AdPulp
JULY 7, 2020
Agency MABU in Bismark, ND created a beautiful animated video for its pro-bono client, National Congress of American Indians. “Feather’s Story” is the first-person account of a child’s struggle with the negativity and chaos of the modern world. The combination of a child’s story, watercolors, stunning animation, traditional dance, and original song combine to make […].
More About Advertising
JULY 14, 2020
In the first Media and Marketing podcast on MAA journalist John Reynolds discusses Black Lives Matter and its impact on advertising with Rania Robinson, CEO, Quiet Storm; Mihir Haria-Shah, head of broadcast Total Media and Christopher Kenna, founder, Brand Advance. Access the Media and Marketing podcast here.
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Smarty Ads
JULY 31, 2020
Overall programmatic ads strategy may look different from, lets say, mobile marketing strategy. Nevertheless, like all advertising strategies, they share the same goal - to get the highest possible conversion rates from both new and returning customers. Full funnel marketing strategy is no exception. For eCommerce sites average.
illumin
JULY 8, 2020
eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]. The post Growing Your Direct to Consumer eCommerce Business appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Gods of Advertising
JULY 19, 2020
Continued from previous post… If you hadn’t started shaving your head decades ago, before it was trendy, you might wonder how much hair you actually have left. It began falling out in your late twenties, when you got married. Whatever amount remained it would most certainly be gray. Thankfully, this is a moot point. You are relieved that your cranium is smooth and without unsightly contusions.
All About Advertising Law
JULY 10, 2020
Today the Supreme Court granted certiorari in Facebook, Inc. v. Duguid where it will resolve a circuit split and decide the issue of whether an “automated telephone dialing system” (“ATDS” or “autodialer”) under the Telephone Consumer Protection Act (“TCPA”) encompasses any device that can “store” and “automatically dial” telephone numbers, even if the device does not “us[e] a random or sequential number generator.R
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JULY 20, 2020
Fair question. In fact I and the team have asked ourselves that question many times and we ARE the Shark Awards. Even facing the Covid-19 pandemic, we thought we must make the effort – the best creative brains are still having great ideas (maybe more of them?) so we’re not going to ignore them. Our.
Smarty Ads
JULY 7, 2020
The e-commerce advertising market is growing exponentially: it is expected that by 2040, 95% of all shopping will be driven by e-commerce. Sounds impressive, but if we take a look at the more short-termed predictions, it becomes clear that this future is not distant. By 2023 global e-commerce.
Lemonads
JULY 30, 2020
New ad formats are developed every year, but not many of them have changed the affiliate landscape like push notifications. Now a favorite among affiliates , push notifications are among the most exciting ads you can run because they allow you to communicate with consumers like never before. With this in mind, push notifications were developed a while ago and consumers are now used to getting this type of advert.
Gods of Advertising
JULY 29, 2020
Continued from previous… This too shall pass your mother liked to say, even if she didn’t believe it. But she was right. Mist or fog, it evaporates. At times you embrace sadness, its depth and gravitas. But like an old friend he can overstay his welcome. Then you have to wait him out. Drag him along on your errands. Enduring his sourpuss and cynicism.
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Advertising to Baby Boomers
JULY 29, 2020
Where have I been? Like most, Yours Truly has been self-isolating and pretending I’m working. Advertising to Baby Boomers. For some reason, I haven’t been excited about this subject for the last few months. By the time I get my mask to fit properly without fogging up the glasses and slather on hand sanitizer I forget what I’m supposed to be doing. Then I turn and catch myself in the mirror and with those mask bands pulling on the back of my ears I look like Dopey.
AdPulp
JULY 17, 2020
Do you need Iceland? Sometimes, a place knows what you need before you do. For instance, Iceland knows how you feel. And Iceland knows how you want to feel. Icelandic mental health professionals also know the power of a scream released. According to Zoë Aston, MSC Therapist & Mental Health Consultant: Screaming as a therapeutic […]. The post I’m Not Sure, But It Looks Like You Seriously Need A Trip To Iceland appeared first on Adpulp.
More About Advertising
JULY 30, 2020
When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or longer than Coca-Cola. I’d even be as bold to say that it is the pioneer of sonic branding. It’s led the way for decades and still remains one of the strongest brands to use sound.
Smarty Ads
JULY 15, 2020
With ever-increasing competition, businesses from all verticals are stumbling upon obstacles on their way while they try to reach potential clients. Today it is not enough to simply create a useful product or service - one should also market it correctly. You can serve ads to thousands of people every.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
JULY 29, 2020
InMobi is now directly integrated with MAX's in-app header bidding platform. This integration opens additional opportunities from the programmatic demand on InMobi Exchange, along with a huge improvement in day-to-day operational efficiency for app publishers currently using MAX as their mediation platform. Publishers on MAX can deploy our header bidding SDK and find near immediate improvement in the demand diversity and bid depth as more impression opportunities are exposed to a wider set o
Gods of Advertising
JULY 26, 2020
Everyone experiences situational depression. Conflict. Unresolved resentments. Sometimes it really is just the humidity. Having a bad day. You either accept the situation or change it. Regardless, it always ends. It is not clinical. Professional help and medicine are seldom required. What you are experiencing is neither clinical nor situational. Sadness descends upon you like mist.
Admixer
JULY 28, 2020
The global pandemic and subsequent crisis have disrupted the natural development of digital publishing and reshaped the marketplace. Various content niches were affected: some suffered irreparable damage, while others quickly bounced back, or even enjoyed explosive growth. Many publishers experienced an unprecedented increase in traffic while losing channels to monetize it.
AdPulp
JULY 24, 2020
Each day there are more reports of agency layoffs in the face of reduced client spending. What about everyone else involved in the making of advertising? What’s the situation on the ground for people outside the agency walls—the freelance writers, musicians, directors, editors, actors et al? How are they holding things together? “Freelancers are experiencing […].
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 20, 2020
Toyota wants to be known only by its logo, following a brand redesign by The&Partnership. The move follows in the footsteps of Apple’s familiar fruit-with-the-bite-taken-out, Nike’s swoosh, or more recently Amazon’s Smile and Mastercard’s red and orange circles. It’s the first time Toyota has updated its visual identity since 2009.
illumin
JULY 27, 2020
Some of the highest trafficked websites in the world rely on ad blocker detection to secure revenue from the advertisements. If you use an ad blocker, you may have seen this before: “Please help us to provide you with free content by disabling your ad blocker on this site”. Larger websites such as Wikipedia and […]. The post How Do Websites Enable Ad Blocker Detection?
Lemonads
JULY 24, 2020
Email marketing is a fascinating world. We thought you might ask, so we are delivering to you all of our top 12 tips to increase your emails opening rate. The last tip may seem simple but it’s the most important of all. Emailing is here to stay and we are still learning methods on how to write the perfect email to captivate your subscribers’ attention.
Gods of Advertising
JULY 23, 2020
Everyone, you think, is some kind of addict. Be they active, recovering, or on the brink. Passions which are good become obsessions which are bad. People are self-seeking. This is the human condition, the result of Original Sin. Yearning. Craving. Lusting. Demanding. Wanting. Needing. Soothing. The seeds of addiction are there, have always been there.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
JULY 22, 2020
For a close look at how the coronavirus is affecting consumer behavior in the United States, InMobi has been conducting research on COVID-19 consumers since March, when the coronavirus pandemic first began severely impacting Americans. Now, all of our research is available to you in our latest report on U.S. COVID-19 Consumer Insights. Download it today to see how adults in the U.S. are really reacting during these times of uncertainty and social distancing.
AdPulp
JULY 2, 2020
It’s summer but it’s like no summer we’ve ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. The simple pleasures are not so simple when it’s dangerous to be in public. […]. The post Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal appeared first on Adpulp.
More About Advertising
JULY 1, 2020
Omnicom has lured French car giant Peugeot away from Havas after 30 years – with a new bespoke agency called (bear with us) O.P.EN, short for OMNICOM for PEUGEOT Engine. O.P.EN becomes Peugeot’s global agency of record on a three-year deal. The pitch was managed by the Paris office of Observatory International which works with.
illumin
JULY 21, 2020
El spot de “#JuntosEnDigital”, la campaña de Vodafone en la que apela a estar más cerca de nuestros mayores a través de la comunicación telefónica o por videoconferencia, ha sido la más vista por los usuarios españoles durante los últimos 4 meses (marzo a junio 2020) en base al criterio de “atención”, según recoge el […]. The post VODAFONE, VOLKSWAGEN Y BANKIA LIDERAN LOS SPOTS QUE MAYOR ATENCIÓN HAN RECIBIDO DURANTE LA PANDEMIA appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Lemonads
JULY 20, 2020
Every month, our editorial team shines a light on a new industry to help lemonads users understand the different verticals and what they need to succeed in each one. For the first issue of Vertical of the Month, we’re covering the gaming industry! Research-backed projections suggest that the global gaming industry could generate more than 173 billion US dollars by 2025.
Gods of Advertising
JULY 12, 2020
Promoting yourself made you as many enemies as fans. Haters relentlessly trolled you online calling you untalented, vainglorious or worse. Colleagues wondered if you were paying more attention to your novels than your job. Your wife thought you were chasing windmills. To some extent they all were right. But the genie was out of the bottle; you simply had to keep trying.
InMobi
JULY 17, 2020
Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13.
AdPulp
JULY 30, 2020
“When cows fart and burp and splatter, well it ain’t no laughing matter—they’re releasing methane every time they do.” Wow, what an opening line to a song. The fact that it’s a song for BK makes it even weirder. Cows are the source of their hamburgers, so portraying them as disgusting polluters in a unique […]. The post In A Small Step Toward Sustainability, BK Changes A Few of Its Cows’ Diets appeared first on Adpulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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