November, 2017

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31 Call To Action Examples (And How to Write the Perfect One)

Ad Espresso

Let’s talk about the call to action. Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. Almost all of your marketing content should have well-crafted call to actions designed to drive action. It’s an essential part of copywriting that doesn’t always get the attention that it deserves.

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MDC outperforms rivals with sparkling nine month results

More About Advertising

If you’d suggested a couple of years ago that MDC Partners, which includes Anomaly, 72andSunny, KBS and CP+B, would show a clean pair of heels to its marcoms rivals you’d have been directed to the nearest rehab unit. But, under new CEO Scott Kauffman (left) who replaced colourful founder miles Nadal a couple of years.

Finance 85
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Dear Bad Men of Advertising, Your Reign Is Over

AdPulp

Cindy Gallop takes names and zero s**t. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here’s compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. “The biggest issue facing our industry today is not diversity,” […].

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The Man in Black

Gods of Advertising

You are in the basement of a church, with twenty or so other people seated around an extended horizontal folding table. The usual cross-section, many have nothing in common except for a desire to stop drinking. A lot of them brought coffees from the neighborhood Starbucks. The meeting is nearly over. Dallas is a thirty-something woman with black hair laced with purple.

Pop-Up 58
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 tips to improve Singles Day sales in SEA

InMobi

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016. This explosion in popularity only means that the stage is set for yet another record shattering day of e-commerce and m-commerce in China.

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The FTC Sees Red Over 1-800 Contacts’ Advertising Agreements with Competitors

All About Advertising Law

Usually this blog focuses on the FTC’s Bureau of Consumer Protection challenging unfair or deceptive advertising. Not so today. Instead, we write about the Bureau of Competition’s challenge to agreements 1-800 Contacts entered with its competitors concerning how they would advertise. The case provides useful insight into the nuts and bolts of Internet advertising as well as important reminders about how not to deal with your competitors, but it isn’t the first time the Commissi

More Trending

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Mars and AMV unveil Mr Nasty for good causes bar

More About Advertising

Nice to see AMV BBDO returning to form after its Currys PC World road crash with this for Mars’ GoodnessKNOWS, its first new choc brand in 20 years it seems. GoodnessKNOWS contributes ten per cent of profits to good causes to from each sale. Be better if it was revenue, but never mind. The campaign’s.

Agency 74
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Spotlight On NW Creative: PB& Aims High With A Unique Agency Model

AdPulp

Usually when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move. Founded in 2016 by […].

Agency 70
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Elf Yourself 2017 - this year with Augmented Reality!

Nick Burcher

Elf Yourself is back for 2017 and this year ElfYourself has new dances and Augmented Reality through the ElfYourself mobile app! As with previous years, the ElfYourself OfficeMax Christmas / holiday fun is based around uploading a photo of yourself (and up to four other faces), then customising to fit the Elf Yourself template: OfficeMax ElfYourself 2017 - make your Elf Once everything has been lined up with your ElfYourself photo you can then add other elves, 'Add Greeting' and then this year t

Media 40
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Unveil the Magic of Remarketing this Holiday Season

InMobi

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense. If you are a marketer, you probably already understand the pressing challenge of retaining quality users for your business. And if you are a retailer, the challenge is even more acute, as 60% of your online consumers now use mobile for shopping and researching.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Venable Joins GALA

All About Advertising Law

We are pleased to announce that Venable has been accepted as a member of GALA (Global Advertising Lawyers Alliance). GALA is an alliance of lawyers located throughout the world with particular expertise and experience in advertising, marketing and promotion law. (Click here to go to the GALA website.) Being a GALA member will help us better serve our many clients whose marketing efforts now span the globe.

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Just For Fun: Brain Games or Mind Games?

Advertising to Baby Boomers

I have a song & dance act on Huffington Post. It has nothing to do with advertising. A recent ditty and jig is inspired by some recent news stories: Brain Games or Mind Games? On the internet (where I believe everything I read except if I write it) I’m finding news stories about a new Brain Game study. They’re not fake news, more like flake news… It’s a subject I’ve written about ad nauseam on this blog: 01 May 2017 Brain Games or Mind Games?

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Steve Payne of Kinetic: how technology is expanding out of home’s ad horizons

More About Advertising

Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future when it was released in 1982. Set in the year 2019, bounty hunter Rick Deckard, played by Harrison Ford, is tasked with pursuing human-like androids called replicants in a high-tech, dystopian world where the line.

Ad Tech 68
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Diversity Isn’t A Board Game; Drop Your Excuses At the Door

AdPulp

How many people of color do you work with? How many people of color are on your company’s executive team? Meanwhile, African Americans are showing up and spending $1.3 trillion dollars this year. This, despite the fact that only a fraction ($2.24 billion) of the $75 billion invested in television, magazine, internet, and radio advertising […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Marks and Spencer Paddington Christmas TV ad

Nick Burcher

I woke up this morning, checked Twitter and was shown the new Marks and Spencer Christmas ad featuring Paddington Bear in a Promoted Tweet with video - a nice way to start the day :-) I actually really like this M&S Christmas TV ad and I don't agree that one sentence sounds rude - I actually think it's a great tie in with Paddington and the Paddington movie!

Retail 40
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Now Air New Zealand shows its seasonal funny side

More About Advertising

Thought they were supposed to be a dour lot in New Zealand – and no reference to Scottish origins please – but they’re turning out to be funsters. Earlier we had the NZ Police making a funny recruitment video and now it’s the turn of Air New Zealand cabin crew to take the mick out.

Agency 67
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UM’s Adam Morton: are true brand guardians a dying breed?

More About Advertising

It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this decline of tenures often linked to the rise in short-termism and associated pressures. New arrivals come into the business and are keen to make their mark, or need to show their value quickly. This might.

Finance 66
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Studio of Art & Commerce makes the most of Decaux gift for bio-bean’s ‘Wonderfuel’

More About Advertising

Producing solid fuel briquettes from recycled coffee grounds – coffee logs – is a pretty good idea, from bio-bean, a start-up backed by Richard Branson. Bio-bean won Virgin’s Voom Pitch competition complete with £250,000 of space from out of home giant JC Decaux, now playing host to Studio of Art & Commerce’s ‘Wonderfuel’ campaign.

Agency 66
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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M&C’s MacLennan tries to end Tindall diversity controversy

More About Advertising

M&C Saatchi international boss Moray MacLennan has announced that CCO Justin Tindall (left), who famously announced that he was “bored of diversity” in a Campaign article, won’t be fired. Because he didn’t say he was “bored with diversity.” Which is a bit angels on a pinhead – but you know what MacLennan means.

Media 66
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Best ads of 2017: Buzzman, WCRS, TBWA Paris, BBH and adam&eve lead in October

More About Advertising

October offered some rich pickings in the best ads stakes (not all ads). Buzzman’s fart epic for Ubisoft/South Park. Nobody would do this better. WCRS for Warburtons. Wondered if this one would last. It does. Less is more for McDonald’s from TBWA Paris. Some BBH brilliance for Audi. And last, but not least, adam&eveDDB for.

Agency 65
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George Parker remembers creative director Bill Hamilton

More About Advertising

I was devastated to hear the news that Bill Hamilton passed away last week at the age of 74. I have known and worked with Bill at Chiat, Ogilvy and J.W. Thompson over nearly thirty years. He was without doubt the best Creative Director I have ever had the pleasure of working for. I will.

Agency 64
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Norman’s retirement is another sign of the coming sea change at WPP’s GroupM

More About Advertising

There’s been much talk recently of the increasing pace of management change in media agencies – a number of high profile British bosses have left recently – but, arguably, more significant is the changing of the guard in the upper echelons of the biggest holding company, WPP. The latest is the retirement of Rob Norman.

Agency 59
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Ford jitters strike WPP

More About Advertising

A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share price upward. “WPP announces that, on 27 November 2017 in Detroit, Ford Motor Company verbally informed WPP that they are considering their future internal and external marketing model and want to enter into a further.

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Lucky Generals delivers for Amazon ‘s new face at Christmas

More About Advertising

We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the world’s richest. He must be taking us, or someone else, for a ride somewhere mustn’t he?

Agency 56
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AMV still going strong after 40 years at the top

More About Advertising

To London’s Embankment to celebrate 40 years of AMV BBDO, once (David) Abbott (Peter) Mead (Adrian) Vickers), the most successful of the tidal wave of creative agencies who hit London in the late 1970s and through the 80s and 90s. AMV is still the biggest London agency by billings (not the most accurate measure perhaps.

Agency 53
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IKEA frames a bargain for $450m Leonardo

More About Advertising

Leonardo Da Vinci’s Salvator Mundi (far from sure it was by him but never mind) sold to someone with more money than sense for $450m last week. Back in the day, when it was thought to be ‘school of,’ it went for 40 quid. So IKEA’s creative hub and agency Acne saw an opportunity for.

Agency 53
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Hugh Treacy of Isobel: why the World Cup in Russia is a stay at home marketing opportunity

More About Advertising

I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring brands. I managed to get to a few too. France, Japan, Germany, South Africa, Brazil. Awesome tournaments. Amazing destinations. Brilliant campaigns. Questionable outcomes (for England fans anyway). Yet the next one will be very different.

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Martin Agency finds the poetry in animal feed appeal

More About Advertising

Mars animal feed brand Purina Mills is donating a dollar per pack (bale?) to look after retired horses so this, in a way, is a B2B ad. The Martin Agency usually finds a way with the most unpromising task and goes straight for the heart here – with a poem from one Jess Vee about.

Agency 53
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Now MediaCom adds Vauxhall/Opel to PSA win

More About Advertising

GroupM’s mighty MediaCom has been on a new business mission since losing the £2bn VW account to Omnicom’s PHD and now it’s added Vauxhall/Opel across Europe. General Motors’ Vauxhall/Opel was sold to France’s PSA Group (Peugeot and Citroen) this year which also moved its estimated £700m media business to MediaCom. But MediaCom had to pitch.

Media 51
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Tom Denford and David Indo from ID Comms: has Facebook peaked?

More About Advertising

On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain its incredible rate of growth. This is going to be hard for a business for that relies on advertising for more than 98 per cent of its total revenues. Facebook’s growth continues to be meteoric.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.