Fuel Lines
NOVEMBER 20, 2022
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
Adweek
NOVEMBER 20, 2022
As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone's mind. That's why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers' Choice: Best of Tech Partner Awards--which recognizes the top advertising.
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The Ad Tech Blog
NOVEMBER 20, 2022
A common question when optimizing a sales funnel is: at which step are people leaving the most? It is the first step. It is always the first step. A startup unaware of its sales funnel is losing leads for not having any process to capture them. They might be working hard to get the product out but ignoring the users knocking on the door. The fact that you don’t know your sales funnel doesn’t mean that you don’t have one.
Adweek
NOVEMBER 20, 2022
In a stunning turn of events, Bob Iger is returning as the Walt Disney Company's CEO after less than a year of retirement. Disney's board of directors announced the decision Sunday evening. Current CEO Bob Chapek--who had held the role since February 2020--will be stepping down and exiting the company. "We thank Bob Chapek for.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Monetize More
NOVEMBER 20, 2022
Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. However, although it’s a relatively simple concept, you need to understand some specifics for success. In this article, we’d like to show you how to start making money with Google AdSense. Keep in mind that we’ll only be focusing on AdSense and optimizing your ads.
Adweek
NOVEMBER 20, 2022
It's the end of an era at AMC as The Walking Dead aired its final episode after 11 seasons tonight--but some of the finale's biggest surprises came during the show's ad breaks. That's because four Walking Dead characters who died over the show's 12-year run were resurrected--as zombies--in five spots that aired during the program.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
NOVEMBER 20, 2022
On Nov. 20, Adcolor, the non-profit organization dedicated to the advancement of professionals of color within creative industries, announced the winners and honorees of its 16th annual Adcolor Awards. The Sunday ceremony capped a four-day conference that began on Nov. 17. Presented by Amazon, Disney, Google/YouTube and Meta, this year's ceremony--the first fully in-person event.
MNTN
NOVEMBER 20, 2022
The Walking Dead. The Living Room. What do they have in common? They’re both key parts of what makes Connected TV advertising so effective. Okay reading that back, the connection may not be abundantly clear without some additional context. So here’s what we mean: The Walking Dead: Premium, episodic programming that creates a connection with viewers and establishes television as a prestige format in the minds of consumers.
Adweek
NOVEMBER 20, 2022
A $180,000 image of a Taco Bell taco, an $800 virtual Pringles can, a $265 piece of Charmin toilet paper. In summer 2021, as prices of major cryptocurrencies swelled to record highs, it seemed like branded nonfungible tokens (NFTs) were inescapable and regularly commanding head-scratching sums. Crypto companies billed their digital ownership model as a.
AdExchanger
NOVEMBER 20, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Go-To-Marketer Plan Marketers are getting thirstier, The Wall Street Journal reports. That isn’t new. (This is the industry. Continue reading » The post Can CMOs Market Themselves?; Big Media Says Winter Is Coming appeared first on AdExchanger.
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Adweek
NOVEMBER 20, 2022
Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar's Inclusion Index. The latest report is the first since 2019, before the outbreak of the Covid-19 pandemic. It's based on qualitative findings from 13,000 employees across 13 countries and 24 industries.
Martech Series
NOVEMBER 20, 2022
By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. This article is a must-read to ensure that your brand takes full advantage of it. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This is mainly because it can be used on a large scale and can automate even the most difficult tasks.
Adweek
NOVEMBER 20, 2022
In October 1989, NBC executives received the test results for a new sitcom--and they were bleak. The show was simultaneously "ordinary" and "unbelievable," "familiar" and "disorienting." As a result, "no segment of the audience was eager to watch the show again." Most networks passed on it, including NBC. Still, there were a handful of executives.
Martech Series
NOVEMBER 20, 2022
Pexip’s enhanced Room Connector feature enables organizations to equip all meeting rooms with Google Meet interoperability, including content sharing and dual-screen functionality. . Pexip, a leading global video technology company, announces that its Room Connector feature now enables Google Meet guests to join meetings with their existing video conference systems, even if the meeting host’s organization has not enabled Pexip interoperability.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Rob Campbell
NOVEMBER 20, 2022
When COVID was in full swing, Boris Johnson was called out for his mixed messaging. One of his great moments was when he said this ridiculousness: “Anyone who can’t work from home should go to work. But if you can’t observe social distancing, you should stay at home. But if you are at work and you feel ill, you should stay from home.
Martech Series
NOVEMBER 20, 2022
Company places expanded emphasis on bringing its award-winning Human Experience (HX) platform to the Asia-Pacific region. Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, announced that Henry Pooley has been appointed Managing Director for the Asia Pacific (APAC) region, signalling a more significant focus on the region going forward.
Digiday
NOVEMBER 20, 2022
The World Cup kicked off in Qatar and major brands have taken advantage of the moment of exposure. Among them is Hispanic television network Telemundo, and its parent company NBCUniversal, which is betting on a marketing strategy that takes advantage of the enormous growth of Hispanic consumers in the U.S. Claudia Chagui, senior vice president of marketing and creative at Telemundo.
Martech Series
NOVEMBER 20, 2022
CrafterCMS recognized as a Representative Vendor in the 2022 report. CrafterCMS , the leading headless CMS for enterprises, announced that it has been identified as a Representative Vendor in the 2022 Gartner “Market Guide for Web Content Management” report. CrafterCMS was named in the Headless category(1). According to Gartner(1), “User experience in headless WCM is coming under closer scrutiny.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
NOVEMBER 20, 2022
Snapchat has never been a top priority for creators and it doesn’t look like that will change anytime soon. The mobile messaging app doesn’t seem to be doing enough to win them over – even though it arguably needs the increased attention creators attract and the dollars that subsequently follow. In fairness, Snapchat has tried to curry favor with some creators, but maybe not enough to become a top destination for them.
Martech Series
NOVEMBER 20, 2022
The virtual product placement company is a technology breakthrough that promises to transform the future of the global media landscape. Ryff , the tech startup leading the charge in virtual product placement (VPP), announced that it has been named to Fast Company’s second annual Next Big Things in Tech list, honoring technology breakthroughs that promise to shape the future of industries—from agriculture and environment to productivity and artificial intelligence.
Digiday
NOVEMBER 20, 2022
As the situation at Twitter grows increasingly chaotic, gamers aren’t exactly jumping ship from the social media platform — but many fear that its collapse could irreversibly damage the online gaming community. To hedge their bets, both gaming creators and rank-and-file gamers are spending more time and resources on alternative platforms such as Discord, Instagram and YouTube.
Martech Series
NOVEMBER 20, 2022
Semrush is the biggest SEO SaaS in the world, with a revenue of U$222.7 million per year. Conversion Agency just launched a brand-new SEO software list with the aim of contributing to the SEO ecosystem. While most articles on the web talk about the technical aspects of each tool, our goal here is to bring you business data from each one. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Bhatnaturally
NOVEMBER 20, 2022
Getting an ad noticed by consumers is not an easy task. Most of advertising is just ignored – a fate worse than being noticed and disliked. Ads which are seen, recalled and spoken about positively are rare. My weekly compilation of clutter-breaking ads is a small tribute to such efforts – I know how difficult [.]. The post AirPods Pro, FIFA World Cup and more: creative ads of the week appeared first on Bhatnaturally.
Martech Series
NOVEMBER 20, 2022
HCLTech, a global technology company, announced that it has launched the HCLTech Sustainability School and its first comprehensive climate literacy learning series. The series, developed by Axa Climate, has been designed to raise awareness of the impact of climate change among HCLTech’s 220,000+ employees. The HCLTech Sustainability School aims to build sustainability champions amongst its employees across the globe.
Digiday
NOVEMBER 20, 2022
As the entire marketing and media ecosystem braces for a rough 2023 by most definitions, local media — particularly traditional media including broadcast and print — are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV, according to numerous media agency sources as well as Borrell & Associates, a firm that tracks local advertising in the U.S.
Martech Series
NOVEMBER 20, 2022
Described as ‘the analytics platform purpose-built for the Metaverse’, Metalitix is a suite of data collection and visualization tools for XR and 3D experiences, packaged up into one of the most advanced Spatial Analytics tools ever built. With the exponential rise in immersive experiences on the web, there has been a clear need for creators, developers and agencies to achieve a higher level of insight than traditional 2D analytics platforms are able to provide.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
NOVEMBER 20, 2022
Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. Natalist has spent the last year focused on brand awareness and expanding its audience, according to Jenifer Dasho, Everly Health’s CMO and Natalist’s general manager.
Martech Series
NOVEMBER 20, 2022
No API? No problem. OneSchema empowers developers to ingest messy data from CSVs without spending months writing custom code. OneSchema is saving software engineers years of development time with their suite of developer tools for ingesting CSV data. The company announced a $6.3M funding round led by General Catalyst, with participation from Sequoia Capital, Y Combinator, Elad Gil and Contrary Capital.
Digiday
NOVEMBER 20, 2022
Browser makers like Apple, Brave and Mozilla have been trying to crack down on fingerprinting as a tactic for collecting information to identify individuals’ devices online. And yet this method continues to be used, including in a consent fraud scheme co-opting IAB Europe’s Transparency and Consent Framework. Originally published on Aug. 30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is.
Martech Series
NOVEMBER 20, 2022
Combined enterprise value for B2B Marketplaces has been increasing by 3%, and has only seen a 10% drop in venture capital funding, which is significantly lower than other sectors. B2B marketplaces performed well despite macroeconomic headwinds, with significant room for growth as VC funding increases. Consumer Goods, Logistics and Lending highest value segments due to management of complex value chain.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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