Martech
MAY 17, 2022
Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.
Smart Insights
MAY 17, 2022
An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design … The post Web personas – best practices and examples appeared first on Smart Insights.
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Martech
MAY 17, 2022
Most marketing fails to deliver its maximum potential. And the reason is simple: lack of prioritization. “If we just had more time and resources then we could produce a better result.”. This might sound familiar. In fact, most marketing teams are drowning in work, overwhelmed with requests, and unable to keep track of everything that’s happening. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?
More About Advertising
MAY 17, 2022
Droga5 London has won the Paddy Power betting account. Former agency VCCP declined to repitch. Paddy Power seems to have lodged at most London agencies over the past decade or so (the ones that take on betting accounts anyway), its predilection for stunts seeming to exhaust them after a while. Paddy Power marketing and brand. The post Paddy Power saddles up at Droga5. first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MAY 17, 2022
Catching your prospect’s eye and moving them along the buyer’s journey has never been easy. Add the pandemic to the equation, and we know your job as a marketer has probably never been as challenging as it is today. We invite you to take the marketing challenges survey so we can better understand what you’ve been challenged with the most and how you’ve overcome these obstacles.
Ad Colony
MAY 17, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.
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Martech
MAY 17, 2022
Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. The aim is to offer data that is more actionable than vanity metrics around content consumption. What it does. Casted Insights is intended to provide a holistic view of video and audio audiences.
More About Advertising
MAY 17, 2022
Nice to see a bit of classic animation – with some modern twists, like an iPhone – by BBH for Weetabix and its long-running ‘Have you had yours?’ campaign. This time, though, it’s the wolf who’s been fortified. Weetabix head of marketing Gareth Turner says: “‘Have you had yours?’ has become part of our nation’s. The post BBH revisits the three little pigs for Weetabix first appeared on More About Advertising.
Digital Turbine
MAY 17, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. . The BRAG Blog gives you deeper insight into our findings.
More About Advertising
MAY 17, 2022
It may be tin hats time at S4Capital, Sir Martin Sorrell’s digital-only creation, but the great dealmaker is still on the case, striking a deal to buy LA-based tech services company TheoremOne. S4 has lost half its market value since accounting problems emerged at its main brand MediaMonks, a Netherlands-based content producer. TheoremOne, founded in.
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TheViewPoint
MAY 17, 2022
TheViewPoint has introduced a new platform update, which includes a global search feature on user panel, improved filter settings in. The post Platform Update: Global Search, Filter Settings, and UI/UX Improvements first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
Monetize More
MAY 17, 2022
Advertising apps can be a daunting prospect. There are currently 4.83 million apps available to download, 1.96 million on the Apple App Store and a further 2.87 million on the Google Play Store. So how does an app publisher go about standing out from the crowd? Increasingly, over the past few years, the answer has been to utilize the playable ad format. .
Rob Campbell
MAY 17, 2022
Bottom of the league after 7 games. Worst start in 108 years. Team down and out. And yet, since the brilliant Steve Cooper came in as manager, we have fought our way to a position where we are going to Wembley to play in the Championship final with the prize being a seat at the Premiership table. Last time I saw Forest at Wembley … it was a different millennium and Wembley was a different stadium. [ We lost, thanks to an own goal – in fact the only goal he scored in his entire carer
illumin
MAY 17, 2022
For marketers, authentic audience connection is essential, no matter the industry. And the best way to make that connection is to truly understand the people you are targeting—to empathize with them, understand their challenges and speak to them in a way that makes them feel heard. But how can you understand someone without first considering […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Rob Campbell
MAY 17, 2022
… come on you reds. Pleeeeeease.
Martech
MAY 17, 2022
Today, Integral Ad Science (IAS) introduced its Control Panel for contextual advertising partners. This suite of reporting and planning tools are offered to customers who use Context Control, which was introduced in 2021. What it does. Advertisers will be able to plan, activate and optimize media placements using the IAS Signal platform, which draws on contextual, rather than identity-based, data.
Media Math
MAY 17, 2022
LinkedIn. Twitter. Facebook. Email. Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Introducing Parrable’s Anonymous Device ID. Third-party cookies are an endangered species, working across less than 35% of programmatic media today.
Ad Colony
MAY 17, 2022
Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into from a consumer perspective, too. Think about the average player of a free mobile game, who sees multiple opportunities for in-app purchases (IAP) but doesn’t take them.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digital Turbine
MAY 17, 2022
Is it better to have 50 customers who each spend $2 with your business, or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into from a consumer perspective, too. Think about the average player of a free mobile game, who sees multiple opportunities for in-app purchases (IAP) but doesn’t take them.
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