Fuel Lines

FEBRUARY 6, 2020

How to cut employee turnover in half. This is a guest article written by J ohn Paul Strong , the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. John Paul has developed a very robust onboarding process that I wanted him to share with you. Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers.

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Agency Communications Advertising Marketing 292

More About Advertising

FEBRUARY 26, 2020

Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in home territory Sweden, Finland, Norway, Denmark, Portugal and Belgium. Ikea Sweden country manager Per Stolt.

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Agency Marketing Media Advertising 128

All About Advertising Law

FEBRUARY 5, 2020

On January 3, 2019, Axon Enterprise, Inc. (“Axon”), a manufacturer of body-worn cameras for law enforcement, filed a complaint against the Federal Trade Commission seeking a declaratory judgment in the District of Arizona. In the complaint, Axon alleges that the FTC’s administrative procedures and structure are unconstitutional, and seeks to enjoin the FTC from pursuing an administrative enforcement action against Axon.

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Manufacturing Agency 82

AdPulp

FEBRUARY 13, 2020

Ian Sohn of WPP is 48 years old. Old enough to have gained the critical experiences and insights that lead one to wisdom. He shared some of his knowledge with Adweek, recently. The article is behind the trade magazine’s paywall, but Sohn kindly provided a PDF version for non-subscribers. I love how Sohn says (in […].

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Gods of Advertising

FEBRUARY 7, 2020

The non-addict asks what is the meaning of life? The addict asks: Is this all there is? You called this many things: frustration, dissatisfaction, expectation … the yearning. Desiring something else. More. These unmet desires found respite in drugs and alcohol, albeit temporarily. But it was better than the alternative, or so it always seemed at the time, all the time.

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illumin

FEBRUARY 28, 2020

Road Map to a Trusted Supply Chain This week we attended the IAB Seminar Series event in Toronto. It spoke about the road map to a trusted supply chain – re-imagining digital media. We’ve entitled this post ‘Re-Imagining 3rd Party Cookies,’ as we believe this to be more concise per the content theme of the […]. The post IAB Seminar Series – Re-Imagining 3rd Party Cookies appeared first on AcuityAds Inc.

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Cookies Media Marketing Advertising 52

More About Advertising

FEBRUARY 6, 2020

Two survivors of the golden age of British advertising are launching a new creative agency. Copywriter Adrian Holmes, former CCO of Lowe Worldwide, and art director John O’Driscoll, an alumnus of the great CDP and then an award-winning commercials director, are teaming with Seamus O’Farrell, formerly AMV and BBH, to launch the aptly named ancient&modern.

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All About Advertising Law

FEBRUARY 13, 2020

The FTC has issued a Proposed Notice requesting public comment on whether to make changes to its Endorsement Guides (“Guides”) as part of the agency’s periodic retrospective review. This review will serve as a key opportunity for industry participants to shape what happens next by showing what they are seeing in the marketplace when it comes to endorsements and testimonials, consumers’ understanding of them, and the effects of new technology and platforms.

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Affiliates Education Media Agency 59

AdPulp

FEBRUARY 20, 2020

Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let’s suspend disbelief and watch commercials because that’s what we do […].

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Gods of Advertising

FEBRUARY 23, 2020

My philosophy as it relates to recovery has evolved since I first became clean and sober in 2003. While I began (and continue) my path to recovery as a member of Alcoholics Anonymous, I have never completely accepted a number of its foundational tenants. For example, I remain uncomfortable ascribing to the disease model espoused by AA (and elsewhere).

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Healthcare Communications 69

Advertisement

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Advertising

Smarty Ads

FEBRUARY 20, 2020

Right after taking the decision on third-party cookies shutdown, Google Chrome announced the blocking of three new annoying video types. Reportedly, by blocking ads Chrome pursues the purpose of turning digital advertising space into a user-friendly environment that fosters valuable and unintrusive user experience. The changes should be enacted.

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Cookies Advertising 52

InMobi

FEBRUARY 18, 2020

Every year, the test Mobile Marketing Association gathers the best and brightest in mobile advertising and marketing to celebrate the very best campaigns, ads, agencies and more. And at the 2020 Smarties for the Middle East and North Africa, InMobi won big. Not only did InMobi-led in-app advertising campaigns capture five awards, but InMobi was awarded the coveted Technology Enabler of the Year Award as well.

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Conversion Agency Advertising Marketing 52

More About Advertising

FEBRUARY 4, 2020

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture has been receiving a growing amount of flak for its auditing, with WPP’s GroupM for.

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Media Agency Advertising Ad Tech 109

All About Advertising Law

FEBRUARY 19, 2020

Combining the experience and thought leadership of Venable’s advertising law practice – one of the nation’s largest and highest ranked – with key insights from government and industry insiders, our renowned Advertising Law Symposium offers sessions designed to educate and enlighten. Attendees span both the legal and business worlds, and include clients and professionals working across the industry.

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Advertising Education 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

FEBRUARY 23, 2020

Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here’s what he’s thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked […].

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Gods of Advertising

FEBRUARY 16, 2020

You’re studying to be certified as a drug and alcohol counselor. After 30 years, back to school. At Berkeley no less! Is this the end game: parlaying your alleged gifts as an AA speaker into a vocation? You wouldn’t be the first. In every class so far at least half the students are recovering alcoholics and addicts, like you. The others already work in the field, getting certified in order to advance their positions: in treatment facilities, government and social services, caregivers.

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Education Advertising Communications 69

Advertising to Baby Boomers

FEBRUARY 18, 2020

Echoing a previous post: 17 APRIL 2019 No News News & Fake News I’m not linking to any more dumb articles… It’s amazing how many data firms are out there. I have no idea why there is such an insatiable appetite for jumbles of numbers, slices of shaded pies, arrays of multi-colored lines going every which way. Abstract art at its most incomprehensible.

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Marketing 52

Smarty Ads

FEBRUARY 14, 2020

If you acquired a white-label solution like SmartHub - congratulations! It means you’ve overcome the major challenges of building advertising platform from scratch. Now that you use Smarthub, you get all the necessary system resources at your fingertips to manage and tune your exclusive marketplace according to.

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Advertising Marketing 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

FEBRUARY 13, 2020

If it weren’t for Wieden + Kennedy Portland’s extremely classy ad starring South Korean artist and rapper MLMA, this collaboration between KFC and Crocs would seem like a new low in attention-grabbing stunts. As it stands, it’s a compelling 60 seconds of film that makes the KFC joint seem very stylish — unlike the deep.

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Agency Advertising 103

All About Advertising Law

FEBRUARY 14, 2020

Last week, the FTC entered into a settlement with LendEDU, a lead generation website that compares and ranks student loan and other financial products, and three of its officers. According to the FTC, LendEDU heavily promoted its website to consumers as offering “objective,” “accurate,” and “unbiased” product information, when, instead, it offered higher rankings and ratings to companies that paid for placement — a practice known as “pay-to-play.”

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Affiliates Advertising 52

AdPulp

FEBRUARY 15, 2020

Build it and they will come running towards you with their cash. That’s the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel […].

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Marketing 70

Gods of Advertising

FEBRUARY 28, 2020

When you were barely a teenager, you imagined the death of your parents to see if it would cause you any pain. Lying in bed, you would create details in your mind to make it seem as real as possible. …A policeman sits you down in an interrogation room. Behind the two-way glass other family members are watching. I’m sorry, son but your mother is dead.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

InMobi

FEBRUARY 6, 2020

How many languages do you speak? If you’re reading this in the U.S., chances are good that the answer is “just one.” Even though well over 90% of all American high schools offer a foreign language course, less than 1% of those who study a language in school later say they’re fluent in it. To fill in this gap, many turn to mobile apps. Over the past few years, a number of apps have come out that enable users to learn dozens of new languages.

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Finance Entertainment Audience Agency 52

Smarty Ads

FEBRUARY 13, 2020

We are living in a time of great turbulence caused by fake news, clickbait titles and, a rising phenomenon that has made a lot of noise recently, ad fraud. Even though a lot of efforts have been put into ad fraud detection, the number of fraudulent impressions stays.

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Clickbait Impressions Marketing 52

More About Advertising

FEBRUARY 10, 2020

So are prime minister Boris Johnson and his chief adviser Dominic Cummings (Dom as his friends call him, assuming he has any) a danger to democracy? Well they might be if you think media access to our elected leaders is an importqnt part of it. Lobby hacks (accredited political journalists) walked out of an EU.

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Media Advertising 95

Ad Beat

FEBRUARY 5, 2020

With nearly $200M in yearly purchasing power, millennials (born between 1981 and 1996) are changing the way brands advertise their products & services in today’s rapidly-evolving, competitive landscape. On a surface level, it’s convenient to simply generalize the millennial generation—they’re always on their phones, and spend an inordinate amount of time crafting an online persona, but they’re also the same people who are the most open-minded about social causes like climate change.

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Marketing Education Communications Advertising 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdPulp

FEBRUARY 24, 2020

Is Michael Bloomberg An Ad Professional’s Dream Client? Seattle-based copywriter, advertising educator and columnist, dog person, a longtime contributor to Adpulp.com, and personal friend, Dan Goldgeier, explores: The Bloomberg campaign is pumping out a massive and continuous stream of videos, messages, memes, and other bits of content. And they’re placing them everywhere.

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Education Advertising 67

Gods of Advertising

FEBRUARY 13, 2020

You walk through your house singing U2 or humming the theme from I Dream of Genie. Inane or sublime, the content literally could be anything. And often is. Usually it’s just the chorus. Rarely do you even get the words right. But you sing. Your family hears you. Does it reassure them? Dad is always singing. He must be happy. Or does it make them nervous?

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InMobi

FEBRUARY 5, 2020

On Tuesday, January 21 at The InterContinental Hotel in San Francisco, we gathered together dozens of the brightest minds in the programmatic world for our first ever InMobi Exchange Customer Advisory Board. Through discussion and debate, we were able to get a firm grasp on where the industry is headed, and determine what our key demand-side and supply-side partners want from us in the future.

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Smarty Ads

FEBRUARY 12, 2020

When digital advertising entered the ‘manual placement’ stage, it was managed by the same principles as offline. The marketer or agency took the phone and called the owner of the website, which was usually associated with an offline magazine or newspaper. They agreed on a price, signed an agreement, and.

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Advertising Agency Marketing 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.