Ad Espresso

FEBRUARY 27, 2018

Instagram daily hashtags: did you give it a try yet? #mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream. Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and Twitter. Hashtags are proven to help your ads outperform and reduce cost-per-click (i.e., making your overall Read more.

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FEBRUARY 8, 2018

Spanish agency Lola MullenLowe has won Unilever’s PG Tips business, fighting off strong UK competition from adam&eveDDB and Ogilvy. Incumbent Mother pulled out in December. Lola does some fine global work for Unilever’s ice cream brands Magnum and Cornetto, and also handles its Brooke Bond tea, so we can’t just blame Brexit for the move.

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Agency 79

All About Advertising Law

FEBRUARY 1, 2018

The days of signing your grocery receipt may be over soon, as the four major credit card brands ( American Express , Discover , Visa , and Mastercard ) are each making efforts to do away with signatures for various credit card transactions. The extent and geographic reach of these changes, however, are different for each brand, but one commonality is that the changes will begin in April 2018.

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InMobi

FEBRUARY 19, 2018

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi webinar on “Being Mobile-best in a Mobile-first India”. 2018 is slated to be the year of big transformation in India as mobile comprises 52.7% of all digital ad spend, up from 38% in 2017.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Advertising to Baby Boomers

FEBRUARY 5, 2018

There are never too many articles, blog posts, and podcasts about Super Bowl commercials right after the Super Bowl. Except for today. Now there’s one too many. As everyone will tell you, the Tide (something like Every Super Bowl Ad is a Tide Ad ) was clever and I fumbled my dip-dripping Dorrito and it spilled all over my sweatshirt while watching it.

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Advertising 53

AdPulp

FEBRUARY 26, 2018

The most notorious ad agency in America today is also the most effective content marketer in the land. This is not something to be happy about (unless you favor more noise and distortion, over clarity and honesty). Here’s a passage from Ackerman McQueen’s homepage: WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY. […]. The post The NRA’s Ad Agency Is A Formidable Opponent of Freedom appeared first on Adpulp.

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FEBRUARY 28, 2018

We didn’t do a Best Ads of 2018 in January because there didn’t seem any: Oh no, is it true what they’re all saying about the death of creativity? February looked as though it was going out with a whimper too although there were more decent efforts. But this week saved the day (year?) with.

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All About Advertising Law

FEBRUARY 22, 2018

Does your business or publication link or embed copyrighted content on your website or social media? If you routinely do the latter, a recent decision in the U.S. District Court for the Southern District of New York suggests that the tide is turning to the former. Although this holding is merely persuasive outside of the Southern District of New York, there is a possibility that other districts could adopt the same reasoning, finding businesses liable for violating a copyright holder’s rig

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Media 49

InMobi

FEBRUARY 1, 2018

Today, InMobi announced its support for Active View , Google’s viewability verification product. The integration with Google means that buyers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewability metrics. Buyers who are using DoubleClick Campaign Manager (DCM) and DoubleClick Bid Manager (DBM) can now track and buy against Active View metrics on InMobi Exchange for in-app mobile video campaigns including vertical video.

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Viewability 52

Advertising to Baby Boomers

FEBRUARY 21, 2018

Let me get this out of the way… I love older women: Going Nutty Over Older Women’s Bodies (Huffpost) … With younger bodies. they’re the same from top to bottom. Same shape, same skin, same rubbery feel. Nothing much there. Unfinished, incomplete. Like they were just hatched from pods - smooth and slippery, no essence yet. And only a few curves and barely any crannies.

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Advertising

AdPulp

FEBRUARY 1, 2018

Can you hate a brand? I’d argue that it’s technically possible to hate a company for whatever reason, but hate is such an extreme emotion. It seems like we ought to save it for the big things, like war, poverty, and violence. But no. Reviewing a range of information, including major news events from the […]. The post No Time To Hate; Nevertheless, Haters Love to Spew Venom at Polarizing Brands appeared first on Adpulp.

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Marketing 48

Nick Burcher

FEBRUARY 6, 2018

The latest Tesla SpaceX launch this evening saw the Falcon Heavy rocket blasting into space, before the three Falcon Heavy boosters then return to land back on Earth. Image credit: Guardian The Falcon Heavy launch was deemed a great success and as part of the show, Falcon Heavy successfully deployed it's payload - a Tesla roadster containing a spaceman mannequin with David Bowie on a loop!

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FEBRUARY 9, 2018

French research company Recma, which evaluates media agencies, says that Dentsu Aegis Network (DAN) was the big winner in new business in 2017 with a closing net new business balance of $2.34bn (£1.68bn). Surprisingly its Vizeum network was the top agency performer with a balance of $1bn, mainly through AB InBev. Which presumably means it.

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All About Advertising Law

FEBRUARY 21, 2018

We all have received an errant text message on our phone or a marketing message intended for someone else. This is surely annoying but most of us will either ignore the message, send a reply message opting out, or, as an extreme measure, leave a scathing review online, complete with ALL CAPS. What some individuals do, however, is intentionally solicit additional texts by replying or following through on some of the action requested.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Fuel Lines

FEBRUARY 21, 2018

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness.

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Advertising to Baby Boomers

FEBRUARY 26, 2018

We still buy them, we still want to know all about them before we buy them. A few posts ago: 13 December 2017 We’re always sick. … I googled the car and it’s a pretty good car. But the spot tells me nothing about the car. Of course, why would I want to know anything about the car? All I need to know is that it has healing powers … I won’t take you on a whirlwind of moldy posts about cars and advertising and the 50+ market.

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AdPulp

FEBRUARY 8, 2018

Wendy Ludlow Clark is the boss. Literally. Omnicom promoted her to the role of DDB Global President and CEO. She is the first woman to hold the office. Clark carved an interesting path to this lofty position. She was Director of Client Services at GSD&M in Austin before migrating to the client side and eventually […]. The post Clark’s Stock Continues To Climb appeared first on Adpulp.

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FEBRUARY 5, 2018

If ads play a big role in the Super Bowl why not make an ad about other Super Bowl ads? Pepsi tried (and failed) with a reprise of some of its own, P&G’s Tide has done rather better with this campaign (four ads in all) from Saatchi and Saatchi, “It’s a Tide ad” fronted by.

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Agency Advertising 74

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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FEBRUARY 6, 2018

Booze trends are pointing firmly towards the craft end of the market, so how does a global giant like Absolut Vodka – owned by Pernod Ricard – fight back? BBH’s answer is to prove that the world’s fifth largest spirit brand is just as “authentic” as any craft rival. These 28 Absolut employees don’t look.

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Marketing 73

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FEBRUARY 13, 2018

In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy of digital voice assistants, such as Amazon’s Alexa and Google’s Home, as striking a death knell for brand advertising. Aside from the fact that those same often self-interested voices are quick to consign tried and.

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FEBRUARY 14, 2018

It’s brave, even foolhardy, to remake a classic commercial – Pepsi made a hash of it at the Super Bowl – but Ogilvy Paris has done just that for Perrier, revisiting Jean Paul Goude’s famous ‘Lion’ from 1990. Here’s Goude’s original. Perrier now comes with “fines bulles” so Johnny Green’s new effort has a girl.

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FEBRUARY 19, 2018

On May 26 this year a major cat will be released amongst the feeding pigeons. It goes by the name of GDPR or the General Data Protection Regulation, and it applies EU wide including the UK. In a nutshell it introduces protocols for privacy of personal data on a massive scale. Failure to adhere to.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

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FEBRUARY 23, 2018

KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother. Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, “mea culpa” approach to the chicken supply problem. The relaxed tone may not wash so.

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FEBRUARY 26, 2018

Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium laundry detergent, built on its previous ‘Share the Load’ campaign by persuading dads to do.

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FEBRUARY 23, 2018

WPP’s newly-ensconced UK “country manager” Karen Blackett – who made her name at MediaCom – has been telling The Drum that she sees small to medium-sized businesses (SMEs) as an important and overlooked market for companies like hers. SME defined as a business valued at between £2-15m. But she also acknowledges that charging is a.

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Marketing Finance Media Agency 64

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FEBRUARY 9, 2018

Disrupt, innovate and transform are all terms which seem to define the digital landscape and it is the quest for these which drives digital forward. But disruption isn’t new. Neither are innovation or transformation, as organisations of all sizes constantly face new competition and developing market conditions. Since change is the only constant, digital transformation.

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Marketing Agency Advertising 63

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

FEBRUARY 6, 2018

Super Bowl Sunday – which saw the Eagles bring home their first trophy – brought in an average viewership of 103.4 million for NBC. That makes it the tenth-most watched program in US television history. What was clear from the lead up to Sunday’s spectacle is that the rules of the ad game around one.

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FEBRUARY 2, 2018

When the gender pay gap drives women to comfort eating, they will soon be able to tuck into special lady snacks, courtesy of PepsiCo. Quartz reports that Indra Nooyi, the FMCG giant’s (female) CEO, has revealed on the Freakonomics podcast that she is developing snacks “for her.” She says: “Women don’t like to crunch too.

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Advertising 63

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FEBRUARY 5, 2018

Despite the economic and political challenges we’re faced with seemingly daily, we expect 2018 to be a landmark year for many reasons.

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FEBRUARY 14, 2018

For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in a very British way; an Ealing comedy without the public school accents. Helped by the fact that McDonald’s spends a lot on good old TV advertising. Recently Burnett has been having more fun than usual.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.