Adweek
JANUARY 6, 2023
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. Forrester data reveals that 22% of online adults in the U.S. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram.
AdExchanger
JANUARY 6, 2023
2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are looming, the line between antitrust regulation and privacy protection. The post The Year Ahead In Antitrust For Big Tech In The US And Abroad appeared first on AdExchanger.
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Adweek
JANUARY 6, 2023
Toronto Raptors fans attending Friday night's (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell. The two companies said Bell is the first Canadian telecommunications company to leverage 5G technology to support.
Martech
JANUARY 6, 2023
While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we spoke to each, their narratives were completely different. While not shocking, what stood out was their approach to the role and perceived context of the market. Why such a stark difference?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 6, 2023
There's a ginormous creature, covered head-to-toe in produce and foliage, lumbering around the neighborhood mall accosting random shoppers with questions about their eating habits. Does this oversized, faceless Veggieman get his sought-after insight into consumers' diets? Of course not. Adults avoid him like, well, broccoli, and children run screaming.
More About Advertising
JANUARY 6, 2023
It may be the holiday season but it’s also the time, sadly, that many people check out. Jeremy Bullmore, long-serving creative director and then chairman of JWT in its great days, has died at 93. He went on to be director of WPP, doing much to give a warmer, more welcoming aspect to Sir Martin. The post JWT’s Jeremy Bullmore dies at 93. first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JANUARY 6, 2023
Whitepapers are a B2B marketing workhorse… B2B buyers are different from B2C consumers. The former makes an informed decision with the help of the information available. As a result, B2B marketers curate whitepapers to pitch their brand sales. The sad part of the story is that most of the whitepapers end up as a piece of boring content that does not appeal to the readers.
Adweek
JANUARY 6, 2023
The days between Christmas and New Year's Eve are known for sleeping, eating and losing track of time. It's also a particularly effective period to buy digital advertising, given that ad prices are low and people are scrolling on their phones. Q5, the adspeak for this period, is elastic, with some marketers saying it stretches.
Martech Series
JANUARY 6, 2023
Things haven’t been easy for marketers lately. With a post-pandemic recovery being much slower than some predicted, coupled with a struggling global economy, it’s no wonder results haven’t been great for many organizations. It’s easy to blame struggling marketing efforts on the pandemic, or squeezed marketing budgets as companies tighten the purse strings.
Adweek
JANUARY 6, 2023
As one of the biggest financial payment processors in the world, Mastercard has the potential to play a major role in the future of the constellation of cryptocurrency-adjacent technologies known as web3. That's why Raja Rajamannar, the brand's chief marketing and communications officer and healthcare business president, said he is still overall bullish on what.
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Martech
JANUARY 6, 2023
AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Why we care. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns.
Adweek
JANUARY 6, 2023
WhatsApp allows users to create an avatar that can be used to represent them throughout the messaging application. Once a user creates an avatar, they can update it in the future if they want to change its appearance, clothing and/or accessories. Our guide will show you how to edit your avatar in the WhatsApp mobile.
MNTN
JANUARY 6, 2023
Subscription streaming companies were some of the first entrants into the Connected TV space, offering TV and movie content to subscribers at a fixed price (and often, with no ads). But last year, the state of the economy caused many consumers to turn their sights to those streaming services that offered lower cost, ad-supported options for their price-conscious customers.
Adweek
JANUARY 6, 2023
The U.S. edition of The Week Junior, an offshoot of the Future plc. The Week aimed at children ages 8 to 14, surpassed 100,000 paying subscribers last year after launching in March 2020, indicating there's demand for media catering to younger audiences. The publisher is almost exclusively a print subscription product, with an annual cost.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPushup
JANUARY 6, 2023
Real-Time Bidding is a type of programmatic buying where impressions are sold in a real-time auction. Here’s all about Real Time Bidding (RTB). Real Time Bidding (RTB) is a revolutionary method of digital advertising that allows advertisers to bid on and display ads to internet users in real-time. In fact, the RTB market is experiencing [.].
Adweek
JANUARY 6, 2023
In late 2022, H&M debuted "Metaverse Design Story," a real-world clothing collection inspired by Web3. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets. The futuristic mannequins in the brand's Times Square storefront in New York stood as a testament to Web3's on impact on physical fashion, which is ushering in design technology that.
Marketing Dive
JANUARY 6, 2023
A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.
Adweek
JANUARY 6, 2023
With over 2,000 documented uses, WD-40 is something many people use to fix their creaky doors or remove squashed bugs from a windshield. However, the brand and Indian agency Sideways have come up with another creative--and yeah, fairly illegal--use for the legacy product. The brand launched a one-minute spot titled "Prison Break," which follows a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
JANUARY 6, 2023
What if you had a crystal ball to look into the future of ad tech? Would you look into how the advertising ecosystem will function a couple of years after Chrome finally kicks third-party tracking cookies to the curb? Would you look into whether federal privacy regs pass and what impact that will have on buyers, sellers, vendors — and big tech? Would you look over to the other side of economic uncertainty to see when ad spend picks up again?
Adweek
JANUARY 6, 2023
Snap Inc. is pulling the plug Jan. 25 on its Snap Camera desktop application, which debuted in October 2018 as a way for Snapchatters to use the platform's filters during video calls on other platforms. The company said in a support post that the desktop app will no longer be available for download or use.
Martech Series
JANUARY 6, 2023
~ Desi Play TV is now available on Sling in the US and Plex across the US, Canada and Middle East regions ~. Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced that IndiaCast Media Distribution Pvt. Ltd., the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with it to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US,
Adweek
JANUARY 6, 2023
WhatsApp allows each user to create an avatar to represent them throughout the messaging application. Once a user creates an avatar, they can create a profile photo featuring their avatar to use in the app. Our guide will show you how to create an avatar profile photo in the WhatsApp mobile app. Note: These screenshots.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JANUARY 6, 2023
Fastbase Inc , a data company that synthesizes Big Data to provide business insights faster and at a large scale announced that it is providing 3DX Industries Inc., (OTC: DDDX) with its WebLeads Service too target additive manufacturing leads that visit 3dxindustries.com. 3DX Industries Inc. is a full-service additive manufacturing and 3D printing company, offering a wide range of 3D printing technologies and materials.
Adweek
JANUARY 6, 2023
Throughout Adweek's end of year coverage for 2022, we've seen buyers comment on how the ad market has changed, heard TV execs and insiders reveal what they've learned and reviewed how the biggest streamers stack up. Now, it's time to look ahead. To help close out our year in review stories, Adweek asked 18 TV.
Marketing Dive
JANUARY 6, 2023
The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness.
Martech Series
JANUARY 6, 2023
Technology buyers want a self-serve experience and TrustRadius has proved it has the comprehensive product information, tools, and user insights to streamline the buyer’s journey. TrustRadius , the B2B technology decisioning platform, has attributed much of its success to creating the trusted resource for buyers researching technology solutions based on customer reviews.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JANUARY 6, 2023
This week: Google agrees to settle location data lawsuit in Washington D.C, Meta’s ad targeting model deemed illegal by EU…. New year, new me? Not for Google or Meta, apparently. This week, both tech giants contended with the hangovers of 2022’s [.]. The post The Stack: Google Settles Location Data Lawsuit; Meta’s Targeting of Facebook Users Illegal in EU appeared first on ExchangeWire.com.
Martech Series
JANUARY 6, 2023
Fathom.fm is disrupting the podcast player ecosystem again by introducing more powerful AI functionality into the podcast listener’s experience. With Fathom, listeners get more out of their podcasts, especially those who like to “go deeper” When first launched in 2022, Fathom listeners could effortlessly discover new podcasts using a feed of podcast “highlights”—AI-generated previews of podcasts tailored to their interests by Fathom’s AI.
Marketing Dive
JANUARY 6, 2023
Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.
Martech Series
JANUARY 6, 2023
The Network Provides Further Clarification on Unauthorized Token Listings and its Intermediate “Enclosed Mainnet” Period. Pi Network, one of the world’s largest blockchain-based communities with 35M+ engaged members, disapproves of unauthorized decisions made by certain exchanges to list tokens purporting to be Pi or some purported derivative of Pi.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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