advertising
APRIL 30, 2015
No means no… unless you’re drunk. This week, Anheuser Busch got taken to the woodshed by numerous publications for a tone-deaf piece of copy that appeared on one of its Bud Light labels: “The perfect beer for removing ‘no’ from your vocabulary for the night”. Functioning like Tweets these short bursts of copy or “scrolls” were created in support of the brand’s campaign, “Up for Whatever” created by advertising agency, BBDO.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
APRIL 14, 2015
'The Kings and Queens of America are the ones who reach out and take what’s there. Because this is America, the land where world-changing opportunities are ripening on the vine. All you have to do is harvest them and turn them into products that generate glorious profits. Provided you’re man or woman enough to drive […]. The post Americans Taken For A Ride By Chrysler And W+K appeared first on AdPulp.
Advertising to Baby Boomers
APRIL 9, 2015
'The Economist has a good piece about marketing to the 50+: Chasing the grey yen Japanese firms have wisdom to hand down about selling to the elderly Apr 11th 2015 | TOKYO … Some companies, such as Wacoal, have created separate brands and marketing campaigns for their new products designed for older consumers, so as to avoid damaging the “young” image of their main brand.
InMobi
APRIL 1, 2015
With 2.6 million [1] apps available and 150 [2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise in emerging and developing countries, the mobile economy is booming. As developers pursue user acquisition and monetization strategies, many questions need answering.
Media Post
APRIL 24, 2015
Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the country wants was this one from a 65-year-old retired electronics salesman, who told the "WSJ:" "I've been paying for ESPN for 30 years and never watch it." Really? My head would not have snapped back if he had said Nickelodeon or Home Shopping Network or even Food Network, but ESPN?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 21, 2015
'Some people thought Publicis Groupe boss Maurice Levy was barmy when he bought US and India-based tech consultancy Sapient for $3.7bn last year. But Maurice seems determined to have the last laugh, announcing that PG’s revenue surged 32 per cent to $2.24bn in the first quarter of this year against 2014. Organic growth for the.
Gods of Advertising
APRIL 9, 2015
'“This next tune is about a jeep…” The X Ambassadors are an alternative rock band from Ithaca New York. Signed on the Interscope label, the band has toured with the likes Imagine Dragons and Jimmie Eat World. They’ve put out two records. The only reason I know any of this is because I looked the X Ambassadors up on Wikipedia. Why did I do that?
Nick Burcher
APRIL 22, 2015
'So just a few weeks until the UK votes and British youth have just jumped into the centre of the election campaign! Constant tweeting of pro-Labour party messaging and positive content about the Labour Party leader, Ed Milliband, by Abby / @twcuddleston has seen the #millifandom hashtag that she created take off across the web. #millifandom has made a big impact over the last couple of days with both Twitter users and mainstream media taking note.
All About Advertising Law
APRIL 16, 2015
'In recent years, affiliate marketing has emerged as a profitable medium to generate interest in a merchant’s products or services, with affiliate marketers often earning huge payouts for generating leads or sales for merchants. The FTC has taken notice, filing a number of actions against affiliate marketers for violations of Section 5 of the FTC, including several high-profile suits against marketers of weight-loss products.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Fuel Lines
APRIL 3, 2015
'You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.
Media Post
APRIL 16, 2015
A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video programming. None of this comes as a big surprise.
More About Advertising
APRIL 21, 2015
'Rich Denney and Dave Henderson joined DLKW Lowe as executive creative directors in 2011. Described by Mark Wnek as London’s ‘most grown-up creative team,’ they first worked together at RKCR/Y&R before moving to Saatchi and Saatchi and then DDB. They have worked on some of the biggest London and international accounts, including Budweiser and VW.
Gods of Advertising
APRIL 18, 2015
'Last week, ESPN reporter Britt McHenry was caught being very rude to someone working the counter at a car towing facility, where presumably she had gone to retrieve her vehicle and pay the fine. Her diatribe was not pretty. And neither was she in that moment. This widely seen video prompted another reporter, Rex Huppke (Chicago Tribune) to write that ESPN should immediately fire the reporter. his story is here: [link].
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
APRIL 6, 2015
This article by InMobi was first seen on Emerging Spaces , the content hub of the Starcom Mediavest Group. “Nobody reads advertising. People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘native advertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda.
All About Advertising Law
APRIL 15, 2015
'On March 31, 2015, the United States District Court for the District of Columbia issued an opinion , granting the Department of Justice’s (DOJ) motion for a final order providing injunctive relief, monetary relief, and civil penalties against Daniel Chapter One and James Feijo for making claims that Daniel Chapter One’s dietary supplements could treat, cure, or prevent cancer, inhibit tumors, and lessen adverse side effects of radiation and chemotherapy.
More About Advertising
APRIL 29, 2015
GroupM chairman Irwin Gotlieb (left), sometimes dubbed “the most powerful man in media,” has been sharing a few home truths with clients at an Association of National Advertisers conference. Speaking later, on the subject of whether or not we need a new name for media agencies, he said: “I’m not suggesting we need to stop.
More About Advertising
APRIL 21, 2015
'Danish jewellery firm Pandora has become a world giant, the third-biggest after Cartier and Tiffany. Now it’s ventured on to Dove territory with this film, made for Mother’s Day back in March but now an online phenomenon with over 4m YouTube views. Bit gooey for me but a pretty good example of what is clearly.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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