Martech
OCTOBER 14, 2021
In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.
More About Advertising
OCTOBER 25, 2021
Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments. Whether it’s a one-minute city or a fifteen-minute city, or some other city, they. The post Annie Rickard of OOH Capital: how urban media can help transform smart cities first appeared on More About Advertising.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
OCTOBER 21, 2021
In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design […]. The post Ad Chatter with Special Guest Robb Burnham of KC Truth appeared first on Adpulp.
Smarty Ads
OCTOBER 13, 2021
Maintaining your website or blog is not an easy task, especially when we talk about how to monetize website traffic and defining how to charge advertisers for your ad inventory.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
OCTOBER 18, 2021
The first rule of comparative advertising has always been that you can say pretty much whatever you want, as long as you don’t lie. But there is a new wrinkle—don’t threaten or stalk the competition. A recent Ninth Circuit decision in Thunder Studios v. Kazal has shed new light on the extent of protection afforded by the First Amendment to reprehensible and confrontational speech.
Aronson Ads
OCTOBER 15, 2021
A properly functioning website allows customers to easily research your company, products, reviews, and services. Because users of your website will judge your company based on their overall experience with your website, it’s critical that you have a well functioning one. If there are typos, error pages, or navigation issues, it is important for us to identify issues immediately with a deep website audit.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 22, 2021
Not just the Ad of the Week, maybe the ad of the year so far. ‘Open Spaces’ from Burberry and director line-up Megaforce and Riff Raff shows what’s possible with a combo of brilliant technique and a good simple idea that radiates belief in the product. Many agencies would try to weave a pretty complicated. The post MAA Ad of the Week: Burberry 'Open Spaces' by Megaforce first appeared on More About Advertising.
AdPulp
OCTOBER 18, 2021
Tom Burrell was born in 1939 and he grew up on Chicago’s South Side. When he entered the advertising agency business in 1961, he was the only black person in the entire city of Chicago working in the field. To say that Burrell is a maverick is too tame. He’s a trailblazer who climbed the […]. The post Tom Burrell, Ad Legend appeared first on Adpulp.
Smarty Ads
OCTOBER 14, 2021
More and more digital advertisers turn to programmatic ad strategy in an attempt to widen their audience and manage campaigns more efficiently. Emarketer predicts that by 2021 programmatic ad spend will reach 88% of all US digital display ad spend which accounts for $81 billion. While the sector.
All About Advertising Law
OCTOBER 4, 2021
Federal Trade Commission (FTC) Chairwoman Lina Kahn, who took over the reins of the FTC in June, is making it clear that she is no fan of the direction some private equity-owned businesses have taken in recent years. She takes particular issue with, “extractive business models” that “centralize control and profits while outsourcing risk, liability, and costs.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
InMobi
OCTOBER 30, 2021
This article first appeared on The Drum Over 93% of consumers in Southeast Asia plan to leverage online channels for their shopping this year, with 24% planning to spend more online than in 2020. InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, released today the findings of the “Decoding the Connected Southeast Asian Festive Shopper in 2021” report.
Martech
OCTOBER 8, 2021
If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation.
More About Advertising
OCTOBER 19, 2021
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels” and “ladders” (they seem to mean roughly the same thing but may not) have eluded me? Ignorance, obviously. But they do seem to explain a lot of what’s going on: “purpose” ads in the case. The post Are ladders and funnels the keys to today's advertising?
AdPulp
OCTOBER 5, 2021
Facebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company’s monopolistic hold. And we the people just want to scroll—something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday. In the […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
OCTOBER 13, 2021
Mobile apps took over the world: it seems like every developer has focused their attention on the mobile ecosystem. The trend has gone so big that even social media giants like Facebook, Instagram, and Twitter, seeing in apps a path to better user engagement, decided to make games a part.
Lemonads
OCTOBER 29, 2021
For the last decade, consumers, publishers, media buyers, and many other affiliate stakeholders have been clamoring for more transparency on the supply side of the ecosystem. This is because a more transparent affiliate ecosystem makes it harder for deceitful actors to sell counterfeit traffic and perform other types of fraud. This, in turn, has a positive impact on all other areas of the affiliate industry, which translates to sustained growth.
InMobi
OCTOBER 29, 2021
What do consumers across the U.S. have to say about privacy, mobile advertising and data collection? Issues around how personal data is used and by whom have been making headlines for years now, but how are Americans actually thinking about the issue? That’s what we wanted to find out. In September, we polled over 1,800 adults across the U.S. through InMobi Pulse , InMobi’s mobile market research solution, asking them how they feel about advertising and data collection.
Martech
OCTOBER 22, 2021
Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 5, 2021
Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring some muscly teddy bears ensuring a dad and daughter can get some quality time away from the cares of the world – temporarily anyway. Marketing communications manager Kemi Anthony says: “As the foundation of our. The post IKEA's new muscly bears from Mother could be winning trend first appeared on More About Advertising.
AdPulp
OCTOBER 9, 2021
What’s in a name? If we’re talking about the Washington Redskins, the answer is simple—bias and overtly racist thinking are in the name. Same with Squaw Valley, the famous resort near Lake Tahoe. So, Squaw Valley is no more. Palisades Tahoe is the new name. High Country News spoke to Darrel Cruz, director of the […]. The post Welcome to Palisades Tahoe appeared first on Adpulp.
Aronson Ads
OCTOBER 29, 2021
What is Social Media Management (SMM)? While there are varying definitions, our team uses it as the process of managing and promoting your business through various social media platforms such as Facebook, Instagram, and Twitter. By creating, publishing, and analyzing content tailored to your audience, there can be many benefits of SMM. Follow along with our team and learn three key ways that social media management can benefit and grow your business. 1.
EGC Group
OCTOBER 29, 2021
Mark Zuckerberg announced his vision for the “Metaverse” at Facebook Connect this week, announcing that Facebook (the company, not the app) is changing its name to “Meta” in order to reflect its new focus.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
OCTOBER 29, 2021
Even though many marketers are still working to master their approach to e-commerce, another shopping channel is quickly emerging. Live commerce burst into the scene in 2016 with Alibaba’s TaoTao Live, and McKinsey estimates live commerce in China will drive $423 billion in sales by 2022. Live commerce, also called livestream shopping or livestream e-commerce, is gaining attention from major retailers, brands and social platforms as they continually explore new channels for engaging with c
Martech
OCTOBER 19, 2021
Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and even then, the payoff may not be immediate. Yet data is more valuable than gold. It can find customers, tease out their preferences, and convert those wants into sales. Data enables action.
More About Advertising
OCTOBER 27, 2021
Publicis Media is being tipped as the favourite to win Facebook’s global media account, up against Dentsu and Havas. Former agency WPP’s Mindshare declined to repitch. Facebook, thought to be planning a big brand makeover including, possibly, renaming the whole company has recently become a major advertiser although its efforts seem bedevilled by undue caution.
AdPulp
OCTOBER 23, 2021
TikTok challenges, retargeting ads, GDPR, and cookies? What is this advertising business that we inhabit today? It feels foreign, and we the ad-makers and brand shapers of today may feel lost and/or disoriented. It’s not that the pace of change is too great. It’s that we refuse to pause and assess the value of the […]. The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Spoton Digital Media
OCTOBER 28, 2021
The SpotOn team excitedly participated in the 2021 HubSpot Inbound virtual conference. We are so hopeful we’ll be in Boston next year as a team taking it all in. Nonetheless, the event was chock full of learnings, best practices and ideas to take back to all of our stand out clients. Picking a handful of tips to share was way too hard for one post so we decided to break our top takes from Inbound 2021 into a 3 part monthly series.
All About Advertising Law
OCTOBER 29, 2021
With Halloween just days away, it is perhaps fitting that the FTC has issued a new enforcement policy statement warning companies not to employ dark patterns to trick customers into a subscription plan. As we covered previously , the FTC has identified dark patterns—or website design features used to deceive consumers—as a priority for both rulemaking and enforcement actions.
EGC Group
OCTOBER 28, 2021
You’ve more than likely heard the belief that once something is posted to the Internet, it’s there forever. This may be true, but it is also a major mistake for the powers that be at any brand or business to assume that once a website is built, it can take care of itself. Websites that go untended and neglected are at risk of what is known as “link rot.
Martech
OCTOBER 11, 2021
Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
145 
Let's personalize your content