Fuel Lines
JUNE 26, 2017
A plan is just a plan until it’s executed. Execution is the battleground that determines success or failure. According to the RSW/US survey report , 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. How many annual planning meetings has your agency gone through to create a strategic new business plan only to have it fail in its implementation?
More About Advertising
JUNE 22, 2017
By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the power of social media, Lego is a pretty difficult one to beat. At the turn of the millennium, the family-owned Lego was suffering from crippling losses – in 2003 it faced a budget deficit equivalent.
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Gods of Advertising
JUNE 23, 2017
One Lion is apparently enough. The great irony from the Cannes International Festival of Advertising is that by far the biggest story coming from this famously bloated bacchanal is that the new leader of Publicis Group, Arthur Sadoun decreed in the forthcoming year zero euros will be spent on advertising award shows! Instead, Publicis has introduced a Siri-like App called Marcel (named after Publicis’ founder), which will unite the holding company’s agencies into a “Power of One.
AdPulp
JUNE 9, 2017
This year, AdPulp.com moved away from being an ad-supported site. I don’t know if you’ve noticed, but we currently carry no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text […]. The post A Dime for Our Thoughts appeared first on AdPulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
JUNE 16, 2017
And the big “winner” is (drumroll) … the Italian Competition Authority. A multinational electronics company was a most recent victim of the stringent Italian prize promotion regulations — to the tune of € 3.1 million (or roughly US$3.37 million). The costly sanctions were imposed on the company by Italian authorities for, among other issues, unfair commercial practices.
MediaFuse
JUNE 28, 2017
There has been quite a bit of buzz in the online ad industry over unified auctions over the past year, with much of it centering on server 2 server connections and header bidding. Some consider the former to be a more effective way to accomplish the same goal as the latter. Of course, as with any strategy, opinions about s2s vary according to the people talking about it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 22, 2017
Not being at Cannes I can’t speak about the quality of the presentations – I leave that to my good friend Jane Austin – but here’s an interesting one available on YouTube from McKinsey partner and digital wizz Hason Heller. Heller is a former agency entrepreneur so not your usual McKinsey type. McKinsey has devised.
Gods of Advertising
JUNE 29, 2017
A story of Lions and Excess… The Cannes International Festival of Advertising is finis. All over Adland people are back at their shops tweaking layouts, creating and debating Power Points and churning out banners. The business of marketing continues. Yet the hangover persists. Not from the overpriced rose’ in Cannes but from its overwrought festival.
AdPulp
JUNE 24, 2017
Most advertising award shows are expensive navel-gazing affairs that miss the mark badly, which is particularly woeful news for an industry that prides itself on driving results from targeted marketing. Given the problem, I was encouraged to learn that Wieden + Kennedy had recently considered giving up award shows. That would have been a brave […].
All About Advertising Law
JUNE 19, 2017
It is no secret that influencer marketing—in which social media influencers have the ability to engage with their followers and create “organic” content about a particular product or service—is a huge asset for companies. It is also no secret that advertisers, agencies and influencers alike are often confused about how to comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials.
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InMobi
JUNE 27, 2017
InMobi regularly participates in and contributes to a series of events, meetups, and webinars across the globe, sharing best practices with partners and thought leaders. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s participation in the 2017 IAB Mobile Symposium, where InMobi was the premier sponsor.
What Runs Where
JUNE 6, 2017
0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.
More About Advertising
JUNE 29, 2017
How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising. Kenzo’s playful ‘Mutant Brain’ campaign picked up ten Lions across a number of categories, having successfully stuck two fingers up to its peers. Perhaps this could be the beginning of a new shtick for advertising.
Gods of Advertising
JUNE 13, 2017
Adios amigo. Dos Equis’ “The Most Interesting Man in the World” is a thing of the past. For whatever reason (one provocative theory is here ), last year its agency replaced the iconic character with a younger yet sadly cruder version of TMIMITW, who quickly bombed. Then Dos Equis replaced its agency with another agency, Droga 5. And that’s that.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JUNE 29, 2017
Appearing online, on social media and in swim clubs and organizations across the country, these posters are part of the USA Swimming’s “Swim Today” campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.
Advertising to Baby Boomers
JUNE 5, 2017
It happens once or twice a year. Every so often I do a Google News search for Baby Boomers and two contradictory articles pop up one after the other. It’s like invoking Tweedledum and Tweedledee out of the ether. The latest: Why Your Decades After 60 May Be Your Best Retired people past that age are the most joyful. Here's why… Baby boomers are getting glum … Its latest consumer confidence survey of 2,006 people in April 2017 showed that baby boomers were the most pessimistic age group.
InMobi
JUNE 19, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “K-Start: Let the Games Begin” an event organized by Kalaari Capital in Bangalore, India.
All About Advertising Law
JUNE 28, 2017
Am I crazy? Did my phone ring? These questions may have crossed your mind during that moment when you look down at the top left corner of your cell phone and see the universal icon for new voicemail. Many marketers are now using or considering using ringless voicemail technology, or Direct-to-Voicemail cell messaging, to leave messages directly on a cell phone’s voicemail server.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 26, 2017
Clemenger BBDO Melbourne and the BBDO network have strongly denied claims by some Cannes jurors that its multi-awarded ‘Meet Graham’ road safety film copied a British anti-smoking ad made 32 years ago (both are here). Clemenger BBO creative chairman James McGrath says: “Clemenger BBDO Melbourne has built its reputation on originality.
Fuel Lines
JUNE 29, 2017
Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service. Comprehensive solutions. Great ideas. Results oriented.
AdPulp
JUNE 21, 2017
Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here’s a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew […]. The post Command and Control Is for 20th Century Egotists, Not 21st Century Marketers appeared first on AdPulp.
Gods of Advertising
JUNE 20, 2017
I can’t see the logo… We were previewing numerous campaign ideas today, tacked up in the wall, comprising the usual bits: potential tag lines, assorted copy, found images and various “ad-like objects.” Being the first internal round of discussion the work was still quite primitive. This meant the usual caveats had to be given to those seeing the work for the very first time: it’s not ready yet… it’s not right yet… etc.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JUNE 15, 2017
Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop for all information and intelligence about Indian Railways. Having reached a million installs, Trainman turned to InMobi to address their biggest challenge - monetization.
All About Advertising Law
JUNE 26, 2017
Can a seller contractually prohibit a customer from revoking his or her consent to receive autodialed and/or pre-recorded message calls under the Telephone Consumer Protection Act (TCPA)? According to the U.S. Court of Appeals for the Second Circuit, the answer is “yes.” On June 22, 2017, in Reyes v. Lincoln Automotive Financial Services , No. 16-2104 (2d Cir.
More About Advertising
JUNE 19, 2017
Cannes again. Normally we heave a deep sigh of resignation as we slap on the fake tan and brace ourselves for another week of waking up exhausted everyday to listen to people talk about themselves. This year however we are determined to fully embrace the same old themes (diversity and purpose, anyone?) and ‘reach out’.
MediaFuse
JUNE 17, 2017
In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Industry media erupted, proclaiming that the program, which the search giant dubbed exchange bidding in dynamic allocation (EBDA), was the death knell for header bidding.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
JUNE 17, 2017
Here’s a recap from a selection of today’s talks at Cannes, in case you were too hungover to attend any panels today, or maybe you’re not in the south of France this weekend: “The sun is setting on Cannes,” one agency exec affiliated with a major holding company told Ad Age. Clients with each passing […]. The post Cliff Notes from Cannes appeared first on Adpulp.
Gods of Advertising
JUNE 7, 2017
Do you know where you’re going to? That’s the signature line from the Theme from Mahogany by Diana Ross. A lovely number, back in the day it was a sensation. But that line. Well, as tuneful at it is it also happens to be wrong. As a sentence it’s grammatically incorrect. Ask any 7th grader. it ends in –or should I say ends with- a preposition. Spell check will tell you the same thing.
InMobi
JUNE 6, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s inaugural video soiree with Moat, an event series organized by InMobi where industry leaders come together to learn about the hottest issues in mobile and enjoy networking opportunities over customized craft cocktails at Apoth
All About Advertising Law
JUNE 22, 2017
The U.S. Supreme Court ruled unanimously on June 19, 2017 that the Lanham Act’s disparagement clause prohibiting federal registration of “disparaging” trademarks unconstitutionally limits free speech in a case involving a band named “The Slants.” The near-term effect on trademark applicants, however, is in question due to other viewpoint based prohibitions that were not ruled upon.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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