Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels.

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Video Ads Conversion MarTech Audience 117

illumin

FEBRUARY 11, 2022

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. Like virtually every industry in North America, the retail sector was heavily influenced by the pandemic. However, with economies reopening, 2021 was a much better […]. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

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Video Ads Retail 96

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the mino

Marketing 101

Marketing Shipping Retail Ad Tech 101

AdPulp

FEBRUARY 11, 2022

Popular magazines are disappearing. Is it because they’re too expensive to produce and distribute? When compared to the digital models, of course, magazines are easily seen as costly media relics from another century. But the comparison of websites to print is not apples-to-apples. Not by a long stretch. You look through a magazine at your […].

Media 81

Media 81

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 11, 2022

CX software company VHT has announced the availability of their Mindful engagement app on the Genesys AppFoundry marketplace. The app aims at giving marketers better control over where conversations with customers occur. Using the Mindful app, users can transition customer conversations across channels. For instance, if during the conversation, a customer indicates that they need to switch from a phone conversation to text, the service rep can make that happen without dropping the conversation.

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Conversion MarTech Marketing 99

More About Advertising

FEBRUARY 11, 2022

The Facebook juggernaut has shown its first signs of weakness in 2022, with ad revenue down several billion and users levelling off after years of steady growth. Apple and TikTok have been named as the culprits – the latter for its attention stealing video product. The majority of global ad spend forecasts have digital growing, The post Graham Swallow: which demographic offers the most untapped potential for brands?

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Advertising Media Agency 59

More About Advertising

FEBRUARY 11, 2022

Independent UK media agency the7stars has won Bensons for Beds, one of the UK’s largest beds retailers. Bensons for Beds has 179 stores and owns the Slumberland brand. The account was formerly with VCCP and Syzygy. The7stars won out against PHD and Wavemaker in a pitch handled by Aperto. Bensons for Beds is now backed. The post The7stars wins Bensons for Beds UK media first appeared on More About Advertising.

Media 59

Media Retail Agency Advertising 59

InMobi

FEBRUARY 11, 2022

With the average Indian consumer spending nearly five hours a day on their smartphones, mobile becomes the backbone of marketing and brand strategy in India. Creating valuable mobile experiences for consumers relies on three touchpoints: understanding your consumers, meeting them where they are, and enabling them to make informed decisions. Intending to help brands in that journey, InMobi recently released its 2022 India Mobile Marketing Handbook.

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Marketing 52

More About Advertising

FEBRUARY 11, 2022

This year’s Super Bowl has offered an interesting selection so far, with new advertisers aplenty – some of whose products are a touch mystifying to those of us who still inhabit planet earth. But even the most earthbound now know Alexa (even if she gets cut off regularly in my kitchen thanks to flaky broadband.). The post MAA Ad of the Week: Amazon’s Alexa by Lucky Generals first appeared on More About Advertising.

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Advertising Agency 59

EGC Group

FEBRUARY 11, 2022

Monday is Valentine’s Day, when many couples will celebrate their love. Red hearts are everywhere. Sales of candy and flowers skyrocket. There is a lot—repeat, a lot —of marketing around this holiday. But what if someone doesn’t want to see these promotions. Brands are taking note and stepping up with what is known as the “Thoughtful Marketing Movement.

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Marketing 52

Advertisement

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Advertising

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020. It is not yet available on most devices in most markets. Addressable TV advertising is a form of targeted advertising, like online targeted ads.

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Advertising Audience Retargeting Manufacturing 52

EGC Group

FEBRUARY 11, 2022

Millions of spectators are gearing up for this Sunday, when Super Bowl LVI will be played and televised live at the SoFi Stadium in Inglewood, CA. Along with the anticipation over what team will claim victory—the Los Angeles Rams or Cincinnati Bengals—many viewers are equally psyched to see the ads that will run in 2022. Which Super Bowl ads will be hits?

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Marketing 52

All About Advertising Law

FEBRUARY 11, 2022

As the rest of us prepare for the Super Bowl by buying avocados to make guacamole, installing new big-screen TVs, and donning Ram/Bengal-themed face paint, select corners of corporate America are preparing for the biggest advertising day of the year. In 2021, companies spent approximately $485 million on ad slots during the big game, and the average cost of a 30-second commercial slot was about $5.6 million.

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Affiliates Advertising Agency Marketing 52

EGC Group

FEBRUARY 11, 2022

I was recently asked to give a presentation on gender equity in the workforce, as part of a series focused on Inclusion and Diversity.

Marketing 52

Marketing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

FEBRUARY 11, 2022

In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading. Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that a consumer’s memory of an experience—good or bad—does not necessarily reflect an honest average of that experience. Instead, memory is influenced by both the most extreme point and the end of an individual experience, or what Kahneman calls the “peak-end rule.”.

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MarTech Media 86

Single Grain

FEBRUARY 11, 2022

NFTs (Non-Fungible Tokens) have exploded in popularity over the last couple of years. In 2021, the NFT market hit a value of around $40 billion , and by the end of the year, there were approximately 28.6 million wallets trading NFTs. If you’re one of the many people (like me) who want to get in on the ground floor of this new investment opportunity, then you’ve probably already heard of Solana.

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Pop-Up SEO Marketing Conversion 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization.

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Marketing Machine Learning Audience MarTech 115