Fuel Lines

MAY 15, 2017

How to speed up the process of developing inbound leads for ad agency new business. I recently had the pleasure of being interviewed by Jake Jorgovan for this episode of his, Working Without Pants Podcast, sponsored by Outbound Creative. I share in-depth tactics to help agencies with their inbound marketing strategies. A lot of agencies have a hard time seeing new business results from inbound marketing, or success is taking a long time.

Agency 257

Agency Media Audience Marketing 257

More About Advertising

MAY 22, 2017

David Patton is the new global president of Y&R, overseeing all the WPP agency’s operations outside the US. Prior to joining Y&R he was president and CEO EMEA of WPP sibling Grey. 1/You joined Grey ten years ago and now it’s one of WPP’s strongest assets. How does Grey then and now compare with Y&R?

Agency 85

Agency Ad Tech Finance Media 85

Gods of Advertising

MAY 30, 2017

Crazy good…. For the past few days, even longer, I have been working on a manifesto for one of our clients. Actually, I’ve been working on two. Even more actually, I’ve been working on manifestos for 25 years, since becoming a copywriter. Nothing suits me more. Like many a creative soul, I am by nature a show off. And this is the way I can do it. I know I am not alone.

Advertising 60

Advertising 60

InMobi

MAY 16, 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co where over 1,000 leaders from top mobile brands gathered for two full days of learning and networking at the Hard Rock Hotel & Casino in Las Vegas.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

MediaFuse

MAY 17, 2017

Every day, more people are using mobile devices for consumer purposes. Programmatic mobile advertising is a method advertisers can use to best target these consumers. It utilizes sophisticated consumer tracking systems to ensure that consumers are seeing the right ads in the right places. To sum it up, the ad decisions are determined by data-fueled, automated computers to ensure that they are specific to the consumer viewing them.

Advertising 52

Advertising Demand Side Platform Audience 52

AdPulp

MAY 13, 2017

Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. “A client erring on the side of caution is like a pope erring on the side of Catholicism,” he argues in Campaign. In other words, you need to take substantial risks to […]. The post What Are You Laughing At?

Advertising 48

Advertising Media Marketing 48

More About Advertising

MAY 9, 2017

Accenture Interactive has laid its cards on the table following its acquisition of Australian agency The Monkeys, its 12th such acquisition since 2013. Australia boss Michael Buckley (below) says: “Similar to the Karmarama acquisition in London, if our focus is to be the number one customer experience business in the world, we need The Monkeys.

Agency 81

Agency Ad Tech Finance Media 81

Gods of Advertising

MAY 16, 2017

In over ten years of keeping this blog, the last two weeks have been the longest time I’ve gone without writing a post. I am not naïve or prideful enough to think that anyone missed me. But to my loyal readers I offer my apologies. I know how annoying it is to arrive at a bookmark and find stale content. I was working on a freelance project, which deserved and received all my attention.

Advertising 60

Advertising Agency Marketing 60

InMobi

MAY 10, 2017

Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale.

Ad network 52

Ad network Entertainment 52

All About Advertising Law

MAY 24, 2017

Some marketers move to Florida believing that the state’s constitutional Homestead Act protects their house from the Federal Trade Commission’s (FTC) grasp. A recent case shows that the FTC may not share that belief, and a federal judge recently agreed with the FTC. Sam J. Goldman tried looking for gold, but it didn’t pan out. In 2011, the FTC charged Goldman and others with violating the FTC Act and the FTC’s Telemarketing Sales Rule in connection with selling precious m

Marketing 45

Marketing 45

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdPulp

MAY 4, 2017

British ad man, Mark Wnek, wants advertising people to loosen up. At what point did ad agency clients start coming to us because we’re the same as them? Never, I would guess. But somewhere along the line (perhaps it was pitch “chemistry” sessions?) agencies came to believe that the best way to win was to […]. The post Keep Advertising Weird appeared first on AdPulp.

Advertising 47

Advertising Agency 47

Advertising to Baby Boomers

MAY 1, 2017

More bad news for brain games: Think brain games make you smarter? Think again, researchers say Brain games marketed by the billion-dollar brain-training industry don't improve cognition or help prevent age-related brain decline, new research finds… “The thing that seniors in particular should be concerned about is, if I can get very good at crossword puzzles, is that going to help me remember where my keys are?

Entertainment 40

Entertainment Impressions Marketing 40

More About Advertising

MAY 15, 2017

Joe Alexander is chief creative officer of The Martin Agency in Richmond Virginia. Martin has produced numerous award-winning campaigns for clients including GEICO, Google, Donate Life and The JFK Presidential Library. My Top Tips for Cannes Picking winners every year for Cannes is like picking the winners at the Oscars. By the time the show.

Agency 76

Agency Advertising 76

What Runs Where

MAY 17, 2017

0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.

52

52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Fuel Lines

MAY 16, 2017

. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . 70% of marketers report that social media marketing delivers poor or average return on investment. From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.

Agency 269

Agency Media Shipping Banner 269

All About Advertising Law

MAY 31, 2017

Lots of folks were wondering whether at the Federal Trade Commission (FTC) it was “ School’s Out ” with a shortage of Commissioners and a new administration in the White House. A recent case involving the telemarketing of student loan debt relief services makes clear that, at least in certain areas, school is still in session. The case also highlights the growing regulatory scrutiny on the student loan space.

Marketing 40

Marketing Agency 40

AdPulp

MAY 20, 2017

Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: […]. The post Carnival Steers Its Brand Nicely Through Choppy Marketing Waters appeared first on AdPulp.

Marketing 45

Marketing 45

MediaFuse

MAY 5, 2017

As a provider of anti-fraud solutions, Protected Media unveiled a fraud operation they have dubbed “ The Traffic Alchemist ,” with company representatives pointing to fraud artists who have been disguising junk traffic as views on reputable sites – all of which have boasted high Alexa ratings via from Twitter and Google. The catalyst city for the scam was New York and began in April 2016, managing to evade detection because it involved actual users rather than bots, masqueraded traffic and blank

Pop-Up 52

Pop-Up Video Ads Impressions Media 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

MAY 25, 2017

Laura Rogers is a creative director at CHI&Partners. My Top Tips for Cannes My top tip for Cannes is to go to the festival. Yes, drink rosé until dawn, but then turn up at the Palais in the morning. It’s cool and dark in there, which is heaven for a hangover, and you’ll learn things.

75

75

More About Advertising

MAY 10, 2017

Ian Haworth is executive creative director of Wunderman EMEA. He began his career in advertising as a tea boy at an art studio before becoming the creative lead at DMB&B London, Saatchi & Saatchi Wellington (NZ), Tequila London and global CCO at Rapp. He also heads the creative department at Wunderman UK. My Top Tips.

Advertising 75

Advertising Agency 75

More About Advertising

MAY 9, 2017

Caitlin Ryan (below) is executive creative director of Cheil London. My Top Tips for Cannes I will eat my hat if Meet Graham does not do very well at Cannes. It has everything a Cannes soaked jury are looking for. Originality, craft and the ability to change cultural behaviour. Expect to see merry Aussies cruising.

Agency 74

Agency Advertising 74

More About Advertising

MAY 10, 2017

Linus Karlsson’s New York-based Ming Utility and Entertainment Group – “more entertainment, less ads” as Karlsson puts it – is relaunching Polaroid Eyeware, 80 years after the ground-breaking business started. Ming’s Geisel Productions produced the recent return of Clive Owen for BMW films and the same classy expertise is evident in ‘Fishbowl,’ the history of.

Entertainment 73

Entertainment Agency Advertising 73

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

MAY 22, 2017

Kurt Novack is vice-president and director of creation at Leo Burnett France My Top Tips for Cannes State Street Global Advisors – Fearless Girl A daring way to create PR news that will help break the glass ceiling hopefully. A campaign that made the world talk and debate. Great idea with a daring client.

Agency 73

Agency Advertising 73

More About Advertising

MAY 9, 2017

Neil Dawson is global executive creative director, Nissan United at TBWAChiat Day in New York. Before that he was ECD of BETC in London and a senior creative at agencies including DDB, Ogilvy and BBH. Here are my three. I tried to find some less obvious examples…what comes to mind when you picture the world’s.

Agency 72

Agency Advertising 72

More About Advertising

MAY 8, 2017

The Cannes International Festival of Creativity is once again on the horizon so we’ve asked some of adland’s finest to choose work that they think should be in contention at advertising’s biggest showcase. First up is Guiseppe Mastromatteo, CCO of Ogilvy & Mather Italy. For those passionate about creativity in communications Cannes is the place.

Communications 72

Communications Advertising Agency 72

More About Advertising

MAY 23, 2017

Wieden+Kennedy’s mid-season efforts for Three are usually noteworthy – often featuring cutesy animals, cats and ponies in recent iterations. Now, however, Three and W+K have invented their very own animal kingdom, with help from post production wizards The Mill. First up, plugging Three’s holiday time roaming deal, is the “giraffe-amingo.

Agency 70

Agency Advertising 70

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

MAY 23, 2017

Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution (CTS) which it calls a client facing, fully transparent “control tower” displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place. Which is timely because a new report from.

Media 68

Media Ad Tech Finance Agency 68

More About Advertising

MAY 18, 2017

Conor Brady is chief creative officer of experience design agency Critical Mass. My Top Tips for Cannes The Refugee Nation for Amnesty International by Ogilvy/New York Is there a bigger idea than creating a nation for the Olympics? If ever there was a piece of work to make you jealous, here it is.

Agency 66

Agency Advertising 66

More About Advertising

MAY 15, 2017

McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son recalling a deceased father over a Big Mac. You shouldn’t exploit such events to sell burgers is the criticism and, you have to say, the objectors have a point. But Burnett and McDonald’s do try.

Agency 65

Agency Advertising 65

More About Advertising

MAY 10, 2017

Brian Cooper is chief creative officer of global on-site agency network Oliver Group. My Top Tips for Cannes The real sport with Cannes is no longer guessing who is going to win, but guessing who is going to win what. Cannes’ victors are often decided by the jurors, whether consciously or not, before they even.

Agency 64

Agency Media Advertising 64

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.