January, 2016

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Ad Agencies: How to Stop Chasing New Business

Fuel Lines

The Barkley agency has created a number of thought leadership platforms that drive our new business. In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley , shares how his agency has created a number of thought leadership platforms that drive new business. One of the most successful has been built around Millennial Marketing.

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Carter Murray on the new FCB and client ups and downs

More About Advertising

Interpublic network DraftFCB, now FCB, has been transformed since Carter Murray (below) joined from the top Y&R North America job as global CEO. Here he describes what he did, why he did it, his plans the future and the role of the UK’s FCB Inferno in the mix. 1/Most people would acknowledge that there’s been.

Finance 75
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“Taste the Feeling?” Coke’s new ad campaign couldn’t be more generic if it tried.

Gods of Advertising

“It’s sacrelicious!” When I first saw the headline in AdAge , I joked on Facebook that it read like something culled from The Onion or even The Simpson’s: “In major strategic shift, Coke replaces ‘Open Happiness’ with ‘Taste the Feeling.'” Quite a few people got the joke, among them some fairly heavy breathers from Adland. All of them, like me, were incredulous.

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Mobile India in 2015 : A Year in Review

InMobi

Currently the third largest smartphone market in the world, 2015 proved to be a significant year of growth for India's mobile economy. InMobi and TUNE teamed up to help you make sense of what India's mobile consumers did in the past year.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Shoot and Upload Videos for PowerPoint Presentations

AdPulp

If you’re looking for a way to improve stale PowerPoint presentations and make a memorable impression, using video in your slides is a great solution. But the technicalities of shooting a video and transferring it into PowerPoint put many people off, and the cost of hiring a film crew, actors, and a post-production studio to […]. The post How to Shoot and Upload Videos for PowerPoint Presentations appeared first on AdPulp.

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What You Can Learn From the FTC’s Case Against a For Profit University

All About Advertising Law

On January 27, 2016, the FTC and the Department of Education both announced enforcement actions against DeVry University for making false and/or unsubstantiated claims regarding the job and earning results of its graduates. The case highlights the increased scrutiny being placed on for profit education institutions and also provides insight into how the FTC examines objective advertising claims.

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Y&R’s Mandelbaum moves up to top Europe creative job

More About Advertising

Y&R has named São Paulo-born Jaime Mandelbaum as CCO for Europe, overseeing the WPP-owned network’s continental European operations. Mandelbaum, who has also worked at Leo Burnett Prague, Jung von Matt Hamburg, Kaspen Jung von Matt, and TBWABerlin, has been CCO of Y&R Central and Eastern Europe since 2013. Mandelbaum (left) says: “I’m really excited to.

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Extraordinary writing: Reexamining MLK’s “Letter from a Birminham Jail.”

Gods of Advertising

Imprisoned, King set forth to writing…. When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter.

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Native Advertising for Mobile Marketers: 5 Tips for Success

InMobi

In September 2015, Apple announced that iOS 9 will feature content blocking , which allows users to block ads and give them more control over their experience with ads. Apple’s decision to allow content blocking on iOS 9 acknowledges a significant ongoing shift in how advertisers connect with consumers online, especially in the mobile marketing space.

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5 Ways A Virtual Assistant Can Help You Grow Your Business

AdPulp

Starting your own business can be incredibly rewarding, but it’s not without a lengthy list of challenges. One of the biggest challenges is time management, and finding a way to complete the multitude of varied tasks that come along with running your own one person show. When you start your own business, it goes without […]. The post 5 Ways A Virtual Assistant Can Help You Grow Your Business appeared first on AdPulp.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Court Rules Settlement Offers Can’t Kill Class Actions

All About Advertising Law

In a hotly anticipated decision, the Supreme Court yesterday refrained from permitting defendants to end class action cases by offering to make named plaintiffs whole by paying their damages before plaintiffs move for class certification. In Campbell-Ewald Co. v. Gomez , 577 U.S. (2016), Jose Gomez alleged that Campbell-Ewald violated the Telephone Consumer Protection Act (TCPA) by sending him unsolicited advertisements by text message.

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Carl Johnson of Anomaly: why 2016 offers opportunities for agencies brave enough to tell the truth

More About Advertising

I haven’t had a real rant for a long time. And I have the luxury of (blind) faith and age to insulate me from opinions other than my partners, our people and our clients. So I relished the opportunity to consider what lies ahead and what we might all hope for next year. Success? A.

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Was Axe right to drop BBH’s ‘angels’ for 72andSunny’s ‘Find Your Magic’?

More About Advertising

Unilever’s Axe quit BBH for 72andSunny Amsterdam last year and here’s the debut global campaign from the new agency ‘Find your Magic.’ Apparently agency and client have been examining young men, to discover that “men still feel overwhelming pressure to conform to masculine ideals — and that male confidence is shockingly low.” Well, let’s face.

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Aussie lamb’s Operation Boomerang boomerangs

More About Advertising

Apparently it’s traditional in Australia to celebrate Australia Day by eating barbied lamb on the beach. That’s if you can evade the forest fires and sharks. So farming outfit Meat and Livestock Australia and Sydney agency The Monkeys devised ‘Operation Boomerang,’ a fantasy wheeze to round up Aussies abroad and whisk them back to the.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Karmarama goes back to poster basics for challenging British Army recruitment campaign

More About Advertising

The British Army has been researching 16-24 year olds, the so-called ‘Generation Z’ (if they’re Generation Z what does that make me? Something from another alphabet perhaps) to discover that they’re “altruistic, driven, open-minded and long to stand on their own two feet.” Soldiering isn’t usually seen as a particularly altruistic activity so the army.

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Daniel Neyland: power to the people – is privacy the future of online marketing?

More About Advertising

Daniel Neyland (left) and Sveta Milyaeva from Goldsmiths, part of the University of London, suggest that the best way to resolve the privacy issues caused by companies mining and exploiting personal data commercially is for consumers to take charge and sell it to them. Many of us feel our right to privacy is violated by.

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Now Unilever puts the squeeze on agency fees with move to ‘zero-based’ budgeting

More About Advertising

Everyone’s at it: reducing (or trying to) the amount they spend on agency fees. Procter & Gamble is trying to chop $500m from the amount it pays agencies (in the summer it announced it had so far saved $300m) and now Unilever says it is trying to save $1bn a year by switching to the.

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Jim Hawker of Threepipe: seven digital trends that will change marketing in 2016

More About Advertising

To say digital advertising is a fast moving landscape is an understatement. It seems to have a constant onslaught of new technologies, targeting capabilities and propositions to be understood and explored every week. This constant evolution can be hard to keep up with – yet is also one of the best things about the industry.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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WPP’s Sorrell offers a chilly perspective from Davos

More About Advertising

The world’s supposed great and good are gathered in Davis – as are Bono and Will.i.am, yawn – in circumstances that are hardly propitious. Shares around the world are still falling and doubts grow daily about the rate of growth in China: is it really 6.9 per cent, as claimed, or is there no growth.

Finance 66
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WPP’s Sorrell on why we’re wrong to think creativity is just about so-called creatives

More About Advertising

Are wrong to assume that creatives are the people who produce 60-second TV commercials? Is that a relic of Mad Men days? One person who thinks so, you won’t be surprised to hear, is WPP’s Sir Martin Sorrell. In this NABS Tuesday Club interview with Alastair Stewart he enlarges on the point at about 50.

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Tim Jenkin of Social Pictures: why brands should work with online influencers in 2016

More About Advertising

Everyone’s an influencer. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret. The cat is out of the bag, literally and figuratively. 2015 has set the wheels in motion and influencer strategies are turning out to be a powerful tool for brands to reach target audiences –.

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Germany’s C3 buys UK content agency Seven

More About Advertising

Leading German content marketing agency C3 (Creative, Code & Content) has bought the UK’s Seven to create what it claims is Europe’s biggest content agency with a turnover of €100m and clients including Porsche, Weightwatchers, Fujitsu, Sainsbury’s, VW and Hyatt. C3 is backed by Germany’s Hubert Burda Media. Germany and the UK are Europe’s two.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Wieden+Kennedy Amsterdam launches New Year ‘Resolution Translator’ for Booking.com

More About Advertising

Booking.com and agency Wieden+Kennedy Amsterdam have shaken up the travel market and Booking.com is entering the New Year holiday lists with the launch of a ‘Resolution Translator,’ a mobile-first interactive service that lets you swap New Year resolutions for travel reservations. The Resolution Translator was created with StinkDigital. The campaign breaks today in the UK.

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Ad world tipped upside down as good works rule awards

More About Advertising

Patrick Collister’s The Directory Big Won has produced its computation of 2015’s top creative award winners and it’s much the same story as before, BBDO the network and BBDO New York ruling the roost. You can read The Drum’s coverage here. Top-scoring campaign was GGH Lowe and Grabarz+Partner’s ‘Nazis against Nazis.’ Hardly Guinness ‘Surfer’ is.

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Leagas Delaney signs web inventor Tim Berners-Lee for Telecom Italia relaunch

More About Advertising

Agencies sometimes get so excited when they sign up a true celeb that they forget to produce an ad, the point of the exercise after all. Leagas Delaney has persuaded worldwide web inventor Sir Tim Berners-Lee (who gave it to us, free) to appear in its latest campaign for Telecom Italia, telling us about the.

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US actors union launches fair pay assault on Droga5

More About Advertising

Droga5 in the US is under fire from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA for not very short) over allegedly paying non-union rates to union labour. Which is embarrassing for Droga5, especially as it’s now 49 per cent owned by WME Endeavor, the legendary Hollywood talent agency. The Hollywood connection.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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W+K adds some ‘soft love’ to Halls with McGinley

More About Advertising

Wieden+Kennedy London is becoming quite the comedy factory. A while back we accused it of rarely featuring people in its ads. Since then there’s been a non-stop stream of them. This time up it’s actor John C McGinley (Scrubs, The Rock) for Mondelez’s Halls medicated confectionery, introducing a honey variant alongside the traditional throat grabber.

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Publicis weighs bid for Samsung agency Cheil

More About Advertising

Publicis Groupe wants to buy 30 per cent of Cheil Worldwide, the once in-house Samsung agency that still handles the bulk of the Korean electronics giant’s $5bn worldwide ad and communications business, according to reports. Samsung currently owns about 25 per cent. Cheil has a current market value of $1.9bn so Publicis would, presumably, have.

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BETC scores a golden goal for Canal+

More About Advertising

Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+. It’s stuffed with big award winners, of course – as you’d maybe expect for a TV station with all that lovely, advertise-able content. BETC still does it better than anyone else.

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Michael Lee: two days that change the advertising world – the Oscars and the Super Bowl

More About Advertising

The Super Bowl. The Oscars. The two iconic days in the TV calendar. The two days when the nation comes together as one and gathers round the TV to watch. Must-see TV that is so must-see that setting the DVR to watch later is social suicide. You need to be in the moment, be there.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.