Fri.Oct 14, 2022

article thumbnail

Meta to Cut Off Support for Facebook Instant Articles in April 2023

Adweek

Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. The demise of Instant Articles continues the trend by Meta.

article thumbnail

Why you don’t need a CMO… yet

Martech

Marketing is a requirement for growing organizations. It’s not optional. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. At least, not yet. . Why argue against hiring such a pivotal figure in your C-suite?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

John Fetterman Drama Shows Media’s Ignorance of Disability

Adweek

It's Disability Employment Awareness Month (DEAM). So why, in a nationally aired news piece, are we still questioning disability, employment and personhood and therefore placing an ableist lens on accommodations? Disability is part of the human experience. The way advertising, marketing, social media and news coverage frames the narrative has the potential to either advance.

Media 309
article thumbnail

The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Squarespace Wants to Build Your Website With Help From Icons, Starting With Björk

Adweek

Completing a product is only half the battle; monetizing, marketing and distributing are all things that entrepreneurs, creatives and SBOs alike must be well-versed in to find an audience. This applies to anyone in today's world, but few artists have captured that sustained multidisciplinary spirit over the last few decades than Bj?rk. In celebration of.

Audience 283
article thumbnail

MAGNA: Despite Strides, Platforms Need To Do Better On Sustainability And Data Ethics

AdExchanger

Although brands typically want to spend responsibly, it’s not always clear which types of media platforms deserve their ad dollars. Media standards are needed to help guide buyers on where. Continue reading » The post MAGNA: Despite Strides, Platforms Need To Do Better On Sustainability And Data Ethics appeared first on AdExchanger.

Media 104

More Trending

article thumbnail

Connected TV Yields 30% Higher ROI than Other Marketing Channels

MNTN

We all know that Connected TV has been growing in popularity over the last few years. But a new report reveals that this rising channel is still being massively underutilized by many marketers. According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. .

ROI 98
article thumbnail

How an Agency Founded by a Drummer Sent Bands’ Merchandise Sales Soaring

Adweek

David Puckett, a drummer in the metalcore band We Came As Romans, found it nearly impossible to connect with the band's fans in the way he wanted. When the band went on tour in 2007, it did what bands typically do--rely on third-party merchandising and ticket vendors to manage sales. But those partners held onto.

Agency 257
article thumbnail

What is Target CPM in Google Ad Manager?

AdPushup

Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Consequently, they sometimes end up selling their [.].

CPM 98
article thumbnail

Build a Sustainable 2023 Marketing Plan and Stick to It

Adweek

Businesses today face considerable systemic risks, from economic uncertainty to continued war in Ukraine. According to J.P. Morgan Chase's 2022 Business Leaders Outlook Pulse Survey, just one in five business leaders are optimistic about the national economy for the year ahead, the lowest percentage in 12 years of survey data.

Marketing 283
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

5 Ad Tech Professionals Provide Solutions to Pump Up Hispanic Ad Spend

Ad Monsters

As we approach the close of Hispanic Heritage Month , we thought it was a good time to laud advertisers for upping their spend when it comes to targeting this market. But we’d be remiss not to mention that advertisers are also underspending on the Hispanic market relative to the total population, media consumption habits, and growing economic power.

Ad Tech 98
article thumbnail

Marketing Morsels: AOL’s Elwood Edwards Returns for Shopify, Elizabeth Banks in the Metaverse and More

Adweek

This week's edition of Marketing Morsels is stuffed with delightful samplings from Shopify and Maximum Effort, Burger King, KFC, Archer Roose and many more. Enjoy the assortment! Morsel #1: Elwood Edwards of AOL fame returns for Shopify Elwood Edwards, best known to audiences of a certain age as the voice of AOL's voice alerts ("You've.

Marketing 275
article thumbnail

Drift launches features to support sales teams

Martech

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data suggests that sales rep turnover is 30% or higher, while an estimated 90% of sales reps report burnout. Burnout may be attributed, in part at least, to the longer hours triggered by remote working.

article thumbnail

It’s ‘Return to Anxiety’ for B-to-B CMOs’ 2023 Planning Season

Adweek

Wasn't this supposed to be the start of the second Roaring Twenties? CMOs have gotten no respite as various crises have accumulated over the past two years. Hope for a light at the end of the pandemic tunnel faded when supply chain troubles persisted. This year, inflation and the worsening economic outlook have placed 2023.

275
275
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Email Data Stops Fraud In Its Tracks At Money 20/20, 2022

Martech Series

Email Data Stops Fraud – Email intelligence data used with first party data is a 1-2 punch in the fight against fraud! AtData, The Email Address Experts, will be exhibiting under one brand at Money 20/20, 2022. Recently rebranded as AtData, from the merger of TowerData, LLC and FreshAddress, LLC, our team will be discussing how our Fraud Prevention Service, powered by email intelligence data, is the best at stopping fraud before it gets through any entry points!

article thumbnail

The Evolution of Conan O’Brien

Adweek

Conan O'Brien spent nearly three decades reinventing and redefining late-night TV. As he prepares to make the leap from linear to streaming, he's also thriving on a completely new platform: podcasting. His hit podcast Conan O'Brien Needs A Friend, which was named Best Comedy at this year's Adweek Podcast Awards, has grown into an empire.

267
267
article thumbnail

Neighbor Introduces End-to-End Recommerce Program for Outdoor Furniture with FloorFound

Martech Series

National initiative extends Neighbor’s commitment to sustainability while deepening customer relationships with a delightful and easy returns experience; 80% of returned items resold within 30 days at a 28% average discount. Recommerce pioneer and leader FloorFound announced direct-to-consumer outdoor furniture brand Neighbor is using the FloorFound platform to streamline returns, extending their commitment to a superior customer experience and recapturing revenue from its premium resold l

Retail 90
article thumbnail

Creative Flavor: Henry Medina Wants to Save the World, One Tech Innovation at a Time

Adweek

For some ad professionals, the point of entry into creative advertising can be rather general. For Ogilvy Bolivia CEO and chief creative officer Henry Medina, it was actually a very specific ad. A TV commercial of sausages "that almost makes me eat the television," he shared with Adweek for Creative Flavor, a series created in.

article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

RW Digital Graduates from Stellantis-NBL Black Supplier Pilot Program

Martech Series

RW Digital, a leading programmatic solutions provider, announced it has successfully graduated from the Stellantis-NBL National Black Supplier Development pilot program. In 2021, Stellantis, an automotive manufacturing corporation, and the nonprofit organization, National Business League (NBL), formed a national partnership to develop Black suppliers for future contracting and procurement opportunities in the pursuit of greater racial equity in the marketplace.

article thumbnail

From Basic Cable to Global Brand, John Landgraf Has Big Plans for FX

Adweek

As he approaches nearly 20 years with FX, John Landgraf continues to break new ground. In his time as head of the network, FX has evolved from a basic cable channel that aired a handful of live shows and classic TV returns, into a global programming brand with a premium cable networks, a streaming service.

267
267
article thumbnail

Why Field Marketing Is Key To Gaining Loyal Customers And Brand Awareness During The Festive Period

Martech Series

The time has arrived for retailers to prepare for the next holiday season, as Black Friday and Christmas shoppers start to increase foot traffic on the high street. In this new era of commerce, many marketing strategies place a significant emphasis on digital channels. The benefit of face-to-face marketing cannot be underestimated, especially during the holiday season when daylight-deprived consumers seek out experiences beyond usual shopping trips.

article thumbnail

Faux Action Flicks Starring Fruits and Veggies Take Aim at Food Waste

Adweek

It's not Jason Momoa, Dwayne Johnson, Gal Gadot or John Cena starring in these heart-pumping action flicks--it's an avocado, a lime and an English cucumber. If that sounds like the set-up to a joke, it is, sort of. In a series of movie trailer-style spots, fruits and veggies get title billing, where they're placed in.

Food 267
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

NeuroID’s Triple Digit Growth Attracts Industry Leader to Further Drive Revenue Growth

Martech Series

NeuroID, a leader in digital behavior and behavioral analytics, announced that identity industry veteran, Kathleen Waid , has been named Chief Revenue Officer. “I couldn’t be happier to have Kathleen join our team,” said Jack Alton , CEO NeuroID. “She brings incredible leadership and deep industry experience that are critical in meeting our vision of expanding the use of digital behavior at the platform and enterprise level.

MarTech 86
article thumbnail

Instagram Expands Testing of Age Verification to More Countries

Adweek

The age verification options Instagram began testing in the U.S. in June were extended to more countries this week, including Brazil and India, with plans to add the European Union and the U.K. before the end of the year. Beginning in late June, when a user in the U.S. attempts to edit their date of.

257
257
article thumbnail

Perficient and Infor to Showcase Multilingual Digital Experiences at Sitecore Symposium

Martech Series

Perficient , Inc, the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, announced it will demonstrate its digital experience expertise in a breakout session with Infor, a multinational enterprise software company, at Sitecore Symposium taking place in Chicago from October 17-20. For more than 10 years, Perficient and Sitecore have partnered to provide global organizations with a dynamic content management platform that can scale across multiple s

SEO 86
article thumbnail

Argos Hopes AI Can Convince People to Break Up With Their Boring Neutral Décor

Adweek

In recent years, opulence and maximalism in interior design have given way to minimalist, neutral palettes. The pervasiveness of grey and beige as trending colors on platforms like Pinterest and Instagram has given rise to "greige"--a portmanteau Argos believes is stifling creativity. That's why the retailer has partnered with Ogilvy UK for a campaign that.

Retail 274
article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Martech Series

Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix. Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies

article thumbnail

Messenger: How to Use the Spooky Vibes Chat Theme

Adweek

Halloween is coming soon, and Messenger is celebrating the season with the release of a "Spooky Vibes" chat theme. This theme adds ghosts, pumpkins and other Halloween-themed icons to a conversation's background. When the Spooky Vibes chat theme is activated, the chat's emoji will automatically be updated to the ghost emoji. Our guide will show.

article thumbnail

Bombora’s Intent Data Helps Inbox Insight Get Content to a Customer’s Hungriest Buyers

Martech Series

Demand-generation specialist uses Planning and Measurement Suite to locate likeliest converts. Companies seeking to amplify the impact of their thought leadership should look to Bombora’s Planning and Measurement Suite. That’s the word from leading demand-generation specialist Inbox Insight, which used the Suite to help its customer figure out which members of its database were likeliest to convert — and experienced great success.

article thumbnail

Play Beer Pong in the Metadorm, Leftover Pizza Included

Adweek

The growing interest in the development of virtual environments, described by some as "the metaverse," has reached a new audience sector--students--with the creation of "the Metakot" or "the Metadorm" for one of Belgium's largest telecoms providers, Telenet. Created by TBWABelgium and VR specialists Cybernetic Walrus, this is a student house transported into a virtual experience.

Audience 246
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.