December, 2018

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Now Rang-tan enlists army of schoolchildren against palm oil

More About Advertising

Mother is orchestrating another punch in the unmentionables for the “dirty palm oil” industry by asking the UK’s schoolchildren to help keep the companies concerned to their word as some have promised to end their nefarious ways by 2020. Rang-tan, a massive Christmas viral hit for Greenpeace (Mother’s client) and Iceland (which may become Mother’s.

Agency 101
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Where are old people going to live?

Advertising to Baby Boomers

It used to be that old people lived wherever they lived – and that was that. Beginning a century or so ago you could move into a retirement community for as long as you could stand it (or stand up), then would be whisked away to an old age home. Now there are choices. So many choices you could have a multiple strokes just thinking about them. There’s staying put (aka aging in place ) where you don’t go anywhere and you’re taken care of by people or robots.

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Un-Belize-Able! FTC Setting New Standards in Sanctuary Belize

All About Advertising Law

On November 8, 2018, the Federal Trade Commission (“FTC”) held a press conference to announce a lawsuit against what it claims is the largest real estate scam the FTC has ever encountered. According to the FTC Complaint , through false claims in its marketing materials and sales pitches, the Sanctuary Belize Enterprise (“SBE”) took in more than $100 million through its sale of lots in what was meant to become a luxury development equipped with amenities similar to America

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Are You Hooked On Your Own Pixel Dust? You’re Not Alone.

AdPulp

Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]. The post Are You Hooked On Your Own Pixel Dust?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Micro-Format Ads are Pitched as Antidotes to Attention Deficit. Are They?

illumin

We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.

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Original Sin 2.0: Impatience vs Levitation.

Gods of Advertising

You’re boxed in behind a slow driver. Cars speed by you on either side, making it difficult to pass. You bang your hands on the steering wheel, cussing. You flash your high beams. Honk. The driver in front of you continues as he was, probably listening to a favorite song on the radio, or maybe chatting with one of his children on speakerphone. In that moment he is an unfit driver, quickly morphing into your nemesis and all that is wrong with the world.

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End Of Year Links

Advertising to Baby Boomers

A random collection of links I didn’t use in any posts this year but were worth a bookmark or I thought so at the time. Not necessarily advertising-related: Oldyssey Oldyssey showcases elderly all over the world and highlights initiatives that deepen the link between generations. Old friend Bayard Presse is a partner. HomesRenewed™ Coalition Our MISSION is to join forces to significantly increase the number of American homes prepared for residents to live throughout the modern lifespan by promot

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#MobileMonday Throwback 2018: Leading Brands Leveraging Mobile

InMobi

As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers on mobile. Check out the best of innovations by marketers in our 2018 throwback. Follow InMobi on LinkedIn to receive more updates on #MobileMonday. -- #1 L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm!

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Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It

AdPulp

How many times have you heard that it’s all about the work? It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. I am curious. Is your success in advertising really all about the work? […]. The post Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It appeared first on Adpulp.

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4 of the Most Impactful Social Campaigns of 2018

AdGlow

With 2018 almost coming to its end, and more than 55,000 digital campaigns managed by Adglow this year, it's time to look back, analyze and highlight 4 of our favourite success stories. The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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TAO Networking & Appreciation Event – November 28, 2018 Sponsored by Loblaw Digital

Toronto AdOps

TAO Networking & Appreciation Event – November 28, 2018 Sponsored by Loblaw Digital. LOCATION: 43°38’23.9″N 79°25’12.0″W. VENUE: Loblaw Digital. DATE: November 28th, 2018. It was a chilly fall evening but that did not stop Toronto’s ad ops gurus and dIgital marketeers to gathered at Loblaw Digital for another Toronto Ad Ops networking event.

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Is Audi’s slimmed down Santa from M/H VCCP the best Christmas ad of the year?

More About Advertising

We wondered when Mrs Claus, the heroine of Y&R London’s appealing sign-off ad for M&S a couple of years ago, would make a comeback and here she is rewarding Santa for his fitness drive with a new Audi RS5. It’s by M/H VCCP in San Francisco and might just be the best Christmas ad of.

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New Farm Bill Cracks Open Door to Processing for Legalized Hemp and CBD Oil

All About Advertising Law

Signed into law on December 20, 2018, the 2018 Farm Bill may present a tremendous opportunity for banks and payments companies to provide banking, processing, and other services to the hemp industry. We expect a variety of companies to move swiftly in developing, marketing, and selling products (including CBD oil) that, until yesterday, were controlled substances.

Food 40
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2019 Trends: Targeted Advertising, Machine Learning and Artificial Intelligence

InMobi

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder

AdPulp

I remember loving this Coca-Cola commercial when I was a kid. I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point […]. The post Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder appeared first on Adpulp.

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2019 Digital & Social Advertising Predictions

AdGlow

What does 2019 have in store for the marketer of the future? In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year.

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Do Stringent Viewability Standards Solve the Attention Deficit Problem?

illumin

It’s a bird! It’s a plane! It’s…an ad that I glanced at for two seconds before quickly mousing down the page so I could resume my online editorial. Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad.

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And our Agencies of the Year for 2018 are…

More About Advertising

One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year we’re choosing a UK Agency of the Year, a US Agency of the Year, a.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Hanging Out to Dry: FTC’s Ongoing Pursuit of Credit Card Laundering has Reached an Apex

All About Advertising Law

The Federal Trade Commission (“FTC”) continues to crack down on companies engaged in credit card laundering. Credit card laundering is the practice of processing credit card transactions for one company through the merchant processing account of another company. Credit card laundering can be used to bypass the monitoring practices and volume thresholds of credit card associations and payment processors.

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2019 Mobile Data Monetization Trends: Growing Value of Enterprise Data for In-App Advertising

InMobi

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on the rising revenue opportunity presented by all data types. This is especially the case in advertising, with brands increasingly pushing forward data-led mobile app campaigns.

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Go Further with Nat Geo

AdPulp

National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […].

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Christmas Marketing Clichés That Just Don't Cut It

AdGlow

Few moments strike fear into the heart of the modern marketer more than Christmas.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Read bans the word ‘digital’ and ditches nostalgia for new look WPP

More About Advertising

If Mark Read was hoping to bury WPP’s bad news – 3500 redundancies – by announcing it on the day of the Brexit vote, he was disappointed. Theresa May might have ducked out of her big challenge on December 11th, but the WPP CEO did not.

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Adscam correspondent reveals truth about agency pitches

More About Advertising

A constant theme in the seemingly never-ending battle between advertisers and agencies is so-called “scope of work.” That is, all the extra stuff you have to do for the same money or less – often blamed for margin pressure and other disagreeable aspects of modern agency life. Adscam correspondent Ralf “The Cartoonist” Zeigermann has sent.

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BBC One Christmas ad shows the joy to be found in turning off your screen

More About Advertising

BBC One’s Christmas ad is a festive tear-jerker in which a mother and her teenage son ditch their responsibilities to spend a lost afternoon of quality time together. Made by BBC Creative, it tells the story beautifully and avoids schmaltz skillfully, but seems to miss the point entirely. A film in which two people choose.

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Mindshare survey shows growing use of tech – with humans fighting back

More About Advertising

WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key trends expected to shape 2019 are (Mindshare’s terminology): Live and Kicking: ‘Live’ moments are very.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Uber Eats and Coca-Cola save Christmas, really

More About Advertising

I have to admit I was quite sniffy when I saw this was a Christmas ad for Uber Eats and Coca-Cola. Christmas isn’t the healthiest of times, but usually there’s plenty of home cooked food and some tangerines to offset the booze and chocolate, not fast food and fizzy drinks. So this ad by Romance.

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T&P’s Dave Bedwood: how artificial intelligence took over from me for Lexus’ ES launch

More About Advertising

Must be at peak Artificial Intelligence surely? Well, at least in terms of people talking about it. It’s one of those subjects I’ve read copious column inches on, yet still know alarmingly very little about. Will it take our jobs? Can it ever be ‘creative’? Will my fridge finally, for the love of god, be.

Agency 65
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Vodafone drops the ball in hapless Steve Smith cricket ad

More About Advertising

What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain Steve Smith speaking up for mental health after being dumped “in a dark place” for hatching a plan to sandpaper the.

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Nike’s ‘Londoner’ is one of the ads of 2018 – and Nike deserves to be top advertiser too

More About Advertising

Nike’s ‘Nothing beats a Londoner’ from Wieden+Kennedy is one of those rare ads that gets better the more you see it; it is, indeed, a compelling summary of what London is like for Londoners in many of its aspects. There’s even a decent Peckham joke. Emma Hall says: “I still get a kick out of.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.