Fuel Lines
JANUARY 30, 2018
This is a lesson on positioning for ad agency new business. I recently read the most extraordinary story in the Atlanta Journal Constitution about an agency owner that I had to share. Not only because it is such a powerful story, but I know and have worked with the person that was being spotlighted, Tom Matte from Atlanta. “Tom Matte’s story came to me from former AJC reporter Jim Auchmutey.
More About Advertising
JANUARY 22, 2018
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps the big consultancies more than agencies as they compete for client budgets in a period.
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InMobi
JANUARY 30, 2018
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from Casual Connect 2018, an event organized by the Casual Gaming Association where over 2,000 leaders from top mobile gaming industry gathered for three days of learning and networking at the Disneyland Hotel in Anaheim, CA.
Gods of Advertising
JANUARY 14, 2018
A tradition of this blog – more relevant than ever… Gods of Advertising. When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
JANUARY 7, 2018
Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It’s understandable that clients are scared to death of their own intuition and risky creative ideas […]. The post The Quants Runneth Over appeared first on Adpulp.
All About Advertising Law
JANUARY 31, 2018
When a widespread industry practice comes under regulatory scrutiny, companies that end up in the crosshairs sometimes fall back on the “everyone does it” defense. This argument has an intuitive appeal in the consumer-protection context—consumers are presumably aware of practices that are common across an entire industry, the thinking goes, and they make purchasing decisions with knowledge of these practices.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 30, 2018
Graham Fink, who’s achieved pretty much everything a creative can do in a long career beginning at London’s fabled CDP (where he fibbed about his age to get in) is leaving Ogilvy China where he has headed the creative operation since joining from M&C Saatchi in 2011. Fink was also on Ogilvy’s Worldwide Creative Council.
InMobi
JANUARY 8, 2018
As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. With mobile accounting for the second largest spend across ad channels, it is vital to consider the crucial role it can play in a campaign. In this 3 part blog series, we discuss how marketers can make the most of this pervasive medium in the new year.
Gods of Advertising
JANUARY 9, 2018
Gods of Advertising. Gods of Advertising is on hiatus so I can devote more energy to completing a book (please inquire if interested), as well as writing for my clients. Perhaps you? S ervices include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio.
AdPulp
JANUARY 25, 2018
Do you happen to recall the book Lovemarks by Kevin Roberts? There is now a website where you can enter your own lovemark. Impressive, I know. I would understand if you asked, “What in the world is a lovemark?” According to Saatchi & Saatchi, “Lovemarks are the future beyond brands…” David Baldwin of Baldwin& is […].
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All About Advertising Law
JANUARY 19, 2018
Is your website covered by the Americans with Disabilities Act? The short answer is: possibly. This area of the law continues to evolve, with differences from jurisdiction to jurisdiction based on the type of website. But make no mistake: lawsuits alleging lack of website accessibility are hot. The most common allegation is that the company website is inaccessible to visually-impaired customers, although some cases now involve mobile apps.
Advertising to Baby Boomers
JANUARY 9, 2018
That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years: 18 April 2011 The Flat-Screen Rectangle of Common Sense Good piece by Steve Weaver of ThinkTV Australia : Size does matter: how ad size and screen coverage affect audience attention … In real life, TV commands 58% active viewing, compared to only 31% for YouTube and just 4% for Facebook … TV’s relaxed, ‘lean-back’ viewing environment is not to be confused with passive ad
More About Advertising
JANUARY 16, 2018
Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive.
InMobi
JANUARY 1, 2018
Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike. Here are five trends that will be dominating forces come 2018. 1.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Nick Burcher
JANUARY 24, 2018
It's no Sad Songs, but it is sad news - Elton John has announced that he will be retiring from touring. Using a special Virtual Reality VR360 video, Elton John has published a video called "Elton John - Farewell Yellow Brick Road (The Legacy) VR 360": The 360 VR Elton John video is to highlight the forthcoming Elton John final tour titled "Farewell Yellow Brick Road" which will see Elton embark on a mammoth global goodbye tour.
AdPulp
JANUARY 22, 2018
How many times have you heard the term “digital transformation” in the past year? Are you feeling transformed yet? San Francisco ad man Tom Bedecarré doesn’t understand what’s taking so long. In response to a Wall Street Journal article about Publicis’ efforts to get the cool kids in a room, Bedecarré wrote this on LinkedIn: […].
All About Advertising Law
JANUARY 26, 2018
As we reported a few months ago, the FTC has increased its enforcement of its “Made in USA” requirements – typically through warning letters rather than formal administrative or legal proceedings. This week’s proposed Consent Order against Bollman Hat Company and SaveAnAmericanJob, LLC demonstrates that if companies will not informally agree to corrective action to qualify or discontinue “Made in USA” claims that don’t meet the standard, the FTC will not blink
More About Advertising
JANUARY 5, 2018
New-style M&C Saatchi has completed its management line-up with the appointment of Raquel Chicourel, head of planning at Saatchi & Saatchi London, as its new CSO. New CEO Giles Hedger, from Leo Burnett, has already appointed Kate Bosomworth as its CMO. Justin Tindall, also from Burnett, predated Hedger’s appointment as CEO. Chicourel (left) will be.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 30, 2018
Mother is making its first film for “smart” social network Vero with Michael Fassbender and Conor McCaughan’s DMC Film as part of a long-form content project. In the trailer we have that trusty old standby the hyper-creative would-be director (who knows nuffink) and the seasoned first assistant director who does but carries disaster around with.
More About Advertising
JANUARY 15, 2018
David Raichman is the executive creative director digital & innovation, Ogilvy Paris, a multicultural, multidisciplinary advertising agency and one of the five biggest Ogilvy offices in the world. Desert Island Ads Given my passion for hiking – going far away and deep into nature – I am up for the voyage to MAA’s Desert Island.
More About Advertising
JANUARY 23, 2018
Mondelez gum brand Stimorol is introducing the “Stimorol Ranger” in a lively new campaign from Ogilvy Paris. This gentleman pops up when people find themselves lost for words, needing the assistance of Stimorol. ? Quite Wieden-ish (US branch) but none the worse for that. MAA creative scale: 7.5.
More About Advertising
JANUARY 26, 2018
Harbour, the agency collective formed by Red Brick Road founder Paul Hammersley, has won its first account, Mum & You, a direct to consumer range of baby and mums’ products. Initially the account will be managed by a team drawn from Harbour member agencies Hope & Glory (consumer brand PR) and Digital Natives (social and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 24, 2018
New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs occurring. This type of fraud evolved very quickly and dramatically during the course of 2017.
More About Advertising
JANUARY 3, 2018
Getting rather fed up with the daft predictions of others so here are some of ours – did I mean to say that? Anyway, here goes. 1/The big consultancies will continue to eat the advertising holding companies’ lunches if, for no other reason, that they’re so well versed in the b t of modern commercial life.
More About Advertising
JANUARY 22, 2018
Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for both the owner of the store and its customers. While it is easier to create an online shop than a regular one, there are still some things you need to take into account. This article.
More About Advertising
JANUARY 17, 2018
New ITV boss Carolyn McCall is just settling into her new plush new seat at the the UK’s biggest free-to-air broadcaster but she might not be too pleased to see the latest report from Deloitte’s technology, media and telecoms practice (TMT) which forecasts that traditional TV viewing by 18-24 year olds will decline by ten.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 11, 2018
It’s fanciful to see the holding companies and their agencies as the cast of ancient UK comedy Dad’s Army, waiting for the panzers to arrive as they wait out a phoney war, sharpening their pitchforks and sticks. But it is a bit like that in adland. The main polishing activity just now will be their.
More About Advertising
JANUARY 22, 2018
Volkswagen is selling truck loads of cars just a couple of years after the emissions scandal, with upscale brand Audi leading the way. One reason may be that its advertising, from BBH in the UK here, has rediscovered its mojo, putting BMW and Mercedes in the shade. Here’s an interesting spin on vroom, vroom for.
More About Advertising
JANUARY 10, 2018
A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues of $2.5m. Accenture has agreed to buy Mackevision, a Stuttgart-based producer of CGI and immersive content, best known for its work on hit TV epic Game of Thrones. Mackevision’s revenue in 2015/16 was €48m, double.
More About Advertising
JANUARY 11, 2018
Toyota has enlisted four drag queens for its new multi-media Aygo campaign through The&Partnership – as you do – to celebrate “the bold cheeky personality of the Aygo” (a small car). Toyota brand awareness manager Emma Lane says: “We love this campaign – it’s colourful, vibrant and the expressive nature of each of the four.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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