Fuel Lines
MAY 8, 2015
The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.
More About Advertising
MAY 18, 2015
Football, football, more football…and most football-related ads are pretty much the same. But here’s diverting newbie, ‘The Bitter-Sweet Taste of Football,’ from Wieden+Kennedy Amsterdam for EA’s new FIFA 15 game. Showing Lionel Messi’s hyper-competive digestive tract, as you do. Wonder how much Leo trousers from ads each year?
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Gods of Advertising
MAY 12, 2015
Recently, every agency in gyro’s global network convened to watch a live broadcast from our worldwide CEO & CCO, Christoph Becker. It was the anniversary of our company and the man wanted to say a few words. Our boss is relentless that way. When it comes to driving agency culture, he is a force of nature. Whether speaking about our creative product, various tenants of our philosophy or introducing some new theme (usually all of the above), Christoph is adamant about making it a matter.
AdPulp
MAY 8, 2015
Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The song “Feeling Good” was arranged and produced […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Advertising to Baby Boomers
MAY 26, 2015
Just updating slews of previous posts. As the old saying doesn’t go, everything new is old again : Yes, it's Richard Branson Why all over 50s should start a business By Jamie Dunn There are so many factors as to why being over 50 can be a huge advantage when entering into the world of business and entrepreneurship. Here's just a few of them. Well, maybe not all of us.
InMobi
MAY 14, 2015
Rewarded video is the popular kid on the block - with visually immersive experiences and skyrocketing ROI. Deciding to use rewarded video is a no-brainer, but here are few key pointers to keep in mind to ensure you have a winning strategy. 1. Present Perfect: Ensure that the Placement and Reward are Correct Design the placement and virtual reward of your rewarded video in such a way that it both entices the user into interacting with the ad, and also serves the two orthogonal objectives of: Ensu
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 13, 2015
Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had a good press for its child-focussed activities, of course. The target here is Mexico, which is the world’s obesity capital it seems, with kids getting larger by the minute. Must be all those cheese-filled tacos.
Gods of Advertising
MAY 26, 2015
I am most definitely not a fan of Taco Bell food. Not even when I was a teen-ager, and a stoned one at that, did I like the Bell’s crappy take on Mexican food. Nor am I a fan of Taco Bell’s advertising, which I find equally bland and cheesy. But today I am not here to hate. Because, to my surprise, I actually like and admire this TV commercial from Taco Bell and its advertising agency, Deutsch, LA.
AdPulp
MAY 7, 2015
I was in a Creative Director’s office when I first heard the term “critter” in reference to a spokesperson I was developing for an ad campaign. The CD was a bit of a hack and used it rather incorrectly. But it’s probably safe to assume that advertising critters of all kinds are well-documented in Meet […]. The post Meet Mr. Product Chronicles Famous, And Not-So-Famous, Ad Characters appeared first on AdPulp.
Advertising to Baby Boomers
MAY 5, 2015
A handful of familiars: Boomers Flock to Niche Retirement Communities by Daniel Bortz Stargazers, equestrians, and hippies find like-minded friends and age together. Retirement communities aren't just geared toward golfers and pool loungers anymore. Niche retirement communities are on the rise… "Retirees want more choices," Carle explains. "When you have 78 million baby boomers, they have a lot of expectations with retirement.
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InMobi
MAY 11, 2015
InMobi has had quite a unique journey over the last seven years. We have done the unthinkable by starting an Internet business outside the US and making it successful. We grew in the complete opposite direction of most technology companies by growing from East to West. From our humble beginnings in India, in a one-room apartment with only a mattress and the idea to grow an Internet business in a place where internet businesses did not even exist - especially an Internet advertising business befo
Fuel Lines
MAY 11, 2015
Dave Currie, President at The List Partners, Inc. Aussie bloke, husband, father, and coach to those who want to be. I’m just as comfortable in a boardroom as I am on a board (surf, snow, wake or otherwise), and aim to find the perfect balance between each. New experiences, big challenges and the occasional curveball keeps me engaged and coming back for more.
More About Advertising
MAY 25, 2015
Tim Cartwright of Exterion Media’s recent article showing how digital is driving Out of Home in the UK was an eye-opener in the sense that it shows how digital has moved from moving images to complete immersive experiences, some of which have a spectacular impact on sales. The UK is arguably the leader in digital.
Gods of Advertising
MAY 6, 2015
The other day I received a number of messages from various colleagues commending me on having done a good job. The particulars aren’t important to this discussion. Nor, I suppose, is the fact that it happened to me. I do not mean to toot my own horn! but getting those compliments inspired me. Therefore, receiving kudos from one’s peers is what this post is about.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MAY 4, 2015
Even if you don’t consider yourself to be a particularly “technology-focused” company, it’s important to recognize that technology is an essential part of running any modern business. The chances are that you deal with technology far more frequently than you realize, in the form of your security system, computers and networks, and even your phone […].
All About Advertising Law
MAY 29, 2015
It is pretty rare for the Lanham Act and state law deceptive advertising cases to involve political candidates, but a case in Virginia shows how advertising law can be used to help candidates who have been harmed by entities trying to raise money using their name and likeness. We have more information on the political implications of this settlement on the Political Law Briefing Blog.
InMobi
MAY 6, 2015
In our previous post , we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content including social networking, entertainment, productivity and many more. At InMobi, we analyzed thousands of apps and millions of users across continents to identify app interests.
Media Post
MAY 28, 2015
Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying assumption being that if you do that, people will buy your product. But to actually do this right requires a considerable amount of data collection that leaves audiences feeling a little queasy.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 27, 2015
A gaggle of WPP companies – brand consultancies The Partners and Lambie-Nairn (we used to call them designers) and researchers Millward Brown – have been looking into the relative importance of branding and advertising. This might be seen as akin to considering chicken and eggs, although it’s true that some companies have strong brands on.
Gods of Advertising
MAY 4, 2015
The Age of Real-ish… San Francisco Chronicle movie critic, Mick LaSalle condemns the new Avenger’s movie, Age of Ultron for bunches of reasons: It’s loud, chaotic and interminable. Read the review yourself. I haven’t seen the film so I have nothing to say. However, something in LaSalle’s review does beg my attention. He writes: “The action scenes look fake, yet make you wonder if fake is the new real.
AdPulp
MAY 15, 2015
The last episode of the final season of Mad Men airs Sunday night. AMC’s seven season human drama set inside an advertising agency is a wrap. How is the show going to end? Don Draper, the show’s central character is presently lost in the middle of America. He’s waiting for a bus on a country […]. The post Don Draper About To Board A Bus To His Future (Will Advertising Be In It?
All About Advertising Law
MAY 28, 2015
After months of speculation and numerous petitions to the agency, Federal Communications Commission (“FCC”) Chairman Tom Wheeler issued a fact sheet on Wednesday, May 27, addressing two dozen petitions seeking clarity on FCC enforcement of the Telephone Consumer Protection Act (“TCPA”) and proposing significant actions intended to strengthen consumer protections related to unwanted calls and text messages.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
MAY 5, 2015
First impressions are everything. Or so someone said. In the world of mobile, this holds truer than anywhere else. With such a large plethora of mobile apps and websites competing for the user's’ share of mind and time - the 1st impression can make or break the app’s story. It is no wonder then that the app experience or user experience has expanded to include the ad experience as well.
Media Post
MAY 21, 2015
I am scheduled to be the "parent speaker" at a dinner for the seniors graduating from my son's high school. This is like getting the "$10 for second place in the beauty contest" card in Monopoly -- but since it is not the commencement address, it means I don't have to provide any practical advice about life after high school. Which is too bad, because I do have some tips.
More About Advertising
MAY 25, 2015
Dawson Pickering, which has made quite a splash in London’s adland since senior creatives Neil Dawson and Clive Pickering quit BETC London, has won Swoon Editions, an upscale online furniture retailer. Dawson Pickering has already won work from former BETC client Diet Coke, among others. Dawson says:“We are delighted to be working with Swoon. It.
Gods of Advertising
MAY 21, 2015
The Sweetest thing! Lily and I bonding at U2 concert… I’m a dude and I have three daughters. Immutable facts and I wouldn’t change them for anything. However, being the only male in my household has, at times, left me feeling like an outsider. For example, when the children were younger and collectively into “princesses” (or what I call the purple and pink years) I could NOT relate.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
MAY 23, 2015
Editor’s Introduction: This is the first article from new AdPulp contributor, Anna Johansson. Anna studied journalism at University of Washington, and is now a columnist at DigitalJournal.com and Business2Community.com. The power of the internet is a double-edged sword and it’s important for business owners and brand managers to understand how to overcome bad publicity in […].
All About Advertising Law
MAY 27, 2015
By now, class action suits over foods using the term “natural” are old news following the age old American story: class action plaintiff meets product, product assures plaintiff it is all-natural, plaintiff finds something in product that it doesn’t think is natural, lawsuit ensues. Over the course of the last few years, cases challenging “natural” and “all-natural” claims have proliferated in the absence of a clear federal definition of natural , while cases involving “organic” claims have r
InMobi
MAY 28, 2015
Our journey over the last three years in North America has been a fast moving race to the top. Our vision and potential as a company is finally being realized. North America is the epicenter of all things SoLoMo and we are proud to be one of the leading US teams at such a juncture. InMobi started business in the US in 2013 with five people and a dream to grow massively in the US.
Media Post
MAY 14, 2015
By now, as I have, you've read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn't care less if it paves the way for Verizon to serve video content and ads better, or results in the sale of HuffPo and TechCrunch to the Germans.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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