Adweek
MARCH 17, 2023
Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs.
MNTN
MARCH 17, 2023
As more consumers continue to make the switch to streaming, cable and traditional pay TV providers are experiencing an increased loss of subscribers. According to a tally by Leichtman Research Group, pay TV lost 5.8 million net video subscribers in 2022, up from a loss of 4.7 million in 2021.
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Adweek
MARCH 17, 2023
For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one. Created in partnership with Ogilvy New York, Ikea U.S.
Ad Tech Daily
MARCH 17, 2023
Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES — Global advertising technology leader The Trade Desk today announced Galileo — a new approach for advertiser first-party data activation.
Adweek
MARCH 17, 2023
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe.
Martech
MARCH 17, 2023
There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered.
Adweek
MARCH 17, 2023
Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're "gonna need more Tide."
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MARCH 17, 2023
A sporting event is nothing without snacks like our favorite sodas and chips. But the truth is, our favorite snack brands are doing even more behind the scenes than most of us are aware of, especially PepsiCo.
Ad Tech Daily
MARCH 17, 2023
Adweek
MARCH 17, 2023
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer.
Seth Godin
MARCH 17, 2023
After 25 years, I stopped using a certain credit card for business. It was easily millions of dollars worth of transactions over that period. Did anyone at the company notice? Did anyone care? I still remember losing a client in 1987. Small organizations pay attention and care very much about each and every customer. Verizon and AT&T, on the other hand, don’t even know that you and I exist. Small family farms have significantly higher yields than neighboring farms that are much bigger.
Adweek
MARCH 17, 2023
In this episode of Everything is Better With Creators, we're joined by creator, artis and TV host, Spartakus.
Ad Tech Daily
MARCH 17, 2023
NEW YORK — Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising services on a national scale. “We’re
Adweek
MARCH 17, 2023
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do. Let's Talk About Brand Podcast: Branding Boldly With Robin Albin Transformational. Adweek Podcasts
Marketing Dive
MARCH 17, 2023
In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors
Martech
MARCH 17, 2023
This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability.
Marketing Dive
MARCH 17, 2023
The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways
Paleo AdTech
MARCH 17, 2023
Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan.
Marketing Dive
MARCH 17, 2023
The actor pops up in viral posts, like one where a baby is smothered in peanut butter, to promote overhauled Tide Power Pods with more detergent
Martech
MARCH 17, 2023
In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words.
VideoWeek
MARCH 17, 2023
In this week’s Week in Review: Streaming rises but ad revenues fall for RTL, Group Black makes an offer for Vice, and Azerion’s co-CEO steps down amid a shareholder investigation.
More About Advertising
MARCH 17, 2023
Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes an adam&eveDDB to craft a campaign in 15 seconds but it does so for Mars’ Temptations, positing that moggies these days are too cool for average catfood. If (some) cats are doing well some humans. The post MAA Ad of the Week: B&Q from Uncommon first appeared on More About Advertising.
AdPushup
MARCH 17, 2023
We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay ahead of the game.
Exchange Wire
MARCH 17, 2023
This week: HSBC deal saves SVB’s UK operations, Meta announces new wave of job cuts… Another dramatic week in ad tech began with fallout from Silicon Valley Bank’s collapse. The US and UK governments scrambled to protect investors’ funds, with HSBC [.]
Clearcode
MARCH 17, 2023
The global gaming market is predicted to reach US$286.8 billion annually in 2025 , growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion.
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