More About Advertising
DECEMBER 14, 2015
If we were to award a Campaign of the Year gong ‘France is in the air’ for Air France from BETC Paris would be a strong contender. Packed full of ‘ooh-la-la’ it gives Air France a point of difference – you can’t imagine this getting by alpha males like BA’s Willie Walsh or Ryanair’s Michael.
Gods of Advertising
DECEMBER 21, 2015
I keep ruminating over this film for Johnnie Walker the way one might ponder a glass of scotch itself. It’s that good, completely deserving of Adweek’s hyperbolic praise. Maybe it’s even better than the Cannes winning “Keep Walking” film done a few years ago by advertising giant, BBH London -attached below. Pitting the two is perhaps insulting to both.
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InMobi
DECEMBER 22, 2015
InMobi data architect Amareshwari Sriramadasu shares her experiences I love coding and debugging. There’s a sentence I never thought I’d say. When I was a kid, I never sought out to become a developer, but with my Bachelor’s degree in computer science and engineering, and a Masters in engineering, specialising in Internet sciences, I guess I chose my own career path without knowing.
All About Advertising Law
DECEMBER 28, 2015
Last week, in settlements with two app developers, the Federal Trade Commission (“FTC”) announced its first enforcement actions under the Children’s Online Privacy Protection Rule (“ COPPA Rule ”) amendments on persistent identifiers. Persistent identifiers are data that can be used to recognize a user over time and across different websites or online services.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
DECEMBER 15, 2015
It can be difficult to make ends meet in today’s economy. Although the recession is officially over, many people still experience its impact. It’s harder to get a job. When you do find one, it may not pay enough to cover all your expenses. Fortunately, we now live in a technological age. This means that […]. The post How to Use WordPress, Aweber, And Pubsio To Earn Extra Money appeared first on AdPulp.
Advertising to Baby Boomers
DECEMBER 29, 2015
We began the year with Yours Truly apologizing for my myopic take on Facebook, followed by much crowing about my prescient take on Facebook: What I didn’t foresee is Facebook becoming the generic virtual space for keeping up with friends from high school, college, work through the decades, etc. These aren’t friends you necessarily hang out with now – and Facebook was originally a ‘here and now’ place for college kids.
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Gods of Advertising
DECEMBER 4, 2015
Even though this blog is ostensibly about advertising, I am ambivalent about critiquing ad campaigns. Especially in a negative manner. It’s easy to find bad work. And smashing low hanging fruit is a sure fire way to get readers and comments. Yet, I am always leery of doing so. Truth be told I think most criticism is folly. Let me tell you a story.
InMobi
DECEMBER 14, 2015
Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technology ( here , here and here ), and the catastrophic doom that will beset any company involved in ad-based monetization in any capacity.
All About Advertising Law
DECEMBER 22, 2015
Photo by Roland Tanglao [ CC BY 2.0 ] via Flikr It’s been a big week for premieres. The FTC just released their endorsed Enforcement Policy Statement on Deceptively Formatted Advertisements and business guidance on Native Advertising. So if you thought you sensed a disturbance in the Force, then the Force is indeed strong with you. A long time ago, in a conference room far, far away, the FTC held a workshop on Native Advertising with a promise that some form of industry guidance would follow.
AdPulp
DECEMBER 16, 2015
You went online. You read stories about people who created a fortune from a home-based business. You bought an expensive Internet marketing course promoted by a seven-figure guru. Following instructions outlined in the video tutorials, you built your eCommerce business. Unfortunately, you only made a little money. You made more than enough to take the […].
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Advertising to Baby Boomers
DECEMBER 10, 2015
Only a handful of posts ago I had fun poking fun at all those DTC ads: 25 June 2015 Looking great, but we’re very ill. … Most of the time we’re in slow motion. We float around the screen, dreamlike, as if drifting in a digitized aquarium. But we look pretty good, usually. Although during all this surreal sashaying, the voice overs warn us not all is well.
More About Advertising
DECEMBER 2, 2015
It’s time to pick our UK Agency of the Year, based on creative and business performance. Last year we chose adam&eveDDB, as it had a pretty peerless year, before then the winners were BBH and Wieden+Kennedy. So how was 2015 (so far – everything’s coming earlier this year including, it seems, Christmas) for these luminaries?
Gods of Advertising
DECEMBER 16, 2015
Beaten down by the force? The Force Awakens. Boy, has it ever. The hoopla surrounding JJ Abrams’ reboot of the galaxy “far far away” is creating as much noise this December as Christmas. That’s saying a lot. Though I’m certainly over the hype surrounding the new Star Wars film, The Force Awakens , I am glad the reviews for the movie are good.
More About Advertising
DECEMBER 17, 2015
Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
DECEMBER 18, 2015
Tory Myhren, global CCO of Grey and president of its New York office – and, arguably, the world’s highest profile agency creative – is leaving to become vice president of marketing communications at Apple. Myhren (below) says: “My eight years at Grey aren’t just the best years of my career, they’ve been the best years.
More About Advertising
DECEMBER 24, 2015
Sainsbury’s looks like it’s won Christmas in the UK, thanks in part to the antics of AMV BBDO’s Mog in ‘Mog’s Christmas Calamity’ (we shouldn’t forget author Judith Kerr either). This ad, our choice as Ad of the Year, is closing on 27m YouTube views, displacing last year’s John Lewis effort ‘Monty the Penguin’ with.
More About Advertising
DECEMBER 3, 2015
Laurence Green is a founding partner of 101 whose clients include GAME, innocent, Scottish Widows, Tango and Wagamama. He was previously co-founder and chairman of Fallon London, twice winner of Campaign magazine’s ‘Agency of the Year’ title. His 25 years in the business have all been spent agency-side, working on some of the world’s greatest.
More About Advertising
DECEMBER 18, 2015
*I hear that a couple of the agencies have dropped off the Morrisons pitch list, including the WPP representatives. This could be due to the competing attractions of Aldi and the Co-op, both also reviewing, or the way Morrisons handles these things. Something for Morrisons to look at.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 11, 2015
To say that digital advertising underwent some massive changes in 2015 would be an understatement. The influx in ad blockers, the long-awaited death of Flash and things like emoji becoming a more prominent piece of the vernacular of Fortune 1000 brands, stole headlines. Emoji was perhaps one of the most pivotal advertising plays of the.
More About Advertising
DECEMBER 22, 2015
Under Armor is making big waves in the US and now the global sports market. One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since its deal with the WME Hollywood talent agency, D5’s ads feature an array of global.
More About Advertising
DECEMBER 10, 2015
Jon Sharpe, currently chief innovation officer at RKCR/Y&R, is replacing Ben Kay as CEO. Kay is moving to owner WPP in a global planning director role. Sharpe (left) joined Y&R in 2012 and led the successful repitch pitch for the BBC account earlier this year. He was also responsible for the integration of digital agency.
More About Advertising
DECEMBER 15, 2015
I’ve not been writing much for this esteemed publication recently. That’s not because Stephen has come to his senses and rightly given me the boot. Instead I’ve been off having a baby. Well, technically Mrs Williams did most of the work. I’ve just assumed the position of doting Dad – changing nappies and cleaning up.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 11, 2015
DLKW Lowe in London is rebranding to MullenLowe following the formation of Interpublic’s newest global agency network from two agencies best known for their achievements in their domestic markets of the US (Mullen) and UK (Lowe). CEO Alex Leikikh (below) outlines his plans for the new network. 1/Mullen isn’t yet a known factor in the.
More About Advertising
DECEMBER 18, 2015
I’ve just watched about 40 Christmas ads in a row this morning after the agency Christmas party. It must be a unique test, close to the true consumer viewing experience of feeling slightly hung over and jaded. Millward Brown should adopt this methodology. It’s a new lens. For me it’s about ads that feel like.
More About Advertising
DECEMBER 21, 2015
We haven’t always been kind about charities and charity advertising – in particular the guilt-inducing ‘text £3 now (and be pestered for the rest of your life)’ staple of daytime television. My media agency friends tell me this stuff works but even so. Cancer Research UK is a big charity with a big budget even.
More About Advertising
DECEMBER 9, 2015
I’d like to end my musings for 2015 with three separate thoughts. 1. In his piece on Agency of the Year, Stephen Foster wrote that one way of reversing agencies’ fortunes, and the short-termism of shareholders and its effect on strong brand ideas, is to get clients to say: “I want some of that.” It.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Gods of Advertising
DECEMBER 8, 2015
License to kill joy? In my last post post I talked about criticism –be it of films, books or advertising- as a flawed construct. And while I’m now going to critique a new movie I will still try and frame the discussion objectively. My topic is the new James Bond flick, Spectre , which I saw a couple weeks ago. In short, I found it lacking. Good looking, the movie was guilty of something no Bond film should ever be: dullness.
More About Advertising
DECEMBER 18, 2015
Lucky Generals had a fine year in 2015; like another contender on our Agency of the Year list, Brothers and Sisters, it seems to have this content business cracked – for Paddy Power but also for Hostelworld. It even succeeded in having a Hostelworld ad banned by the ASA, almost de rigueur these days. Here’s.
More About Advertising
DECEMBER 16, 2015
Lexus is launching a new version of its RX SUV and agency CHI&Partners has signed up man-about-commercials Jude Law to front the campaign – as you do. Law is currently fronting Johnnie Walker for Anomaly too. Law says: “I love driving and the escapism that comes with it. The concept of ‘The Life RX’ was.
More About Advertising
DECEMBER 7, 2015
Here’s another bit of ‘event’ advertising, rapidly taking over YouTube and the like, this time from Tourism Victoria and agency Clemenger BBDO Melbourne. You arm yourself with a Periscope, Twitter’s new live streaming platform, and ‘real Melbournians’ will give you a tour of the city. You can also win tickets for sporting and other events.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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