Martech

OCTOBER 15, 2021

This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially omnichannel campaigns that include DOOH, in near real-time. The new capabilities come from integrations with Epsilon, Catalina, IRI and NCSolutions.

MarTech 113

MarTech Media Marketing Advertising 113

Aronson Ads

OCTOBER 15, 2021

A properly functioning website allows customers to easily research your company, products, reviews, and services. Because users of your website will judge your company based on their overall experience with your website, it’s critical that you have a well functioning one. If there are typos, error pages, or navigation issues, it is important for us to identify issues immediately with a deep website audit.

Media 59

Media Marketing 59

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is your brand keeping pace with these changes?”. Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands.

Marketing 105

Marketing GDPR Healthcare Food 105

More About Advertising

OCTOBER 15, 2021

We all know that the planet is going to hell in a handcart, it’s more a matter of how soon and what can we do about it? In the UK we have protesters glueing themselves to motorways, which seems to annoy more people than it recruits to their cause. Mind you, they said that about. The post MAA Ad of the Week: 180 Amsterdam for AllRise first appeared on More About Advertising.

Advertising 59

Advertising 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

OCTOBER 15, 2021

Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space. The cost of the acquisition was not announced. Coveo’s offering is based around a self-teaching relevant search engine, which crunches data on user behavior to automatically generate next-best-content and recommendations.

Conversion 91

Conversion MarTech Marketing eCommerce 91

AdPulp

OCTOBER 15, 2021

Packaging matters, especially at the point of sale. Sometimes a product’s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category. Loud Enough to Blow A Hole in the Wall The […]. The post Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans appeared first on Adpulp.

Food 57

Food 57

InMobi

OCTOBER 15, 2021

What will be the biggest holiday shopping trends this year? How will consumers shop during the 2021 holiday season and what will they be looking for? And how will holiday sales compare to the 2020 holiday shopping season or even the 2019 holiday shopping experience? To find out the answer to these questions and more fully uncover the truth on consumer shopping expectations this year, we turned to InMobi Pulse , InMobi’s mobile market research solution.

Electronics 52

Electronics Retail Shipping Audience 52

Bannerwise

OCTOBER 15, 2021

The holiday season, a crucial few months for marketers, is quickly approaching. 30% of all retail sales happen during this time and Amazon reports half of their yearly sales to happen between Black Friday and Christmas.

Retail 52

Retail Marketing 52

EGC Group

OCTOBER 15, 2021

Last week, the Facebook outage , compounded by the Congressional testimony of that platform’s former employee, Frances Haugen, topped the news for several days. The ripple effects, however, may last for some time—particularly for small businesses that advertise on Facebook, not to mention its “family” of platforms that include Instagram.

Advertising 52

Advertising Marketing 52

More About Advertising

OCTOBER 15, 2021

John Lewis ads usually take centre stage at this time of year – much speculation about its Christmas effort, will it be Adele? – but it’s Home Insurance under the spotlight now with its recent effort accused by social media warriors of everything from sexism to gender bending to depicting ADHD. Too woke or not. The post Woke or not woke enough?

Media 52

Media Advertising Agency 52

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Advertising

Martech

OCTOBER 15, 2021

While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. Having a great agile marketing backlog can make an impactful difference for teams. After working with hundreds of teams over the past decade, I’ve boiled it down to six key elements of great agile marketing backlogs. .

Marketing 119

Marketing Conversion MarTech Media 119

More About Advertising

OCTOBER 15, 2021

The return to the office is an issue for many companies and their staff, adland not excluded. Ogilvy UK, now comfortably ensconced in the Sea Containers building overlooking the Thames, after decades of exile in horrible Canary Wharf, is refashioning its space as ‘The Yolk,’ with all-moveable parts by Jackdaw Studios to suit its multifarious.

Advertising 52

Advertising 52