Adweek
MARCH 17, 2023
Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs. 10 years ago, he asked the agency to help him make a film about his experience and how he's found comfort.
MNTN
MARCH 17, 2023
As more consumers continue to make the switch to streaming, cable and traditional pay TV providers are experiencing an increased loss of subscribers. According to a tally by Leichtman Research Group, pay TV lost 5.8 million net video subscribers in 2022, up from a loss of 4.7 million in 2021. Comcast experienced the largest drop, losing just over two million subscribers, followed by Charter with 686,000 losses and Cox with an estimated 340,000.
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Adweek
MARCH 17, 2023
For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one. Created in partnership with Ogilvy New York, Ikea U.S. launched "The Giving Bag," a 60-second.
Martech
MARCH 17, 2023
This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. “Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 17, 2023
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven't (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and.
Marketing Dive
MARCH 17, 2023
The actor pops up in viral posts, like one where a baby is smothered in peanut butter, to promote overhauled Tide Power Pods with more detergent.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
MARCH 17, 2023
As consumer privacy choices cripple traditional targeting methods, the future of advertising lies in cohorts, but growing this future requires scale. The days of online behavior being viewed and tracked for targeted advertising are over as consumers exercise their privacy rights and opt out of sharing their data with third parties. Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and choice to protect their data by opting out of data sharing, creating a hi
Adweek
MARCH 17, 2023
A sporting event is nothing without snacks like our favorite sodas and chips. But the truth is, our favorite snack brands are doing even more behind the scenes than most of us are aware of, especially PepsiCo. As senior manager of sports marketing at PepsiCo, Erica Smith is truly dedicated to her role. Smith's mission.
Martech
MARCH 17, 2023
In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. You can find helpful comments about it on the software review site G2. The kicker is that you can find pretty much the same reviews for each tool on the list, so let’s test WriteSonic on a real task.
Adweek
MARCH 17, 2023
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the position. Cook begins the role.
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Ad Tech Daily
MARCH 17, 2023
Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES — Global advertising technology leader The Trade Desk today announced Galileo — a new approach for advertiser first-party data activation. Advertisers are increasingly looking to activate their valuable customer data as safely as possible to optimize media buys across all […] The post The Trade Desk Announces Galileo, a New Approach for Activating Advertiser D
Adweek
MARCH 17, 2023
In this episode of Everything is Better With Creators, we're joined by creator, artis and TV host, Spartakus. With an incredible origin story, starting as a young queer Black child watching Lady Gaga videos in Brazil's most diverse neighborhoods, Spartakus has become a renowned artist with works displayed at the National Gallery of Art and.
Ad Tech Daily
MARCH 17, 2023
The acquisition expands the JW Player’s video platform capabilities to include subscription management and audience insights NEW YORK — JW Player, the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, today announced it is acquiring InPlayer, a leading provider of subscription management and identity management technology.
Adweek
MARCH 17, 2023
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do. Let's Talk About Brand Podcast: Branding Boldly With Robin Albin Transformational.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
MARCH 17, 2023
The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.
Ad Tech Daily
MARCH 17, 2023
NEW YORK — Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising services on a national scale. “We’re excited about this partnership because it opens the door for more local buyers to access the benefits of CTV advertising” Gamut offers advertisers brand-safe, direct […] The post Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local Advertisers Thr
Marketing Dive
MARCH 17, 2023
In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors.
Paleo AdTech
MARCH 17, 2023
Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. He worked in product management at DoubleClick, AppNexus and Nielsen – and was the CEO and co-founder of Beeswax, which was acquired by Comcast’s Freewheel division in 2020 for an undisclosed amount at a time when it had raised $28 million.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
MARCH 17, 2023
We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay ahead of the game. Have you noticed how mobile advertising has become increasingly important as the use of mobile devices continues to grow? Well, it’s [.
VideoWeek
MARCH 17, 2023
In this week’s Week in Review: Streaming rises but ad revenues fall for RTL, Group Black makes an offer for Vice, and Azerion’s co-CEO steps down amid a shareholder investigation. Top Stories Streaming Growth Helps Cover TV Ad Downturn for RTL Group European broadcasting group RTL Group released its full year financial results this year, reporting 8.8 percent full-year growth in revenues, and 1.6 percent organic revenue growth, despite a 4.4 percent drop in TV advertising revenues.
Clearcode
MARCH 17, 2023
The global gaming market is predicted to reach US$286.8 billion annually in 2025 , growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience.
Exchange Wire
MARCH 17, 2023
This week: HSBC deal saves SVB’s UK operations, Meta announces new wave of job cuts… Another dramatic week in ad tech began with fallout from Silicon Valley Bank’s collapse. The US and UK governments scrambled to protect investors’ funds, with HSBC [.] The post The Stack: HSBC Rescues SVB UK in £1 Deal; Meta to Cut Workforce by 10,000 appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 17, 2023
Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes an adam&eveDDB to craft a campaign in 15 seconds but it does so for Mars’ Temptations, positing that moggies these days are too cool for average catfood. If (some) cats are doing well some humans. The post MAA Ad of the Week: B&Q from Uncommon first appeared on More About Advertising.
Martech
MARCH 17, 2023
There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered. To make matters worse, different tools measure things differently but call them by the same name. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action.
Seth Godin
MARCH 17, 2023
After 25 years, I stopped using a certain credit card for business. It was easily millions of dollars worth of transactions over that period. Did anyone at the company notice? Did anyone care? I still remember losing a client in 1987. Small organizations pay attention and care very much about each and every customer. Verizon and AT&T, on the other hand, don’t even know that you and I exist.
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