Adweek
AUGUST 24, 2022
Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia. NFT platform.
VideoWeek
AUGUST 24, 2022
Twitch, the Amazon-owned live streaming platform focused on gaming, has announced it will now allow the majority of its partnered creators to stream on rival platforms like YouTube, Facebook Gaming, moving away from its previous strategy of locking in partners with exclusivity clauses. “Starting today, you are now allowed to create live content on other platforms,” Twitch said in an email sent out to partnered streamers. “This means that you have more flexibility to explore how
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 24, 2022
The subscription management platform Zuora has reached an agreement to acquire Zephr, a company that provides personalized paywall software to publishers, for $44 million in an all-cash deal, Adweek has learned. The deal is expected to close in early September. The purchase agreement includes an additional $6 million in earnout considerations if Zephr can reach.
Ad Espresso
AUGUST 24, 2022
With 1.96 billion daily active users, Facebook is a goldmine for businesses who want to reach their potential customers. In fact, over 200 million businesses use Facebook’s free services, including Facebook Business Pages. A well-optimized Business Pages can help you grow brand awareness on the platform and effectively market your business. In this article, we Read More.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 24, 2022
It's not always easy to know when and how legal representation might be helpful in every day life. TV and film representations focus on high-profile criminal cases, which can obscure the more commonplace instances in which legal advice might come into play, such as landlord disputes, formation or dissolution of a business or divorce proceedings.
AdExchanger
AUGUST 24, 2022
The programmatic payment gap is a well-known issue. Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. Publishers and ad vendors, meanwhile, wallow in low cash flow. In Q2 2020, late programmatic campaign payments jumped for the. Continue reading » The post Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 24, 2022
Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional sales techniques. Here are the five ones they hate the most, according to a report by Showpad , a revenue enablement technology provider: Sellers not taking “no” for an answer even once it’s been made clear they are not interested (48%).
Adweek
AUGUST 24, 2022
AT&T tapped hologram technology to bring the history of cellphones to life as part of recent activation at the Dos Equis Pavilion in Dallas during a Latin music festival. The carrier used portal-like display devices from startup Proto Hologram to render three-dimensional objects in 4K, volumetric resolution in such a way that it looked like.
MNTN
AUGUST 24, 2022
After a few rough years of a pandemic and lockdowns, travel brands are amid the hottest summer in years – and the future’s looking brighter than ever. But a lot has changed since the travel industry slowed in 2019; new technology has emerged, consumer behavior has changed, and strategies have shifted to accommodate. To find out how today’s leading travel brands are navigating this strange and exciting post-COVID world, MNTN and Worldwide Business Review polled senior travel marketers at leading
Adweek
AUGUST 24, 2022
California Attorney General Rob Bonta announced today that the state reached a settlement of $1.2 million with Sephora for breaching the California Consumer Privacy Act (CCPA) where the retailer sold people's data without telling them. After conducting an enforcement sweep of online retailers, Bonta found Sephora failed to process people's requests to opt-out of the.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
AUGUST 24, 2022
What’s up with the sudden panel palooza? Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. And Nielsen lost accreditation for its local and national TV ratings last year because it couldn’t service its people meters, which caused its panel to be less accurate and less representative. But now panels are making headlines as a.
Adweek
AUGUST 24, 2022
A gingerbread house at Christmas, a $50 GrubHub gift card and a pair of Merrell shoes--these are just some of the so-called perks that a Gen Z-focused agency uses to justify $40,000 salaries, excessively-long workdays and weekend tasks. A source at the agency, who chose to remain anonymous, encouraged their fellow employees to unionize in.
AdExchanger
AUGUST 24, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Gets Bitter Just when Twitter thought Elon Musk was done scaring ad dollars away from the platform, a whistleblower jumped in with security breach accusations. As if advertisers aren’t already giving Twitter a wide enough berth. The whistleblower is Peiter Zatko, Twitter’s own.
Adweek
AUGUST 24, 2022
Where there's a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging. A brand wants to buy ad space on a streaming platform, like Hulu or Tubi, sending their media buyer to an ad-tech vendor to bid. But instead of the request landing on a TV in a.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
AUGUST 24, 2022
The accomplishment underscores Tinuiti’s expertise and legacy with Amazon Ads. Tinuiti, one of the largest independent performance marketing firms across Streaming TV and digital advertising, announced it has achieved Amazon Ads advanced partner status— another hallmark of the longstanding and beneficial relationship between Tinuiti and Amazon Ads.
Adweek
AUGUST 24, 2022
Twitter confirmed that it is combining its health experience team, which focuses on misinformation and harmful content, and its service team, tasked with reviewing profiles reported by users and removing spam accounts, into one team, which it is calling health products and services. Vice president of product for health and Twitter service Ella Irwin will.
Martech Series
AUGUST 24, 2022
Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic advertising revenues. “As the industry pioneer, Libsyn has provided the industry’s first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive,” said Brad Tirpak, CEO of Libsyn.
Adweek
AUGUST 24, 2022
When the cannabis brand Dogwalkers launched in 2016, it was billed as the perfect mini-joint to smoke while taking a stroll with a four-legged friend. The inspiration for the product--a Poodle mix named Bailey--was even pictured on the packaging. The premium pre-rolled weed has since become a hot seller, now available in seven states--Illinois, New.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
AUGUST 24, 2022
Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.
Adweek
AUGUST 24, 2022
It has been a long time coming, but the power dynamic has finally shifted in streaming's favor. Linear TV is no longer the most popular way for consumers to access content, and the forecasted ad spend in CTV is reflecting that power shift. The generation who grew up with internet access, mobile streaming and social.
Martech Series
AUGUST 24, 2022
Reiss joins Yext from search software provider Elastic, bringing over 20 years’ experience in growing revenue for enterprise tech organizations. Yext, Inc, the Answers Company, announced that Raianne Reiss, a veteran with more than 20 years of global technology marketing experience, has joined Yext as Chief Marketing Officer to spearhead the company’s ambitious growth objectives.
Adweek
AUGUST 24, 2022
BuzzFeed Inc. shared early details surrounding its inaugural Eat Your Feed Festival (EYFF), the first joint experiential offering from the company following its acquisition of Complex Media in December. The food festival, which combines the culinary brands Tasty from BuzzFeed Inc. and First We Feast from Complex Media, will debut within ComplexCon, the annual festival.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
AUGUST 24, 2022
July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Here’s a friendly guide to them. Identify over/under budget campaigns. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget.
Adweek
AUGUST 24, 2022
Snap Inc.'s Snapchat+ premium subscription service gives subscribers access to a series of exclusive and experimental features in the Snapchat application. One of these features is called "Ghost Trails," and it allows subscribers to see where their friends have traveled over the past 24 hours on Snap Map. These Ghost Trails will only appear for.
Martech Series
AUGUST 24, 2022
Conviva Founders Honored with Test of Time Award for Highlighting Impact of Video Quality on User Engagement; Networking Systems Award Honors Conviva’s Contributions to Computer Networking Community. Conviva , the leading global streaming analytics platform, has been recognized by the Association for Computing Machinery’s Special Interest Group on Data Communications (ACM SIGCOMM) with two prestigious innovation awards: the ACM SIGCOMM Test of Time Award and the SIGCOMM Networking Systems Awar
Adweek
AUGUST 24, 2022
Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met with mixed reviews. On GitHub, Google even admits that "the mapping of sites to topics will not always be accurate" and the "training data is imperfect" since it's created by.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 24, 2022
Nextech AR Solutions Corp. (“Nextech” or the “Company”), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies and 3D model services is pleased to announce that ARway, a no-code spatial computing platform for the real-world metaverse, is now adopting LiDAR technology to create hyper accurate meshes for its metaverse spatial mapping software.
Adweek
AUGUST 24, 2022
Amazon's audio livestreaming platform Amp announced its first-ever sports programming, under the brand Fast & Loose, premiering at the Formula 1 Rolex Belgian Grand Prix 2022 on August 28, in collaboration with podcast network Wondery. Top line Actor Will Arnett, along with comedic writer The Kid Mero and sports reporter Michelle Beadle, will host Fast.
Martech Series
AUGUST 24, 2022
The Influencer Marketing Factory, a global influencer marketing agency, is proud to officially announce the launch of the second season of its podcast “The Influence Factor” Starting from Aug. 31, 2022, “The Influence Factor” will start releasing new episodes with weekly scheduling. “The Influence Factor,” produced by The Influencer Marketing Factory, is rated in the top 1.5% of global podcast ranking (according to ListenNotes) and covers a variety of topics i
Adweek
AUGUST 24, 2022
Roku and Best Buy are expanding their long-running partnership with a brand integration in The Roku Channel's new original series Idea House: Mountain Modern. Best Buy serves as the key ad sponsor of the series, following husband-and-wife design/build team Jared and Amber Pfifer as they construct a new home in the Rocky Mountains. The series.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
256 
Let's personalize your content