Fuel Lines
JANUARY 10, 2013
'If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing.
Nick Burcher
JANUARY 26, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 26 January 2013. Red Button Part 2 - "A dramatic surprise on an ice-cold day" is Turner Benelux follow up to 2012 viral hit. One of the (surprise?) YouTube hits of 2012 was a video by Turner Benelux promoting the drama on their channels.
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InMobi
JANUARY 31, 2013
Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst the crowd is very real.
Advertising to Baby Boomers
JANUARY 1, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 01 January 2013. Windows 8. It’s now my desktop OS. I also have a Windows Phone that’s almost an 8 – and from what the geek press tells me I’m impatiently waiting for an upgrade that’ll make it not quite Windows 8
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Fuel Lines
JANUARY 22, 2013
'This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, TN. David owns RockBench Publishing Corp., a traditional and electronic publisher of courageous thought leadership content.
Fuel Lines
JANUARY 21, 2013
'In preparation for new business opportunities it is important that your agency’s website be mobile ready. The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics. Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JANUARY 28, 2013
On Jan 24, InMobi had the honor of hosting a thought-leadership event with our investors KPCB. The theme of the event was "Going Global Path to Success". We had Naveen Tewari (CEO & Founder, InMobi) and Deep Nishar (Senior VP, Products & User Experience, LinkedIn) as the key note speakers. Mike Abbott (KPCB and our board member) moderated a panel which consisted of speakers from Holger Luedorf (VP & Head of Business Development,Foursquare), Kevin Weil (Director, Revenue Products, Twi
Nick Burcher
JANUARY 21, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 21 January 2013. Calm Down Dear! Michael Winner, E-Sure and viral culture. The sad news of Michael Winners passing today reminded me of some text that I wrote about the (now legendary) Calm Down Dear! E-sure insurance campaign of 2003.
InMobi
JANUARY 31, 2013
Today, we are making available a unity plugin for Lifetime value platform (LTVP), making it even faster and easier for the unity plugin community to use LTVP Analytics features within their games and apps. Whats more, this plugin also has InMobi Ad Network & House Ads capabilities bundled within it enabling developers to maximize ad monetization as well.
InMobi
JANUARY 28, 2013
When [Floyd] had tired of official reports, memoranda and minutes, he would plug his foolscap-sized Newspad into the ship's information circuit and scan the latest reports from Earth. One by one, he would conjure up the world's major electronic papers. He knew the codes of the more important ones by heart and had no need to consult the list on the back of his pad.
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InMobi
JANUARY 24, 2013
Today a companys most valuable asset is its customers, and while products and services are ripped off and duplicated in no time at all, a company with loyal and long term customers is less vulnerable to competition. But how does one measure the value of a customer? Through Customer Lifetime Value (CLV or LTV). LTV helps companies understand what a customer is really worth to its business.
InMobi
JANUARY 7, 2013
The second wave of our mobile media consumption study comes at an opportune time when Chinas mobile penetration is almost at one billion [1] and the mobile internet users number is set to reach 424 million in 2012 [2]. This article gives a snippet of our study conducted between September-November 2012 across China and was a joint exercise between InMobi and Decision Fuel.
InMobi
JANUARY 4, 2013
As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Patrick Meyer author of Steve Jobs & The World of Mobile. What surprised you about the mobile advertising industry in the past year?
InMobi
JANUARY 3, 2013
The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
JANUARY 2, 2013
InMobi CEO Naveen Tewari's guest post on VentureBeat looks at the advantages of Indian entrepreneurs who look east to India's Silicon Valley - Bangalore - as they start a new business venture: East-to-West strategy makes most sense for businesses centered on new technologies the Internet, mobile, and cloud being the obvious examples. The rationale is simple: New technologies are adopted almost uniformly across Western and Eastern markets and even if the market characteristics and sophistication
InMobi
JANUARY 24, 2013
Why HTML5 and why now? When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. Unbound by the need to conform to standards, native apps could rapidly take advantage of the latest hardware and operating system innovations, while Web technologies always had to wait for the international community to agree and implement standards first.
Advertising to Baby Boomers
JANUARY 28, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 28 January 2013. Marketing to the Ageing Consumer. New book, a good one: Marketing to the Ageing Consumer The Secrets to Building an Age-Friendly Business By Dick Stroud and Kim Walker As the populations of Europe and the US, soon to be follow
Advertising to Baby Boomers
JANUARY 14, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 14 January 2013. Tablets Redux. NostraChuckus , that famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications, sometimes is surprised when his predictions materialize: 06 April 20
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Advertising to Baby Boomers
JANUARY 21, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 21 January 2013. A Guide for the Perplexed. Even a lowly advertising creative-author-consultant-speaker-gadfly can’t always keep up with everything said about him on the web.
InMobi
JANUARY 10, 2013
This week, we released the InMobi Insights Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As a global company that delivers ads to billions of users globally, we are in an enviable position to share insights from across the world.
InMobi
JANUARY 9, 2013
One of the perks of being in the mobile advertising industry is that the ecosystem is by nature local and at the same time global (clichd? Yes! But, absolutely true). A publisher in Antwerp can monetize his content in Shanghai as easily as he can monetize his content in Buenos Aires. An advertiser in San Francisco can spread his message in Abu Dhabi and Addis Ababa with equal ease.
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