Fuel Lines

JANUARY 24, 2017

When it comes to negotiating contracts and service agreements, agencies are terribly naive, like lambs led to the slaughter. . My friend, Peter Levitan, ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). Peter has written the most complete ‘how-to-book’ on ad agency pitches I’ve ever read, “The Levitan Pitch.

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More About Advertising

JANUARY 20, 2017

Adam&eveDDB has been appointed to handle Great Western Railway, the new (old) name for First Group-owned GWR which operates services in the South and South West of England, after a pitch. Great Western Railway goes all the way back to 1833 (its first trains didn’t run until 1838 – nothing much changes on the railways).

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Agency Advertising 81

Gods of Advertising

JANUARY 16, 2017

When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter. During that semester, no document we studied was more powerful than Martin Luther King’s Letter From a Birmingham Jail.

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AdPulp

JANUARY 7, 2017

The history and arc of the advertising industry isn’t widely known. Even the many advertising students I’ve taught didn’t seem to have much interest in the past. And while “Mad Men” was loosely based around some real events in the industry, it was of course heavier on drama than history. So to remedy this, The […]. The post The Real Mad Men of Advertising Adds Real-World Context To The Drama appeared first on AdPulp.

Advertising 59

Advertising 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Globally, eMarketer predicts mobile will account for 71% of all digital spend (and 32% of all media) by 2020.

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Marketing Viewability Real Estate Mobile Ads 52

Advertising to Baby Boomers

JANUARY 25, 2017

In this topsy-turvy world where upheavals unnerve us after every 5-minute news cycle, it’s comforting to know that there are some things that will always remain the same. Forget the millennials, online travel could be missing the boom time Young, slick, mobile-savvy millennials, if many headlines are to be believed, are the customer segment that many travel startups first target… As it was, almost a dozen years ago… 14 November 2005 My Favorite Cyber-Myth …Hitwise found that visitors to the top

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Food Media Agency Marketing 51

More About Advertising

JANUARY 18, 2017

Over the (mostly) AMV years Sainsbury’s advertising has been noted for its measured, even stately mien. This was invented by the late David Abbott, who also wrote most of the ads in the early days. Sainsbury’s stood for middle class values to which millions of customers aspired. Some things have changed a bit over the.

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Food Advertising Agency 74

Gods of Advertising

JANUARY 27, 2017

The high degree of craft demonstrated by the Coen Brothers is obvious in this new “film” for Mercedes AMG. The casting, wardrobe, acting, editing: it’s all first rate. Seeing Fonda at the end is wonderful – the cocky peace sign he flashes. Yet, everyone in the commercial shines, transcending the biker stereotype. You’ve got to love the two brutes getting stuck in the silver chains adorning their leathers.

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Advertising Agency Entertainment Marketing 58

AdPulp

JANUARY 4, 2017

By now, you’ve heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. What would be a boring TV campaign is made less so by the acting of […]. The post I Can’t Talk Right Now, I’m Not Driving appeared first on AdPulp.

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Advertising 48

InMobi

JANUARY 4, 2017

We are delighted to share with you the first annual edition of the InMobi Yearbook ! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017, equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.

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Retargeting Video Ads Conversion Advertising 52

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Advertising

Nick Burcher

JANUARY 6, 2017

Ed Sheeran is back - and he has found a great new way of using Snapchat to tease and promote his latest single.! Ed Sheeran Snapchat Lens Ed Sheeran has used a Snapchat Lens to showcase his new single 'Shape Of You' and has allowed Snapchat users to hear a 30 second clip of the track whilst they can add sunglasses and effects to their own selfies! @Caitlyn showed how the Ed Sheeran Snapchat lens filter looks with her tweet here: Ed Sheeran's new song preview via snapchat pic.twitter.com/Kx51Y1Ji

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Media 45

Advertising to Baby Boomers

JANUARY 4, 2017

While the world, civilized and otherwise, is headed for certain annihilation, I’m a bit more optimistic about advertising to the 50+ demo. Marketing folks are starting to catch on, maybe : Getting to know urban elderly consumers The elderly haven’t always been a priority for retailers and consumer companies. Yet they present a big opportunity: the demographic could account for more than half of all growth in urban consumption in developed markets in the next 15 years… And the last 15 years – but

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Retail Advertising Marketing Media 45

More About Advertising

JANUARY 19, 2017

Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International. There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a.

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Agency Ad Tech Finance 74

Gods of Advertising

JANUARY 18, 2017

Gorgeous yet ugly. The poster says it all. After almost 150 years, the fabled Ringling Brothers Circus is finally shutting down. I say “finally” because for the life of me I don’t know what took so damn long. This creepy institution was antiquated when I was a boy, before distractions like the Internet and smart phones and social media. I loathed the circus back then, preferring to stay home listening to my Rush albums or watching reruns of the Brady Bunch on the Zenith in our living room.

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Advertising Entertainment Media Marketing 56

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

JANUARY 12, 2017

When you’re responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants […]. The post Breakfast Eaters Who Eat Chicken Aren’t Crazy appeared first on AdPulp.

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Food Agency 44

All About Advertising Law

JANUARY 31, 2017

In a development that many telemarketers will want to follow closely, the Soundboard Association (SBA) recently filed a complaint against the Federal Trade Commission (FTC) in the U.S. District Court for the District of Columbia. The SBA simultaneously asked the court to issue an injunction blocking the FTC from expanding the Telemarketing Sales Rule’s (TSR) prerecorded message restrictions to outbound calls that utilize soundboard technology.

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Conversion Agency 40

Adacado

JANUARY 30, 2017

Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc. This information is usually obtained by combining first, second and third-party data. The post Audience Targeting appeared first on Adacado.

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More About Advertising

JANUARY 18, 2017

Here’s YouTube’s list of the top-scoring European ads of 2016. We ran the British top scorers yesterday – here. European Ads Leaderboard 1. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More 2. John Lewis Christmas Advert 2016 – #BusterTheBoxer 3. Sainsbury’s Christmas advert 2016 -The Greatest Gift 4.

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Media Agency Advertising 72

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

JANUARY 5, 2017

More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems. This neat ad from Y&R New York does a good job of humanising the dreaded tech rather than just playing on your fear of not having it. Although it does that too. MAA creative scale: 7.

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More About Advertising

JANUARY 30, 2017

It’s all change at the holding companies as we go into 2017, ‘de-layering’ you might call it. Andrew Benett (below), CEO of Havas Creative Group and Havas Worldwide (you might ask what the difference is but Creative Group seems to include Arnold) is leaving with holding company boss Yannick Bolloré taking over. Havas is now.

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Finance Agency Advertising 60

More About Advertising

JANUARY 3, 2017

Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had become decidedly mainstream, with trendspotting part of business as usual and baked into every marketer’s job description. Today, businesses’ expertise and “creativity” are determined, at least in part, by their trendspotting talent.

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More About Advertising

JANUARY 25, 2017

Adam&eveDDB is making its Super Bowl debut this year – for Mars’ Skittles – and, as with most advertisers, the ad’s been launch before the game. It’s more than timely for A&E (which also handles Mars’ Temptations cat treats in the US – as the Omnicom-owned agency agency is in the process of opening a.

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Agency Advertising Media 58

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

JANUARY 5, 2017

Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered by offerings such as Cortana and Siri, and now Amazon Echo and Google Home. Without.

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Marketing Ad Tech Finance Media 55

More About Advertising

JANUARY 31, 2017

Hijacking Super Bowl ads (it’s on Sunday) is a traditional American activity for those who don’t want to pay $1m for five seconds – or whatever the rates are now. Here’s an interesting wheeze by SoCal Honda, Honda’s dealers in Southern California. They will donate various amounts to local Boys & Girls Clubs if certain.

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Media Agency Advertising 53

More About Advertising

JANUARY 10, 2017

I was considering writing a piece on the worst advertising of 2016 rather than submit my list of best campaigns of the year but I decided to leave it as I had no desire to sound like a ‘bah humbug’ misery when it is the season of goodwill to all men (and women). Well it’s.

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Advertising Agency 53

Gods of Advertising

JANUARY 9, 2017

Police and fire engine sirens cut through the howling wind. Rain lashes onto the windows of my house, torrents of water falling from the sky. A blessing for drought stricken California but eerie in the moment. Especially when the moment lasts for two days and counting. This afternoon we lost power. Most everyone around here did. A tree fell taking power lines with it.

Advertising 53

Advertising 53

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

JANUARY 24, 2017

Droga5 in London is reported to have won the global Danone brand yogurt business, beating a stellar line-up of adam&eveDDB, Danone’s French agency BETC Paris and Mother. The latter three were the front runners in our Agency of the Year contest last year – Mother won. Droga5 most definitely wasn’t as it has has stuttered.

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Agency Advertising 49

More About Advertising

JANUARY 17, 2017

Google UK has released its 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers. The ranking is determined by number of views and percentage of organic views versus paid views. Key trends include: *Watch time: The top 10 YouTube ads in the UK drove over 200 years of watch time in.

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Video Ads Media Agency Advertising 49

More About Advertising

JANUARY 16, 2017

I see that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves (not those brainwaves) and emotions as they toil selflessly in the identical causes of producing results for their clients and WPP’s bottom line (Sunday Times report this weekend). They also help you to sit up.

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More About Advertising

JANUARY 31, 2017

Omnicom has wiped the floor with its rivals in the 2016 new business stakes, according to marketing consultant R3 Worlwide. Unlike 2015 creative and digital reviews took precedence over media reviews by value but Omnicom agencies topped both tables as well as the holding company one.

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Agency Media Marketing Finance 45

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.