September, 2017

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What Are the Best Times to Post on Facebook?

Ad Espresso

It’s no secret that Facebook’s organic reach- to put it delicately- sucks. Thanks to the ever-changing algorithm, it’s been becoming increasingly difficult for Pages to have their content showing up in newsfeeds for the past few years. As a result, businesses and marketers are looking for every hack and strategy they can think of to Read more.

Marketing 145
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How Hogarth steered the ad production revolution

More About Advertising

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/What prompted you to start Hogarth? We saw the need for bigger and better production agencies that, nine years ago, were mainly providing print ads for clients like retailers – promotions and local offers – that creative agencies weren’t geared to do. When we started we.

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How To Break Into Advertising: Be Intensely Curious and Possess Multiple Skill Sets

AdPulp

Advertising is filled with characters. Rory Sutherland, vice-chairman of Ogilvy Group UK, is one such character. Sutherland is loquacious and prolific. He writes a column for The Spectator and, he seems willing to sit for an array of interviews. Hats off to One One One Advertising for capturing this lively conversation. “Try to be good […].

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Event Diary - Cypher 2017: Breakthrough Opportunities for Artificial Intelligence in AdTech

InMobi

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Even More Some of The News That’s Fit to Print

Advertising to Baby Boomers

Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Now in its fourth year, the Mature Marketing Summit is firmly established as Europe's leading conference for all interested in marketing for older consumers … Old New News Flashes : Boomers' role in entrepreneurship is, well, booming … Not exactly cutting-edge journalism if you’ve kept up with NostraChuckus through the years: Entrepreneurs & Baby Boomers Part

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FTC Renews Focus on “Made in USA” Claims

All About Advertising Law

By now, anyone who is even a casual reader of our blog should know about the Federal Trade Commission’s (FTC) “Made in USA” requirements. As we have explained elsewhere , the FTC requires that a company’s products be “all or virtually all” manufactured in the United States (as well as “finally processed” domestically) for the company to make a “Made in USA” claim.

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Tom Poynter of Southpaw: how knackered CEOs can survive adland’s permanent revolution

More About Advertising

Company CEOs rarely receive a good press. The UK government recently announced a new governance code that will require listed companies to publish the pay gap between their chief executive and the average British worker. A response to the howls of protest that chief executive pay is out of control and CEOs over-valued. There’s another.

Finance 84
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The Avalon Ballroom Is Argonaut’s Launchpad To New Space

AdPulp

“Hipsters, tripsters, real cool chicks, sir, everyone’s doin’ that rag…” -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman’s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people’s spirits and bank accounts […].

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Doing Mobile Video Right Vlog – Part 3

InMobi

Part three of InMobi’s doing mobile video right vlog is now live, with InMobi’s Creative Director Nate Barnes, talking about the in-app latest trends and emerging standards, in mobile app creativity and interactivity. If you're yet to watch Part - 1 and Part - 2 of this Programmatic & Viewability of this series, it's available here & here. hbspt.cta.

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Alex Hunter and Coke Zero in FIFA18

Nick Burcher

Alex Hunter, the star of FIFA 18's 'The Journey' is drinking Coke Zero! The Journey allows FIFA18 players to effectively play as a character and take decisions that effect how the narrative unveils. Alex Hunter is the centre of The Journey and FIFA18 players will now see him attached to the Coke Zero brand. Alex Hunter Coke Zero in FIFA18 Called 'Uplifted Alex' a FIFA18 preview film has been released to show Alex Hunter and Coke Zero too: The Coke Zero Alex Hunter tie up follows FIFA17 where Ale

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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California to Gatorade – Don’t Mess with Water

All About Advertising Law

Gatorade recently learned two timeless lessons the hard way from the State of California. First, never mess with water. Second, advertising claims are everywhere, including in what some might consider to be just fun and games. In exchange for these lessons, Gatorade paid the State of California $300,000 and agreed to injunctive relief. So what attracted California’s attention?

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Top Facebook Updates That You Can’t Afford to Miss – September 2017 Edition

Ad Espresso

Summer is (almost) over

Marketing 145
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Audi sends in the clowns in new BBH winner

More About Advertising

Audi technology is “clown proof” according to the latest campaign by BBH; clowns being a somewhat controversial assessment of other, non-Audi road users. Jeremy Clarkson once observed that driving an Audi was the equivalent of saying “I play squash” and these days they do have that rather “look at me” air. Ambitious then from BBH.

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Real Bourbon. No Apologies.

AdPulp

Matthew McConaughey drives a Lincoln and drinks Wild Turkey (not at the same time). He’s easy to relate to, for a Hollywood star. “Bringing Matthew into the Wild Turkey family was the best decision we could have made,” said Bob Kunze-Concewitz, CEO at Gruppo Campari. “He embodies the spirit of the brand and has introduced […]. The post Real Bourbon.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Metrics that Matter: The New Viewability Standards for Mobile Video

InMobi

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending over 1.5 times more media time on mobile devices than on their desktops. Specifically, around 90% of the time spent on smartphones occurs within apps , not on the mobile browser.

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Wrote this a few days after the attacks, sharing it again today.

Gods of Advertising

You missed. I’m still going to work in my office on the 26th floor. I’m still going to fly to Kansas City for Thanksgiving. I’m still going to write advertising for my clients. I’m still going to watch Monday Night Football regardless of who’s in the booth. I’m still going to pray, or not pray, as I see fit. I’m still going to own a ‘66 Mustang convertible one of these days.

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The Tide Is Slowly Turning Against Food Labeling False Advertising Claims That Do Not Involve Affirmative Misrepresentations

All About Advertising Law

Joining a growing trend in federal court jurisprudence, the U.S. District Court for the Central District of California dismissed a class action complaint because it found that the Mott’s fruit snacks at issue did not affirmatively misrepresent their contents. In short, the court held that Mott’s fruit snacks’ labels could not deceive consumers because they were literally true.

Food 40
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Direct Buys in Digital Advertising: 6 Tips for Success

What Runs Where

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Unicef brings children to the fore in new migrant campaign from FCB and Rankin

More About Advertising

FCB Inferno has become the go-to UK agency for what we might call ’cause’ advertising and now it’s launching ‘A Child Is A Child’ for Unicef UK, directed by Rankin. The film highlights the plight of children uprooted by war, poverty and disaster and urges people to see past the refugee and migrant labels and.

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Steve Moakler Writes A New American Road Song for Mack Trucks

AdPulp

“Red, white, and blue rolling down the blacktop…” Country artist Steve Moakler was “Born Ready” for this Mack Truck moment. Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He’s written songs for artists including Dierks Bentley and has released four albums, the most recent called “Steel Town” in March 2017.

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Event Diary: InMobi Impressions 2017

InMobi

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020. The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session.

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Maximizing Your Programmatic Efficiency

MediaFuse

While programmatic advertising may offer publishers the opportunity for increased revenue and faster growth, not all publishers are maximizing ROI according to the Boston Consulting Group (BCG) report titled “The Programmatic Path to Profit for Publishers.” Their research may be used to evaluate why working with a programmatic consultant can help publishers strengthen their positions in the marketplace, focus on value-creating activities and improve the value of their online assets.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Mobile App Settles Charges with FTC that it Broke Pact with Consumers

All About Advertising Law

Last week, in an ironic twist of fate, the Federal Trade Commission (FTC) charged the operators of the Pact Mobile App, which paid consumers for keeping their fitness promises and charged consumers who missed their goals, for failing to honor its promises to consumers. According to the FTC’s complaint , when consumers signed up for the Pact App (formerly GymPact), consumers provided the app with their payment card information and set a workout or fitness goal.

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Creative Strategies in Advertising: How to Refresh an Ad Campaign

What Runs Where

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Telecoms firm Wind swaps technology for a boy and his bee

More About Advertising

Italian telecoms operator Wind eschews technology in its ads, preferring to demonstrate communication in other ways. Here’s the latest from Ogilvy Italy, directed Giuseppe Capotondi. A charming tale of a boy and his bee. And that’s it. Very good: MAA creative scale – 8.

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Greasy Pizza Is All Good On Instagram

AdPulp

Pizza is a wonderful culinary creation and one of America’s most beloved foods. Pizza practically sells itself—even when it’s greasy and kind of gross. Take Domino’s and the brand’s hyper-authentic approach on Instagram. When your pepperoni pizza is on point.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Doing Mobile Video Right Vlog – Part 2

InMobi

Part 2 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Senior Director of Strategic Alliances, Carl CF Fredrick Martensson, talking about the in-app latest trends and emerging standards, in mobile app viewability.

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Could “Identity politics” determine what toothpaste you buy? Should it?

Gods of Advertising

I’ve been thinking a lot about “identity politics.” The whole country has. Or should I say the whole country is , because I don’t know that a lot of us are thinking at all. We have become so reactionary it is terrifying. In America, who or what you stand for has taken precedent over measured consideration, empathy, seeing an issue from both sides. There is no more happy medium.

Food 55
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Follow NAD’s Recipe to Support a Taste Preference Claim

All About Advertising Law

We love to eat! Maybe this is why we blog about taste claims and substantiation a lot! See here and here. And since at least one of us is always on a diet, when we indulge we like to pick the best tasting options. A competitive taste superiority message is incredibly powerful, and as such developing the necessary substantiation is exacting and expensive.

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2017 State of App Performance Marketing Survey Result: Part 1 - App Marketer Characteristics

InMobi

At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing trends and strategies, giving marketing leaders a sense of peer perspective on the questions they are likely to face.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.