Adweek
OCTOBER 5, 2022
Nespresso is giving the adage "Put your money where your mouth is" a new twist for a worthy cause. The coffee maker partnered with social impact creative agency Accompany Creative to launch "The Things We Hold," an ongoing purpose-driven campaign spearheaded in part by the brand's employee resource groups (ERGs), which spotlight non-profits serving marginalized.
AdExchanger
OCTOBER 5, 2022
Everyone in our industry has been on the edge of their seat since Google first began developing the Privacy Sandbox more than three years ago. But things have been moving slowly, writes Lukasz Wlodarczyk, VP of programmatic ecosystem growth and innovation at RTB House. The cookieless future is virtually here, and the time to experiment with alternatives is now.
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Adweek
OCTOBER 5, 2022
In its Code of Ethics, the Public Relations Society of America outlines the values that its members should aspire to when working on behalf of clients. As examples of what not to do, the code offers a few scenarios, including: Creating "front groups" to simulate grassroots support for a client and employing people to pose.
AdExchanger
OCTOBER 5, 2022
An interview withTolman GeffsManaging DirectorTolman Geffs, managing director of BrightTower, will be speaking at Programmatic I/O, taking place in New York City from October 17-18. Click here to register. Major acquirers love software-as-a-service (SaaS) companies. Recurring, predictable revenue makes their ears prick up. “SaaS companies typically work on annual contracts with high renewal rates, which.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 5, 2022
Retailers have gone back and forth on when to kick off their Black Friday sales in recent years, with the popular holiday shopping occasion beginning to encroach on Thanksgiving. But outdoor retailer REI Co-op is now continuing its tradition of forgoing the occasion entirely, giving all of its employees the day off and encouraging them.
AdExchanger
OCTOBER 5, 2022
VideoAmp released a tool that allows publishers and advertisers to compare audience viewership second by second throughout the duration of a program. The purpose is to help buyers target their ads more effectively. Advertisers have been demanding discrete program insights for targeting and measurement planning, Jonathan Bohm, VP of product at VideoAmp, tells AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 5, 2022
US political ad spending is exploding in the run-up to the 2022 midterm elections, with an estimated $8 billion to $13 billion up for grabs this election cycle. But, while CTV and streaming video are seeing an infusion of political ad cash this year, local news publishers aren’t seeing a dramatic change in their bottom. Continue reading » The post Political Advertisers Are Spending More Than Ever, But Not On Local News appeared first on AdExchanger.
Adweek
OCTOBER 5, 2022
On Oct, 5, 1962, Sean Connery was introduced to the world as the most iconic British civil servant of the silver screen: "The name's Bond, James Bond," he would state while sitting at a casino table as cool as cool can be. Dr. No was the first movie adaptation of author Ian Fleming's Bond spy.
AdExchanger
OCTOBER 5, 2022
To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, said Kelly Metz, managing director of linear and advanced TV activation at Omnicom Media Group. And household-level measurement calls for full media transparency, she said, which includes adding program-level insights into programmatic buys. The post TV Buyers Demand More Transparent Measurement appeared first on AdExchanger.
Adweek
OCTOBER 5, 2022
Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing less laborious for publishers. Top line The goal here was to make the interface "super quick," according to Triton Digital chief product officer Benjamin Masse. Triton found in an internal focus.
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Martech
OCTOBER 5, 2022
Twitter wall at Opticon. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs.
Adweek
OCTOBER 5, 2022
Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large, the industry was slow to adapt to the digital landscape. A global pandemic that forced most of the world inside didn't help much, either; after all, nobody wants to buy a billboard that nobody is.
Digital Turbine
OCTOBER 5, 2022
Our BRAG Index is out! The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. COVID lockdowns made kings of food delivery apps, with apps like UberEats, DoorDash, and Instacart dominating our first BRAG Index around food and drink.
Adweek
OCTOBER 5, 2022
When asked what made him want to get involved in the advertising industry, Miami-based creative director at Alma, Daniel Correa, noted that it was a matter of playing to his unique strengths. "I've always known I wanted to do something related to creativity because I was a huge fan of music and cinema," Correa told.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 5, 2022
Sponsored post byChris PinelGlobal head of agenciesLiftoffSPONSORED BY:The mobile marketing landscape is changing. While many marketers are focused on getting back to business as usual, the reality is, the world has changed.The playbook they leaned on in the past is in need of evolution. I love sports analogies, and the idea of a playing field. Continue reading » The post Mobile Marketers Need A New Ad Tech Roster appeared first on AdExchanger.
Adweek
OCTOBER 5, 2022
Burberry's dancers are back. The British fashion house has been lauded for its recent films directed by French filmmaking collective Megaforce. Each spot features a group of dancers performing mesmerizing choreography in settings that blur the lines between reality and fantasy. The third and latest in the series, "Night Tales," is set in London. Three.
Martech Series
OCTOBER 5, 2022
New ad format from Microsoft uses automated AI technologies to deliver attention-grabbing visuals for Looka users. Looka is an AI-powered graphic design company that automates design processes to create eye-catching brand identities. With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results.
Adweek
OCTOBER 5, 2022
Whether it's in sports or in video games, elite players go where they can be a playmaker and game-changer. After nearly two decades at Nike uplifting underserved athletes and customers, Jordan Women's vice president and general manager Andrea Perez sees a similarly challenging playing field in gaming. This month, Perez joins Sony Interactive Entertainment (SIE).
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
OCTOBER 5, 2022
Agreeing that laundry on game days is a buzzkill, the brands are raffling off free cleaning for the season and providing drop-off service in select locations.
Adweek
OCTOBER 5, 2022
Mary Jones, the cannabis-spiked sibling of Jones Soda that debuted in June, will soon have its own publication, dropping at dispensaries across California next month. The print project, cleverly named Mary Zine, profiles budtenders--also known as weed retail employees--who are skilled at photography, music and other creative pursuits. The pages also contain do-it-yourself activities and.
Martech Series
OCTOBER 5, 2022
Communicating with customers has never been easier as text messaging / text alerts marketing allows businesses to reach a larger audience and communicate with customized messages through SMS and short codes. This is especially important given a 98% open rate compared to emails at 20%. TrueDialog, an SMS leader, offers three benefits of text messaging marketing to build business.
Adweek
OCTOBER 5, 2022
It's that time of year again! Each year during National Hispanic Heritage Month, we witness how many brands invest the majority of their Hispanic marketing budgets on campaigns, partnerships and experiential activation that are meant to acknowledge the community, celebrate their culture and recognize their achievements. Many of us cheer when we see that favorite.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
OCTOBER 5, 2022
This four-part series presents a framework that describes the roles and responsibilities of marketing operations leaders. This part discusses MOps leaders as psychologists, in addition to their roles as modernizers (see part 1 ) and orchestrators (see part 2 ). Exposure to marketing during my early educational journey was limited. With a heavy math/science background, I chose the “easy” path and majored in engineering.
Adweek
OCTOBER 5, 2022
Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, MrBeast, and National Basketball Association All-Star Luka Don?i? of the Dallas Mavericks. MrBeast will work with Nerf on a social content campaign, as well as a Nerf blaster collaboration. Hasbro And Don?i? will take part in an "action-packed".
Martech Series
OCTOBER 5, 2022
Alloy’s State of the Modern Customer Journey takes an in-depth look at the customer lifecycle as well as up- and cross-selling demands facing today’s global IT brands. Alloy, an integrated marketing agency for global tech brands, unveiled its annual tech marketing data report, entitled State of the Modern Customer Journey. The firm’s industry-first research indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel – signaling a shift that could fundame
Adweek
OCTOBER 5, 2022
Clipping coupons and scouring the internet for discount codes was once the pastime of a savvy few. Now, in a tough economic climate, brands are delivering those deals direct to customers' smartphones. Among them is Burger King, which started offering U.K. patrons savings and freebies via its flagship app in July 2022. Through the "Your.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
OCTOBER 5, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Jeff Of All Trades The Trade Desk CEO Jeff Green touted retail advertising as a major growth opportunity at a presentation to TTD investors this week. Green says the market could soon reach $500 billion (retail media currently makes maybe $50 billion per. Continue reading » The post The Trade Desk Outlines Its Retail Ad Plan; Is BeReal The Real Deal?
Adweek
OCTOBER 5, 2022
Last year, for the first time in nearly 15 years, The Economist Group broke from its longtime branding strategy and tapped the creative transformation agency Wolff Olins to overhaul its visual identity, a decision that aligned the legacy publisher with a larger trend transforming the industry. Indeed, The Economist Group is not the only media.
Martech
OCTOBER 5, 2022
Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events. Although in-person events are taking place, virtual events will remain an important channel.
Adweek
OCTOBER 5, 2022
DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. A 20-member team of data scientists, product experts and marketing analysts will power the Attention Lab, which will focus on providing advertisers with attention-based insights and recommendations on campaign performance.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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