Kumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna Need More Tide’

The brand promotes its Tide Power Pods with a spot that celebrates messy moments

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Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they’re “gonna need more Tide.”

The campaign for the detergent brand’s new Tide Power Pods finds Nanjiani in a series of scenes where people are in the process of getting dirty and messy, like when they’re adopting a puppy, walking through a puddle, getting hit by dusty falling debris, dealing with a sloppy toddler or finding out they’re having triplets.

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