September, 2015

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What’s the Most Dangerous Job in Advertising?

Fuel Lines

ADWEEK said the most dangerous job in advertising i s new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US , the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to have a short shelf life. Why the poor performance?

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BBH loses Audi social media to We Are Social

More About Advertising

Audi has moved its social media account from main UK agency BBH to specialist We Are Social. Audi UK head of marketing Nick Ratcliffe says: “The passion and expertise of We Are Social will enable us to further develop our marketing approach in the age of social media. We Are Social impressed us with its.

Media 107
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Back in the saddle for a creative presentation, where I feel truly alive!

Gods of Advertising

Yesterday, as a freelancer, I presented some work at a small shop in the city. Let me first say, I loved being back in the trenches and, thrillingly, on the working side of the table. Camaraderie with a dose of healthy competition tempered by humility is a recipe my creative soul thrives upon. Indeed, I think all creative people in Adland are nourished by this activity.

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Fantastic Drug Commercial

AdPulp

Nature Rx is a grassroots movement dedicated to entertaining and informing people about the healing and humorous aspects of nature. The post Fantastic Drug Commercial appeared first on AdPulp.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Marketing Miscellanea

Advertising to Baby Boomers

Traipsing every which way today… Baby Boomers Not Fans of Mobile Ads September 21, 2015 … Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2% were interested in receiving ads on their phone at all.

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It’s a Bird. It’s a Plane

InMobi

Here’s a question. What can you do in 20 minutes? Die a couple of times playing the Horde mode in Gears of War? Watch an episode of Two and a Half Men? Make and drink a pot of tea? Read? Go for a walk? Write a postcard to a friend? Take a shower? Eat some cake? Or just sit around doing nothing? Instead, what if you can actually be ready to make $$$ in under 20 minutes?

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Matthew Wyne: how advertising nurtures creative talent

More About Advertising

All of a sudden it’s talent, talent, talent. Well it’s nice to know that there’s a future for people, at least until Artificial Intelligence takes over completely. Looking at some ads you might think it’s happening already. Yesterday Michael Lee described the new focus on talent in the US and now the even more famous.

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Where to next?

Gods of Advertising

After almost 4 years, my agency and I are going through a conscious uncoupling. No tears. It happens all the time. Besides, four years in Adland is a good, long ride. Still, I loved that agency and I believe it loved me back. We were good. The admiration and fondness I have for my former colleagues cannot be understated. In particular, my creative team.

Agency 81
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Growing Your Business Doesn’t Have to Hurt

AdPulp

Starting a business is risky business, indeed. Investopedia cites the SBA for some interesting numbers. Thirty percent of businesses do not survive the first two years. Fifty percent are lost in the first five. Only 1 in 4 make it to the 15-year mark. That is one source from five years ago. The numbers are […]. The post Growing Your Business Doesn’t Have to Hurt appeared first on AdPulp.

Agency 73
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Baby Boomers & Houses

Advertising to Baby Boomers

Lots of news services are writing about Baby Boomers & Housing & Retirement. This makes for good copy, but not new copy. New Senior Housing Raises Concerns Supply Will Outpace Demand From Baby Boomers By Liam Pleven … But it is difficult to predict what type of living arrangements they will seek out as they age, and when they may need senior housing, particularly given longer lifespans and changing attitudes about such types of housing.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Location Is Powerful: Where Are You, India?

InMobi

Since time immemorial Indians have attributed great fascination and pride to "location.” As any real estate agent will tell you, “There are three things that matter in property: location, location, location.” Ones “location” can help others draw inferences about your preferences, needs and consumption behaviors. In essence, the locations frequented by a user can help advertisers understand their real world behaviors and therefore location becomes critical to help users discover propositions that

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A Conversation about Native Advertising, Editorial Integrity, and Brand Reputation

All About Advertising Law

If there is one takeaway from yesterday’s panel on native advertising, it’s that sponsored content is not going anywhere in the foreseeable future. Although NAD has talked about it before, the FTC has held a workshop to address it, and of course, we’ve blogged on it , native advertising is still a hot topic. Native advertising, a form of sponsored content, is a fast-growing method for promoting products.

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VFX giant MPC expands LA operations

More About Advertising

Visual effects giant MPC (formerly The Moving Picture Company) is expanding its LA business by moving to a new custom-built studio in Culver City from Santa Monica and has also made three senior hires. David Hoogenakker joins as head of business development from TBWA/Chiat/Day LA, Jeff Werner joins as head of production and Meghan Lang.

Agency 100
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The firefish and the reefkeeper: a lesson on coming back from adversity.

Gods of Advertising

The firefish goby. (Nemateleotris magnifica) From the warm waters of the Western Pacific, it’s not considered a difficult fish in the reef keeping hobby. Unlike its strong name, the firefish is peaceful. Even shy, often darting into nooks and crannies when alarmed. It won’t pick on other fish or nibble on corals. I picked one up from my local fish store a few days ago and introduced it into my reef aquarium.

Agency 75
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Challenging The Old Interiors With Trendy Remodelling Techniques

AdPulp

A beautiful home gives rise to many auspicious and lovely feelings. Lush green garden outside and nice interiors inside the home makes the person feel like heaven. This heavenly home experience is now in the chance of everyone. It is not a matter to be surprised but, commonly available with the assistance of Unique Builders […]. The post Challenging The Old Interiors With Trendy Remodelling Techniques appeared first on AdPulp.

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A Perfect Platform for Ad Agency New Business

Fuel Lines

For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It’s like a fishing expedition. You fish for a specific fish with a particular bait, you fish away from the boat (the agency’s website) so you don’t scare off the fish.

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The Buy button just got simpler

InMobi

News about the ‘Buy Button’ is piquing retailer interest just about everywhere these days. Today, we’re excited to announce a partnership with the amazing folks at Stripe to extend Buy buttons to the 30,000+ mobile applications on the InMobi network. Relay - which Stripe announced at an event in San Francisco earlier today – lets retailers sell directly at the moment of discovery in the apps where consumers spend their time.

Retail 52
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Humor and a Heartthrob Cannot Save the Day at NAD in False Disparagement Case

All About Advertising Law

In contrast to the Dollar Shave case we wrote about recently , NAD and NARB recently gave us an example of a case they found to be falsely disparaging, notwithstanding the humor and hyperbole throughout. Everyone can agree that the DirecTV Rob Lowe ads (and their new series with Tony Romo ) are hilarious. Rob Lowe is in all of his glory as a DirecTV subscriber.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Anomaly unveils dismal debut for Johnnie Walker

More About Advertising

Diageo’s signature Johnnie Walker brand famously departed BBH at the end of last year. New broom Anomaly has come up with a new strategy in place of ‘keep walking,’ namely ‘instigators of change.’ One can see why they departed the glens but we are talking about whisky here. The new line is ‘joy will take.

Agency 99
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Ad agencies, be careful what you wish for. The big client can also be the “Big C.”

Gods of Advertising

Science. It’s only a metaphor… It’s only a metaphor… I don’t know if every agency has this double-edged sword slicing through it but every one I’ve ever worked for has. I’m talking about one conspicuously large client that takes up as much space as all the others put together. Obviously, this “problem” has its upside. Namely billings.

Agency 69
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Colin Wheeler: why the Rugby World Cup is closing fast on football and the Olympics

More About Advertising

Well here we go. The waiting is (nearly) over. Four years on from New Zealand in 2011 the Rugby World Cup 2015 arrives on our shores. Or to be precise – lands in England and Wales. But it hasn’t just arrived of course. Preparation started immediately after that last final in Auckland, and in fact.

Finance 98
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Matt Charlton: why new Ogilvy CEO Charlie Rudd faces a challenge taking BBH culture with him

More About Advertising

Nobody ever actually tells you the truth about what they expect from you as CEO. Lot’s of blah about culture and creative work etc. Forget it. It is all about growth. You can do lots of other things brilliantly but it’s worth zip if you don’t create growth. You can only create stability by delivering.

Agency 98
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Clare Styles of Brand Union picks her Desert Island Ads

More About Advertising

Clare Styles is ECD of leading brand agency Brand Union. Among the clients she works on are Jaguar Land Rover, Vodafone and RBS. Prior to joining Brand Union she founded and ran independent design studio He Said – She Said. Desert Island Ads Thinkbox: Harvey & Rabbit – friends for life First on my list.

Agency 97
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SuperHero Niek Eijsbouts picks his Desert Island Ads

More About Advertising

Niek Eijsbouts is creative director of SuperHeroes Amsterdam. Since 2006 he’s been a copywriter and creative director at several agencies including KesselsKramer and Happiness Brussels. At SuperHeroes he works for brands such as LG, Converse and ASUS. Desert Island Ads My Desert Island ads were curated by George Costanza. Advertising could learn from Seinfeld, with.

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Ridley Scott’s The Martian provides a space vehicle for…Albert Bartlett potatoes

More About Advertising

Why on earth is Albert Bartlett potatoes tying up with Ridley’s Scott’s forthcoming blockbuster The Martian? It’s not the most obvious brand connection after all. But The Martian stars Matt Damon as an astronaut stranded on Mars and struggling to survive and get home (in best gritty Bourne style). And one of the ways he.

Agency 95
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Nielsen: why we don’t trust the media (and some ads)

More About Advertising

Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK consumers over the last two years, according to Nielsen’s latest biennial Global Survey of Trust in Advertising, which polled 30,000 online respondents in 60 countries. In the UK, the.

Media 94
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Engine’s Partners Andrews Aldridge tackles US market with New York launch

More About Advertising

Engine’s customer engagement agency Partners Andrews Aldridge is opening its first overseas office in New York and has hired George Pace as CEO. Pace was most recently the SVP and client partnership director of St. Louis-based CRM specialist Ansira and has also held senior posts at Arc and Ogilvy. Partners works with E.

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R/GA finds a new way with old tricks for epic Beats by Dre Rugby World Cup campaign

More About Advertising

The Rugby World Cup kicks off tonight with England playing Fiji and Apple’s Beats by Dre is the latest brand to try to grab some reflected glory. This one, in a campaign by all-conquering R/GA (London branch), features England captain Chris Robshaw and the by now customary patriotic paraphernalia, this time Henry V (again) and.

Agency 89
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The UK’s first TV ads: Gibbs SR to Heineken’s heights

More About Advertising

It’s the 60th anniversary of the first TV ad in the UK (September 22) so expect of barrage of surveys and so on to mark the event. Here’s the first one broadcast, for Unilever’s Gibbs SR toothpaste, now known as Mentadent. I presume this was produced by Unilever’s then in-house agency Lintas. SR stands for.

Agency 87
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JWT’s ITV 60th survey: people like ads more than ever

More About Advertising

JWT has entered the lists of people mulling over 60 years of ITV and its mighty engine advertising – and has produced some rather startling ‘findings.’ Just over 1000 18+ adults were surveyed in September last year by JWT Intelligence and this is what they found. *Consumers think TV ads are better (and more creative).

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.