October, 2016

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The Strategy and Tools the Top Ad Agencies Use to Win New Business

Fuel Lines

Only 26% of agency new business directors are viewed as successful. According to the same agency-marketer report , the tenure of a new business director is 2 years or less To help better understand why agency new business executives are struggling and what they can do about it, I wanted to share a recent Webinar, “ Selling Less to Win More Agency New Business. ” You’ll discover the proven new business strategy and tools that the top 5% of agencies use to win new clients.

Agency 267
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Brothers and Sisters’ Matt Charlton: advertising begins to learn the true cost of Brexit

More About Advertising

Finally data is emerging that should put the fear of God into adland and the the UK a whole. Omnicom UK (below) managed organic growth of five per cent in Q3. Deduct the currency bounce as the money is converted to dollars for the US holding company and you get an horrific minus ten per.

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Sell With A Story Keeps It Personal For A Change

AdPulp

Frankly, I’m sick of talk about “storytelling.” All brands and marketers and ad people think they’re now in the business of storytelling, to the point where the word is meaningless. Even worse are people who use the word “story” as a concept the way snotty, wanna-be aristocrats use the word “sport.” Thankfully, we get none […]. The post Sell With A Story Keeps It Personal For A Change appeared first on AdPulp.

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In honor of Chicago Cubs first World Series since 1945, a discussion of the brand’s “success” despite sucking.

Gods of Advertising

The paradoxical Chicago Cubs. The brand succeeds even when team doesn’t. Can “sucking” be a brand virtue? The notion seems counter-intuitive but I wonder if in some cases sucking might actually benefit a brand. I should define sucking. For the purpose of this discussion, I mean the act not being good. For example, I suck at golf. I can’t even hit a ball off the tee.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Digital Ad Shenanigans

Advertising to Baby Boomers

It’s been a bad week or so for online advertising foolishness and chicanery. No big surprise for yours truly. I’ve been yacking about all this nonsense for a decade. A post from 2006: The Brouhaha Over WOMM … When it all comes out in the wash, WOMM will be the best thing to happen to (silly retronym ahead) traditional advertising. Pretty soon, consumers won't believe anybody - even their best friends.

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CPM Calculator

MediaFuse

Are you looking to determine your programmatic revenue earnings or planning a media budget? Use our CPM calculator by entering any two criteria to solve for the third. Calculate the Cost of a Campaign. MediaFuse’s CPM Calculator is specifically designed for programmatic ad ops teams and media planners. Our CPM calculator is a free tool to aid with optimization and media planning.

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Accenture’s Joy Bhattacharya : the view from the world’s biggest digital agency

More About Advertising

Joy Bhattacharya is managing director of Accenture Interactive, the world’s biggest and fastest-growing digital agency. Among other things he is responsible for design and innovation practice Fjord’s general management and business growth and leads Accenture Interactive’s business in the UK.

Agency 107
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Is It or Isn’t It? The D.C. Circuit Hears Oral Argument on the FCC’s 2015 Omnibus TCPA Order

All About Advertising Law

On October 19, 2016, Judges Srinivasan, Pillard, and Edwards of the U.S. Court of Appeals for the D.C. Circuit heard oral arguments in ACA International, et al. v. FCC , No. 15-1211, a consolidated appeal filed by various telemarketing industry members challenging a number of aspects of the FCC’s July 2015 Telephone Consumer Protection Act (TCPA) Declaratory Ruling and Order.

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Will amazing tune and big budget production get Millennials into the Toyota Corolla?

Gods of Advertising

First things first. I love the song. Though recorded before I was born, Lesley Gore’s “You Don’t Own Me” is one of those rare tunes that transcends time. If the song came out tomorrow, sung by Adelle, it would be a smash hit. It’s that good. And it’s certainly the best thing about Toyota’s big budget, 60-second anthem for Corolla, which debuted recently.

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Tweeters & Zoomers & An Ugly ‘Ism’

Advertising to Baby Boomers

Twitter is teetering: Twitter Shares Plunge, as Suitors Appear to Lose Interest By Yoree Koh (WSJ) Twitter Inc.’s shares plunged 12% on Monday as the odds of a sale appeared to dim further, shifting attention back to the social-media company’s troublesome pursuit of a strategy to jump-start user and revenue growth. Salesforce Walks Away from Twitter Deal by David Faber (NBC News) … After reports that companies like Google and Disney had already backed off bids for Twitter, Salesforce had been le

Agency 69
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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What Is Your Lead Generation Process for Ad Agency New Business?

Fuel Lines

Believe it or not, most small to midsize agencies have no consistent process for generating online leads. Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads. Here are 7 ideas to help get you started: 1.

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Anatomy of InMobi Rewarded Video Ads

InMobi

Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded with relevant goodies, the advertiser has the user’s undivided attention while the video ad is playing which results in higher performance and therefore, the publisher earns more revenue.

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WPP continues consolidation trend with huge new Amsterdam headquarters

More About Advertising

The move to bring holding company agencies under one roof continues and WPP has just announced that its to combine all its Amsterdam operations in a new location, the Rivierstaete building in the centre of the city. The new office will bring together 30 companies and about 1,500 people in 19,000 square metres of space.

Agency 101
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Court Finds 5-Hour ENERGY® Can Support Some but Not All of Its Claims

All About Advertising Law

We have written several times about the FTC’s effort to rein in what it sees as unsubstantiated cognitive improvement claims (see prior blogs: Brain Training , Lumosity , Word Smart , and Your Baby Can Read ). Well, the states appear focused on this segment, too. On October 7, 2016, after two years of litigation and a trial, Judge Beth Andrus of the Superior Court of King’s County Washington issued a 59 page opinion resolving claims the Washington State AG had made against the makers

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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If writing radio is the true test of a copywriter then this is my “masterpiece.”

Gods of Advertising

Link courtesy of Bart Smith… Bart Smith is an old friend from back in my Chicago days. Well before I moved west Bart trekked to Seattle, where he continued his audio production company, Bart Radio. (now bartplus ) Anyway, he and I collaborated on some radio scripts I wrote for Art.com, including the one linked here about Vincent Van Gogh. Inspired by a popular biography series on TV, the spots featured the indelible voice of the now departed, Peter Graves.

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Zoomer Media/ZoomerU Presentation

Advertising to Baby Boomers

Last week I was in Toronto at ZoomerPlex , a city square of television and web production facilities, radio stations, the headquarters for a magazine and web site, offices, and site of a museum. David Cravit invited me to keynote the first (actually, rejuvenated) Zoomer U event: About Zoomer U Zoomer U is your information and idea resource for all things pertaining to the boomer market – news, trends, data, and creative ideas.

Media 64
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WPP’s Sorrell thinks six holding companies is too many

More About Advertising

WPP’s Sir Martin Sorrell has been strangely quiet recently – by his own voluble standards anyway – but he’s been regaling delegates at the Festival of Marketing in London as only he can. Other speakers at the event include Monica Lewinski and an account manager from Truffle Social (whatever that is) so it’s a broad.

Marketing 100
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CHI gets real for Talk Talk with ‘This Stuff Matters’

More About Advertising

Carphone Warehouse’s Talk Talk ISP sits at the cheap and cheerful end of the spectrum although oftentimes the user experience hasn’t been all that cheerful. You suspect that all such networks are reconsidering how they market themselves They’re a (sometimes infuriating) fact of life now. So why not show them in an everyday context?

Marketing 100
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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George Parker: VW ads: the best book on advertising since “Confessions of a Mad Man!”

More About Advertising

In today’s data fixated, social media obsessed and increasingly f *d up ad agency universe, in “Ugly Is Only Skin Deep,” Dominik Imseng has not only given us a superbly written and well researched history of the unique DDB, VW “Beetle” relationship of the 60’s and 70’s, he has unequivocally reminded us of that oh so.

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Michael Lee of Madam: I have seen the agency of the future – and it’s in Paris

More About Advertising

A lot has been written, debated and vented on what the successful ad agency of the future is going to need to offer clients and employees. What type of work it is going to need to produce, how it might go about it and what a future agency might look and feel like. I think.

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Martin Agency serves up tasty ‘Dine With Rana’

More About Advertising

Giovanni Rana’s Rana Group makes fresh pasta as well as running nearly 30 restaurants worldwide, mostly in Italy but with outposts in london and New York. It supplies some of Sainsbury’s own label products, which are actually pretty good. Now Gio, who’s 80, has hired The Martin Agency in the US and Martin has produced.

Agency 89
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Simon Dent: why it’s wrong to view sports fans as undemanding turnstyle fodder

More About Advertising

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming like never before while pursuits like UFC, Formula E and E-gaming are bringing in new.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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BBH scoops Pernod Ricard’s global Absolut account

More About Advertising

You can’t keep a really good agency down and BBH, which has taken a hit from Diageo by losing Johnnie Walker and Gordon’s to Anomaly, has bounced back with the global win of Pernod Ricard’s Absolut vodka. Absolut is said to the world’s fifth-biggest spirits brand. Unusually for such an appointment following a pitch BBH.

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Best ads of 2016: B&S for Pearl and Dean, FCB for Barnardo’s and BETC for Addict Aide excel in September

More About Advertising

There was an outbreak of good ads in September and here are three; all very different but examples of the agency being set a challenging task and coming up with a highly creative answer. First up is Brothers and Sisters for cinema advertising firm Pearl & Dean, an attempt to recapture the magic of ye.

Agency 84
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Carly Bedford and David Indo of ID Comms: rise of the media robots

More About Advertising

On this week’s #MediaSnack David is joined by ID Comms Client Services Director Carly Bedford to look at the way media is changing. The big news of the week is that Danish AI media agency Blackwood 7 is coming to London and partnering with the7stars, a UK independent media agency with a good reputation. Blackwood.

Media 83
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Havas Media buys entertainment high flyers Target

More About Advertising

Havas has bought Target Media and Communications Group (Target MCG), said to be the the UK’s leading entertainment media group. Target MCG includes Target Media, Target Live, Organic and Superhero and will be part of Havas Media Group. In 2015 Target earned revenues of £10m, employing about 100 people. Based in London it works in.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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‘Fake sheikh’ Mahmood verdict could herald another legal nightmare for Murdoch’s British newspapers

More About Advertising

More trouble ahead for Rupert Murdoch’s British newspaper empire. Here’s what the FT reported about the trial of one of its former star performers: A string of criminal convictions based on undercover investigations by the journalist Mazher Mahmood could be subject to fresh legal appeals after the former News of the World reporter was found.

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Dove discovers what really turns men on

More About Advertising

Dove Portugal has picked up the ‘Real Beauty’ baton by wiring up blokes to a heart monitor and then showing them pics of various women, beginning with magazine cover model types. But then Dove shows them their nearest and dearest (of all ages) and the monitor goes thump, thump, thump. From Black Ship. Not sure.

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FCB Inferno makes global debut for BMW

More About Advertising

FCB Inferno seems to have got it feet well and truly under the BMW table after winning its UK business from long-serving WCRS a couple of years ago. This is its first global campaign for the German carmaker, to be adapted by other BMW agencies worldwide. For years BMW banged on about ‘Joy’ in its.

Agency 74
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Results International: Asian buyers boost adtech sector

More About Advertising

Figures released today by specialist technology M&A advisor Results International reveal that a total of 112 deals were announced in adtech and martech in Q3 2016, representing the joint second highest level of activity on record. In a positive quarter for the combined adtech and martech sector, disclosed deal value also represented the second highest.

MarTech 71
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.