Fuel Lines

DECEMBER 10, 2013

'How agencies can reinvent themselves by developing consulting services and reconfiguring their business models and tap into a new revenue source. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate away from the old model of advertising.

Agency 279

Agency Communications Advertising Audience 279

Gods of Advertising

DECEMBER 17, 2013

'A couple advertising men passed away last week. Jim Schmidt was a copywriter by trade and co-founder of Downtown Partners, a creative boutique within the DDB matrix in Chicago. Mike Hughes was also a creative director and, in addition, a founding member of the Martin Agency in Richmond, Virginia. I wasn’t a friend to either of these fine gentlemen but I most certainly knew who they were, having judged awards shows with Jim and attended AAAA functions in which Mike was a key player.

Advertising 85

Advertising Agency Impressions 85

Nick Burcher

DECEMBER 8, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 8 December 2013. Sainsburys #ChristmasInADay full length YouTube film with X Factor Twitter promotion. Inspired by the YouTube film Life In A Day, Sainsburys have created their own version called Christmas In A Day. Using footage from Christmas 2012, the Christmas In A Day documentary aims to capture how Britain really celebrates Christmas and was directed by Kevin Macdonald.

Retail 68

Retail Media Advertising Marketing 68

All About Advertising Law

DECEMBER 6, 2013

'On December 4 before a packed house, the FTC held its much-anticipated workshop on native advertising, Blurred Lines: Advertising or Content?, which examined the practice of blending of advertisements with news, entertainment, and other editorial content in digital media. And like Robin Thicke’s summer hit itself, the FTC’s workshop raised a lot of questions (and eyebrows) about the future of the medium.

Native Advertising 61

Native Advertising Advertising Entertainment Audience 61

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location. The growth in the mobile sector and ecosystem within the past two years has been impressive.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Advertising to Baby Boomers

DECEMBER 13, 2013

'This is a long post all about me. Ten years ago this Saturday I was featured in a newspaper article about baby boomers. It was the first time I was asked about advertising and boomers. Way back in 1996 yours truly was web-writing about this motley, energetic crew – and the press would interview me and a few others because we were the only folks tossing up info for and about us: Aging Hipsters … first appeared in January of 1996.

Retail 49

Retail Agency Advertising Ad Targeting 49

Gods of Advertising

DECEMBER 6, 2013

'No automotive company has done more to alter their brand’s image than Cadillac. Via edgy product design and mostly provocative creative approach to advertising, Cadillac has taken a tired symbol of wealth (the car for white grandpa’s and stereotypical black pimps) and fashioned it into an aggressive lineup of slick and sporty vehicles. This transformation happened in recent memory.

Fashion 84

Fashion Advertising Agency Marketing 84

Fuel Lines

DECEMBER 13, 2013

'“A virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane, set up a miracle for the passengers of two Calgary-bound flights.” Canadian airline WestJet and studio m created a heartwarming campaign that couldn’t help but become viral. It touched all the bases: the joy of giving, the excitement of those receiving and the contagious spirit of Christmas.

Media 259

Media Marketing 259

Gods of Advertising

DECEMBER 20, 2013

'“Er, I thought you liked my ignorance.” I’m not surprised, offended or even “disappointed” that Phil Robertson from A&E’s hit show Duck Dynasty went on a homophobic rant at some dumbass bible study. What I am surprised about is the network’s surprise about it. After all, that’s what ignorant white trash does: they go on homophobic rants.

Food 78

Food 78

Gods of Advertising

DECEMBER 26, 2013

'The holidays are “rough.” And so that was Christmas. And Thanksgiving. And Hanukah. And a bunch of other boozy, carbohydrate and kin filled days and nights comprising the holidays. Of course, we still have New Year’s eve and day to contend with. For many, that’s a big one as well. But I consider the holiday marathon between the 25th of November and December.

Agency 68

Agency Advertising 68

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Advertising

Gods of Advertising

DECEMBER 11, 2013

'“Now that we’re alone together…” One thing that seldom gets talked about in a good way when we talk about business trips is the bonding that takes place among our traveling companions. We p**s and moan about all the hassle but upon doing it often we are quite jovial. At least I am. I like the personal time spent with my professional cohorts.

Advertising 58

Advertising 58

InMobi

DECEMBER 23, 2013

Creating an innovative product is just not enough. Does it drive enough value to its users? Is the product better than its competition? Is it easy enough to integrate into one’s app? Do users get a free rein on experimenting with the product while adopting it? A product’s adoption hinges on the answers to some of these crucial questions, which InMobi Analytics has undoubtedly addressed.

Ad network 52

Ad network Conversion Rate Conversion Advertising 52

InMobi

DECEMBER 20, 2013

A colleague was recently telling me that in the rural Indian village she comes from, nobody builds big, beautiful homes without putting a scary-face mask outside the door to keep demons away. The custom is believed to have originated several centuries ago and is still in vogue since a flourishing home is automatically expected to attract bad omens, spirits or even the odd thief.

Mobile Ads 52

Mobile Ads Ad network Advertising 52

InMobi

DECEMBER 19, 2013

We are ecstatic as we launch the completely new and redesigned InMobi.com website. It’s a site that explains in an attractive, responsive manner who we are and what the InMobi DNA is composed of. What we love about good websites is all you see is the sleek, smooth, clean design of it all. We wouldn’t want you all tangled up in the creative and development blood, sweat and tears (well, not quite, but almost) that went into this sensational site.

Communications 52

Communications Marketing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

DECEMBER 18, 2013

Developers around the world are now looking at China to fulfill their user acquisition needs. Although it is a difficult market to crack, a smartphone base of 400 million users known to spend on IAPs is enough to make China an indispensable part of any developer's app distribution strategy. To facilitate deeper understanding of this complex market, we're sharing a comprehensive infographic that covers interesting insights about the China mobile market, the purchase and usage behavior of Chinese

Marketing 52

Marketing 52

InMobi

DECEMBER 6, 2013

Ever since smartphones invaded the market and our lives, mobile apps have been key to engaging its growing user-base. Subsequently, the mobile apps ecosystem is growing and evolving consistently across platforms. Every mobile app developer is primarily targeting two major platforms (Android and iOS) and spend double the time and effort to create the same app for the two platforms.

Marketing 52

Marketing 52

InMobi

DECEMBER 6, 2013

Ahhhh SOMA. You glorious little conclave infamous for start-ups on every corner, food trucks in most alleys, developers in hoodies and, perhaps best of all, the San Francisco InMobi office! Welcome! Svāgata! Accueil! InMobi has that gleam of something special right from the beginning because we are a global company. With 17 offices in every corner of the world –China, Japan, HQ in India, London, France–each office is unique to the culture of that region.

Food 52

Food Advertising Marketing 52

InMobi

DECEMBER 6, 2013

The past couple weeks, InMobi has shouted a lung-topping THANK YOU! for multiple awards and acknowledgements that have come our way. We’re ecstatic to announce the following awards. 1. InMobi named Best Ad Network in the UK InMobi was awarded the title of Best Advertising Network for the third year in a row at the ME Awards 2013, presented by Mobile Entertainment.

Ad network 52

Ad network Entertainment Advertising 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

InMobi

DECEMBER 6, 2013

Hackathons are a thing of madness. With crazy coding, dangerously delightful designs and insane just-might-work ideas, the 24-hour TechCrunch Bangalore hackathon on November 14, 2013 was no exception. This particular hackathon was led by Ashish Sinah , CEO and Founder of NextBigWhat , “India’s Biggest Platform For Technology & Entrepreneurs.” 500 hackers – bringing skills of design, development and product management – packed into a crowded ballroom in the gorgeous Vivante by Taj hotel.

Advertising 52

Advertising 52

All About Advertising Law

DECEMBER 30, 2013

'By some accounts discounting by retailers this holiday season has been even more widespread than usual. As we have noted previously, however, retailers must be careful not to overpromise the true value of any advertised bargain. If products are not offered often enough at a “regular” or normal price, then the sale price no longer represents genuine savings.

Retail 56

Retail Advertising 56

All About Advertising Law

DECEMBER 23, 2013

'On December 10th, with consumers decking the halls and swarming retail stores, the Commissioner of the Connecticut Department of Revenue Services, Kevin B. Sullivan, gave a warning to holiday shoppers that gift cards are not subject to sales tax in Connecticut. According to the Commissioner, shoppers should return to the store with their receipts and ask for a refund.

Retail 53

Retail 53

All About Advertising Law

DECEMBER 20, 2013

'Developing and maintaining a social media presence is seen as a necessary part of business and advertising. A presence on social media involves not only advertising and running promotions through networking sites, but also becoming an active part of an ongoing dialogue with the ability to respond to customer feedback. However, communicating in the social media sphere involves a good deal of legal and regulatory uncertainty, which makes some financial institutions hesitant to engage in this di

Media 49

Media Communications Information Technology Advertising 49

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

All About Advertising Law

DECEMBER 19, 2013

'What do music teachers, process servers, dentists, store planners, arbitrators, engineers, social workers and psychologists have in common? Answer: at one time or another each of these groups have gotten together in trade or professional associations and set up rules limiting the ability of members of the association to advertise or engage in competitive solicitation for customers.

Advertising 49

Advertising Agency 49

All About Advertising Law

DECEMBER 11, 2013

'NAD’s recent case involving Dermstore’s SmartLash Eyelash Enhancer has some good lessons for ?companies conducting performance studies based on consumer use and perceptions. When designing the study, it is critical to make sure the questions asked link to the claim you want to make. Here participants were asked “please rate how satisfied you are with the fullness and length of your eyelashes” and the advertiser determined 68% were satisfied.

Advertising 49

Advertising Marketing 49

All About Advertising Law

DECEMBER 9, 2013

'After two failed calls in the Eastern District of New York, the Second Circuit last week opened the line for one TCPA plaintiff to plead his case. On March 12, 2013, Judge William F. Kuntz II of the Eastern District of New York sua sponte dismissed putative class action claims arising under the Telephone Consumer Protection and its accompanying rules and regulations for lack of subject matter jurisdiction.

49

49

All About Advertising Law

DECEMBER 24, 2013

'With worries over antibiotic-resistant “super bugs” on the rise, many consumers may assume that antibacterial soaps would help protect against unwanted bugs: not so fast, says the FDA. Amongst growing concerns that the active ingredient in many of these soaps, triclosan, could be linked to hormonal effects and bacterial resistance, on December 17th, FDA published a proposed rule that would require makers of antibacterial soaps and body washes to prove that their products are safe and effective

Manufacturing 45

Manufacturing Food Agency Marketing 45

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

All About Advertising Law

DECEMBER 17, 2013

'The Consumer Financial Protection Bureau (“CFPB”) recently released a study of consumer financial services marketing , which found that it can be difficult for consumers to find objective information. The study focuses on the size and scope of the financial information field. The study was commissioned to understand the wide range of information sources consumers could be exposed to in making financial decisions.

Education 45

Education Marketing Advertising 45

All About Advertising Law

DECEMBER 5, 2013

'Purveyors of mass-retail food products may have a new reason to rejoice this holiday season. On December 2, the U.S. District Court for the Central District of California, in Hernandez v. Chipotle Mexican Grill, Inc., quietly issued a three-page In Chambers Order denying class certification in a false advertising action challenging Chipotle’s claim that its products contain “Naturally Raised” meat.

Food 45

Food Retail Advertising Marketing 45

All About Advertising Law

DECEMBER 3, 2013

'Sometimes we just like to share things with our readers because they make us laugh. Belly laughs out loud. It has been some time since we shared an ad with you where we had to warn you to shut your door before you watched (last one was probably Dollar Shave or DirectTV ) but here you go: But since we are a law blog and not just a blog of funny things, we should include some lessons here.

Manufacturing 45

Manufacturing Education Advertising Marketing 45

InMobi

DECEMBER 12, 2013

Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream smartphones starting circling the globe. Japan is a country that thrives and succeeds with technology, so with iOS and Android devices reshaping the Japanese mobile market, smartphones have taken the entire country by storm.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.