Fuel Lines
JUNE 29, 2017
Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service. Comprehensive solutions. Great ideas. Results oriented.
More About Advertising
JUNE 22, 2017
By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the power of social media, Lego is a pretty difficult one to beat. At the turn of the millennium, the family-owned Lego was suffering from crippling losses – in 2003 it faced a budget deficit equivalent.
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Gods of Advertising
JUNE 23, 2017
One Lion is apparently enough. The great irony from the Cannes International Festival of Advertising is that by far the biggest story coming from this famously bloated bacchanal is that the new leader of Publicis Group, Arthur Sadoun decreed in the forthcoming year zero euros will be spent on advertising award shows! Instead, Publicis has introduced a Siri-like App called Marcel (named after Publicis’ founder), which will unite the holding company’s agencies into a “Power of One.
AdPulp
JUNE 9, 2017
This year, AdPulp.com moved away from being an ad-supported site. I don’t know if you’ve noticed, but we currently carry no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text […]. The post A Dime for Our Thoughts appeared first on AdPulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
JUNE 27, 2017
InMobi regularly participates in and contributes to a series of events, meetups, and webinars across the globe, sharing best practices with partners and thought leaders. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s participation in the 2017 IAB Mobile Symposium, where InMobi was the premier sponsor.
MediaFuse
JUNE 28, 2017
There has been quite a bit of buzz in the online ad industry over unified auctions over the past year, with much of it centering on server 2 server connections and header bidding. Some consider the former to be a more effective way to accomplish the same goal as the latter. Of course, as with any strategy, opinions about s2s vary according to the people talking about it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 22, 2017
Not being at Cannes I can’t speak about the quality of the presentations – I leave that to my good friend Jane Austin – but here’s an interesting one available on YouTube from McKinsey partner and digital wizz Hason Heller. Heller is a former agency entrepreneur so not your usual McKinsey type. McKinsey has devised.
Gods of Advertising
JUNE 29, 2017
A story of Lions and Excess… The Cannes International Festival of Advertising is finis. All over Adland people are back at their shops tweaking layouts, creating and debating Power Points and churning out banners. The business of marketing continues. Yet the hangover persists. Not from the overpriced rose’ in Cannes but from its overwrought festival.
All About Advertising Law
JUNE 19, 2017
It is no secret that influencer marketing—in which social media influencers have the ability to engage with their followers and create “organic” content about a particular product or service—is a huge asset for companies. It is also no secret that advertisers, agencies and influencers alike are often confused about how to comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials.
InMobi
JUNE 19, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “K-Start: Let the Games Begin” an event organized by Kalaari Capital in Bangalore, India.
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MediaFuse
JUNE 17, 2017
In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Industry media erupted, proclaiming that the program, which the search giant dubbed exchange bidding in dynamic allocation (EBDA), was the death knell for header bidding.
Fuel Lines
JUNE 5, 2017
Time Management: If it’s not on your calendar, it doesn’t exist. The working atmosphere of an ad agency is chaotic. It is an environment that is in a perpetual state of distraction. Have you often reached the end of a day with nothing to show for it? I know exactly how you feel. An entire day can be disrupted by just one phone call or email.
More About Advertising
JUNE 29, 2017
How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising. Kenzo’s playful ‘Mutant Brain’ campaign picked up ten Lions across a number of categories, having successfully stuck two fingers up to its peers. Perhaps this could be the beginning of a new shtick for advertising.
Gods of Advertising
JUNE 13, 2017
Adios amigo. Dos Equis’ “The Most Interesting Man in the World” is a thing of the past. For whatever reason (one provocative theory is here ), last year its agency replaced the iconic character with a younger yet sadly cruder version of TMIMITW, who quickly bombed. Then Dos Equis replaced its agency with another agency, Droga 5. And that’s that.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertising to Baby Boomers
JUNE 5, 2017
It happens once or twice a year. Every so often I do a Google News search for Baby Boomers and two contradictory articles pop up one after the other. It’s like invoking Tweedledum and Tweedledee out of the ether. The latest: Why Your Decades After 60 May Be Your Best Retired people past that age are the most joyful. Here's why… Baby boomers are getting glum … Its latest consumer confidence survey of 2,006 people in April 2017 showed that baby boomers were the most pessimistic age group.
InMobi
JUNE 15, 2017
Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop for all information and intelligence about Indian Railways. Having reached a million installs, Trainman turned to InMobi to address their biggest challenge - monetization.
AdPulp
JUNE 24, 2017
Most advertising award shows are expensive navel-gazing affairs that miss the mark badly, which is particularly woeful news for an industry that prides itself on driving results from targeted marketing. Given the problem, I was encouraged to learn that Wieden + Kennedy had recently considered giving up award shows. That would have been a brave […].
All About Advertising Law
JUNE 26, 2017
Can a seller contractually prohibit a customer from revoking his or her consent to receive autodialed and/or pre-recorded message calls under the Telephone Consumer Protection Act (TCPA)? According to the U.S. Court of Appeals for the Second Circuit, the answer is “yes.” On June 22, 2017, in Reyes v. Lincoln Automotive Financial Services , No. 16-2104 (2d Cir.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JUNE 26, 2017
Clemenger BBDO Melbourne and the BBDO network have strongly denied claims by some Cannes jurors that its multi-awarded ‘Meet Graham’ road safety film copied a British anti-smoking ad made 32 years ago (both are here). Clemenger BBO creative chairman James McGrath says: “Clemenger BBDO Melbourne has built its reputation on originality.
Gods of Advertising
JUNE 7, 2017
Do you know where you’re going to? That’s the signature line from the Theme from Mahogany by Diana Ross. A lovely number, back in the day it was a sensation. But that line. Well, as tuneful at it is it also happens to be wrong. As a sentence it’s grammatically incorrect. Ask any 7th grader. it ends in –or should I say ends with- a preposition. Spell check will tell you the same thing.
What Runs Where
JUNE 6, 2017
0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.
InMobi
JUNE 6, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s inaugural video soiree with Moat, an event series organized by InMobi where industry leaders come together to learn about the hottest issues in mobile and enjoy networking opportunities over customized craft cocktails at Apoth
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
JUNE 29, 2017
Appearing online, on social media and in swim clubs and organizations across the country, these posters are part of the USA Swimming’s “Swim Today” campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.
All About Advertising Law
JUNE 22, 2017
The U.S. Supreme Court ruled unanimously on June 19, 2017 that the Lanham Act’s disparagement clause prohibiting federal registration of “disparaging” trademarks unconstitutionally limits free speech in a case involving a band named “The Slants.” The near-term effect on trademark applicants, however, is in question due to other viewpoint based prohibitions that were not ruled upon.
More About Advertising
JUNE 19, 2017
Cannes again. Normally we heave a deep sigh of resignation as we slap on the fake tan and brace ourselves for another week of waking up exhausted everyday to listen to people talk about themselves. This year however we are determined to fully embrace the same old themes (diversity and purpose, anyone?) and ‘reach out’.
Gods of Advertising
JUNE 20, 2017
I can’t see the logo… We were previewing numerous campaign ideas today, tacked up in the wall, comprising the usual bits: potential tag lines, assorted copy, found images and various “ad-like objects.” Being the first internal round of discussion the work was still quite primitive. This meant the usual caveats had to be given to those seeing the work for the very first time: it’s not ready yet… it’s not right yet… etc.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JUNE 30, 2017
David Droga may be an Aussie but Droga5 certainly knows how to connect with Americans via Americana and here it goes again, this time in the agency’s debut campaign for Ancestry.com, timed for the fourth of July. Ancestry has researched the descendants of the signees of the American Declaration of Independence and here they are.
More About Advertising
JUNE 12, 2017
Daniel Fisher is executive creative director of The Martin Agency London. Before joining Martin he was deputy ECD at adam&eveDDB. My Top tips for Cannes Every few years, a piece of work comes out of industry that makes you proud just to be a tiny cog in it, regardless of whether or not.
More About Advertising
JUNE 20, 2017
With some 15,000 attendees from 100 countries across eight days, the Cannes International Festival of Creativity – Cannes Lions – is the planet’s biggest gathering of the advertising, creative, digital and marketing world. It’s also one of the biggest networking opportunities on earth, with a lot of glitz sprinkled into the mix – names appearing.
More About Advertising
JUNE 23, 2017
WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers. Wunderman’s remit includes strategy, communications, campaign management and deployment, based on a regional strategy across 17.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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