Adweek
DECEMBER 7, 2022
On the heels of a significant rebrand in 2022, Stagwell media agency Assembly has hired Bria Bryant as its new CMO. Bryant, who has already begun the new role, succeeds Mary Beth Keelty, who will take an elevated leadership role within Stagwell's Brand Performance Network, of which Assembly is a subsidiary. Bryant is based in.
VideoWeek
DECEMBER 7, 2022
Tim Davie, the director general of the BBC, said in a speech that the BBC is actively preparing for a broadcast-free era, in which content is only distributed via the internet. “A switch off of broadcast will and should happen over time, and we should be active in planning for it,” said Davie. The speech, delivered to the Royal Television Society, addressed the future of the corporation, as well as the UK’s wider media landscape.
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Adweek
DECEMBER 7, 2022
December is prime holiday shopping season for consumers around the globe, and the year's final month is also prime monetization season for creators on Facebook. Fans can treat their favorite creators to limited-time seasonal virtual gifts through the end of the year. Meta implemented a Stars Party Bonus starting Wednesday (Dec. 7) and running through.
Digital Turbine
DECEMBER 7, 2022
Amazon Music and Spotify run my mornings as I hustle to get ready for the day. Netflix and HBO Max run my evenings when we settle down to watch some good wholesome content about aliens and serial killers. Streaming music and video have become a natural part of everyone’s daily routine, even if everyone’s calendar looks different. The market for streaming content is massive.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 7, 2022
Computer peripherals manufacturer Logitech joined brands big and small across the globe in turning to social media to promote its wares for the holiday shopping season, but it took a slightly different approach with its "12 Days of Deals" organic campaign on newcomer BeReal. The campaign runs through Saturday (Dec. 10) and gives people on.
AdExchanger
DECEMBER 7, 2022
The IAB Tech Lab has updated its OpenRTB standard to include objects specifically designed for DOOH. It also published new DOOH-specific guidelines and technical resources for real time bidding in. The post Updated OpenRTB Standards Are Simplifying Programmatic Digital Out Of Home appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 7, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From Ad Pod To Episode Advertisers are increasingly participating at the ground level of TV shows or even producing. The post Brands Blur The Lines Between Ads And Shows; WaPo’s Arc And Science appeared first on AdExchanger.
Adweek
DECEMBER 7, 2022
As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling temporarily blinds a passing motorist. The driver, Danny Trejo, crashes his low rider onto the curb and blocks an Uber Eats scooter. A giant inflatable Minion--it's Kevin!--breaks away from its.
AdExchanger
DECEMBER 7, 2022
The quality of marketing data – or, rather, the lack thereof – is arguably as big of an issue as signal loss, but doesn’t get nearly as much ink. On Wednesday, The post Truthset’s Collective Launches Out Of Beta To Combat Defective Data appeared first on AdExchanger.
Adweek
DECEMBER 7, 2022
World-renowned athletes (and fianc?es!) Sue Bird and Megan Rapinoe are turning their Instagram Live and podcast series into a full-fledged production company.
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AdExchanger
DECEMBER 7, 2022
OOH advertising spend is nearly back to prepandemic highs as of Q2 2022. This rapid rebound and growth are creating an inflection point for the category – one that’s driving. The post A New Era For Rideshare Advertising And DOOH Experiences appeared first on AdExchanger.
Adweek
DECEMBER 7, 2022
Instagram added more information to the Account Status tool it introduced last October as a "one-stop shop to see what's happening with your account and content distribution." Account Status alerts people if their Instagram account is at risk of being disabled and enables those who believe their activity is being flagged erroneously to tap "Request.
AdExchanger
DECEMBER 7, 2022
Video creators like Tastemade are blurring the lines between short- and long-form video. Tastemade launched in 2012 to create food-focused video content for social media platforms, but the exploding growth. The post How Social Video Company Tastemade Cooked Up A Streaming Platform appeared first on AdExchanger.
Adweek
DECEMBER 7, 2022
The Eiffel Tower is one of the world's most famous monuments, but when it was constructed between 1887 and 1889, it was controversial and unpopular. Critics from the art world called the tower ugly and useless, and some worried it would collapse. If the glittering landmark of Paris were being built today, how might it.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
DECEMBER 7, 2022
“The State of Chatbots in B2B Demand Generation” research shows how today’s B2B companies are using chatbots to affect lead capture, lead nurturing and pipeline acceleration. Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases.
Adweek
DECEMBER 7, 2022
Edelman and LinkedIn released their fifth annual B-to-B Thought Leadership Impact Report Wednesday, tapping the perspective of nearly 3,600 management-level professionals to offer insights into the buying behaviors of business-to-business decision-makers and C-suite executives during the current economic downturn and help add clarity on the value provided by thought leadership.
Marketing Dive
DECEMBER 7, 2022
They're "rapidly expanding financial services by. creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group.
Adweek
DECEMBER 7, 2022
Pinterest is looking ahead to the new year with Wednesday's release of its Pinterest Predicts 2023 report on trends that it sees coming to fruition. The platform wrote in its introduction, "Over 400 million people come to Pinterest each month to plan for the future. Because people turn to Pinterest to look forward and get.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
DECEMBER 7, 2022
Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.
Adweek
DECEMBER 7, 2022
Sports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. High levels of engagement among sports fans also make them a tremendous value to advertisers. The call.
Martech Series
DECEMBER 7, 2022
Composable CMS leader adds another pre-built plugin and packaged business capability for workflow enabling business users to streamline content operations. CrafterCMS , the leading headless CMS for composing digital experiences, today announced that it expanded its Marketplace of open source plugins, blueprints, and packaged business capabilities (PBCs) with a new workflow plugin.
Adweek
DECEMBER 7, 2022
Meta brought avatars to messaging application WhatsApp Wednesday. The company wrote in a blog post, "Your avatar is a digital version of you that can be created from billions of combinations of diverse hairstyles, facial features and outfits. On WhatsApp, you can now use your personalized avatar as your profile photo or choose from 36.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
DECEMBER 7, 2022
While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Why we care. Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
Adweek
DECEMBER 7, 2022
Social audio application Clubhouse is testing a Houses feature that allows users to create private groups where they can host private conversations and chat with friends outside of the public eye. If you're part of the Houses beta, our guide will show you how to create a House in the Clubhouse mobile app. Note: These.
Martech Series
DECEMBER 7, 2022
Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront. Returning Bigger and Better, IAB PlayFronts will be a Two-Day Event Addressing the Growing Gaming Industry. The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023.
Adweek
DECEMBER 7, 2022
Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference." The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content. For the competition, five bakeries across the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 7, 2022
Expansion in Europe and Asia, plus demand for strategic integrations and new product innovation are behind growth as leaders in the Partnership Economy. impact.com , the world’s leading partnership management platform, announced today the company’s strong momentum in 2022, driven by new client and agency partner growth, strategic investment in its business, expansion in Europe and Asia, new partnerships and integrations with Adobe Commerce and BigCommerce , and trailblazing initiatives wi
Adweek
DECEMBER 7, 2022
The latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans. While Playboy has lent its name to a range of products throughout its 70-year history, including jewelry, shoes, robes and, of course, a captain's hat, Playboy Denim marks the brand's "first owned and operated" line of jeans. Styles for men and.
Martech Series
DECEMBER 7, 2022
Combining the industry’s strongest phishing-resistant multi-factor authentication and secure cloud access enables a new level of access security for mission-critical systems and cloud applications. Beyond Identity, the leading provider of phishing-resistant multi-factor authentication (MFA), has expanded its integration offerings to include cloud security leader Zscaler.
Adweek
DECEMBER 7, 2022
Miller High Life's holiday swag--a leg lamp reminiscent of A Christmas Story's famously fish-netted prop--has some big shoes to fill when it drops later this week. The festive item, modeled after the brand's Girl in the Moon mascot, follows last season's kitschy piece of decor: a suds-infused gingerbread dive bar that sold out in 2.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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