Fuel Lines

OCTOBER 22, 2013

'U.S. companies have a lot of potential in international markets for their products and services. A number of these markets are huge in terms of population, in countries such as China and India. American firms also want to advertise in other countries because the purchasing power of consumers and businesses in these markets is significant. As many advertising agencies have learned, a successful advertisement in one country is not so simple to translate into another language without understanding

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Advertising Agency Marketing 279

Gods of Advertising

OCTOBER 29, 2013

'culture needs something to grow on… I’ve been thinking about agency culture or the lack of it. By definition, a “culture” forms in/on something that has permanence to it, like mold on a piece of leftover bread. I know that’s a gross analogy but it’s not inappropriate. In Adland, we like to talk about our respective agency cultures. It seems vitally important to everyone, old and young.

Agency 95

Agency Fashion Advertising Marketing 95

All About Advertising Law

OCTOBER 24, 2013

'With the federal government back in action, the FTC wasted no time continuing enforcement of its Made in USA standard this week. We have written from time to time about the strict standard for Made in the USA claims but apparently we (and the FTC) have yet to reach some people out there. The FTC’s complaint was filed against E.K. Ekcessories, Inc.

Retail 74

Retail Communications Advertising Marketing 74

Nick Burcher

OCTOBER 30, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 30 October 2013. David Beckham book launch - live from the Facebook Digital Stadium. David Beckham launched his photography book David Beckham today and, in fitting with his global brand, Beckham found an innovative way to release the book, allowing fans from London, Sao Paulo, Hyderabad and New York to participate in the launch.

Media 68

Media Advertising Marketing 68

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

OCTOBER 29, 2013

Hello. My name is Kensie Smith and as a 2013 initiate into the InMobi family this was my first time representing (and attending) the infamous Advertising Week in NYC. Below are some thoughts and observations from a fairly objective (and InMobi-biased) perspective on the week. Advertising Week means different things to different people. So, feel free to share your own Advertising Week experience in the comments below.

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Advertising Conversion Media Marketing 52

Advertising to Baby Boomers

OCTOBER 3, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 03 October 2013. Facebook And Twitter Do Almost Nothing To Drive Sales. The same day the previous post was tossed up, I read this: Facebook And Twitter Do Almost Nothing To Drive Sales by Ashley Lutz … "While the hype around social netwo

Banner 49

Banner Education eCommerce Advertising 49

Gods of Advertising

OCTOBER 3, 2013

'Crash and burn… Well, I made the mournful mistake of watching an episode of AMC’s The Pitch (my first one by the way). Unless I cannot resist another car wreck it will be my last. The show I caught was cringe inducing and sad. Two Nashville agencies (DBD & Powell) compete for the Gibson account, which, to be fair, ‘sounds’ like a cherry piece of business.

Advertising 92

Advertising Agency Entertainment 92

All About Advertising Law

OCTOBER 8, 2013

'This blog reports frequently on the troubles marketers get into with the FTC, State AGs, the NAD, under the Lanham Act, or from class actions based on making allegedly false statements about their products or their competitors’ products. A recent $113 million jury verdict in Texas reminds us that the antitrust laws can come into play as well for such conduct, if an actor with monopoly or market power can be said to be unlawfully excluding its rivals by its advertising or marketing techniques.

Advertising 73

Advertising Impressions Marketing 73

Fuel Lines

OCTOBER 4, 2013

'Agencies have only themselves to blame, making it easy for clients to bully them around. Agencies claim to be different but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate away from the old model of advertising. It still astounds me how few agencies differentiate themselves on expertise in social media.

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Agency Media Retail Advertising 274

Fuel Lines

OCTOBER 9, 2013

'There are many valuable tips and helpful ideas that you can use from Jay Baer’s promotion of his new book, Youtility. I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. I highly recommend it. This is an excellent book for agency owners to better understand how to create helpful marketing that will create new business opportunities for your agency.

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Agency Banner Marketing Media 273

Advertisement

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Advertising

Gods of Advertising

OCTOBER 14, 2013

'Do you know where you’re going to? That’s the signature line from the Theme from Mahogany a famous song by chanteuse, Diana Ross. It’s a lovely number. Back in the day, it was a sensation. But that line. Well, as tuneful at it was/is it happens to be wrong. As a sentence it’s grammatically flawed. Ask any 7th grader why and he’ll tell you: it ends in –or should I say ends with- a preposition.

Communications 74

Communications Audience Marketing Media 74

Gods of Advertising

OCTOBER 21, 2013

'Interviewing Croatian school official… The past week I’ve been in Zagreb, Croatia helping produce a case study film for one of our clients. Much of the time was spent in a local high school, documenting the use of technology among the student population. Surprise, surprise; teens here like electronic devices as much as teens everywhere else… What is different (forgive the rough segue) is what I observed of the retail experience in Zagreb.

Retail 63

Retail Electronics Fashion Marketing 63

Gods of Advertising

OCTOBER 24, 2013

'In the face of evil… In a 2005 concert recording of U2’s lovely ballad, Miss Sarajevo Bono prefaces the number by offering a prayer to victims of a then-recent terrorist bombing in London. The prayer (paraphrasing) is that “we don’t become a monster to slay a monster.” What he was suggesting, I think, is that the US and UK resist warfare to deal with the terrorists.

Agency 59

Agency Advertising Marketing 59

Gods of Advertising

OCTOBER 17, 2013

'I designed you, brother! Did you know there are proofs of God’s existence? Neither did I. That is until my daughter informed me at dinner the other night. Camille is a freshman at Marin Catholic High School. Therefore, in addition to a standard curriculum she is also taking a theology class. It is one of her favorite courses. I’m not surprised. Whether one believes in God or not, religion and spirituality are fascinating subjects.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

OCTOBER 29, 2013

How much money did I really make by showing ads to my users? Am I leaving money on the table? Are ads on my app leading to more churn? These are burning questions for a mobile publisher whose livelihood depends on the revenue his mobile app business makes. At InMobi, we are leading the charge of technology innovation in the mobile ad space and work towards resolving some of these pertinent issues for app developers.

Ad Space 52

Ad Space Mobile Ads Audience 52

InMobi

OCTOBER 29, 2013

The InMobi team arrived at Moscone South, right down 4th Street from our San Francisco office, bright and early to get going at the Global Mobile Internet Conference , Silicon Valley’s largest mobile conference and expo. The lines wrapped and winded about the lobby with a diverse crowd ready to come together for the sake of pushing mobile technology forward through shared knowledge.

Geo targeting 52

Geo targeting Conversion Audience Media 52

InMobi

OCTOBER 29, 2013

We rolled into Moscone Center Stage C like an anticipatory entourage in support of Ryan Merket, Director of Product at InMobi. Merket commenced the m-Marketing track with the perfect start, an opening keynote followed by a Q&A on Native Ads, The Future of Monetization. “Good morning. I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform.

Click Through Rate 52

Click Through Rate Native Advertising Ad network Advertising 52

InMobi

OCTOBER 28, 2013

September 18th. This was the day the world was waiting for. iOS 7 was made available to all iPhones (4 onwards), iPads (2nd gen onwards) , iPad minis and the latest iPod Touch. Millions of devices lit up on day 1 of the iOS 7 era. Our network is seeing record adoption of this new OS. Exactly, a year ago, Apple had released iOS 6 featuring new maps, an improved Siri, Facebook integration, panoramic photos, FaceTime over cellular, passbook and the list goes on.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

InMobi

OCTOBER 29, 2013

Guest blog by Colette Weston Following our success at Köln’s DMEXCO show, the InMobi team will be heading to London’s Apps World where over 8000 attendees are to descend on two days of high level insight and discussion at Earls Court 2, on the 22nd to 23rd October. If you are in attendance make sure you see Imran Khan, Director of Business Development & Partner Management EMEA, at 2pm on the 23rd, speaking on a panel discussing “Monetisation as a Foundation for Developer Businesses”.

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InMobi

OCTOBER 21, 2013

As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive marketplace. App developers constantly jostle for their niche in an already crowded market. Carving out that space is not easy unless you have the right tools of knowledge in your pocket and know what you need to, to be successful in this effort.

Marketing 52

Marketing 52

InMobi

OCTOBER 17, 2013

Today, InMobi Korea announced a report regarding Korea’s tablet market. This Tablet Study research conducted with a research agency, mobext, revealed that Korean tablet users spend 11.75 hours per day to stay online, above other digital devices, which is significantly longer than that of PC users (8.75 hours) and smartphone users (8 hours). This result shows that tablets maximize the accessibility to the internet, by widening the display of smartphones and dramatically speeding up the boot

Agency 52

Agency Media Marketing 52

InMobi

OCTOBER 17, 2013

Monthly IM magazine has published an article contributed by Seungyeon Kim, General Manager of InMobi Korea.　He tells that Year to 2013 for the Mobile Advertising market in Korea is shifting to a predictable market. In 2013, Korea’s mobile advertising industry is expected to shift from a market characterized by opportunity and uncertainty to a predictable one.

Mobile Ads 52

Mobile Ads Marketing CPC ROI 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Gods of Advertising

OCTOBER 8, 2013

'Talk to the hand… Visualizing their age-old theme line, “The Midas Touch,” the Martin Agency has created a talking, disembodied hand to shill for the franchise auto repair shop, a mish mash of brand equities. For some reason, the golden, floating hand is also a tad surly. Perhaps its creators were desperate to avoid comparisons to Hamburger Helper’s talking oven mitt.

Agency 56

Agency Advertising 56

All About Advertising Law

OCTOBER 28, 2013

'Even in this age of online, social media and mobile advertising, advertisers continue to look to advertising agencies or other outside service providers for assistance. Agencies today are not only assisting with development of digital creative materials, but also with advertisement placement, serving, and delivery. However, today more than ever you are your brother’s (or sister’s) keeper and advertisers need to be aware of the legal risks and issues associated with relying upon thir

Advertising 55

Advertising Agency Fashion Email Advertising 55

All About Advertising Law

OCTOBER 29, 2013

'Readers of this blog know that market testing can be one of the most efficient ways to gauge the viability of an advertising and marketing pitch. Financial institutions can now take advantage of a program launched by the Consumer Financial Protection Bureau (“CFPB”) that permits companies to market test pre-approved disclosures about consumer financial products.

Marketing 49

Marketing Impressions Advertising Agency 49

All About Advertising Law

OCTOBER 30, 2013

'To paraphrase Mr. McGuire in The Graduate , “There’s a great future in plastics. Think about it. Will you think about it?” Well, the FTC clearly has taken that advice and has been thinking about the future of plastics in landfills. When the FTC announced its revised Green Guides slightly more than a year ago they amended their guidance on biodegradability to make clear that unqualified biodegradability claims cannot be made for products that are customarily disposed of in landfills.

Manufacturing 45

Manufacturing Agency 45

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

All About Advertising Law

OCTOBER 21, 2013

'There is much anticipation for the FTC’s December 4 workshop on native advertising. We learned that while the FTC was considering delaying this workshop several weeks due to the recent shutdown, they are planning to go forward as scheduled. Advertisers looking to move beyond a mundane brand webpage, Facebook page, and the banner ad and who want to integrate their brand and marketing message with quality digital content are wrestling with when and how they need to disclose the fact that their

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Native Advertising Advertising Electronics Affiliates 45

All About Advertising Law

OCTOBER 17, 2013

'For some of our clients with issues before the FTC they were anxiously awaiting a resolution of the budget standoff. For others it would have been just fine if the FTC never reopened. Regardless of which camp you fall in you might be wondering where do companies with issues before the FTC go from here? Government shutdowns are fairly rare – the last one occurred 17 years ago – and each one somewhat sui generis – e.g. the furor this time over the National Park Service – so there is little in t

Agency 45

Agency 45

All About Advertising Law

OCTOBER 16, 2013

'We all know that sweepstakes and contests can be vulnerable to enforcement and litigation, but did you know just how many ways your company can hold a losing ticket when running a prize promotion? Let’s review some of sweepstakes and contests that got caught in red over the past few months to see the variety of ways a prize promotion can go bust. Most recently, the Children’s Advertising Review Unit (“CARU”) told Discovery Girls Magazine to modify its advertising for a sweepstakes in order to

Food 45

Food Advertising 45

All About Advertising Law

OCTOBER 15, 2013

'The credit card market continues to be high on the Consumer Financial Protection Bureau’s hit list. As noted in prior blog posts , the CFPB is focused intently on advertising and marketing of financial products and services. Because large advertising dollars are spent on credit card marketing, card issuers need to proceed with caution. So far, the CFPB has brought three enforcement actions related to credit card add-on products; with the potential for more credit card market actions in

Marketing 45

Marketing Finance Advertising 45

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.