The Musings Of An Opinionated Sod [Help Me Grow!]

Quite a lot of people liked it for one reason …

It’s kinda true.

For all the shit people throw at the younger generation for chasing the next shiny thing, the same can be said for business.

Worse. In my experience, the younger generations are far more committed to what they think is the right thing and stick with it, even in the face of other things coming up.

OK, so there may be some subjects where they are quick to switch, but it’s not the stuff that costs tens of thousands of people their livelihood just because someone at the top wants to look like they have their finger on the pulse.

Seriously, the way some companies behave is like watching a massive game of Hot Or Not … just with billions of dollars riding on every decision.

Once upon a time, a planning colleague – Rodi – once said the biggest problem with business is they remain interested but never want to commit.

He was – as usual – bang on.

And while there are many schools-of-thought that suggest that because of the speed of change ‘those who commit, lose’ … they’re really missing the point.

Because while you have to know what is happening and shifting, it’s only those who commit to what they believe in who can create something that leads culture to them … rather than continually chasing where they’re going.

It doesn’t mean it will always work out, but we know the alternative achieves that even less.