Ad Espresso
MAY 1, 2018
Instagram is the best social media platform for you to engage with your audience on a visual level. With over 500 million daily active users and 80% of Instagram accounts following at least one business, you have the opportunity to interact with a huge potential audience. With all that reach, every marketer on the platform Read more.
More About Advertising
MAY 21, 2018
Cannes Lions brings to town an amazing cast of people and ideas from all the industries of the world. It’s the belly button of global creativity. Here’s why… Clients Every year, the number of top marketers and big brands making the trip to the French Riviera is increasing and the good thing is that they.
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AdPulp
MAY 27, 2018
The economic impact of the food and fiber sector in Texas totals more than $100 billion annually. Ag is big business in the Lone Star State; therefore, the Texas Agriculture Commissioner is an important decision maker and public official. According to the Texas Tribune, Sid Miller’s first term as Agriculture Commissioner has been marked by […].
All About Advertising Law
MAY 8, 2018
In February 2018, at the International Consumer Product Health and Safety Organization’s (ICPHSO) Annual Meeting , the U.S. Consumer Product Safety Commission (CPSC), the Department of Health of Canada (Health Canada), and the Consumer Protection Federal Agency of the United Mexican States (PROFECO) signed a trilateral Memorandum of Understanding (MOU) committing to increasing cross-border cooperation.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdGlow
MAY 30, 2018
A few months ago we asked 200+ marketing professionals to fill out a survey telling us a little bit about what they think of social as an advertising channel. In the report we answer questions like: Which social networks advertisers prefer for different marketing objectives. How much budget advertisers dedicate to social media advertising. Advertiser's future plans for the social advertising channel.
InMobi
MAY 29, 2018
Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic. Will investment continue alongside the bad press? Despite the lingering issues and worries, programmatic - when done right - has a lot of advantages in the trust and transparency department.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 10, 2018
Airtel Africa claims to be that continent’s fastest network so Ogilvy Africa has harnessed some of Africa’s speedier customers – some in search of lunch, others trying hard not to be lunch – in a striking new print campaign. Images produced by Brazil’s Studio Nuts. A picture etc… MAA creative scale: 8.
AdPulp
MAY 1, 2018
Today’s senior citizens and their adult children—like generations before them—need to weigh their senior living options. It can be a difficult emotional and financial decision. The marketing literature can also blend into the bad wallpaper. Thrive Senior Living, an innovative and high-growth owner, operator and developer of assisted living and memory care communities across the […].
All About Advertising Law
MAY 16, 2018
In light of a new California decision interpreting California’s wage and hour law, brand companies should take a careful look at their influencer compliance programs not only for FTC compliance, but also potential employment law consequences. How a company establishes and maintains influencer compliance can potentially convert the influencer from an independent contractor to an employee.
AdGlow
MAY 25, 2018
Earlier this month, Adglow Brazil sponsored the Facebook League , an event organized by Facebook in São Paulo, which sought participation and interaction from agencies, customers and the Facebook team. The event was centered around the upcoming World Cup , a sport which is a national passion in Brazil. The Facebook league created teams which were made up of agencies and clients and each team wore football shirts.
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InMobi
MAY 24, 2018
As mobile devices and apps occupy more of our time, how do you as a brand effectively reach the right people in all instances? How do you find, attract and retain customers through mobile channels? To find out, we recently co-hosted a panel with Leanplum featuring IMVU and SmartNews at The Sequoia in San Francisco. It was a fun and insightful event, bringing together some of the brightest minds in the mobile advertising and marketing space.
Advertising to Baby Boomers
MAY 31, 2018
Now everything is smart. Even bathrooms. Even everything in bathrooms. There are smart showers, smart tubs, smart toilets, smart sinks, smart medicine cabinets, smart soap dispensers, smart floors, ceilings and walls, smart lights, smart towel racks, smart tooth brushes. They’re all smarter than I am. They all make me feel dumb. Contrary to common wisdom, I don’t believe that hanging out with smart things will make you smarter.
More About Advertising
MAY 1, 2018
As my friend George Parker of Adscam might put it, David Ogilvy will be spinning ‘neath the turf of Château de Touffou, whence he escaped the not-so-tender clutches of WPP. Ogilvy UK’s new CEO Michael Frohlich, who used to head the PR side and it shows, has revealed his new grand plan for what used.
AdPulp
MAY 16, 2018
We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. “A lot of people right now are intrigued by being closer to the core business and being much more effective,” says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Gods of Advertising
MAY 29, 2018
Those of us in the creative department have asked the question so many times it has become rote. The best answer is not an answer. Clients are difficult. Period. Especially when it comes to approving work. Therefore, we expect our work to be criticized. Revisions and changes are baked into the scope. It is assumed there will be rounds of creative. We are told that if we were in our client’s shoes we’d do the same thing.
AdGlow
MAY 3, 2018
With over 95 million photos posted on Instagram daily and engagement per post growing at a rate of 53% year on year, as well as its phenomenal reach and visual storytelling capabilities, Instagram provides brands with a tremendous opportunity to reach audiences and win their attention.
InMobi
MAY 23, 2018
As mobile viewership habits further consolidate on a few big properties, publishers are finding it increasingly difficult to monetize their apps. It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized.
All About Advertising Law
MAY 23, 2018
On May 16, 2018, the Consumer Product Safety Commission held a public hearing to receive testimony on the Internet of Things (IoT) and issues related to product safety (IoT Hearing). Thirteen diverse stakeholders presented at the IoT Hearing. Of the thirteen presenters, there were three representatives of consumer organizations, one academic, one security expert and researcher, one representative from a testing lab coalition, one representative from a testing and voluntary consensus standards or
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 31, 2018
We all make our pact with Google, whether we want to or not, and here’s old Big Data trying to seduce corporate big shots into the Google Cloud (and away from Amazon’s) – by predicting their future. It’s an interesting wheeze from French agency Herezie: buckets of data on ten leading French CEOs were fed.
AdPulp
MAY 30, 2018
How do ad agencies harness the stormy but illuminating forces of creativity and gain the competitive edge they need to help themselves and their clients succeed? Damon Stapleton, chief creative officer of DDB New Zealand, has some well formed opinions about the delicate balance between chaos and order, and how a great ad agency must […]. The post Business-Minded Artists and Alchemists Make The Best Advertising appeared first on Adpulp.
Advertising to Baby Boomers
MAY 18, 2018
A long time ago I wrote a book. When it was published, I read it. I was shocked. I had no idea that I’d written a book about Human Resources. It certainly wasn’t what I thought I’d written. It was as if you thought you were writing a science fiction novel and it ended up being a cookbook. I was reminded of this yesterday while reading an article in Tech Republic. ‘ Wait … I wrote a book about this in 2005, even though I didn’t think I was writing it.
AdGlow
MAY 2, 2018
Our new creative showcase feature celebrates interesting, effective, engaging and eye-catching work that we encounter from the wide world of social advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
MAY 22, 2018
Over the past six years, CNBC has announced the Disruptor 50 , an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries. Many of these companies have continued to innovate in and change their industries. This year, the CNBC Disruptor 50 list for 2018 includes InMobi. Now in its 10th year, InMobi has continued its investment and commitment towards innovation and quality with a mission to deliver next-generation technology
All About Advertising Law
MAY 21, 2018
The FCC is going back to the drawing board—and it wants some help. Earlier this week, the Commission announced that it is seeking comments “on several issues related to interpretation and implementation of the Telephone Consumer Protection Act (TCPA), following the recent decision” of the U.S. Court of Appeals for the D.C. Circuit in ACA International v.
More About Advertising
MAY 22, 2018
Nike: Nothing beats a Londoner The undisputed winner in the big three minute show-stopping pieces category. It has become increasingly more difficult to dazzle, but this piece does it effortlessly, reinventing the entire genre of big blockbuster stream of consciousness pieces. Almost made me want to move to London. Almost. Project 84 for Calm plus.
AdPulp
MAY 7, 2018
Did you know that approximately 1 in 5 adults in the U.S., or 43.8 million Americans, experience some form of mental illness in a given year? Struggling with depression and other mental health issues is almost as common as the common cold. To encourage dialogue about mental health, Philadelphia-based creative agency Red Tettemer O’Connell + […].
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Gods of Advertising
MAY 14, 2018
Two peas in a pod? “Much of the Simpsons’ success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…”. -John Ortved, The Unauthorized History of the Simpsons. The Simpsons TV show is the creative standard by which all comedy writing (perhaps all script writing) is measured.
AdGlow
MAY 23, 2018
Adglow Spain & Twitter recently co-hosted an ADITUDE breakfast event, held at Twitter's offices in Madrid.
InMobi
MAY 17, 2018
In-app advertising is at a crossroads. Ad fraud is reportedly at a record high. New buying technologies like programmatic are coming under fire. Brands are worried about their ads appearing next to objectionable or sensitive content. Consumers are increasingly worried about their data, and government agencies are cracking down. So where does all this leave the industry?
All About Advertising Law
MAY 18, 2018
In a blow to the soundboard industry, the D.C. Circuit recently ruled in Soundboard Association v. FTC , No. 1:17-cv-00150 (D.C. Cir. Apr. 27, 2018) that the Federal Trade Commission’s November 2016 opinion letter, which reclassified soundboard technology as “robocalls” under the Telemarketing Sales Rule (TSR), is not subject to judicial review.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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