June, 2012

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Frontrunners Stumble, Meanwhile Twitter Picks Up The Mobile Advertising Pace

AdPulp

'Facebook’s lack of a game plan in mobile is hurting their stock price. Google too stuggles to get an advertising foothold in the explosive mobile space. But there is one company with mobile users who don’t mind clicking on ads. Twitter has only been offering mobile ads in earnest since April, but already the San Francisco company has a case study to share with the press and the world.

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InMobi teamed up with our friends at Appcelerator, Box, uTest, and VentureBeat to host the Generation Mobile party

InMobi

San Francisco has been abuzz with iOS Developers who have descended upon the city like Walkers for Apple's annual World Wide Developer Conference. Apple reported this week that there are 650,000 apps in the app store with 225,000 being made specifically for the iPad. They also have over 400 million accounts in the iTunes ecosystem, and 30-billion apps have been downloaded and $5-billion has been paid to developers since the app store launched in the summer of 2008.

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Advertising to Baby Boomers: For The Elderly And Beautiful

Advertising to Baby Boomers

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 05 June 2012. For The Elderly And Beautiful. We went to see The Best Exotic Marigold Hotel the other night.

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Quick, Name Five YouTube Sensations. If You Failed To Do So, You Might Welcome YouTube’s Help.

AdPulp

'“Hey, we need a ‘YouTube sensation’ for this concept to really fly.” If you’re a producer, and you just heard those words from the creative director’s mouth, what do you do? Where do you go? The YouTubes is a rather large place to look for a sensation. According to Ad Age , YouTube feels advertisers’ pain, and in response the Google-owned video sharing site is launching something called “Video Creation Marketplace.” The idea is to help conne

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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iMedia Brand Summit 16-18 April - Mobile quiz that educated decision makers about rich media

InMobi

This blog is a little late in coming, but hopefully just as interesting. As part of sponsoring the iMedia Brand Summit, we also sponsored a mobile quiz (administered via rich media over wifi) to more than 80 mid to senior level marketing influencers and decision makers. What better way is there to educate Brand advertisers about mobile, than for them to interact with it?

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IAB - The I3 Sessions 31 May - Cross Media Synergies in a Digital World

InMobi

More than 70 senior-level guests from Publishers, Agencies and Brands turned up to the inaugural i3 session to hear Nielsen and Millward Brown make the case via data on cross media synergies. In a nutshell (distilled from much data) digital media is no longer a "good to have" part of the marketing mix, but a "must-have' component as not only it extends reach, there is a multiplier impact on regular brand awareness metrics.

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Attention Bay Area!

InMobi

InMobi is actively recruiting for Sales, Ad Operations, Business Development, Engineering and Product Marketing. Join us at the Tech Career Expo and Developer Jam on June 28 - 29 at Moscone Center in San Francisco. InMobi will have a booth in the South Building - Hall A, and April Ulang our Hiring Manager will be on the lookout for top talent. The event is free to attend but you have to RSVP.

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Joint research on Smartphone apps for education (Macromill X InMobi)

InMobi

"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. (Research period: May 15 - June 7, 2012) In Japan 51% of the Smartphone users have learning application in their Smart phones.

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Make the most of Mobile: Pounce, as other lean back

InMobi

MOBILE is the talk of the town right now. There is no doubt that we have reached the post PC era. The shift of media consumption usage towards connected devices is undeniable and all things point towards sustained growth. But savvy marketers need to stop playing catch-up and really start to leverage the power of mobile. Let's look at what we're dealing with.

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InMobi Developer Meetup - London

InMobi

We had a great time on Thursday welcoming developers into our new London office. We held our inaugural meetup on the topic of Location Based Services. There was a great turnout - and I want to thank everyone who came along - especially our presenters. We had Ricky Brundritt talking about Bing Maps developer tools. Bing have some really high resolution imagery for maps and it will be interesting to see if they can take significant market share from Google.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Can you achieve brand engagement on mobiles?

InMobi

Can you build brand awareness and engagement on your mobile? If this sounds like a familiar question, that's because it is exactly the debate the marketing industry had around online advertising just over a decade ago. We've clearly resolved the online branding and engagement argument and how. So take the premise of online brand engagement and turn it up to 11 and you'll begin to understand the potential of mobile brand engagement.

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Over The Air 2012

InMobi

The InMobi team had a brilliant time at OTA12 this year. As well as sponsoring the Saturday breakfast, we were also handing out our ever-popular bottle-opening iPhone cases. Thanks to everyone who came to our talk on Saturday morning - even if a few of you were bleary eyed! We'll be putting up our new Economic Calculator on the site soon - until then, you can use our older Excel based calculator to work out how much your app could be earning.

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Login the largest digital conference in the Baltic states

InMobi

The largest digital conference in the Baltic states came to a close today. Login attracted an audience of over 600 media marketing professionals, all eager to hear about the Future of Digital and the role Mobile will play. Mobile marketing was generally a strong focal point throughout the two day conference. John Stoneman, InMobi's Sales Director for EME, gave a keynote presentation about Mobile Media Consumption and how consumer's media habits are evolving.

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Advertising to Baby Boomers: A Series Of Miniatures

Advertising to Baby Boomers

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 18 June 2012. A Series Of Miniatures. No overarching theme this post. Often, life is a series of miniatures.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Advertising to Baby Boomers: From The UK: Scoring A Half Century

Advertising to Baby Boomers

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 25 June 2012. From The UK: Scoring A Half Century. A fellow New Millennium Tales Pilgrim is now penning for the online magazine high50 via Campaign.

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Café, Croissant and Media Consumption France

InMobi

We held our French Media Consumption research event at La Maison Champs lyes, a very stylish hotel designed by Martin Margiela, the venue was recently featured in Elle Decoration as one of the hottest hotels in Paris. The relaxed and friendly space provided the perfect setting for our event. We welcomed delegates from a diverse mix of brands, agencies, publishers, and journalists.

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Connected Devices are Transforming Shopping and Media Habits

InMobi

Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Connected Devices in the Consumer Sales Journey , in 7 markets around the world. The US results, released this morning, uncover behavioral shifts around consumer shopping and media habits: Media consumption is increasingly digital : time spent on media tends to inc

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