February, 2014

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Thought Leadership, Millennial Marketing and Ad Agency New Business

Fuel Lines

'How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder of the ShareLikeBuy.com conference and co-author of “Marketing to Millennials.

Agency 279
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Contrary to popular belief, creating stellar work isn’t the hard part. Selling it is.

Gods of Advertising

'I like to think I’m a good writer. I like to think I’m a good presenter. Alas, I still haven’t figured out how to sell a client a piece of work they do not want to do. Has anyone… really? Precious few clients are predisposed to do breakthrough work. For most, advertising (regardless of platform) is just a line item. An ever-smaller box to be checked.

Agency 101
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Craig Ehlo knew it, and now Jewel Food Stores knows it: you don’t mess around with Mike

All About Advertising Law

'You don’t tug on Superman’s cape. You don’t spit into the wind. You don’t pull the mask off that old Lone Ranger. Thanks to the late Jim Croce, you know all that. I know it, too. And I’m sure the people at Jewel Food Stores know it. But what Jewel didn’t know is that you don’t mess around with Mike – meaning basketball great Michael Jordan — by running a full-page ad in Sports Illustrated congratulating him on his entry into the Basketball Hal

Food 72
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Notes From Barcelona

InMobi

It’s the start of a new year and I personally love kicking things off with our splash at the crazy, action-packed Mobile World Congress. It was clearly our biggest one ever, in terms of the number of products we launched leading up to the show, the number of successful meetings and the noise we created. Very excited that we headed into MWC riding a wave of successful product launches.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Events

Advertising to Baby Boomers

'Mary Furlong and a slew of impressive sponsors present: The What’s Next Boomer Business Summit For more than a decade, MFA has collaborated with the American Society on Aging (ASA) to present the What’s Next Boomer Business Summit in conjunction with ASA’s annual Aging in America national conference. Scheduled this year for March 11–15 in San Diego, California, Aging in America is the nation’s largest multidisciplinary conference on aging issues… I’ve been to a few: 14 March 2006 What''s Next?

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Visualising the storm through plane tracking apps #ukstorm

Nick Burcher

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 15 February 2014. Visualising the storm through plane tracking apps #ukstorm. The UK was really windy last night and there were many problems at Londons Heathrow airport. The departure and arrival screens at London Heathrow tell a story: but its only when you start looking more closely at the data behind this that you really begin to understand what is going on.

Media 40

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The ads. The broadcast. The game. Superbowl XLVIII was perhaps the worst ever.

Gods of Advertising

'“Why the long face?” I would have preferred a snowstorm. Seriously. Watching the Superbowl was like watching the proverbial car crash. I gaped for a while and then moved on. Honestly, did the Denver Broncos forget what day it was? They were awful. However, so was most everything else. Including the commercials I happened to catch, which, given I’d stopped paying attention to the TV, were not all of them.

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Upcoming Advertising Symposium

All About Advertising Law

'We try not to use this space for shameless self-promotion but we have an upcoming event in New York City that we’re so excited about that we just can’t help ourselves. Venable is sponsoring a day long advertising symposium on Tuesday March 11th at the Vanderbilt Club in New York City. Now listening to us talk about advertising law probably isn’t all that exciting, after all you can read what we have to say from the comfort of your own office but we’ll be joined by many of our Venable colleague

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Native Advertising 101:Can Native Ads Work for News Publishers

InMobi

In the first post of this series, we discussed the framework and elements which can help evaluate the native ad solutions available in the market today. Once you have finalized on a partner to power your native ad needs, you get to the next most important step - identifying what ad concepts can work for your property. The beauty of native ads is that they blend seamlessly with the content.

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Advertising to Baby Boomers: Creative Alliances

Advertising to Baby Boomers

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 28 February 2014. Creative Alliances. I’m tired. No real post here. I have an excuse. Shingles.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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8 Tips That Will Make Ad Agency New Business Easier

Fuel Lines

'Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs to be.

Agency 275
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Has social media finally forced big advertisers to prioritize human relevance and building brands… again?

Gods of Advertising

'P&G will spend a hundred million dollars for you to push that button… In the paper version of USA Today, writer Bruce Horowitz gives megabrand, P&G the “early gold medal for social media,” in regard to commercial domination at the winter Olympics in Sochi. Using You Tube views and number of videos made as criteria, so far the Cincinnati based company has garnered just over 27 million views and has “pushed” out 39 videos.

Media 86
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Viva La Corruption! Cannes is months away but the planning has already begun.

Gods of Advertising

'Are you ready for some ads! Now that the Superbowl is over (one can argue it was over after 12 seconds), Adland has already begun planning for the Mongolian Cluster F**k that is Cannes. Festival officials have started naming its 2014 jury presidents. The list contains the usual high profile suspects, a collection of CEO’s and Chief Creative Officers from the world’s largest holding company agencies: David Sable (Y&R), Susan Credle (Leo Burnett) and Amir Kassaei (DDB).

Agency 73
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Rampant turnover in Adland: What does it mean and could it even be healthy?

Gods of Advertising

'Careers can be had in Adland but almost certainly not at the same company. Whether one resides on the client side of marketing or plies his craft at an agency, transiency is a fact of life. People come and people go, some egregiously, but most harmoniously. Such is the ebb and flow between marketing’s coral reefs. Few denizens stick around. Back in the day, a new employee may have entered into a marketing position, say at Kraft Foods or Leo Burnett, envisioning a full career spent in service to

Food 72
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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48 hours in Berlin: a creative conference in our year of transformation.

Gods of Advertising

'From my morning run in Berlin… I’m not going to lie to you. This post is likely to be scraggly. That’s because I’m in the 11th hour of a painfully long journey home from Europe and my mind is running on reserve power. I believe I’m over Colorado now. California is but two states away. I think. My biological clock tells me it’s 4:30 AM. Focus, Steffan!

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Always wanting more: The pernicious committee in my head and how it relates to advertising.

Gods of Advertising

'Maybe they’ll listen to you… The other day I was riding home from a fantastic hike in the mountains, driving my wife’s convertible with the top down, on yet another glorious sunny day in Marin County. In two hours I was to begin a journey to Berlin (I’ve never been!) for a creative conference. So many blessings in my life…. And yet I was fretting.

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The Nirvana of Native Advertising – will Lawyers Screw It Up?

All About Advertising Law

'We have written a lot about the emerging legal issues with “native advertising” and eagerly track case development at the NAD ( Qualcomm , eSalon and Shape ) as well as the FTC. And so much more is covered in the marketing press about what native advertising is and how can it be scaled. Marketers agree the ideal of native advertising is to create content so compelling that consumers flock to engage, and in the process connect with the brand behind the content.

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Native Advertising 101: What are Native Ads?

InMobi

Last week, we announced the launch of our Native Ads Platform. While native advertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. If you are a part of the booming mobile internet industry and your livelihood depends on the popularity of your mobile business (app or website), you are most probably on the other side of the fence and are thankful for the innovations focused on enhancing the user experience and monetization opportunit

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Going to Mobile World Congress, Barcelona - Third year in a Row

InMobi

We are very excited to be going to Barcelona, third year in a row, to the largest gathering of mobile professionals. With the phenomenal growth and success of InMobi, every year has meant a bigger presence for us and this year is no different. [link] On the heels of our highly disruptive Native Ads announcement, we are launching three more exciting new products at Mobile World Congress.

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FTC Goes 2 for 2 in California

All About Advertising Law

'The FTC scored two recent victories in advertising cases litigated in California, and, in both cases, the court accepted the FTC’s view of the world with little exception. You can expect that the FTC will cite to these cases frequently going forward. Lights of America. In 2010, the FTC sued Lights of America Inc. and its principals in the Central District of California alleging that the company overstated the light output and life expectancy of their LED light bulbs on the product’s packaging

Food 56
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Top 10 Considerations In Litigating Against The CFPB

All About Advertising Law

'If you have not encountered the Consumer Protection Bureau odds are you will as the CFPB has authority over virtually every type of consumer financial transaction. With a lengthy confirmation and constitutional battle over the recess appointment of its Director now behind it, the CFPB has ramped up an already active regulatory and enforcement agenda.

Agency 49
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“Torture Tests”? Must Be Consumer Relevant for Claims Support per NAD

All About Advertising Law

'The motor oil wars have given us advertising lawyers much to ponder, including whether to use industry standard or proprietary testing. A recent decision from NAD is a very definitive statement against use of torture tests to support ?comparative claims. In this case the ad itself showed the test – two cars, each on a dynamometer running at 75 miles per hour on an incline with a 1600 pound load.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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NAD Gives Further Shape to Its Advice on Use of Native Advertising

All About Advertising Law

'We will first tell you what you need to do if you are engaged in native advertising and wish to avoid coming within the busy lens of the NAD monitoring program. For those who are interested in the debate around this issue, we will then tell you why we, respectfully, disagree with the NAD’s views on this topic, again (see here and here , prior blog posts on qualcomm and esalon).

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Come for the Game; Stay for the Commercials: Celebrities Dominate Super Bowl

All About Advertising Law

'Every year, we look forward to the Super Bowl. For the commercials. Our friends and family laugh at us, but they get it since advertising law is what we do. This year, when the game did not prove to be an equal match up, after exhausting the wing and nacho bowl, many others turned to commercials as their prime source of entertainment (after Bruno Mars of course – we were doubters but he owned that stage!

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NAD Referrals: What Is the NAD’s Plan B When Advertiser Has Already Been to the FTC?

All About Advertising Law

'In a recent decision it looks like the Advertiser played a bit of chicken with the NAD. The Animal Defense Fund challenged advertising by Chicken of the Sea regarding its sustainable fishing practices including “dolphin safe” (And while maybe not a trend, we have noticed more filings in recent years by public interest groups.). Chicken of the Sea said there are laws regarding such claims, primarily the Dolphin Protection Consumer Information Act, which preempt the NAD’s review

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Not an Easy Recipe – Courts Struggle with the Intersection of FDA Food Labeling Regulations and Private Causes of Action

All About Advertising Law

'The Federal Food, Drug, and Cosmetic Act and the Nutrition Labeling and Education Act of 1990, along with all of their corresponding regulations, create a complex and uniform system of food labeling requirements. Neither of these statutes provides for a private right of action, but more and more consumer class action and other claims are being brought, under both federal and state law, based on alleged violations of federal food labeling regulations.

Food 40
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Private Sector Schools and Third-Party Student Recruitment under FTC and CFPB Scrutiny

All About Advertising Law

'Private Sector Schools and Third-Party Student Recruitment under FTC and CFPB Scrutiny The Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB) are intensifying their regulatory and enforcement focus on proprietary schools and third-party marketing companies. In the fall of 2013, the FTC released revised Vocational School Guides (School Guides), which advise against deceptive marketing practices by businesses that offer vocational training.

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2014 Outlook Survey: More competition ahead for ad agency new business

Fuel Lines

'In a recent survey, 63% of agencies state that there will be more competition for new business. Guest post written by Mark Sneider, Owner/President of RSW/US. Most agencies seemed to have a good year last year and most of them that we talked to with seemed to be starting out the new year on a solid footing. I know in our RSW/US outsourced agency new business world, more of our clients are winning business, more of them are being looked at by marketers we introduce them to, and more of their ow

Agency 251
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InMobi Releases Third Wave of Mobile Media Consumption Survey - Global Results

InMobi

The research team at InMobi is excited to release our latest series of research reports dubbed the Mobile Media Consumption research. This report is the third in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. From our research results it clearly reinforces that the growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives.

Media 52